Isabelle Hörl

Visual Storytelling

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A Weekend of Transformation & Connection What a magical weekend it was! I’m still buzzing with inspiration after being part of the European Leadership Summit at Nyma in Nijmegen, hosted by Burning Man. This year’s theme, 'The Art Of Becoming,' resonated deeply with me—and I had the honour of creating an artwork that weaves together the butterfly’s life cycle and the lunar cycle, symbolising growth, renewal, and the beauty of transformation.

Throughout the summit, I captured the essence of the Deep Dive Sessions—moments of reflection, collaboration, and innovation. The final artwork was unveiled during the closing presentation, serving as a visual celebration of the inspiring ideas and collective wisdom shared by the community. What an awesome journey!

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Super excited to share my new artwork created for the Post Apocalyptic Summer festival by Wasteland. It was a fun and interesting challenge capturing the raw, edgy, mad-max - like look & feel of this fantastic event. More info about the festival you can find here.

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Map artwork created for Psy-Fi Festival in Germany. This hand-drawn visualisation captures the details of the festival grounds—from colourful stages and immersive art installations to relaxing chill-out areas.

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Together for Better What does the future of dairy farming look like? On behalf of Interfood, I was asked to visualize a roadmap for their sustainability event. What elements, strategies, and stakeholders are needed to create a sustainable and successful future—together? Capturing the farm of the future, featuring inspiring (new) sustainable services, products, and forward-thinking solutions.

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With great joy, I have been asked to create a map for the magical Bamboo Lodge. This to guide the guests and to inform them about the facilities, house rules, and its feathered / fluffy residents. They spent 6 years building the lodge, transforming the former sugar factory into a tropical garden with lots of different plant species. More info about this beautiful place you can find here.

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What will Dutch government institutions look like in 15 years, particularly internally? Together with trendwatcher Mark Schipper (Freshmark), we have mapped out a number of future scenarios. The main themes of this exploration were responsiveness and technology. Hereby an example of a possible scenario outcome.

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Brand visualisation inspired by Delft Blue pottery! Last summer I was asked to help Akhnaton Amsterdam with their concept development and visual storytelling for their new Dutch Soft Sandwich Café. A fun concept: offering typically Dutch wallet friendly buns, snacks and dishes, in the city centre.

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Healthcare in 2035! Together with a multidisciplinary team of healthcare specialists and students, supported by trendwatcher Mark Schipper (Freshmark), and powered by ABN-AMRO, I've created these future healthcare visualisations. I really enjoyed this collaboration!

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Artwork created for OceanLove, visualising their mission and the top 5 winning ideas of the Ocean Innovation Awards, presented at the Oceanovation Festival in Den Haag. I feel honoured to contribute to such an important cause that is close to my heart and to share the love for the ocean, nature and its beautiful creatures. More information about OceanLove and the awards you can find here.

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Positively and healthily into the future! This project was realised in collaboration with the municipalities of Blaricum, Eemnes, and Laren (BEL-gemeenten). Visualising the key subjects that are most important for and within the municipalities. The poster was created for all residents, to inform and to inspire. A project I thoroughly enjoyed working on!

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"A greener Netherlands starts in your own garden." Visual storytelling and concept visualization for the Ministry of Infrastructure and Water Management following a behavioral study examining what motivates or hinders Dutch residents from making their gardens greener. Working with a multidisciplinary team, several inspiring concepts were developed that align with the findings of this study. It really was a wonderful assignment!

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Co-creating a sustainable neighbourhood and community! This roadmap was created for ViVa! Zorggroep as a result of a network brainstorm session last December. The poster visualises the main goals and steps to optimally support (vulnerable/older) residents and to create a fruitful (formal and informal) care system.

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Roadmap poster visualisation created for ánd with Bopinc, revealing six key learnings based on research about women's menstrual health stories and preferences in four low-income markets.

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How can we improve the euthanasia practice in The Netherlands? Visual summary of the expert session organised by the NVVE. A team of medics, legal experts and ethics gathered to discuss the bottlenecks and possible solutions. More information you can find here.

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The past few weeks I’ve been working on the illustrations and graphic design of six intriguing stories of resistance fighters of WW2. Together with Jurgen Uffink we’ve created an interactive ‘Path of Freedom’ at the ‘Nederlands Openlucht Museum in Arnhem’ (NOM). The stories are hidden in suitcases, ammunition boxes and even inside a bicycle basket. It really was quite impactful and special to work on this project in times of war. This year the museum’s theme is ‘Freedom’ and apart from the route we developed, there is much more to explore on this subject. For more info click here. 

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Roadmap visualisation and animated infographic created for Triade Vitree. Capturing their vision and method, based on Schema Therapy for use in treatment of autism, behavioural problems and/or personality disorders. Together we developed a product line that supports Triade Vitree's therapy. Also it helps clients to 'visually' communicate their feelings in their daily lives. Want to know what it looks like? Stay tuned, it will be shared soon! For the full story, click here

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This event - journey was created for Reinventaissance - a new online event that celebrated innovative, artistic and cultural contributions during COVID-19. Together with Globally Curated founder Megs Rutigliano, this inspiring and energizing story was created.

The journey starts amidst the “Dark Winter” of the global pandemic and throughout the day’s activities, the audience and event experience, travels towards a bright future horizon. Throughout this journey, we reflected on five trending themes ‘Reinvention, Cross-Pollination, Resilience, Engagement and Activism’, powered and represented by the stories of talented artists, musicians, performers, and change makers.