Agency Influence

China Advertising Agency

[influencecn]

Billion Dollar Update - [China Advertising Agency: Vine vs Miaopai] Microblogging video has got to become a key component of every social media marketer’s regular content offerings. In China, we have Miaopai. It gives you 10 seconds of fame. And that’s 4 more than what Vine gives you. - Agency Influence

Billion Dollar Update http://www.influencecn.com/china-advertising-agency-vine-vs-miaopai/

China Advertising Agency: Vine vs Miaopai

China Advertising Agency: Vine vs Miaopai

Video microblogging is something that is still relatively new and yet not. For a long time now, social media marketers have been posting video links into their content streams. But this has rendered problems. Microblog audiences usually want to consume bite-sized pieces of content, and generally the video content posted takes too damn long to watch and burns up 3G bandwidth faster than any other mobile activity. So Twitter invented Vine. What a great idea. 6 second video clip compressed just right for mobile delivery. Now you can satiate the short attention spans of Twitter users while still getting the point across on video. In the spirit of Chinese innovation–which this China Advertising Agency describes as a process of “imitate plus improve”, or a snappy “im2″ as a short catchphrase–Sina Weibo now has an official app that does what Vine does. It’s called Miaopai （秒拍) and it gives you 10 seconds instead of 6. So what are other differences? Well, let’s first take a look at a Vine clip. (if you’re in China you’ll need VPN) And here’s a Miaopai clip. See what’s going on? Miaopai gives you some extra bells and whistles. Although most users don’t apply the special effects, this China Advertising Agency still has spent many hours of free time applying effects to 10-second videos of our office dog.

[influencecn]

Billion Dollar Update - [China Advertising Agency Update: Does Renren Suck?] China Advertising Agency Update: Does Renren Suck? You may have been led to believe that Renren.com sucks. Sure, it doesn’t have the clout that it once had, and everyone’s only talking about Sina Weibo and WeChat in China. But, here is our short answer: it does not suck. What this... - Agency Influence

Billion Dollar Update http://www.influencecn.com/china-advertising-agency-update-does-renren-suck/

China Advertising Agency Update: Does Renren Suck?

China Advertising Agency Update: Does Renren Suck?

You may have been led to believe that Renren.com sucks. Sure, it doesn’t have the clout that it once had, and everyone’s only talking about Sina Weibo and WeChat in China. But, here is our short answer: it does not suck. What this China Advertising Agency has found is that, as a brand, you can actually get a higher level of engagement for your social media investment on Renren. It has a young crowd, yes. So if you’re running a campaign for cars or infant milk formula, then this is indeed not the right platform for you. But, if you are advertising for a product or service that fits the target demographic of age 18 to 23, then this is actually a superior communication channel for you. Due to the gossipy nature of the users of Renren, you can get into deep conversations with them very easily. You will have to put in the man-hours to communicate with them, but isn’t time commitment a primary aspect of social media marketing anyway? This China Advertising Agency sincerely believe that Renren still serves a valuable function as a part of a complete social media solution for most consumer goods and lifestyle brands. What? You think Renren’s university student crowd doesn’t have any purchasing power? Tell that to the “xiaohua” who has a collection of 10 LV bags.

www.influencecn.com [email protected]

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Billion Dollar Update - [China Online Advertising Agency Update: The Leader Is Good. Real Good.] The President. Steamed Buns. Nice Office. Weibo. WeChat. Alright, guys, our big-assed PR campaign is done! - Agency Influence

Billion Dollar Update http://www.influencecn.com/china-online-advertising-agency-update-the-leader-is-good-real-good/

China Online Advertising Agency Update: The Leader Is Good. Real Good.

China Online Advertising Agency Update: The Leader Is Good. The Leader Is Great

You know what’s silly? You search on Baidu for this country’s President and it says “some results cannot be shown.” Makes me nervous even mentioning the Leader’s full name here in this article. Because this is one China Online Advertising Agency that does not want its website blocked by the ole GFW. So, anyway, today we would like to highlight the recent PR blitz put on by the President’s office. And a fantastic PR push it is. Y’see, the Agency Influence PR Framework state that a good PR campaign needs: 1) a central topic that is worthy of discussion 2) strong presence on multiple media channels 3) some absurdity to the story that would cause a stir In the past 2 weeks, we’ve seen 2 separate efforts to improve the positivity of the Chinese leader’s public image.

