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Food Photography: The Importance of Making Your Dishes Look Delicious

How Professional Imagery Can Satisfy Customers' Visual Appetite and Amplify Your Restaurant’s Online Presence

In a world where most people "eat with their eyes" long before they step foot in a restaurant, the impact of professional food photography can't be overstated. A crisp, mouth-watering photo doesn't just illustrate what's on the menu; it tells a story, sets expectations, and entices potential patrons to experience the culinary delights you offer.

I. The Power of Visual Storytelling in Food Photography

Imagine this: a potential customer finds two restaurants online, both boasting top reviews and tantalizing descriptions of their dishes. One has a vibrant gallery of professionally photographed meals, while the other only provides a text-based menu. It's clear which restaurant will likely get the booking.

This simple scenario illustrates the raw power of food photography. It's not just about presenting your dishes in a visually appealing manner; it's about engaging the viewer on an emotional level. The sight of a creamy pasta dish or a sizzling steak can trigger cravings and make mouths water. The key here is quality. Blurry, poorly lit, or unappetizing photos won't do your dishes justice. This is where professional restaurant menu photography comes into play.

II. Professional Food Photography: Not Just for Menus

While a picture-perfect menu is essential, the scope of food photography extends far beyond it. Your website, Google listing, Yelp page, and social media profiles all benefit from high-quality images.

Think of these platforms as your restaurant's virtual storefront. A potential customer's first impression of your establishment often comes from these sources. A well-curated gallery of mouth-watering dishes, inviting ambiance shots, and lively staff photos can significantly boost your online visibility and credibility.

And it's not just about appealing to potential customers. High-quality photographs can also help you stand out to food bloggers, influencers, and local media, opening up new avenues for publicity and promotion.

III. The Art of Food Photography: Tips and Tricks

Navigating the world of food photography can seem daunting, but with a few guiding principles, you can maximize the impact of your restaurant's visuals. Here are some key points to consider:

Hire a Professional: While smartphone cameras have come a long way, nothing beats the quality and precision of professional food photography. Pros have the necessary equipment and know-how to present your dishes in their best light.

Specialization Matters: When searching for a photographer, look for one who specializes in food photography. They'll understand how to work with different types of food and lighting conditions to create visually appealing images.

High-Quality Samples: Make sure to provide the photographer with high-quality food samples. This will ensure that your dishes are represented as authentically and attractively as possible.

Patience Is a Virtue: High-quality photos take time. Be patient and trust your photographer's process. They're not just snapping pictures; they're creating a visual narrative of your restaurant.

IV. Beyond Food: The Role of Ambiance and Staff Photography

While food is the star of the show, it's not the only element that makes a restaurant great. Capturing the ambiance of your restaurant, the decor, the layout, and the overall vibe also play a critical role in attracting customers. This is where ambiance photography comes into play.

Likewise, staff photography can provide a human touch to your online presence. Photos of your chef in action or your friendly waitstaff can build a sense of connection and trust with potential customers, making them more likely to choose your restaurant over the competition.

VI. Introducing the Restaurant Food Photography Blitz: Your Recipe for Success

As a restaurant owner or manager, you understand the importance of presenting your establishment in the best possible light. This is why I'm excited to introduce our latest offering - the Restaurant Food Photography Blitz package. This service is designed to encapsulate the entire dining experience your restaurant offers, from the exquisite dishes to the unique ambiance and the dedicated team behind it all.

The Restaurant Food Photography Blitz is more than just a photography package—it's an investment in your restaurant's success. By creating a comprehensive visual narrative of your restaurant, we can help you attract more customers, boost your online presence, and ultimately increase your sales.

To learn more about our Restaurant Food Photography Blitz package and how it can help your restaurant thrive, visit our hospitality page at https://jackrobertphoto.com/hospitality. At Jack Robert Photography, we believe in making every picture count!

In conclusion, the importance of professional food photography for your restaurant cannot be overstated. It is an essential part of your marketing strategy, shaping how potential customers perceive your restaurant and influencing their decision to dine with you. With the right food photographer and a well-crafted food photography package like the Restaurant Food Photography Blitz, you can make a powerful visual statement that resonates with your target audience and sets your restaurant apart from the competition.

So why wait? Take your restaurant's visual presentation to the next level with professional food photography. Contact Jack Robert Photography today, and let's start creating your restaurant's visual success story together.

Individual Dish Photography: We start with the stars of your menu. This package includes high-quality images of up to 20 individual dishes. Our goal is to bring out the unique charm and allure of each dish, highlighting the expertise and creativity that goes into your culinary creations. Each photo will be a testament to your chefs' skills and your restaurant's commitment to quality.

Multi-Dish Food Photos: To showcase the shared dining experiences customers can expect at your restaurant, we will create three beautifully arranged multi-dish food photos. These images will illustrate the variety and depth of your menu, providing a broader perspective of your offerings. Whether it's a family-style banquet or a tapas spread for a group of friends, these photos will capture the joy of communal dining at your establishment.

Ambiance Photography: Ambiance can make or break a dining experience. Our package includes detailed images capturing the heart of your restaurant's atmosphere, including the decor, lighting, layout, and unique architectural details. These photos will convey the vibe of your restaurant, giving potential customers a glimpse of what it's like to dine at your establishment.

Portraits of Key Staff: The people behind the scenes are what truly make a restaurant special. We will take professionally shot portraits of the chef, owner, and key staff members. These portraits will highlight the personalities and passion behind your establishment, adding a personal touch to your restaurant's online presence.

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Headshot Photography Tips from Greenville's Best

A Guide for Preparing for Your Headshot Session

As Greenville's premier headshot photographer, we understand the importance of capturing your best self in a professional image. Whether you're an aspiring actor, a corporate executive, or a small business owner, a well-crafted headshot can make a lasting impression on potential clients and employers. To ensure you get the most out of your headshot session with us, we have compiled a comprehensive guide on how to prepare for your session. By following these tips, you'll feel confident, relaxed, and ready to shine in front of the camera.

Plan Ahead and Communicate:

Before your headshot session, take some time to discuss your goals and expectations with us. Share your vision, the purpose of the headshots, and any specific requirements or preferences you may have. This allows us to tailor the session to your needs and ensures that we capture the essence of your personal brand. Whether you're seeking a classic corporate headshot or a more creative and unique portrayal, open communication helps us understand your objectives and deliver exceptional results. Book your free phone consultation here.

