THE CONCEPT OF A RETAIL STORE HAS DRAMATICALLY CHANGED. YOU NO LONGER NEED TO PHYSICALLY WALK INTO A STORE TO BUY SOMETHING. TODAY, ALL YOU NEED IS A COMPUTER, A PHONE OR AN IPAD. TWENTY YEARS AGO, THERE WERE FEWER FASHION BRANDS COMPETING IN THE SAME SPACE. THE BIGGEST DIFFERENCE, THOUGH, IS THAT 20 YEARS AGO, THERE WAS NOT THE SAME LEVEL OF INFORMATION OUT THERE.... THE WEB OFFERS INSTANT INFORMATION AND ACCESS. CUSTOMER ARE NOW SMARTER BECAUSE OF THIS. WSJ