CASE A: there is no free lunch. Or, in this case, steamed buns. We feel that this is a brilliant application of the Agency Influence PR Framework. 1) Mr. Xi is a topic always worthy of discussion 2) This piece of news was everywhere. Weibo news, WeChat news, and the run-of-the-mill CCTV & friends 3) is it absurd that I am being told that Mr. Xi paid for his own steamed buns for lunch? You betcha! And we got a myriad of photos to prove that he really did it. This China Online Advertising Agency thought that was good enough. We get the point. He’s benevolent and doesn’t take advantage of people. A true guardian of goodness. Then this China Online Advertising Agency was sideswiped. Another news report came out right after.

CASE B: Mr. Xi’s office Using the Agency Influence PR Framework again… 1) Mr. Xi, Good topic. Check. 2) Media channels. Hey, it was on my Weibos and WeChats again! A bit much, but OK. 3) if the manners make the man, then the interior decoration makes the thoughtful man? yep. absurd.

We may have jumped the gun. There may be more of this stuff in the pipeline. Anyway, we felt like this was a good lesson for anyone wanting to run a PR campaign in China.

Now, who wants to buy some steamed buns from me? I’m selling them in my office.

www.influencecn.com [email protected]

[influencecn]

Billion Dollar Update - [China Advertising Agency Update: Top China Moments of 2013] Top 10 Fascinating Things that happened in 2013 from a China perspective. Xi Jinping, exchange rate, hotel records, WeChat, Zhang Ziyi, Kimi Lin, Tuhao Gold, disappearance of pirate videos, Chen Guangbiao, AliWeibo - Agency Influence

Billion Dollar Update http://www.influencecn.com/china-advertising-agency-update-top-china-moments-of-2013/

China Advertising Agency Update: Top China Moments of 2013

China Advertising Agency Update: Top Chinese Moments of 2013

2013 was interesting, and this China Advertising Agency would like to recite our favorite moments. Yes, it’s a countdown! 10) the new administration strikes fear in all corrupt officials; Xi Jinping is ranked the 3rd most powerful person on Earth by Forbes 9) exchange rate for USD to RMB flirts with the 1:6 mark. Manufacturers feel the squeeze. 8) 20 million hotel records leaked. Name, contact info, demographics. Spammers rejoice. Cheaters have nowhere to run. 7) WeChat is the new social media platform to beat. Jack Ma desperately tries to play catchup. 6) Rockstar Wang Feng starts dating actress Zhang Ziyi. All kinds of cheesiness ensue. 5) A Taiwanese boy named Kimi becomes a national celebrity thanks to the hit TV show “Where are we going Dad” 4) “Tuhao Gold” becomes new catchphrase thanks to the new champagne colored iPhone 5s 3) Pirated video content becomes harder to find. Websites such as PPTV, iQiyi, Tudou, and Youku all start enforcing pay-per-view policies for latest movies. People flock to underground solutions such as Cloud IPTV for the latest “free” movies and TV shows 2) Chen Guangbiao wants to buy the New York Times. This China Advertising Agency thinks this is the equivalent of Bill Gates trying to buy CCTV in terms of bizarreness. This news broke in the last few moments of 2013 and we’re glad it made the list. 1) Alibaba pumped over half a billion USD into Sina Weibo and turned it into a huge digital billboard for Taobao products

[influencecn]

Billion Dollar Update - [China Advertising Agency Update: Alibaba Cloud Computing] Ma Yun gives you Aliyun. We hope you know who Ma Yun is already. If you don’t, don’t worry. We’ll feature him in a future post. For now, just know that Ma Yun’s company, Alibaba, is gonna give you cloud computing services at China prices. - Agency Influence

Billion Dollar Update http://www.influencecn.com/china-advertising-agency-update-alibaba-cloud-computing/

China Advertising Agency Update: Alibaba Cloud Computing

China Advertising Agency Update: A Chinese Pony In the Cloud Computing Race

Someday, in the not so distant future, we may start to talk about Chinese brands without mentioning that they are Chinese. But for now, the novelty factor is still very much present when a Chinese firm elevates its brand or product into world class standards. So, here we are. Alibaba is now gonna take on Amazon in providing cloud computing services. Now, this China Advertising Agency will never switch tracks and become an IT shop, but we also cannot get away from the need for robust website hosting when it comes to designing digital campaign architectures. In other words, we care about cloud computing and where to find it. It’s called Aliyun. So far, I don’t see an English version of the website, but I guess that’ll change soon. Alibaba has already done a tremendous job in breaking the language barrier for Chinese wholesalers and retailers (you should see the magical features of AliExpress which automatically translates Chinese Taobao listings into English), so we expect them to do the same in the cloud computing arena: provide the same product as its Western competitors but at China prices. Guess where this China Advertising Agency is considering to move its hosting services to?