Wardrobe Selection:

Choosing the right wardrobe is essential for a successful headshot session. Feel free to bring a few outfit options for variety and versatility. Select clothing that reflects your professional style and the image you want to portray. Solid colors work well, avoiding busy patterns or distracting prints. Consider the industry you are in and the audience you want to appeal to. For a corporate setting, opt for tailored and sophisticated attire, while creative professionals may showcase their individuality through more vibrant and expressive choices. Remember that clothing should complement your complexion and bring out your best features.

Grooming and Appearance:

To look your best in your headshots, pay attention to grooming and overall appearance. Ensure your hair is well-styled and neatly trimmed. Men may consider getting a fresh haircut a few days prior to the session, while women should choose hairstyles that are professional yet flattering. Professional makeup can enhance your features and provide a polished look. Opt for a natural and light application that highlights your best features without appearing too heavy. Remember, the goal is to capture a professional and approachable image that reflects your authentic self.

Poses and Body Language:

During the session, we'll guide you through different poses to capture your best angles. However, it's helpful to practice in front of a mirror beforehand. Experiment with various expressions and head tilts to see what works best for you. Maintaining good posture is important, as it conveys confidence and professionalism. Relax your shoulders, keep your spine straight, and engage your core muscles. A slight forward lean can convey engagement and approachability. Don't be afraid to express your personality through your body language, as it will add authenticity to your headshots. Remember to breathe naturally and smile genuinely to create a warm and inviting presence.

Relax and Be Yourself:

One of the keys to a successful headshot session is to relax and be yourself. Nervousness and tension can be apparent in the final images, so take a moment to calm your nerves before the session. Trust our expertise and enjoy the process. We create a comfortable and supportive environment that allows your true personality to shine through. Remember, a genuine and approachable expression will make a stronger connection with your audience. Take a deep breath, embrace the moment, and let your authentic self come forward.

Bring Props or Accessories for Environmental Portrait Options:

Consider incorporating props or accessories that are relevant to your profession or personal brand. This can add depth and tell a story within your headshot, making it more engaging and unique. If you have specific ideas or props you'd like to include, please let us know in advance, and we'll work together to create compelling environmental portrait options.

Hydration and Rest:

In the days leading up to your session, ensure you are well-rested and hydrated. A good night's sleep and proper hydration will contribute to a fresh and vibrant appearance. Adequate rest can minimize under-eye circles and give your skin a healthy glow. Drinking plenty of water in the days leading up to your session can help hydrate your skin and give it a more youthful and radiant look. Avoid excessive alcohol consumption or late nights that could leave you looking tired or dull in your headshots. Taking care of yourself prior to the session will ensure you look and feel your best.

Trust the Process and Have Fun:

Finally, trust the expertise of our team and embrace the experience with enthusiasm. Relax, have fun, and let your authentic self shine through. The more comfortable and natural you feel during the session, the more impactful and genuine your head

In conclusion, preparing for your headshot session is crucial for achieving outstanding results. As a professional headshot photographer at Jack Robert Photography, I understand the importance of capturing your unique personality and professional brand. By following these tips and entrusting me with your headshot session, you can be confident that you'll receive stunning headshots that will elevate your personal and professional image.

Planning ahead, selecting appropriate wardrobe options, paying attention to grooming and appearance, practicing poses and body language, relaxing and being yourself, incorporating props or accessories for environmental portrait options, and taking care of your well-being are all essential steps in preparing for a successful headshot session.

I invite you to experience the difference that professional headshot photography can make in Greenville. Contact me today at Jack Robert Photography to schedule your headshot session. Together, we will create headshots that make a lasting impression on potential clients and employers.

Remember, your headshot is an investment in your professional success. It is an opportunity to present yourself in the best light and make a positive impression. Let me guide you through the process, capturing your best self and creating headshots that reflect your unique personality and professional brand.

With my expertise and the tips provided in this guide, you're now equipped to make the most out of your headshot session. So go ahead, put your best face forward, and let your headshot speak volumes about your professionalism, confidence, and unique personality.

I look forward to working with you and capturing the essence of who you are through stunning headshot photography.

[jackrobertphotography]

Mastering Headshots: Elevate Your Brand in Greenville

Craft Lasting Impressions: Elevate Your Brand Across Industries with Greenville's Premier Headshot Photography

In today's digitally dominated era, carving out a unique identity amid a sea of competitors can feel like a Herculean task. But there's a potent ally at your disposal to profoundly enhance your professional persona - the quintessential headshot. Jack Robert Photography, celebrated as the best headshot photographer in Greenville, SC, goes beyond the conventional. Shedding the constraints of a traditional studio, we offer unparalleled on-location photography services. We don't just capture images; we craft lasting impressions that echo throughout the digital landscape, enabling you to command attention and resonate with your audience. Discover the transformative power of a professional headshot at www.jackrobertphoto.com/headshots, catering to various industries, including finance, law, medical practices, hospitality, real estate, and more.

Unveiling the True Worth of a Headshot:

A professional headshot transcends the superficiality of a mere photograph. It's not just an image; it's a visual emissary of your brand, a testament to your professionalism, ethics, and dedication. Often, it's the first impression you create, making it crucial in shaping perceptions.

A meticulously crafted headshot, like those expertly delivered by Jack Robert Photography, symbolizes your commitment to excellence. By investing in professional commercial photography, you signal to your clients, peers, and rivals that you're serious about your work, setting a precedent in your industry, be it finance, law, or real estate.

Weaving a Consistent Brand Narrative:

Consistency is king in the realm of digital branding. But creating a harmonious brand narrative surpasses mere consistency. Your headshot, in sync with your website's visual language, social media presence, and business cards, should coalesce to narrate a compelling brand story that resonates with your target audience's needs and aspirations.

At Jack Robert Photography, we understand the subtle intricacies of visual branding. We ensure your headshot aligns with your brand's aesthetics and philosophy, crafting a potent visual harmony that amplifies your brand's impact, irrespective of the industry you operate in. Explore our proficiency at www.jackrobertphoto.com/headshots.

Breathing Life into Your Digital Persona:

In the frequently impersonal world of digital interactions, a professional headshot infuses life into your brand. By presenting a face behind the name, you invite potential clients to engage with your brand on a deeper, more personal level.

