Nikitha

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Company Registration Form for companies together along with the VAT Supplementary Registration Form .A Notification of VAT Registration will be issued to the person once the form is submitted to FRCA, processed and approved.VAT registration is free of charge and can be processed at any FRCA office. There are 2 major obligations that a person should comply depending on the mode of VAT return lodgment approved. The registered person is required to file a VAT return within the due dates. A VAT registered person must maintain all his business accounts, documents and records. All business records kept are to be in English and all documents and records should not be less than seven years.

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Accounting for VAT registration on a cash basis are applicable only for those whose annual business gross income does not exceed a public authority, local authority or a non-profit body. There are 4 categories for lodgment of VAT registration returns under the respective taxable periods. They are monthly returns; 3-month returns; 12 month returns for produce suppliers primarily engaged and 12 month returns for small and medium businesses with an annual gross turnover. A business person may request in writing to the CEO if the annual gross sales do not exceeded the required amount. However, we would need to notify FRCA to be changed to a monthly basis once the annual gross sales exceed this amount. Will Muthirai give advice on whether to register for VAT and assist in the completion and what happens if a business person wants to deregister from VAT? Definitely we will assist and advise taxpayers on any issues from VAT registration and all its procedure. We facilitate to improve voluntary compliance for taxpayers. Our customer enquiry centers are there to assist all taxpayers. Our customer enquiry centers are experienced staff in all tax types. We’ll not fill in the VAT returns for you but will assist you in completing it. To degister from VAT a registered person will need to write a request for deregistration. A deregistration audit will be conducted to determine whether the person is qualified for deregistration. For deregistration all the business assets and stock will be valued. Once the audit is completed and the tax arrears is cleared, the person will be notified in deregistration. During this process, you will still be required to lodge your VAT returns until you receive a confirmation on deregistration.

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The trademark application has to be filed before the Registrar. It should be filed at the office of the Trade Mark Registry corresponding to the principal place of business of the applicant. Muthirai provides assistance in every process of your trademark registration .Our team provides solutions from the pre-registration period of your trademark to the post-registration maintenance. To assure that your trademark application is not rejected in view of similar trademarks and also to facilitate easy registration, a comprehensive trademark registration search is essential. We offer trademark searches you desire to register, having regard to the products and services you wish to offer. The report will display the list identical and similar appearing on the Registry. Incase similar/identical trademarks appear on the Trademark Registry we also advise our clients how to avoid infringement and proceed for registration. The trademark search report is provided within 24hours. About Trademark Registration in Muthirai The trademark to be registered should have distinctive features. As it cannot be blasphemous. It should not make any reference to a living person without his consent or his representative as the case may be. Anyone who wishes to oppose the trademark application has to issue a notice in writing to the Registrar within 3 months after the advertisement has been published .Meanwhile the applicant has to explain why the trademark should be issued to him. In case if there is no response from the applicant within two months after he has been received the opposition, it will be assumed that he has abandoned the application.

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Names are a tough job at even the most basic of circumstances. These get even more critical when the question of a motive appears in naming, which happens for businesses and brands.

You want many things that’ll be the front and centre representations of all the concerns you may have. A Business Name Generator is a comprehensive solution to all of that.

The best part about them that you get an original name that you can apply without any fear of legal or other business-related materials. But, there’s so much more, and that’s what this piece of content seeks to find.

The Allowance of Entering Necessary Data

The best Brand Name Generator almost always has a set interface where one can enter data as per one’s own wish. But, the extent of allowance of entering the necessary data is something that varies quite widely all across the board.

So, what're these variables actually are? They may divide the name into two or more parts, can include the starting character, as well as the number of characters from the words you’ve chosen to amalgamate to create something that is quite original and yet rolls off the tongue easily.

Strong Internal Algorithm

Technology has achieved unparalleled processing power at present, and there’s no denying the potential that has become especially apparent in a Brand Generator.

