Tibor's Tab

A young ad-man's blog on advertising, social media and the latest digital developments.

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Droga 5: Tap Project 2008

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David Droga about a new advertising era (Dubai Lynx 2008)

Advertising can no longer afford to be disposable. Disruption and persuasion are the models of a bygone era. Today our ideas must create positive brand momentum that outlives any media budget. Brands of the future are those built by companies in unison with their consumers. www.droga5.com Dubai Lynx advertising festival, march 2008, highlight speach by one of the advertising world gurus, Mr. David Droga.

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Steve Henry on the advertising industry

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Dave Trott - "Does the UK or US education system foster greater creativity?" and "Should creativity be left to the professionals?"

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Dave Trott - "Recession: Good or bad for creative thinkers?" and "What makes good advertising, great advertisingt?"

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TEDxNewSt - Rory Sutherland - What is Value?

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Rory Sutherland: Sweat the small stuff

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Rory Sutherland: Life lessons from an ad man