emily_intern19

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neon light testing

*not full size rendered still need to add details like wires on one side to connect with text on the bottom

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Inspirations

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Waterless vs. Conventional printing

Although both print processes yielded acceptable commercial quality, the waterless printing process demonstrated better technical performance in : 

The color gamut shows a slightly larger color space for waterless over conventional. 

The Neutral Print Density Curve (NPDC) Color Match and Stability is better for waterless than conventional. 

Waterless appeared to show tighter color control upon inspection of ΔE. 

Average Dot Gain/Total Value Increase (TVI) measurements for waterless and conventional seem to indicate some advantage for waterless.

During make-ready, waterless showed advantages in reduced make-ready time and reduced paper waste.

During the initial start-up and during the planned restarts, waterless appears to reach and maintain stability faster than conventional.

Capability to print on plastics, films, foils and other non-porous substrates 

http://www.toraywaterless.com/about/abo_004.html

http://www.toraywaterless.com/about/abo_001.html    (facts)

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Still working on other ideas. 

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Why design is important to business?

“The arrangement, organization, and manipulation of content, imagery, and graphic elements into compelling formats for both digital and print mediums. The clear communication of value, benefits, and reasons to believe in a brand’s product, service, or technology.”

Graphic Design is the development of visual communications that resonate with a specific target audience with an objective to create awareness, shape perceptions, increase market share, and elevate brands.

Ninety percent of the information transmitted in the human brain is visual so business needs strong design in order to communicate its purpose.Strong graphics can instantly communicate a message, feeling, emotion, and value; sometimes in as quickly as one second. 

Graphic design can: 

Increase brand recognition and memorable

Company’s total brand image starts with a great logo and expands to every aspect of your business. The design needs to target the audience in a way that is functional, attractive, and professional. The brand should provide an instant connection to the outstanding products and services that the r, and you need an excellent graphic design to forge that kind of connection.

Professionalism and credibility

A good design can make a great first impression on clients, vendors, and other entities – a logo for example only has a fraction of a second to make a first impression. A design that looks cheap will cast an unfavorable light on your business, and it can be difficult to break the impression that your company cannot afford a professional design.

An universal language which helps communication

Graphic design can produce visual aids that will help you communicate your ideas. An informative image can transmit ideas that cannot be expressed with words alone.  Professionally designed images helps to create a positive impression and avoid misunderstandings. It takes complex ‘language’ of data, information, software capabilities etc. and translates them into an entry-level and easy to understand format that many more people will understand.

https://costellocreativegroup.com/importance-of-graphic-design-in-business/

https://www.designhill.com/design-blog/how-important-is-graphic-design-for-your-business/

https://www.business2community.com/branding/6-reasons-graphic-design-important-business-think-0928602

https://www.canva.com/learn/design-at-work/

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Warren’s Waterless Print Company Research

What they do and how they do it?

Warren’s is Canada’s first and only dedicated waterless printer. They provide fast and high-quality print service with an environmentally friendly printing process with competitive price. Warren’s offsets all of the energy it uses with power generated from renewable resources. When making plates, Warren’s Proprietary recirculating system continually circulates the same small amount of water resulting in zero waste water. They use soy-based ink (VOC free) which helps eliminate harmful emissions and chemical-heavy clean up. 

How and why they different from other printers?

Traditional printing requires the use of a dampening system to support the ink on the plates. Waterless printing uses a hybrid plate that supports ink without the use of a dampener. This eliminates the need for chemical additives and dampening solutions, eliminating the use of up to 80,000 litres of water that would be used by a single traditional 40″ press.

1.      Environmental friendly.

Warren’s is Canada’s first and only waterless printer. It dedicated running waterless full-time. (More than 2.5 Million liters of water saved) 

It offsets all of the energy it uses with power generated from renewable resources. (Since 2011, Warren’s has offset 92 tons of CO2 emissions.)

Soy-based inks help eliminate harmful emissions and chemical-heavy cleanup.

Environmental Management Programs --> Any waste ink is collected and sent for recycling rather than disposed of.

 “Blanket washing” clean-up method instead of the typical common “trickle-down “method of cleaning. --> eliminates excessive chemical wastage.

2.       Improves the outcome of business projects. 

With the elimination of water, ‘dot gain’ or ‘ink spread’ is greatly reduced. The printed images will be shaper on all materials, with superior clarity and depth on both coated and uncoated recycled papers.

Waterless printing can use a higher line screen. Combined with better register control and a wider color range, the result is sharper impressions with more depth and better color consistency.

3.       Saving paper and time

 Before running the print job, the press has to be prepared and calibrated. Waterless printing achieves optimal ink density faster. Color calibration can be saved to further speed up reprints. (40% Faster Makeready)

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Roughs for Bussiness Promotion poster. I will keep on updating this page once I get more roughs.