Having a lot of options is an edge that’s extremely essential, and you get to choose from a lar6ge pool of options.

Its Versatile Applicability

It’d be quite incorrect if the Generator was only used to signify and notify a brand or company name. These can be applied for products, domains, trademark or registrations, which are quite helpful for any business decision-maker out there.

Thus, the Business Name Generator has many varied advantages by which it actually focuses on aiding the approach undertaken to find out what exactly the case relates to.

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I received a monthly report from Google search console yesterday, it was a more interesting insight. A new word “first Impression” in the search console insight report. started searching for “ What do pages with first impressions mean on search console monthly performance email? ”it to know more about it from authentic websites like Google webmaster, I came to know it means the website pages that were seen by the user in search results for the first time last month.

This monthly performance email helps a lot for beginners and good insight for experienced webmasters as well, each and every insight has links to to the proper pages in Google search console, it helps a lot for SEO beginners.

The unrevealed secret is “we need to monitor the following insights closely and regularly to improve a website.

Here is the list of all the insight headings. 

1.      Your website (last month) performance on Google Search

2.      Your content achievements

o    Top growing pages with a comparison of last month report

3.      Top performing pages

4.      How do people find you?

o    Top growing queries with a comparison of last month report

5.      Top-performing queries with number of clicks

6.      More about your audience

o    Devices 

7.      Top countries By clicks

8.      Google search type by clicks (web, image, and video)

With a final call to action button with “Keep exploring your data to identify new opportunities,” it goes to our search console performance report page

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You might be thinking upon looking at this title that what’s so hard about naming a boat or a yacht. After all, it can be anything that comes in your mind, but that’s where the problem lies.

Those who have boats or yachts are aware of how much value it is to their own lives. They are your conveyances at times when you’re vacationing or looking for something adventurous.

That’s exactly where the point of a Boat Name Generator appears in terms of questioning, as well as for proper satisfaction.

Whilst naming a boat, you need to be aware of the conventions, so you’re aware that you’re breaking for the norm when you actually do so.

Simplicity and Personal Contexts are the Best

So, when you’re naming any object that’s actually living you can give them any name you want. But, having a simple term that rolls of the tongue easily, as well as something that is unique is ideal for such circumstances.

However, they also need to have a personal context in some cases too. That’s why having a Funny Boat Names Generator is the ideal outcome you can hope for.

Going For Two-Word Name

Two Words names comparatively contrast and rival the popularity of their one-word counterparts.

Moreover, they usually have at least one word that’s far too common like Bay, Wind etc. But they can also involve a part of the word in essence.

This can help you in selecting unique and valuable at the same time.

Combining with Words from other languages

This is certainly the most common way in which people usually name their boats.

By the way of measuring or valuing, it’d seem that the Boat Name Ideas Generator can give you multiple and truly attractive terms you could go for.

It makes the entire predicament truly mean a whole lot greater than you’ll ever imagine. Moreover, the names will give an added sense of romance to your journeys. 

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Google My Business (formerly known as Google local) was renamed on June 2014 and has since grown phenomenally to benefit small businesses. Entrepreneurs in the United States and across the world have benefitted tremendously. It is a free tool, and by listing in Google, the small business can project what makes it special and also indicate on Google maps during a search. Thus by registering with Google My Business, it is a one-stop portal for a small business to manage the online presence across the entire Google ecosystem.

It is well known that Google has a monopoly in search, and it is evidenced by the fact that over 75% of users used Google to search on desktops and laptops. With the ubiquity of mobile devices and the Android ecosystem powering the same, the share of Google in mobile search is more than 85%. Thus, it really makes sense for a small business to link up with Google and register with Google My Business.