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Billion Dollar Update - [China Advertising Agency Christmas Card] YAAXC (Yet another Agency Xmas Card) but we had to do it. Don’t worry, it’s not some silly 10 minute Flash animation that ends up being not funny. You still remember what Flash is, right? - Agency Influence

Billion Dollar Update http://www.influencecn.com/china-advertising-agency-christmas-card/

China Advertising Agency Christmas Card

China Advertising Agency Christmas Card From Us 2 U

Each year, agencies all over the world send out their agency Christmas card. Some are super labor intensive and take more time than half of their client projects. Others are 2 minute jobs. I’ve done both kinds. This year, we wanted to put some effort into it, but not so much as to distract us from our real work. Y’see, we don’t take xmas off here in Shanghai, so while we hope you get a chuckle out of the card made by this China Advertising Agency, we wanted you to also remember that we always put our clients’ work first and foremost. Shengdan Kuaile, y’all.

www.influencecn.com [email protected]

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Billion Dollar Update - [China Ad Agency Knowledge: WeChat Official Accounts Service Or Subscription] You chat. I chat. WeChat. It’s all the rage in China. Brands all want to have their own official account. But WTF is the diff b/t service and subscription accounts? - Agency Influence

Billion Dollar Update http://www.influencecn.com/china-advertising-agency-update-wechat-official-accounts-service-or-subscripton/

China Ad Agency Knowledge: WeChat Official Accounts Service Or Subscription

China Advertising Agency Update – WeChat Official Accounts. Service Or Subscription.

Yknow, usually you have to pay a consultant or an “expert” big bucks to get this answer. But here at Agency Influence, we’re full of love. Yep, you’re gonna get a freebie today and you’re gonna like it.

So you want to start your brand presence on WeChat. How to do it? Well, first of all, you gotta be able to read some Chinese. Here’s where you sign up. Sorry, as much as WeChat tries to internationalize itself, WeChat official accounts are not offered outside of China yet. What? You are outside China but you have a Chinese translator, so you think you can make it work? Think again. At the very least, you will need a Chinese citizen ID or a Chinese company’s registration papers to complete your account signup. Now this rule may change, and when it does, you will find out about it on our China Advertising Agency updates. For now, let’s move on. As the next step in your signup process, WeChat asks you a very esoteric question: would you like a subscription or a service account? What? They both sound nice. What is the difference? Here’s the lowdown. SERVICE ACCOUNT Only one blast to all subscribers is allowed each month Blasted messages show up as alerts in the subscriber’s messaging stream

SUBSCRIPTION ACCOUNT One blast to all subscribers is allowed daily Blasted messages show up in a folder that groups all subscription messages

And here are the similarities: Automated responses based on keywords “Minisite” feature where you can set simple navigational items at the bottom of the screen

And that’s it. You are now a WeChat Official Accounts expert. Next time someone asks you about WeChat official accounts, just recite the above and you’ll look like a China social media rockstar.

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Billion Dollar Update - [Agency Influence Watches The Spectacular Collapse Of China's Luxury Watches] Hey man, you wanna buy a watch? Yep, it’s time to get down to real business for luxury brands selling in the China market. The gravy days are over. Now’s the time to start doing some real marketing. - Agency Influence

Billion Dollar Update http://www.influencecn.com/agency-influence-china-luxury-market-report/

Agency Influence Watches The Spectacular Collapse Of China's Luxury Watches

Agency Influence Solves A Marketing Mystery

Here’s a quick 3 grassroots survey that I encourage all China marketers to take to the streets. Q1. Will you spend one month’s salary on a handbag? Q2. Do you own any luxury items? Q3. Have you set foot in a luxury store? Out of a sample size of 100 in an average Shanghai neighborhood, Agency Influence has found that 83% of respondents answered “no” to all 3 questions. And only 3 answered “yes” to all 3.