Your headshot is more than a photograph - it's a heartfelt invitation to a virtual conversation. It provides a glimpse into your character, fostering meaningful connections with your audience. This human touch cultivates trust and loyalty, spawning a sense of community around your brand, and thereby enriching your business relationships across various sectors.

The Silent Networker at Your Behest:

A well-crafted headshot tirelessly toils on your behalf, ceaselessly networking and unlocking doors to fresh opportunities. It kindles interest among potential collaborators, attracts like-minded professionals, and leaves prospective clients intrigued to learn more about the persona behind the image.

An engaging headshot from Jack Robert Photography can initiate a ripple effect, magnifying your reach and broadening your professional network. It's your silent ambassador, your introduction, and your elevator pitch, all encapsulated in one potent image. Visit www.jackrobertphoto.com/headshots to witness the power of an exceptional headshot.

Forging Trust and Credibility:

An exceptional professional headshot, especially one captured by an experienced photographer like Jack Robert, is a pillar of your professional credibility. It communicates to potential clients that you are a committed professional, someone who understands the value of quality and isn't hesitant to invest in it. Your headshot is a visual endorsement of your dedication, reliability, and high standards. It doesn't merely make you look the part; it serves as a testament to your commitment to your craft. It's a statement that you're serious about your career, giving you the upper hand in a competitive landscape. This holds true whether you're in finance, law, healthcare, hospitality, real estate, tech startups, non-profit leadership, entertainment, education, or even freelancing.

Embrace the Power of Professional Headshots: Your Key to Success in the Digital World

In the age of digital communication, the significance of a professional headshot is beyond aesthetics. It's a personal brand ambassador, a silent yet compelling advocate of your values, professionalism, and unique persona. With Jack Robert Photography, you're not just getting a headshot; you're investing in a powerful tool that enhances your professional image, promotes consistency in branding, humanizes your digital presence, expands networking opportunities, and solidifies your credibility.

Our on-location services cater to a diverse range of industries - from finance to real estate, from tech startups to non-profit organizations, and everything in between. We provide tailored solutions to elevate your professional persona, regardless of your field. Step into the transformative power of professional headshots today. Visit www.jackrobertphoto.com/headshots and let us help you make an indelible mark in your industry.

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Uncovering the Secrets of a Professional Photographer's Equipment: An Insider Look with Jack Robert

Join Greenville, SC based Editorial, Commercial, Branding, and Lifestyle photographer Jack Robert as he takes you on a journey of his equipment choices, the reasons behind them, and where he buys them

Comprehensive List of Equipment (Click each subject title to jump to my reviews and how I utilize each piece)

Click here to Jump To Cameras Review

Canon R5, Canon R6

Click here to jump to Lenses

Canon RF 35mm f/1.8 Macro IS STM Lens

Canon RF 50mm f/1.2L USM Lens

Canon RF 85mm f/1.2 L USM Lens

Canon RF 70-200mm f/2.8 L IS USM Lens

Tamron 17-35 2.8-4

Click here to jump to Computer review

MacBook Pro 16" Laptop - Apple M1 Max chip - 32GB Memory - 1TB SSD - Space Gray

Click here to jump to lighting reviews

Flashpoint XPLOR 600 R2 Manual HSS Battery-Powered All-In-One Outdoor Flash

Flashpoint Portable 600ws Extension FlashHead For The XPLOR 600 (Bowens Mount)

Backup Bulb Flashpoint Flash Tube for XPLOR 600 Flash Head - AD-H600

Flashpoint R2 PRO 2.4GHz Transmitter for Canon (XPro-C)

Click here to jump to Stands & Accessories

Flashpoint Heavy-Duty Air-Cushioned Light 3-Stand Kit (9.5') (Lightweight)

ROLLING BASE Kupo Runway Stand Base (AMAZING) 

Flashpoint C-Stand Riser Column (9' Silver)

10.5' Turtle Base C-Stand and Grip Arm Kit, Chrome

Super Clamp with Ratchet Handle

Click here to jump to Modifiers

Westcott 7' Parabolic Umbrella, White/Black

Godox Softbox with Bowens Speed Ring and Grid (13.8 x 63")

Westcott Rapid Box Switch Octa-S with Bowens Switch Insert

48" EZ Lock Octa Quick XL Softbox with Bowens Mount

Click here to jump to memory and hard drives

SanDisk 128GB Extreme PRO UHS-II SDXC Memory Card

Samsung - T7 1TB External USB 3.2 Gen 2 Portable SSD with Hardware Encryption - Titan Gray

WD - My Passport Ultra 4TB External USB 3.0 Portable Hard Drive - Blue

Click here to jump to Compression and Archiving Software

Rawsie (Get 10% off using code JACK10)

Carbon Copy Cloner

Why I buy all of my equipment at Best Buy 

As a professional photographer in Greenville, SC, with over ten years of experience, Best Buy is my go-to destination for all of my photography equipment needs. One of the main reasons I choose to shop at Best Buy is their amazing damage policy as a Total Tech Member. Accidents happen, and it's comforting to know that if I accidentally damage a product while handling it, Best Buy will take care of it.

In addition to their damage policy, Best Buy also provides annual maintenance for my DSLR or mirrorless camera. If there's ever a failure from normal wear and tear, they'll repair it at no extra cost to me. This peace of mind is invaluable to a professional photographer like myself, as it allows me to focus on what I do best - capturing beautiful images - without worrying about the reliability of my equipment.

Another perk of shopping at Best Buy is their priority customer service. Best Buy's team is always ready to assist me with any questions or concerns I may have. As a professional, my time is valuable, and I appreciate receiving prompt and efficient service when I need it.

I've also taken advantage of their "My Best Buy" credit card, which either gives me 5% back or allows me to pay for things over 12 or 18 months with zero interest (for the love of god, only use credit cards if you pay them off EVERY MONTH IF THEY DONT HAVE ZERO PERCENT INTEREST).

Lastly, Best Buy's return policy is a game-changer. As a Best Buy Totaltech™ member, most products are eligible for a 60-day return, which means I can shop confidently, knowing that if I'm not completely satisfied with my purchase, I can return it hassle-free while not worrying about damaging the products due to their generous accidental damage coverage.