When a business is verified with Google, it is considered reputed. Further, Google takes pain to ensure that any false local listing is immediately removed. This means that the possibility to game the system is less and that it is a genuine tool that benefits consumers. Further, businesses can also post photos, respond to comments and reviews, answer questions post messages. Further, Google My Business profile empowers small businesses as it gives them a neat platform and a commanding presence that is independent of organic SEO. Thus, a well-maintained local business listing has a strong local search potential as it is a result displayed apart from the normal SEO listing.

Nikitha is a leading web development and digital marketing firm with unmatched expertise in Search engine optimization in Chennai. With a presence since 1996, they have grown from the infancy of the Internet to its present form. They help add a business to Google and are amongst the pioneers in helping companies achieve a Google my business listing. They also offer local SEO services across geographies and have helped businesses in the United States and Australia achieve their dream organic SEO rankings.

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Muthirai

A patent search is a right granted to an inventor for his discovery. It updates the owner the right to decide how others uses his invention. To receive a patent, the owner must enclose all the technical information about his invention to the public in the patent application. Patents Act is the umbrella legislation related to patents in India. The primary objective of the law is to encourage new technologies and innovation. Copyright is a legal term that protects artistic and literary works. It covers works ranging from books, music, paintings, films, advertisements, computer programs, databases, maps, and technical drawings. In India, the Copyright Act governs laws related to copyright. The copyright law aims to balance interests of creators and also supports the public in having a wide access of content. In Muthirai you can find the complete range of corporate legal services to new business formation along with the trademark, copyright, logo registration, patent and brand registration in India.

About our Patent Services

Muthirai’s Patent registration department comprises professionals with scientific, engineering, along with legal qualifications and experience. It is aware of technical development and able to handle any matter concerning patents. The department handles the drafting patent specifications the processing of incoming patent applications is to be filled through associates in every country of the world. Our patent practice is divided according to scientific and engineering disciplines. Muthirai serves clients including companies in complex technologies, communications, and manufacturing industries. In representing these clients, we deal with every issue identifying patentable innovations, securing and protecting patents. We have obtained patents in almost every area, including digital and analogue electronics, computer hardware and software, complex electrical and mechanical devices, chemical composition, pharmaceuticals, biotechnology, warfare technology, medical equipment, video and audio processing equipment and computerized systems and communications. Please feel free to consult us to find specific patent law and any further help on protection of patents registration and utility models.

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Muthirai

A Trademark is generally known as a Brand or Logo. Trademark registration can also be used for a business name, distinctive phrases and captions. Properly used and promoted trademark may become the most valuable asset of a business. Trademarks such as Canon, Coca Cola, HP, Adidas and Nike serve as an indication of origin of the goods and an indication of quality. It is very essential to obtain trademark registration for the business name under the Trademarks Act. Registration of a company under the Companies Act does not give itself protection against others who might commence using identical and similar marks. 'TM' stands for Trademark and 'SM' stands for Service mark. The ® symbol, can be used only once the trademark is registered and certificate is issued. We may also use the registration symbol only in connection with the goods and services in respect of which the trademark is registered. The registration process is the same for both trademarks and service marks.

Registering a trademark has its own advantages of exclusive legal rights on your trademark and better protection of your mark. From filing trademark application, filing opposition, preparing responses to office actions, responding to an opposition and attending opposition hearings whenever required, our team of highly experienced trademark agents understand the nuances underlying such registration and are experts in handling trademark registration. We provide efficient and effective online trademark registration services in India and also collaborate with our international partners to help our clients register their trademark internationally. Trademarks are signs that differentiate goods and services of one company to another. In the modern era the trademark law deals with assignment of rights, registration mechanism, penalties for infringement, infringement nature, and prevention of fraudulent trademark. Our refined and well-experienced trademark lawyers provide reliable and expert trademark searches to Indian companies and firms with various occupational fields with their national and international trademark registrations.

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In this article, the benefits of Trademark Registration were described with a brief explanation.

Exclusive rights:

Trademark registration usually gives the right to the proprietor to use it, in terms of goods or service. It originally brings the authentication to the product and it is the important reason for the trademark registration. A trademark registration gives the rights to infringement.