Agency Influence knows what you’re thinking. 3% of 1.3 billion is still a lotta people (39 million, actually). The sky’s the limit for luxury goods! If I have a luxury brand, I’m gonna get rich overnight! Think again, buddy. Apparently, much of the demand for luxury goods were from business gifters. And with the new leadership (installed earlier this year) hell bent on cleaning up corruption, the demand is now waning. Hey, we’re not making this up. Check out this latest article published on China Daily.

Oh… so that’s who was buying all them expensive watches in the past 5 years… Well, if they ain’t buying’ no more, then… that’s bad, right?

Yep. And, as if that’s not bad enough, we’re also seeing an overall slowdown. The projected 2014 GDP growth rate is 7.3%. And the projected 2018 GDP growth rate, if you read the article, is 5.9%. Agency Influence thinks that it is time for luxury marketers to rethink their strategy. While branding is and will always be important, there now needs to be a much more coherent effort to create and widen a direct path to purchase.

Good luck convincing those 39 million people!

www.influencecn.com [email protected]

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Billion Dollar Update - [China Advertising Agency Update - China Online Media Buying] Buying online media in China is like gambling. Maybe this was done intentionally. After all, you gotta give the masses some ways of gambling legally. Anyway, this is a step by step comparison of China Online Media Buying and Texas Holdem. - Agency Influence

Billion Dollar Update http://www.influencecn.com/china-advertising-agency-update-china-online-media-buying/

China Advertising Agency Update - China Online Media Buying

China Advertising Agency Update

Whenever you venture into the wild world on China online media, you’ll find that the process of determining costs is like playing Texas Hold ‘Em. Here’s why.

STEP 1 Texas Holdem: You get 2 cards to start, and you don’t know what everyone else has China Online Media Buying: You get some questionable data about traffic and number of users, with some data made from pure magic

STEP 2 Texas Holdem: Place your initial bets without knowing what’s ahead China Online Media Buying: Budget for number of impressions and click-throughs based on unreliable rate cards

STEP 3 Texas Holdem: 3 community cards are placed on the table. now you and the other players are trying to figure out the odds of having the best hand China Online Media Buying: you see competitor brands spending boatloads of money on ad space, but have no idea what their effectiveness is

STEP 4 Texas Holdem: Everyone places their bets. Some have good cards, some are bluffing China Online Media Buying: you have numerous media vendors giving you information, misinformation, and disinformation in non-standard formats. Everyone says they have the highest ROI for you

STEP 5 Texas Holdem: Players start folding due to exponentially increasing stakes. Eventually, only one player triumphs and takes the pot China Online Media Buying: relying on intuition more than knowledge and experience, you invest in media and hope to be one of the lucky few that win back positive ROI

So, if you like gambling, now you know you can play Texas Holdem as usual OR play China online media buying. Don’t like gambling your hard earned media budget? Then hire a professional China Advertising Agency. But be careful, not every China Advertising Agency is the same.

What you need is a China Advertising Agency that thinks in structural terms. There are some good ones out there, for sure. But we recommend ourselves the most:)

www.influencecn.com [email protected]

[influencecn]

Billion Dollar Update - [China Advertising Agency Update - China Social Media Active Users] A social network’s worth is valued in part by its monthly active users. Well you’d be surprised to see how low Sina Weibo’s is. But does this mean you avoid Weibo entirely in your China marketing plans? - Agency Influence

Billion Dollar Update http://www.influencecn.com/china-advertising-agency-update-china-social-media-active-users/

China Advertising Agency Update - China Social Media Active Users

China Advertising Agency Update

This one is about China social media. So of course we had to feature one of the perennial stars of China social media as cover photo–the beautiful “soccer babe” Zhang Xinyu, AKA Viann Zhang, AKA 张馨予

Ahem. Anywayz… onto the real topic at hand.

Here’s a real simple graph of how China social media stacks up against their Western counterparts. The metric we use is “monthly active users.”

Facebook |************************ 1.2 billion Twitter |***** 250 million WhatsApp |******* 350 million

Sina Weibo |* 60 million WeChat |***** 260 million

Our commentary: Overall: interesting to note that before Twitter’s IPO, it was reported that Nomura valued each of Twitter’s monthly active users at $15 USD, while discounting Sina Weibo’s at $7 USD each. This China Advertising Agency does not do much in terms of equity valuation, but can only guess that the advertising value of each type of user is different in the markets served by the two platforms.