Best Buy is my go-to destination for all of my photography equipment needs. Their damage policy, annual maintenance, priority customer service, credit card options, and return policy make them the best choice for me as a professional photographer. 

What if Best Buy doesn't have what I need?

While Best Buy is my go-to destination for most of my photography equipment needs, I also rely on Adorama and B&H for those niche pieces of equipment Best Buy may not carry.

Adorama and B&H are great websites to purchase equipment, and I have had great experiences with customer service from both companies. They have a wide range of options, and their prices are competitive.

One downside to B&H is that they are closed online quite a bit throughout the year. This can be an inconvenience when I need to purchase something urgently or if I am looking to buy something online. But overall, the customer service, pricing, and variety of options make it worth dealing with their closures.

In conclusion, as a professional photographer, it's important to have a variety of reliable equipment sources. Best Buy, Adorama, and B&H are all great options, each with their own unique perks and downsides. I highly recommend considering them all when making your next equipment purchase.

Cameras 

Canon R5

Canon R6

Unleashing the Power of the Canon R5: The Ultimate Tool for Professional Photography

As a professional photographer, having the right equipment is crucial. That's why I rely on the Canon R5 for all my photography needs. This camera is a game-changer, packed with features that make it the ultimate tool for capturing stunning images.

One of the most impressive features of the Canon R5 is its advanced eye-tracking technology. This allows me to capture portraits quickly and easily, even on the run. The camera's autofocus system tracks the subject's eyes, ensuring that they are always in focus, no matter how fast they're moving. This is especially useful when working with children and animals, as they tend to move around a lot. How the Canon R5's High-Resolution Sensor is a Game-Changer

As a professional photographer, editorial work is a big part of my portfolio. And when it comes to capturing images that tell a story and convey a message, the Canon R5's high-resolution sensor has been a lifesaver. With 45 megapixels, this camera can capture incredible detail and clarity. The high-resolution sensor allows me to see every detail in the image, which is essential when working on editorial projects where the image needs to tell a story and convey a message. This means publishers can print large-format photos without losing any quality.

Additionally, the camera has a wide dynamic range, which allows me to capture images with a lot of depth and dimensionality. This is especially useful when working in challenging lighting conditions, such as bright sunlight or dark interiors. The wide dynamic range allows me to capture images with a lot of detail in the highlights and shadows, which is crucial when working on editorial projects where the image needs to be as detailed and accurate as possible.

Another advantage of the Canon R5's high-resolution sensor is that it allows me to crop images without losing quality. This is particularly useful when working on editorial projects, where the image may need to be cropped or resized to fit a specific layout or format. But it's not just about the technicalities. The Canon R5 also has a great design and ergonomics; it's comfortable to hold and easy to navigate through the menu, which makes it a pleasure to work with. The Canon R5 is an essential piece of equipment for any professional photographer. It's packed with advanced features that make it the ultimate tool for capturing stunning images. Whether quick on-the-run portraits or high-resolution stills, the Canon R5 has everything you need to take your photography to the next level.

Why I use the Canon R6

When it comes to capturing stunning images and videos, photographers and videographers are always on the lookout for the latest and greatest equipment. And while the Canon R5 has undoubtedly made a splash in the world of photography and videography, its little brother, the Canon R6, is also a camera worth considering.

One of the most significant advantages of the R6 is its smaller file size. Hard drive space can quickly become an issue when working with large files. The Canon R6's smaller file size means that you can store more images and videos on your hard drive, making it easier to manage your workflow. Additionally, the smaller file size also means that the Canon R6 is less demanding on your computer's processing power, allowing you to work more efficiently and with less lag.

When it comes to image quality, the Canon R6 doesn't disappoint. The camera has a 20.1-megapixel full-frame sensor that produces stunning images with rich colors and sharp details. The camera also has a high-speed autofocus system, making capturing fast-moving subjects easy. Additionally, the Canon R6 can shoot up to 12 frames per second, making it perfect for grabbing action shots and sports.

Lenses

Canon RF 35mm f/1.8 Macro IS STM Lens

Canon RF 50mm f/1.2L USM Lens

Canon RF 85mm f/1.2 L USM Lens

Canon RF 70-200mm f/2.8 L IS USM Lens

Tamron 17-35 2.8-4

Canon RF Lenses: A Greenville, SC Photographer's Review

As a photographer based in Greenville, South Carolina, I've had the pleasure of working with a variety of Canon camera lenses. But there are a few that stand out as my absolute favorites. Allow me to share my personal experience with these amazing lenses.

Starting off strong with the Canon RF 35mm f/1.8 Macro IS STM Lens

The ultimate tool for capturing awe-inspiring close-up shots. The macro capability allows me to get up close and personal with my subjects, while the f/1.8 aperture creates a mesmerizing bokeh effect. The Image Stabilization (IS) feature is a game-changer, ensuring I can capture sharp images even in dimly lit conditions. This lens has also become my go-to travel companion, paired with my Canon R5. The 35mm focal length is the perfect balance for capturing landscapes, architecture, and cityscapes without distorting the faces of the people I want to photograph. I've used it for street photography, macro photography, landscapes, and architecture and I love that it's lightweight and super sharp.

Up next is the Canon RF 50mm f/1.2L USM Lens, a game-changer for portrait photographers. The f/1.2 aperture serves up the ultimate bokeh and makes capturing dreamy, ethereal portraits a breeze. The USM autofocus is lightning fast, never letting you miss a shot, and the 50mm focal length is a perfect balance for full-body and headshot portraits. This lens is the default on my camera, and it's so versatile and sharp I want to cry. I've had the EF versions of this lens, including the 50mm 1.8, then the 50mm 1.2 for my previous cameras, and now the RF 50 1.2. I didn't think the 50 1.2 could get any sharper, but with this RF version, they've really blown my mind.

The Canon RF 85mm f/1.2 L USM Lens is another new favorite of mine. I've resisted for the longest time getting this lens, but I've finally made the dive after five years of debating it- and I'm not disappointed. I was initially planning on just trying this lens out for an event and returning it- however, its 1.2 aperture was stone-cold amazing for low light situations and getting candids. Not only is it a powerhouse in low light- it's probably the best portrait lens if you have the physical space to be quite a distance from your subject. The f/1.2 aperture creates an incredibly shallow depth of field and produces a beautiful bokeh effect. The lens is a bit on the heavier side, but the build quality is top-notch, and the image quality is second to none.