Hypothecation security:

A trademark registration includes logo registration, design registration; patent registration ensures complete security which normally helps for the security reasons as well loan facilities. The logo registration and design registration can give special attention to your brand among the customers.

Intangible property:

Trademark registration can give separate as well as independence existence to your brand.  It brings the reputation to your products in the market. It forms a goodwill to your business and drives the attention of the customers

Licensing:

You can get the registration for your trademark through trademark. It gives the complete license for your products with the constitutional rights.

Assignment:

A registered trademark, which can be logo registration, design registration, patent registration can be easily transferred. 

Deterrent:

Trademark registration prevents other traders by using your registered trademarks. You can find an authorized registration mark on most eligible products.

Use in proceedings:

It gives the validity of the product and its rights by the registration. According to the law, a registered trademark is an evidence to predict the originality of the product.

The right to use the symbol ® or “R”

Once your brand is registered you can easily use the standard symbol.

The right to foreign territories

The registration of the brand helps to protect your brands in the overseas market.

Muthirai a leading trademark registration is well known for its services in trademark filling, logo registration, patent registration, design registration. It is a wing of Nikitha, a famous web development services in Chennai. You can visit their official website to know about their services.

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Google, the search behemoth, is no longer an ‘Internet’ or search company. Rather, it is today an advertising company with revenues topping 130 billion US dollars in 2019. Given the scale of revenue, it is easy to see that Google sees Adwords as a cash cow. Therefore, they have developed a lot of tools to support the effective and efficient use of Google Adwords. One of the proprietary tools is the Google Adwords optimization score.

Using this in-built tool, any individual or business can see how well their Google Ads is set to perform. The score has a spectrum between 0 and 100 and a 100% score means that you have reached the peak. Now the good thing about this platform is that Google itself gives recommendations to the user to uplift the score. The percentage by which the score will get uplifted by implementing this recommendation is also indicated. By clicking on the default button of ‘add,’ the recommendation is automatically incorporated.

Some of the interesting recommendations include

Use of price-lists

Dynamic search ads

Adding customer lists

Automated bidding and much more

There are numerous recommendations given by Google, which, if correctly used, can push the ranking and return on investment of an ad. However, not all recommendations can be implemented, and it requires experience and deep knowledge to handle specific cases. Consider the case of automated bidding. If we were to link an account to this process, the spending would not be controlled, and this can cause severe repercussions to the business.

Does a score of 100% reflect that everything is perfect or that the ad campaign will be a huge success? The answer again is no, since Google is only delivering recommendations. Hence, judicious handling is required to achieve the best benefit.

Nikitha is a leading

web development company

in Chennai, specializing in

local SEO

and

Google Adwords optimization

. With a presence in this domain since 1996, they deliver cutting-edge value to any business seeking a fresh presence, a revamp or a turn around with Google Ad Words.

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local SEO Local SEO has a world of difference in approach and intent from normal SEO. Local SEO is an effective way for businesses to understand the dynamics of the local market and position themselves to offer their products and services to local customers at the exact time they need/search online. So, if your focus is regional, rather than national or international, then local SEO is the way to go! Whether they undertake the help of a local SEO service or local SEO expert, there is no dispute on the fact that 46% of all searches on Google have local intent, and all businesses want to capitalize on the same. Some of the top methods used by SEO experts in Chennai to achieve a good local SEO ranking are Create and completely optimize your Google business account We had already delivered a detailed article in this regard. (article) Use long-tail keywords and optimize for voice search Bring in a conversational tone to content, study the long-tail keywords associated with your industry, and optimize your website to be device agnostic. Remember 50% searches on Google come from mobile devices. The use of Schema will enhance the context and result in better-targeted traffic. Focus on local events and content The more you are clear about your aspirations and tune your brand voice to match the same, the easier it is to climb the Google ladder! Set up local-specific web pages, write blogs for local events or offers, and bring more focus on optimization for local keywords in the content. Try engaging local influencers and develop a solid presence on social media. Bring in more reviews and try adding local attributes. Use Google maps for location-specific indications Provide enough data on timings, service offerings, promotions, and be clear in differentiating yourself from other businesses with the same name. In the case of multiple locations, do pin on maps correctly. NIkitha is a pioneer in web development with a presence in the industry since 1996. As a leading web development company in Chennai, they bring rich and all-round expertise to anything Internet, right from local SEO setup to social media optimization, branding, and custom web development. The above are only some of the basic factors involved in optimization for local SEO. For a detailed discussion, get in touch.