Facebook: hey, that’s close to China’s population Twitter: almost the same as population of the US WhatsApp: that’s a lotta people, but is WhatsApp really social media?

Sina Weibo: dude, WTF? So the other 540 million users are zombies? WeChat: if only its social features were as open as Twitter’s…

In the opinion of this China Advertising Agency that you do what you can on Weibo. While its relatively low number of active users is disappointing, it is still the only game in the town that is China.

Don’t fall for the fallacy that WeChat is a replacement for Weibo. The current WeChat interaction model does not allow for fast viral spread of ideas. Nowhere in your WeChat app can you search for any subject under the sun. Nor can you track fast trending topics to keep up with the world around you. All you have are the chatter of your friends. Now, this may change in the future, but for your campaign planning needs right now, this China Advertising Agency recommends that you have a mix of both Weibo and WeChat.

www.influencecn.com [email protected]

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Billion Dollar Update - [China Advertising Agency Update - China Moon Landing] China has landed on the moon. What does this mean for you? No, don’t be expecting your iPhones to be made on lunar factories anytime soon. But do expect an onslaught of advertising slogans that follow the lunar theme. - Agency Influence

New Post has been published on http://www.influencecn.com/china-advertising-agency-update-china-moon-landing/

China Advertising Agency Update - China Moon Landing

China Advertising Agency Update – China Lands On the Moon

So, you are a marketer looking to emotionally touch Chinese consumers with your messaging. Well, now’s your chance. China has landed on the moon! It is in the opinion of this China Advertising Agency that all brands must say something to celebrate this monumental event. Make Chinese people proud. Amplify their patriotism. Let them know that your brand cares about China and its achievements. If you go silent during the next week on the subject, then, in Chinglish terms, you will be OUT.

To get your creative juices flowing, here’s a good ad from a telescope maker.

www.influencecn.com [email protected]

[influencecn]

Billion Dollar Update - [Agency Influence Update On Popular China TV] “Where Are We Going Dad” is the latest hit on Chinese TV. It doesn’t have much of a plot but it’s chock full of cuteness and laughs. And, it’s also a treasure trove of advertising slogans. - Agency Influence

New Post has been published on http://www.influencecn.com/agency-influence-update-on-popular-china-tv/

Agency Influence Update On Popular China TV

Agency Influence Highlights “Where Are We Going Dad”

We watch a lot of TV here at Agency Influence. Not because we have a lot of free time, but because it’s a primary way to keep our fingers (or, rather, eyes) on the pulse of Chinese culture. “Where Are We Going Dad” is the latest big hit on China TV. Of course, these days, you don’t measure TV show popularity by gross rating points alone. You also have to look at number of views online. And this show is HUGE! 35 million views per episode on Qiyi alone, and it is featured on 6 other major video portals. This reality show features 5 celebrity dads who travel together with their kids. They are given meager living conditions and tough challenges each day. Heartwarming situations arise and often times you can’t help but laugh at how cute the kids are. The pharmaceutical brand 999 is the show’s key sponsor. And their logo is permanently imprinted on the bottom right corner of the program. However, riding on their coat tails are a plethora of brands who have adopted “where are we going dad” as a temporary slogan.

Agency Influence recommends that everyone adopt the catchphrase within the next month in their social media content before the fad fades.

www.influencecn.com [email protected]

[influencecn]

ROBOTS OR DINOSAURS?

dinobots

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Billion Dollar Update - [Agency Influence Mourns On Dec 13th with all of China] Dec 13th is a sad day in Chinese history. Never forget its importance to Chinese people. Never forget its impact on modern Chinese culture. - Agency Influence

New Post has been published on http://www.influencecn.com/agency-influence-mourns-on-dec-13th-with-all-of-china/

Agency Influence Mourns On Dec 13th with all of China

Agency Influence Will Never Forget the Nanjing Massacre.

And neither should you. Culturally, this is a day filled with angst and sadness. CCTV is doing their part to make sure you feel it too. Here’s a poster from its tweet on Weibo today.

That tweet also features awful photos that document that awful day. 300,000 people died brutally in the hands of the Japanese army that day. In the opinion of many Chinese people, revenge has not been served. In fact, often times, on the walls of elevators all around China, you see graffiti that say “Kill the Japanese!”