Finally, the Canon RF 70-200mm f/2.8 L IS USM Lens is an absolute powerhouse. The older EF version was the most reliable and loyal lens I have ever used. It never missed focus and always gave me a fantastic image. I trust it with my life. The new RF version is lighter, so I went with it instead of just using the EF to RF adapter. On the RF Version, the lens extends out when zooming, and I don't particularly enjoy that- but it's not a deal breaker. Is it my go-to lens? No, but I will 100% recommend having it in your bag for many cases. This lens is perfect for capturing family photos, portraits, couples, sports, nature, and wildlife. The long focal length allows me to capture distant subjects easily, and the f/2.8 aperture creates a beautiful bokeh effect. The Image Stabilization (IS) feature is a lifesaver when working in low-light conditions. The build quality is top-notch, and the image quality is simply outstanding.

In conclusion, these four Canon lenses are my go-to choices for capturing stunning images and videos. These lenses have never let me down, from portraits to close-ups to architecture and nature. They are versatile and reliable and produce some of the most beautiful images and videos I've ever captured. I highly recommend them to any photographer looking to expand their lens collection. Whether a professional or hobbyist, these lenses will help you take your photography to the next level.

The last honorable mention is my Tamron 17-35 2.8-4. I bought this on a whim because I needed a wider-angle lens for interiors. It's a bit on the cheaper side, but I've been satisfied with it. I use it on the regular for interior photoshoots when I need that extra view and don't have the physical space to back up. At 17mm, it doesn't distort the edges enough for it to be a bad photo, but I'd be careful when shooting architecture to watch those edges. I also utilize this lens for low, wide-angle shots of models and buildings. It creates a cool effect, giving the subject an automatic power angle over the viewer. 

Computer

MacBook Pro 16" Laptop - Apple M1 Max chip - 32GB Memory - 1TB SSD - Space Gray

Do I really need a MacBook Pro!? Yes. I'm also slightly biased towards Apple and know other photographers that use windows computers just fine, but Apple products' premium and luxury experience draw me in. The seamless transitions between iPad, iPhone, and Mac are absolutely magic. Did you know with Apple, you can copy text on your phone and then hit paste on your computer, and it appears there!? It's in the small details that make Apple really stand out.

Regarding the M1 Pro Max laptop, I wanted a portable powerhouse, and Apple delivered what I needed with this laptop. When I upgraded to the Canon R5 with 50MB files, I HAD to upgrade my computer to slay large file sizes with ease. When editing thousands of photos, having a photo even take .5 seconds to load wastes A LOT of time. I needed the fastest computer I could get, not the cheapest or the most bang for my buck. The M1 Pro Max Processor and 32GB of ram easily handle my 50 MB file sizes. 

I know Apple products are premium. I know you can build a windows laptop or PC for WAY less and have it be WAY faster- but I put a strong emphasis on the whole ecosystem of Apple and its seamless, luxury experience. 

Lighting 

Flashpoint XPLOR 600 R2 Manual HSS Battery-Powered All-In-One Outdoor Flash

Flashpoint Portable 600ws Extension FlashHead For The XPLOR 600 (Bowens Mount)

Backup Bulb Flashpoint Flash Tube for XPLOR 600 Flash Head - AD-H600

Flashpoint R2 PRO 2.4GHz Transmitter for Canon (XPro-C)

The Power of Lighting Equipment

My go-to: Flashpoint XPLOR 600 R2 Manual HSS Battery-Powered All-In-One Outdoor Flash. I have three of them, but you having just one is more than enough for most situations. The Flashpoint XPLOR 600 is a powerful and versatile light that, if used correctly, can perfectly balance natural and artificial light. With its 600ws power output and fast recycling time, this light allows me to capture stunning images in even the most challenging lighting conditions. I can overpower the SUN with this bad boy.

One of the best features of the Flashpoint AD600 is its ability to be used wirelessly and portably due to its detachable battery, which gives me the freedom to move around and capture the perfect shot. The Flashpoint XPLOR 600  also has a built-in 2.4G wireless X system, allowing me to control the light remotely and make adjustments as needed. The Flashpoint XPLOR 600  is an essential piece of equipment for any professional photographer. It gives me the power to overcome any lighting challenge and capture beautiful images no matter where or when. With this light, I can unlock the full potential of my Canon R5 and achieve the desired results every time.

Another key accessory, the extension: Flashpoint Portable 600ws Extension FlashHead For The XPLOR 600 (Bowens Mount)

The Flashpoint XPLOR 600ws 8-foot extension head is a powerful addition to any photographer's gear. It transforms the XPLOR600 series monolight into a versatile powerhouse, perfect for use with softboxes or as a gridded hair light. The extension head connects easily to any XPLOR by unplugging the glass shielded flashtube from the monolight body, locking the pronged cable link in place, and then inserting the original flashtube on the head extension sockets. This simple process allows for a quick and easy setup, making it an excellent option for photographers who need to work efficiently and quickly. I don't leave home without it. 

Another wise choice is to purchase Backup Bulbs for this light. Yeah, I know they aren't cheap, but I've had one rattle out of the socket and smash on the ground when rolling it along on my Kupo Runway Rolling Base.

You also need to have a way to trigger your strobes, and I use my trusty Flashpoint R2 PRO 2.4GHz Transmitter for Canon (XPro-C) Godox and Flashpoint are the same exact equipment, just different names. You can control multiple strobes and adjust them individually from this transmitter. It's a gamer changer, so you don't have to go to each strobe and change their settings physically. I've been using this trigger for years, and I've had zero issues with it.

Stands & Accessories

Flashpoint Heavy-Duty Air-Cushioned Light 3-Stand Kit (9.5') (Lightweight)

ROLLING BASE Kupo Runway Stand Base (AMAZING) 

Flashpoint C-Stand Riser Column (9' Silver)

10.5' Turtle Base C-Stand and Grip Arm Kit, Chrome

Super Clamp with Ratchet Handle

Let's talk about photography's often-overlooked but essential aspect: stands and accessories. They may not be the most exciting topic, but trust me; they can make or break a photoshoot. I rely on the Flashpoint Heavy-Duty Air-Cushioned Light 3-Stand Kit for lightweight, on-the-go situations. The plastic and metal construction keeps it lightweight without sacrificing durability, making it perfect for quick in-and-out photoshoots. But be warned, if you're planning to use it outside, weigh it down with sandbags or have an assistant hold it. Otherwise, it will topple over faster than a game of Jenga. Trust me, investing in the right stands and accessories will make your photography experience smoother and more efficient.

