Badge Advice 2015: The Power of the Paper Trail
Selling via IMVU Stickers
IMVU have expressed a desire in the past (with credit sending caps, etc) to crack down on artists selling their wares by direct transfer. Whilst the caps soften the higher up the tier levels you ascend, this doesn't really benefit people starting out. There is also this artistic resilience in place to try and resist IMVU getting a cut of absolutely every little thing you do.
Resistance is More Than Futile
Resistance with regards to badges is more than futile; for the vast majority of badge creators it is eating into your potential profits. By making customers personally message you and send credits directly, you are eating into your potential reach and effectiveness.
Stickers For The Impulse Purchase Win
By utilizing stickers, IMVU make a very small percentage of the sale, but you benefit from having a paper-trail of who has purchased your badge. You receive a place where people can review (and badgers are great at doing this) and this can convince new customers to buy your badge. You can also be added to people's wishlists in this fashion and be purchased in client. This results in more sales, a list of previous customers always available in the sales reports, and in turn larger revenues - the more of your badges out there, linking back in their description to your sticker, the more sales and credits you will experience. The benefits in practice are well worth letting IMVU take a small cut, and what's more, the increase in reach and exposure means you can lower your prices to appeal to a wider spectrum of people who may be willing to buy your badge if it costs what the average user has sat in their account at that exact moment. You can also do pre-orders this way and not have to worry about keeping a list because it is being compiled for you. It really is a case of the early fat man catches the burger.
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