“THE SPECTACLE MANIFESTS itself as an enormous positivity, out of reach and beyond dispute. All it says is: “Every- thing that appears is good; whatever is good will appear.” The attitude that it demands in principle is the same passive acceptance that it has already secured by means of its seeming incontrovertibility, and indeed by its monopolization of the realm of appearances.”
I chose this image because I feel that it is an example of the spectacle , this Smart Water billboard has Jennifer Aniston looking devine as ever and she is holding the product in her hand. “everything that appears is good; whatever is good will appear “ gives a sense that society may think if Jennifer Aniston drinking this smart water and she looks out of this world, then it must be good for me. If the billboard did not show a known appearance, then we may think less of drinking the water or even looking at the billboard.