When it comes to stands, my go-to and best purchase has been the combination of the Kupo Runway Stand Base with the Flashpoint C-Stand And an added boom arm. The rolling base feature is a game changer, making loading in and out of photoshoots a breeze by allowing me to hang equipment from the stand rather than carry it all. And during the shoot, the convenience of easily rolling the light, modifier, and stand is unbeatable. If I had to pinpoint any regret in my photography gear purchases, it would be not investing in a rolling base for my c-stand earlier in my career. I cannot recommend this combo enough; it's truly essential for any professional photographer looking to streamline their workflow and save their back from carrying heavy equipment.

Having a variety of stands and accessories at your disposal is crucial for any professional photographer; it allows you to adapt to any situation and get the perfect shot. In addition to my rolling base c-stand combo, I also have a trusty 10.5' Turtle Base C-Stand and Grip Arm Kit, Chrome. This classic c-stand is perfect when I need an extra spot to place a light or modifier. The added boom arm is essential for versatility in positioning and placing the modifier at any angle. And let's remember the importance of sandbags. They are crucial to keeping your stand and equipment safe and secure, so invest in a good set.

Light Modifiers

Westcott 7' Parabolic Umbrella, White/Black

Godox Softbox with Bowens Speed Ring and Grid (13.8 x 63")

Westcott Rapid Box Switch Octa-S with Bowens Switch Insert

48" EZ Lock Octa Quick XL Softbox with Bowens Mount

The Westcott 7' Parabolic Umbrella is an excellent option for creating a large, soft light source. Its 7' span provides ample coverage, making it perfect for achieving a natural-looking catchlight in the eyes. Additionally, the umbrella's white interior helps diffuse the light, producing a soft, even glow. Don't even think you will utilize this in small spaces, though! A tall ceiling and a must if you want to place this modifier in a way that is flattering to the subject. Using this modifier is nice if you have more than one person or groups of people you need to photograph. On another note, the umbrella is also collapsible and easy to transport, making it a convenient choice for photographers on the go. I use this modifier 20% of the time. 

The Godox Softbox with Bowens Speed Ring and Grid (13.8 x 63") Can be an excellent modifier for your photography or videography, but it can be pretty tricky and time-consuming to set up. The softbox features four poles that need to be inserted into the corners of the fabric and then into the center ring, which can be a hassle and requires some muscle to assemble. It may not be the best option if you're in a rush or don't want to be seen struggling to set it up. Despite its inconvenience in setup, the rectangular shape of the softbox, measuring 13.8 x 63 inches, makes it ideal for side lighting and backlighting, allowing you to achieve beautiful and natural-looking results. It is a versatile tool that can be useful for portraits, product photography, and videography. You can still consider keeping it in your arsenal as it can be a great addition to your lighting setup, but be aware of the setup time and effort required when using it.

The Westcott Rapid Box Switch Octa-S with Bowens Switch Insert with Bowens Switch Insert is a fantastic addition to any photographer's arsenal. This is my most recent modifier, and I am thrilled that I have it in my collection. It is a portable and collapsible beauty dish that is versatile and can be used in a variety of situations. It's been especially helpful in architectural photography due to its small size- as I use it to light different parts of the subject (room, building, etc.) to combine them all in photoshop into one beautiful and seamlessly lit photo. It's also been great for fashion and editorial portraits. The octa shape of the softbox provides a beautiful wrap-around light, perfect for creating a natural and flattering light on the subject. The Bowens Switch Insert makes it easy to attach to a wide range of strobe lights, making it a convenient option for on-location shoots. All in all, the Westcott Rapid Box Switch Octa-S with Bowens Switch Insert is a great investment for any photographer looking for a portable, compact and versatile lighting solution.

The 48" EZ Lock Octa Quick XL Softbox with Bowens Mount is my ultimate go-to modifier. It's an excellent choice for any photographer looking for a versatile, portable lighting solution. Its 48-inch size is just the right size for creating beautiful, soft light that can cover a wide range of subjects. The octagon shape of the softbox provides a natural and flattering light that is perfect for portraits, product photography, and more. The EZ Lock design makes it quick and easy to set up, so you can spend more time taking pictures and less time fiddling with equipment. The included Bowens mount makes it compatible with a wide range of strobe lights, making it a convenient option for on-location shoots. Additionally, the grid that comes with the softbox allows you to control the light and direct it exactly where you need it, making it even more versatile. Overall, the 48" EZ Lock Octa Quick XL Softbox with Bowens Mount is an excellent choice for anyone needing a portable, easy-to-set-up, and versatile softbox.

Memory Cards and Hard Drives

SanDisk 128GB Extreme PRO UHS-II SDXC Memory Card

Samsung - T7 1TB External USB 3.2 Gen 2 Portable SSD with Hardware Encryption - Titan Gray

WD - My Passport Ultra 4TB External USB 3.0 Portable Hard Drive - Blue

The SanDisk 128GB Extreme PRO UHS-II SDXC Memory Card

As a professional photographer, I am always looking for the best tools to elevate my craft. That's why I love the SanDisk 128GB Extreme PRO UHS-II memory card. This little powerhouse allows me to easily capture stunning cinema-quality 8K, 4K, and Full HD video (not that I ever do as a photographer, but anyway), as well as raw photos and continuous shutter bursts. The storage capacity of 128GB gives me plenty of room to store all of my precious shots, and the UHS-II bus supports lightning-fast read speeds of up to 300 MB/s and write speeds of up to 260 MB/s. The V90 Video Speed Class rating ensures that my write speeds will never drop below 90 MB/s, giving me peace of mind when shooting in high-pressure situations.

What sets this memory card apart from the rest is its reliability. I've been using Sandisk memory cards for years, and they have never let me down. Even my card from five years ago still works like a charm. I've even tried other memory cards like CFExpress, with its impressive 1200mb/s read and write speeds, but I couldn't see any difference when it came to shooting or loading images onto my computer. The SD Card is also a convenient size and fits perfectly in my MacBook Pro's SD card slot. I don't have to lug around a card reader and cord, which is a huge plus in my book. In short, if you're a professional photographer or videographer, the SanDisk 128GB UHS-II SDXC memory card is an absolute must-have in your kit.

