Its all about the good times

Insted We Smile. My new label. I still ride waves for a living but wanted to try and make cool things. All things that get me high and get me by are on this page. They get me psyched to surf and eager to create. This is my life, my dreams and my memories all in one. I hope it gives you some stimulation too. ITS ALL ABOUT THE GOOD TIMES Luke Stedman

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| hat of choice for these holidays if you are on the beach | @nickfouquet is a lord |

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This is the mini harpoon head shirt. Cotton long sleeve shirt with embroidery. A slim fit with a fun feel. @instedwesmile

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The Insted We Smile signature coffee cups for @vittoria_coffee are now available. Press play and check out the designs. #VittoriaFashionSeries #VittoriaXInstedWeSmile #instedwesmile

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| whale beach | sydney | australia | photo @beaugrealy | #instedwesmile

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Polka dot fun. Drop the anchor muscle. @instedwesmile #instedwesmile

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| this photo is what we like to call, e p i c | @markvassallo photo |

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| mid week current feeling | repost @fuckjerry |

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| too many burn outs jacket | feautred in @imutmagazine | #instedwesmile

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| love life | @otisscarycarey shares his life's loves in the new @russhmagazine | photographed by #derekhenderson | otis wears insted we smile | #instedwesmile

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A couple of looks for this summer. Every thing available at instedwesmile.com

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My hommie @otisscarycarey looking pretty dam cool in the latest @russhmagazine photographed by #derekhenderson Otis wears @instedwesmile thanks to every one involved X #instedwesmile

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| @jaiostevens from @modern_alchemy wears 'of course i do sweater' & 'killà whale short' | #instedwesmile

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| insted we smile x vittoria coffee collaboration | cup no 2 | #vittoriafashionseries #vittoriaxinstedwesmile

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| insted we smile x vittorria coffee collaboration | cup no 1 | #vittoriafashionseries #vittoriaxinstedwesmile

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Extremely stoked with my first collaboration with another brand. The prints are from Insted We Smile's latest collection Killà Whale. Thanks to @vittoria_coffee from bringing the cups to life. @vittoriaFashionSeries #vittoriaXInstedWeSmile

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| makes you want to jump right in there | photo @owenphoto |

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| luke stedman and kym ellery at icebergs celebrating the launch of their signature coffee cups with @vittoria_coffee | the #vittoriaFashionSeries coffee cups hits the streets monday | @kymellery @luke_stedman