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We all agree on one thing. As small business owners, we have multiple roles to juggle. Marketing is the key to survival in an increasingly digitised world. But it is neither easy nor straightforward. But it is heartening to note that Google, the search behemoth has taken positive steps to help small businesses make a pertinent impact. Any local business that satisfies Google’s criteria can claim a free Google My Business - GMB listing. Research indicates that 78% of location-based searches result in an offline purchase and 46 % of Google searches look for local information. Mastering local SEO or Google my business SEO is thus the key.

While many businesses take pains to enrol in a GMB, they forget to maintain the same. This is where the real challenge is. Constant and regular updates are required to stay relevant and some tips are indicated below.

Complete your GMB profile

While it may sound like something very silly, it is pertinent. Always complete the GMB profile by filling all fields and by choosing the correct business category. The more the data the more is the useful information that is displayed during a local search and this will automatically help in positioning your business better.

Utilize all features to the maximum

There are numerous features within the GMB, including the ability to post video, post events, give a call to action, loading images and setting up SMS alerts, among others. By utilizing all relevant features and staying on top of things, you can save time, money and effort in running your account and business!

Post regular updates

There are a lot of features of GMB that are open to the public, including reviews. Ensure that you respond to reviews, whether favourable or unfavourable, honestly. Sometimes, competitors can also derail your plans by changing the category or making other changes. Do not panic. By regularly monitoring your account and keeping it updated, you stay fresh and relevant in Google’s eyes, thereby boosting your ranking. Many local SEO service consultants offer Google my business SEO. Engaging with them for a Google business/SEO maintenance will ensure that you just hand them the data while they work the magic!

Nikitha has been a leading digital marketing company and website optimization firm supporting numerous small businesses in the USA, Australia and SE Asia in Google my business optimization. As local SEO experts, they bring a dedicated team and have helped many a small business achieve success. Established in 1996, they have 

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on-page optimization Before choosing a web design company a few things to be verified before you contact a web design company in Chennai, India.

1.      Basic web design price - where you can decide the budget will suit for your project

2.      Web design gallery - you can decide on a web designs samples list, make sure about the designs meet your expectations

3.      Payment terms - Get quotation officially with full payment terms and conditions.

4.      Mobile responsive - make sure website delivery with mobile responsive, 70% of your website visitors going to use mobile to view your website, it is mandatory for 8 years now.

5.      Type of website - you should know what type of website you may be required or you need to spend more unnecessarily, there are two types of websites static website and dynamic website. A static website is enough for startup companies, if you want to keep on update your website frequently from your end itself, you need to choose a dynamic website development, where you can get admin login user id password to access your website admin penal to update/manage/edit your website, obviously dynamic website will be higher in price range, but it is worth spending who can update website regularly, it helps to bring your website to top in google search ranking. We can see two types of dynamic websites, first one is fully customizable but it is open source like Wordpress, and Joomla, it needs more and regular attention like source or plugin needs to be updated or get hacked.  another one is a custom dynamic website, all of the popular website are custom dynamic websites only, it will be more expensive when compared to a static website price. 