My working hard drive, the Samsung - T7 1TB External USB 3.2 Gen 2 Portable SSD with Hardware Encryption - Titan Gray

After a killer photoshoot, I like to transfer my shots straight to my trusty Samsung SSD. Why? Because editing on a lightning-fast hard drive is where it's at, plus it gives me the added bonus of being able to take my SSD on the road with me. That way, if my computer gets jacked, my precious pics are safe and sound. Plus, it keeps my MBP running smoothly by not clogging up valuable internal HD space. Once my edits are complete, and I send the photos to the client for approval and further edits, I use Rawsie to compress them and then back 'em up on three different hard drives. #backupqueen #workflowwinning

The WD - My Passport Ultra 4TB External USB 3.0 Portable Hard Drive - Blue

After loading my photos onto the Samsung SSD, I back them up to a larger, slower HD - like the WD - My Passport Ultra 4TB. And not just one, but two of those bad boys. Because let's face it, you can never be too safe regarding the photos you shoot for a client. Is it overkill? Maybe, but as a photographer, my job is to capture, edit, deliver and preserve photos, which means being as backed up as possible. Plus, there have been a few times where files got misplaced during transfer and having those extra hard drives saved the day. The WD 4TB is the perfect size for a year or two of content, and when it's full or two years have gone by, I put a date frame sticker on it and archive it in a fireproof safe for added protection. 

file compression

RAWSIE

Picture this: you're out in the field, capturing stunning shots left and right, and then you get back to your studio and realize your hard drive is bursting at the seams with RAW files. Sound familiar? Well, not anymore. Introducing Rawsie - the ultimate raw image compression app that packs a punch. With up to 5:1 file size reduction, it's a game-changer for photographers like us who shoot with Sony, Canon, Nikon, Fujifilm, and more. And the best part? It's lossless, which means no lossy artifacts, no resolution change, no bit count change, and no color loss—just pure, pristine image quality.

But that's not all; Rawsie is incredibly user-friendly and straightforward. It's like having a personal assistant for your image compression needs. Plus, it's a money-saver in the long run. Trust me, I've been using it for a while now, and it has been a lifesaver.

So, if you're ready to revolutionize your workflow and reclaim valuable storage space, head on over to Rawsie's website and use the code JACK10 upon checkout for an extra 10% off your purchase, trust me, you won't regret it.

archiving

Carbon Copy Cloner

Having a reliable backup solution is crucial, and that's where Carbon Copy Cloner comes in. This software offers a plethora of options for creating backups. Whether it's on an external drive or another Macintosh, you have the flexibility to choose what you want to back up, be it an individual folder or an entire external hard drive.

I've been using CCC for some time now, and I have to say, it makes creating a carbon copy of my files incredibly easy. However, I did run into an issue where deleting files off of one hard drive resulted in them being deleted off the hard drive I was carbon copying to. This is something to keep in mind, but overall, CCC has been a solid choice for me.

In conclusion, if you're looking for a comprehensive and flexible backup solution,Carbon Copy Cloner is definitely worth checking out. Just be aware of the potential pitfall I encountered with file deletion.

Final thoughts

And there you have it, folks. I've just laid out all the nitty-gritty details of the tools and equipment I rely on to get the job done. But this is just the beginning. I want to hear from you too. What are your burning questions? What would you like to know more about? Let's start a dialogue on our work processes, the gear we trust, and any experiences we've had with similar equipment. We can all learn from each other and improve our workflow. So, please don't be shy, leave a comment and let's get this conversation started!

Disclaimer: All the equipment on this page has been tested and approved by yours truly. I've spilled the tea on real-world usage and am sharing my faves with you. The links provided are either the exact products I own or similar alternatives. Bonus: Using the links will support my blog and biz - love you for it!

Hello, World!

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Professional Headshots in Greenville, SC

Get an Edge with Jack Robert Photography

Creating Professional Headshots in South Carolina: Why It's Crucial for Building a Successful Brand High-Quality Headshots in Greenville, SC

Table of Contents:

Capturing Personality and Brand

Next Level Headshots with Photo Retouching

Importance of Lighting, Composition and Expression

Creating professional headshots for small business owners in Greenville, South Carolina, is crucial in developing a strong brand. A professional headshot can help entrepreneurs stand out in a competitive marketplace and connect with their target audience. Not only does it convey credibility and professionalism to potential customers, it also serves as a visual representation of the business on social media, websites, and other marketing materials. In a city with a high concentration of small businesses, a high-quality headshot can give a business a competitive edge and leave a lasting impression. Additionally, a consistent headshot across all marketing materials helps to solidify visual brand identity, making it easier for customers to recognize and remember a business. A professional headshot is vital in building a successful brand for small business owners in Greenville, SC.

Professional Photographer - Capture Personality and Communicate Brand Message for High Quality Headshots

As a professional photographer, I understand that a headshot is much more than a photo of a person's face. It's an opportunity to visually communicate the essence of who you are and what your brand represents. That's why I take the time to get to know my clients and understand their unique needs. I work with each individual to create a headshot that captures their personality and communicates their brand message. I take the time to understand my client's personal style, preferences, and brand messaging. I work with them to choose the right background, clothing, and poses representing them and their brand. I also use the latest lighting and camera techniques to ensure that the final image is of the highest quality and accurately represents the individual.

Professional Photo Retouching Services | Enhance Final Image & Variety of File Formats

Photo retouching is the process of digitally enhancing a photograph to improve its overall appearance. When it comes to headshots, retouching can be especially important for taking the photograph to the next level and making it stand out above the rest.

One of the main benefits of retouching is that it can help to remove any imperfections or distractions from the photograph. This can include things like blemishes, wrinkles, or stray hairs. By removing these distractions, the viewer can focus on the person's face and expression, which is the main focus of the headshot.

Retouching can also be used to enhance the person's features, such as their skin tone, eyes, and teeth. For example, the skin can be smoothed out to remove any blemishes or unevenness, while the eyes can be brightened to make them appear more alert and engaging. This can help to create a more flattering and professional-looking headshot.

