INVERSES

INVERSES is a multi-sensory project and collaboration between six artists in five countries.

[invrsesinvrses]

from series you and me and the sea

alison yip

[mesogeios]

“Perfume is decidedly not about two things: it isn’t about memory and it isn’t about sex. Perfume is about beauty and intellect. A perfume is a message in a bottle—not a smell—and the message is written by the perfumer and read by the person who smells it.”

— Biophysicist, writer, and fragrance industry legend Luca Turin  

[invrsesinvrses]

what the nose knows

a cell has different latencies for different odors. but it “knows” the signature of a given smell very rapidly – in a matter of tens of thousandths of a second. having solved the identity question, the olfactory bulb cells, in concert with cortical processors, then tackle other salient aspects of the odor – its intensity, its direction in space, its distance from the animal.

[invrsesinvrses]

happy new year, friends! may 2016 be kind to you.

[invrsesinvrses]

Whale song plan for Cold War listening station on Lewis - BBC News

A community buy-out could see a former Cold War surveillance station turned into a place where tourists can listen to the sound of whales singing.

[modernshxmxn]

i know what i am. i am alone in a hostile universe, and i have learned to say, so be it!

don juan matus, the art of dreaming

[scentculture]

Why Do Most Languages Have So Few Words for Smells? - The Atlantic

And why do these two hunter-gatherer groups have so many? Interesting questions and article from The Atlantic, on the research of Asifa Majid from Radboud University in the Netherlands on the Jahai people of Malaysia and the Maniq of Thailand. (Majid’s work was featured earlier this year in a piece by The Economist.) But perhaps another way to look at it is via this excellent post from Dr. Avery Gilbert on The Alleged Limitations of Olfactory Language.

[poboh]

[invrsesinvrses]

the scented path

richard cartwright

[invrsesinvrses]

[goestperfumes]

Ever wanted to have the smell of rain soaked soil, bottled? Well, the more you know: you can have it, in one of the three scents I did for international art book “Inverses”. Check it out at @invrses, or www.inverses.co - a story described in three “scenes”, depicted in multiple media by 6 international artists.

[dappledwithshadow]

[invrsesinvrses]

himalayas at night (1933)

nicholas roerich

[invrsesinvrses]

zerlegter karton (2008)

tim eitel

[invrsesinvrses]

from moominvalley in november, by tove jansson

[invrsesinvrses]

fear is the greatest motivator of all time. conflict born of fear is behind our every action, driving us forward like the cogs of a clock. fear is desire’s dark dress, its doppelgänger. “love and dread are brothers,” says julian of norwich. as desire is wanting and fear is not-wanting, they become inexorably linked; just as desire can be destructive (the desire for power), fear can be constructive (fear of hurting another); fear of poverty becomes desire for wealth. collective actions are not exempt from these double powers; consider this succinct and frightening sentence written by john berger: 'everywhere these days more and more people knock their heads against the fact that the future of our planet and what it will offer or deny to its inhabitants, is being decided by boards of men who control more money than all the governments in the world, who never stand for election, and whose sole criterion for every decision they take is whether or not it increases or is prone to increase profit.' but has it ever been any different? races everywhere have always been at the mercy of collective desire and collective fear, sometimes their own, sometimes others. the impulse toward order is born of fear and desire, and the impulse toward chaos is born of the same. the british psychoanalyst d.w. winnicott believed artists were people driven by the tension between the desire to communicate and the desire to hide.

from on fear, by mary ruefle

[invrsesinvrses]

zimoun

[scentculture]

INVERSES

INVERSES is a multi-sensory project and collaboration between six artists in five countries, who have been working on it for the past 2 years. The result is a set of items consisting of an illustrated storybook, a soundtrack, and a trio of custom scents, which all share a common narrative. on the journey of a roving cardboard box. The first edition was released in August 2015.

Learn more at inverses.co

[invrsesinvrses]

we’re featured on scent culture institute’s blog - thanks ashraf!

[invrsesinvrses]

supreme bon ton