Image Design Marketing

All the big ideas, tailored for local businesses

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Does Your "Click Through Rate" Really Matter?

Does Your “Click Through Rate” Really Matter?

Just a quick one for today’s post. Because I have a few people I was talking to yesterday about this, and I think we really need to start to think about more than just 1 SINGLE METRIC when it comes to online marketing and your campaigns!!

I’ll have marketing managers and PPC agencies all over the world cringing when I say this. But does your click through rate REALLY matter? Well, in the big…

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Viral Marketing

Viral marketing or viral advertising are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes. These methods can be delivered though word of mouth or enhanced by your social media and the effects of the…

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Facebook Marketing - The Basics

Facebook Marketing – The Basics

I wrote this course over a year ago, but the general components of it, and the reasons/how to’s and reasoning still remain the same.

Facebook is one hell of a tool. You can reach more people that you ever thought you would reach, engage with them in ways that a Google Adwords Ad can’t and give them information, links, coupons, dates for events and more straight on their news feed.

This course was…

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6 Reasons Account and CPA Firms Should Consider SEO

6 Reasons Account and CPA Firms Should Consider SEO

Many CPAs and accountants want to know how to use limited marketing resources to best position their firm. After all, it is a VERY competitive industry, and hard to make people leave their current accountant for a new one. I know…. I would hate to change mine! Should firms continue to invest in traditional marketing activities such as advertisements, sponsorships, direct mail, and automation or…

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Do Catalogues Still Work?

Do Catalogues Still Work?

You can bet your bottom dollar, that every single week, there will be a new batch of catalogues that are being stuffed into your mailbox. As a local business, you might be looking at these wondering “do they even work? Should I try to do one for my business? but then dismiss the fact because you just threw them all out in the bin yourself. Yesterday, there were 15 different catalogues in my…

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What is Local SEO?

What is Local SEO? Isn't is hard enough to try and get regular SEO right?

A new term in the marketing game recently, and one thats making quite an impact and raising a lot of questions is Local Search Engine Optimisation (SEO). Its becoming one of the essential parts of the play for businesses and brands that want long term success in search engine rankings and local business lead generation. So what exactly is Local SEO?

Local SEO is becoming one of the essential…

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