6.      Time Frame - most of the companies deliver static websites maximum of 20 days.

7.      Homepage design - most of your website visitors going to visit homepage only, make sure about mobile-first design standard, navigation friendly menu, key selling points in banners, proper call to action button in right place, WhatsApp chat option, homepage should have all the highlights and selling points of the website in short form with more detail links, nowadays website visitor’s behavers has been changed drastically in mobile view, 70% of visitors not clicking on top menu bar to navigate, they used to click on view more details on the homepage itself.

8.      Design methodology -  Please check their design process, designers will start work once all the inputs received from clients, most of the company have standard online input form to collect all the data from clients. There are two popular way to start the website design process, First one is started by selecting inspired template design, most of the economy website packages will have this option only, and the second one is custom design development, here web designers need more expertise, only designers can’t do a proper custom website designs, it needs more experts involved like SEO analyst, web developer, UI & UX expert, navigation experts and digital marketing experts. Next important is the number of web design options and the number of design revision in the design phase.

9.      HTML version & SEO expertise - Once the web design image version approved, programer will start converting the image to the HTML version, it should be HTML 5, make sure. A website should meet basic SEO standards like meta tags, minimum meta tags need to be completed in each page.

10.  Domain Name - We can choose a catchy name for your domain based on your product or service, try to get dot com website, other extensions like .in or co.in, .net, and .org  also can be done, but dot com is better for the brand protection. A very importantly domain name should be registered under your or your company email id ownership only, it is your property don’t buy it with web design company name or email id ownership, ask them to register with your email id or do it your self it is very easy to create a login and buy it in domain resellers penal, then only you can get login access to renew it yourself, you will get renewal alert emails directly from domain reseller. It should be protected well with your permanent email id.

11.  Hosting, SSL & Business email - ask for sufficient hosting space for your website and professional business email, shared hosting will be sufficient for a startup website, server in India will be good for fast loading. Business email can be used by webmail or Gsuite integrated, but Gsuite is paid one, webmail will be free of cost, usually, it comes with hosting packages, SSL certificate is mandatory now for your website, please check was HTTP/HTTPS versions of the website are set up properly. If the HTTP and HTTPS versions of your website are not set properly, both of them can get indexed by search engines and cause duplicate content issues that may impact on your website’s search engine rankings.  

12.  Source file - get the final website source file as a soft copy before you go live your website.

13.  Google review - it defiantly helps you understand about the company and its culture, if there are some negative review, please read carefully what the company reply to that bad review and decide, be aware of a fabricated positive and negative review. 

14.  Website validation - Validating a website is a process of ensuring that the pages on the website conform to the norms or standards defined by various web organizations like google and amazon. Ask for a minimum guarantee ranking in the following validations. only experienced on-page optimization experts can bring more score for your website.

1.      https://search.google.com/test/amp?

2.      https://developers.google.com/speed/pagespeed/insights

3.      https://search.google.com/structured-data/testing-tool

4.      https://seositecheckup.com/seo-audit

 15.  Visit Office - to decide, meet the team and know more about the company and its culture.

Select the company who are very much interested in educating and explain everything with you.

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Favicons in Google search results already implemented in mobile search results, now favicon and URL goes to the first line of the desktop google search results this week, Google has started advising to add brand name in website meta tag a few years back itself, that means Google started delivering search results with a website brand identity, Google strongly believes in a search result with a brand name in tag gets more clicks and builds more trust. Very few websites only following it,  though it is not a big ranking factor, all the first-page result websites have been following it already.

A stay says 40% of the most visited websites have no favicon for mobile platforms but in desktop 98% of website having favicons.

This morning I noticed Google search results with a slight redesign where the page title tag now appears below a top line that features a website favicon and domain name, another one is website’s path using black text. Now there is no green in ad results, it becomes bold and black.

More importance for website branding instead of just showing text results. Your favicon help users quickly identify your site when they scan through search results.

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Any business idea will need consistent work and a recognized face. Thus, whether you are a small business or a large corporation, building a brand is a key exercise. This article seeks to explore the same.