Agency Influence would like to bring this topic back to a general rule in China: do not glorify Japan when you advertise in China. Do not ever joke about how similar China is to Japan.

Here’s an example of that rule manifested: whenever Diaoyudao issues flare up, Japanese cars get set on fire on the streets of China. Sometimes by their owners.

www.influencecn.com [email protected]

[influencecn]

Billion Dollar Update - [China Advertising Agency Update - Dec 12 is the second Black Friday] 1111 and 1212 are not just 4 digit numbers anymore. They’re more like 11 digit numbers if you count Taobao’s revenue. - Agency Influence

New Post has been published on http://www.influencecn.com/china-advertising-agency-update-dec-12-is-the-second-black-friday/

China Advertising Agency Update - Dec 12 is the second Black Friday

China Advertising Agency Update – 1212

The Taobao holidays

Whoever invented Black Friday in the US way back when was a genius. You tell people that they get huge discounts  on one day only and they believe it.

Well this China Advertising Agency would like to point out an axiom for current Chinese innovation: if you can’t build it from scratch, copy it and make it better.

And this axiom applies to Black Friday. No, the Chinese didn’t go ahead and start making up a better story about their Pilgrims and their Native Americans. Instead, they made 2 Black Fridays. Yep, count ‘em. Nov 11 and Dec 12. Affectionately known as “Double 11″ and “Double 12″.

Catchy ring to it, dontcha think?

It’s still on the up and up, too. This year, Taobao, the website that invented both Double 11 and Double 12, broke its own record one-day revenue from last year and generated 35 billion RMB in transactions that day. Now, we may wonder how Taobao makes money from all this considering that they don’t charge transaction fees (a strategy that helped them beat eBay but that’s a story for another day), but this China Advertising Agency can definitely appreciate the way that Taobao has monopolistically created new cultural norms for online shoppers.

I’d write more but I gotta go get me some cheap spatulas before Dec 12th ends.

www.influencecn.com [email protected]

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Billion Dollar Update - [Agency Influence Presents A Killer Chinese App For Your Phone] A mobile app that solves all your storage woes for all the photos and videos of your cat. Or dog. Or baby… Anyway, there will be room for all of it. Oh, and the app is made in China. - Agency Influence

New Post has been published on http://www.influencecn.com/agency-influence-presents-a-killer-chinese-app-for-your-phone/

Agency Influence Presents A Killer Chinese App For Your Phone

Agency Influence Presenting Useful Tips From China

A Chinese App That Make You Feel Bigger Here at Agency Influence we love technology. So we’re constantly installing and uninstalling apps. This is one that has withstood the test of time (which means it’s stayed on our phones for more than 6 months). It is…

Baidu Cloud Storage Client

Why does this thing kick ass? Well, if you sign up for the Baidu Cloud storage service for free, you get 2 big, big terabytes of storage. Man, I am not even used to saying the word terabyte, and now Baidu is making it a very welcomed accessory in our lives. The mobile app has auto-synchronizing of your photos–which means you never run out of storage on your 16GB iPhones again. It also has some community features that allow you to watch movies that others have uploaded (wink, wink). In summary. 2 terabytes + Your phone = let the good times roll.

www.influencecn.com [email protected]

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Billion Dollar Update - [China Advertising Agency Update - Use the Smog] Smog Marketing may be a standard China term necessitated by the recent changes in the air. - Agency Influence

New Post has been published on http://www.influencecn.com/china-advertising-agency-update-use-the-smog/

China Advertising Agency Update - Use the Smog

China Advertising Agency Update

The Killer Smog Is Good For You In the past week, netizens were in a uproar over an article posted on key official news websites titled “The Smog’s Accidental Benefits.” The 5 benefits listed were: unite the people, makes people more alert, makes people more humorous, promotes equality, increases general knowledge. If you can read Chinese, here’s Sina Weibo’s poll on the article. Basically, most users voted “I’d rather not comment” This news article is an extreme example of course. But marketers can take advantage of the smog. 3M’s sales of air filtration masks have skyrocketed. Local pharmacies all advertise “masks are sold here” on their doors. Branded social media are all talking about it. This is the type of real time news that marketers need to leverage. This China Advertising Agency Update is brought to you by Agency Influence. www.influencecn.com [email protected]