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Jollibee, the fried chicken restaurant chain from the Philippines, announces an updated visual identity and brand-new restaurant design to support the company’s ambitious growth plans across Europe today. The flagship store, opening in Leicester Square, London in May 2021 will feature the redesign, followed by another six stores opening before the end of the year, in Edinburgh, Newcastle, Leeds, Nottingham, Cardiff, and Reading.

The new store designs will also be rolled out across Europe, starting with Spain’s first store launch in Madrid within the year. Some elements of the new design and re-brand are already featured in the Jollibee Leicester and Liverpool stores, which opened in 2020, including the updated colour palette.

As part of its £30 million UK investment, Jollibee has worked with several partners, including architect and interior design firm Applied Studio; branding agency ico Design Partners; and market research company Jigsaw Research, to reimagine Jollibee for the UK and European audience.

Allow me to flood Tumblr with all this sh*tty feelings I have....

I am back to Tumblr world, yah b#tch*s. Char! Haha!

Maraming nagtatanong gaano kahirap.. Mahirap! Sobra! Shet! (Oo may "shet" talaga! Haha!) Mahirap ipaliwanag e.. Sa parehong paraan na mahirap ipaliwanag kung gaano at kung bakit mo siya mahal. #SOWS haha! #SundayFeels #GutomLangYanTeh #DistanceIsOnlyInTheIsip #LoveIsInThePuso :D #Lande #HashtagHAHAHA

#sows #hashtaghahaha #gutomlangyanteh #distanceisonlyintheisip #lande #sundayfeels #loveisinthepuso

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