Any business idea will need consistent work and a recognized face. Thus, whether you are a small business or a large corporation, building a brand is a key exercise. But what is a brand by definition?

By definition, a brand is a key product or service delivered by a particular company under a particular name. It is well-recognized and has a certain reputation for carrying along. Hence, it is a mark of identification to the business or service. Famous brands include Kleenex, ITC and the like.

Some of the steps to build a brand are

Be     specific about what your product or service can do and who your intended     target audiences are.

Come     up with a good visual identity and associated tagline if need be.

Go     to establish a set of values and mission statements. Your entire future     marketing and growth will revolve around these values.

Create     a competitor list and study their methods at building an audience.

Outline     your value proposition and make plans to market it effectively.

Try     to visualize your brand as a person and what you seek to represent. Map it     with the values and mission.

Form     your brand voice after deep research and ensure all audience touchpoints     reflect the same.

By studying the above points, it is evident that the key to success begins with a good brand name. It should not only sound pleasant and well but also have an excellent recall value to capture the imagination of audiences easily.

Here is where a business name generator or a brand name generator can help. Not only do they throw up random name suggestions, but they can also be suitably customized by tweaking individual options within such generators to offer innovative company name suggestions.

Says Mr Kumar, CEO of Nikitha, a leading social media marketing firm in Chennai, “A good branding exercise will take time and money to scale. While the idea may be easy or direct to conceptualize, giving it a life and creating a background story will involve a lot of effort.”

Many brands have been built only over a period. Maintaining quality and integrity for carrying paramount to brand reputation and in it lies the real success of a brand and company!

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Social media has become an indispensable part of our everyday lives. It has reached such a proportion wherein opinions are shaped, and major shifts happen, just by the power of clicks and shares. This article explores the social media trends for 2020

Social media has become an indispensable part of our everyday lives. It has reached such a proportion wherein opinions are shaped, and major shifts happen, just by the power of clicks and shares. In the previous article on SEO and web development, we had discussed trends for 2020. This article continues the same vein and explores the social media and digital marketing trends for 2020, which every social media marketing company must be aware of.

1, Social Media Power Will Continue to Grow

The power and reach of social media will continue to grow, not only because of the aggressive marketing by service providers but also by the organic premise and platform on which they are built. From businesses to individuals, social media has given a voice and power for all to utilize and make a mark. This trend is set to continue, and big brands will face continuing onslaughts from smaller competitors as the platform is a level playing field when creativity and sound strategies are in place.

2, Influencer marketing will continue to be on the upswing

Influencers will continue to rake in big bucks by setting aspirational standards. Further, for brands, working with influencers is easy, since they are not only a medium to generate leads, but also a party to start a conversation and keep the interest alive! People trust other people and influencers will continue to play a major role in defining the brand voice and direction. Investing in influencers is also much cheaper than running offline ad campaigns.

Says Kumar of Nikitha, a leading web development company, “Videos and stories will continue to play a pivotal role in social media adoption and it is expected that influencers will drive this trend. Investing in good content and making the right choice of influencers will be vital for brand success.”

3, Increased regulatory scrutiny

With the Cambridge Analytica scandal creating mayhem and allegations of manipulated opinions, news items and election results, both users and regulatory authorities have woken up to social media being used as a weapon to spread disinformation and hate. Hence, there will be more regulatory scrutiny and some more policies to enhance security are sure to be implemented.

4, Augmented Reality will be increasingly adopted

As apps become smarter, the use of augmented reality is set to rise. Different platforms will also offer higher capabilities in this sphere.This will result in increased user engagement with end stakeholders and better conversion when used as a business tool. For example, Sephora, a beauty brand, after studying the success of AR in helping users to try on makeup before buying virtually, has also launched the same feature in Facebook messenger.

Select our social meida marketing packages and engage with our social media experts to increase their social media presence.