The Industrial Cutaways of Frank Soltesz
Born in Pennsylvania in 1912 and active from the 1930s to the 1960s, Frank Soltesz was a versatile commercial illustrator who had a love for large cutaways. He spent part of his career working for the BBD&O advertising company.
Among his best work is a series of 29 advertising cross-sections published between 1947 and 1951 to show how the Armstrong Cork Co. company’s products were utilized. These illustrations appeared in the Saturday Evening Post and show lavishly detailed images of buildings and factories with their walls partially removed.
The more you look at the scenes and the tiny human figures as they move about, the more engaging they become. Each illustration has an inset with the key. They had a drawn frame and title and readers could request 21 by 22 inch copy suitable for framing or even a free booklet with some of the illustrations. (Via vintag.es)