Retouching can also be used to adjust the lighting and color of the photograph to create a desired mood or effect. For example, the photograph can be brightened to create a more cheerful and upbeat look, or it can be made more dramatic with darker shadows and highlights. This can help to create a more interesting and dynamic photograph that stands out from the rest.

In addition to these benefits, retouching can also be used to remove any unwanted elements from the background, and can be used to create a more consistent look across a series of headshots. This can be especially helpful if you're looking to create a cohesive look across your website or social media profiles. I also provide a variety of file formats, including high-resolution images, so my clients can use their headshots in various settings.

Photographer for Professional Headshots - Lighting, Composition & Expressions

As a photographer, it is my job to make my clients feel comfortable and at ease in front of the camera. When it comes to creating a headshot, lighting and composition are key. I use a combination of artificial and natural light and expertly position my subjects to create a flattering and professional look. I also pay close attention to details like wardrobe and background to ensure that the final image is cohesive and on-brand. One of the most important aspects of a great headshot is the expression on the subject's face. I use my experience and expertise to guide my clients through the process, helping them to relax and achieve a natural and engaging expression.

In today's digital age, having a professional headshot is more important than ever. Your headshot is often the first impression potential clients and customers will have of you and your business. By working with a professional photographer like myself, you can be sure that your headshot will accurately represent you and your brand and help you make a great first impression.

Professional Headshots in Greenville, SC | Jack Robert Photography

If you're looking for a professional headshot in Greenville, SC, that captures the essence of who you are and what your brand represents, look no further than Jack Robert Photography. With an eye for detail, expertise in lighting and composition, and an understanding of the importance of brand messaging, I work with clients to create a visually stunning, high-quality headshot that accurately reflects their personal style, preferences, and brand message. In addition to a great photo shoot experience, I also offer retouching services and provide a variety of file formats so you can use your headshot in any setting. Book an appointment with me today to get started on creating the perfect headshot for you and your business.

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Editorial Photographer in Greenville, SC: Creating Stunning Images in Any Weather

How Flexibility, Adaptability, and Creativity Led to a Memorable Photoshoot with Model Anisa in Front of the Courthouse

As an Editorial Photographer based in Greenville, South Carolina, I have had the pleasure of working on many photoshoots in different environments and with various people. However, my recent photoshoot with model Anisa in Greenville, South Carolina, in front of the courthouse, was a fun, creative photoshoot for me. This shoot was a unique opportunity to push my creative boundaries and experiment with different angles, lighting, and the unexpected challenge of an overcast and rainy day.

Overcoming the Challenges of an Overcast and Rainy Day

The shoot began with a bit of a challenge, as the weather forecast called for rain throughout the day. However, as a photographer, I always try to see the positive in every situation and use it to my advantage. In this case, the overcast sky provided a soft and diffused natural light that lent itself perfectly to capturing the moody and dramatic look that I was going for.

Utilizing the Unique Architecture of the Greenville Courthouse

One of the most critical aspects of this shoot was the location. The courthouse in Greenville is a stunning piece of architecture, and I knew it would provide the perfect backdrop for the shoot. I utilized the building's unique angles and lines to create a sense of depth and movement in the photos. I also played with the reflections of the rain-soaked pavement to add an extra layer of interest to the images.

The Importance of Lighting in Capturing the Mood of the Photoshoot

Another key element of this shoot was the lighting. Despite the overcast weather, I knew proper lighting would be essential in bringing out the best in the photos. I used a combination of natural light and studio strobes to create a sense of drama and intensity. 

Working with a Talented Model: Anisa's Role in the Photoshoot

Finally, the model, Anisa, was a pleasure to work with. Her striking features and ability to convey a range of emotions made her the perfect subject for this shoot. I also appreciated her willingness to experiment and try different poses and expressions.

This Greenville, South Carolina, editorial-style photoshoot was a unique opportunity to push my creative boundaries and experiment with different angles, lighting, and an unexpected overcast and rainy day. Despite the weather, I created a set of images that I am genuinely proud of, and I look forward to working on similar projects in the future. 

Creating Long-term Partnerships with Creative Agencies and Directors

I understand the importance of flexibility, adaptability, and creativity in bringing a creative vision to life. The photoshoot with Anisa in front of the courthouse in Greenville, SC, exemplifies my ability to work with unexpected challenges and turn them into opportunities to create stunning images.

I always seek to develop long-term partnerships with creative agencies, creative directors, photo directors, and art buyers. Working together can create genuinely impactful and memorable images that stand out in today's crowded visual landscape.

If you are in need of a photographer who can bring a unique perspective and an eye for detail to your projects, I would love to connect with you. My portfolio is here www.jackrobertphoto.com, and contact information can be found at [email protected]. I look forward to discussing how we can collaborate and bring your vision to life.

[jackrobertphotography]

Professional Photography in Greenville, SC: Maximizing Your Brand's Visibility, Reputation, and Profitability with Jack Robert Photography

Are you looking to elevate your business with professional photography? Jack Robert Photography is the solution you've been searching for in Greenville, SC. With an expert eye for detail and a proven track record of producing stunning photos, Jack and his team are ready to help you increase profit, boost brand awareness, and enhance your image. Don't settle for mediocre photos - trust the professionals at Jack Robert Photography to capture beautiful moments and deliver high-quality results.

Located in the heart of Greenville, Jack Robert Photography offers a variety of photography services to meet your needs. Whether you are in need of headshots for your business, branding photos for your company, or event photography to document a special occasion, Jack and his team have you covered.

One thing that sets Jack Robert Photography apart is the commitment to creating a personalized experience for every client. From the initial consultation to the final product, Jack works closely with you to ensure that your vision is brought to life in the photos. Whether you have a specific idea in mind or need guidance on posing or locations, Jack and his team help bring your vision to life.

In addition to a personalized approach, Jack Robert Photography is dedicated to using the best equipment and techniques to ensure that your photos are of the highest quality. From professional cameras and lenses to lighting and editing techniques, Jack goes above and beyond to deliver stunning photos that you will be proud to display and share.

So what types of photography services does Jack Robert Photography offer in Greenville, SC? Some of the options include:

Headshots: Whether you need business headshots for your website or LinkedIn profile or want updated photos for personal use, Jack Robert Photography has you covered. The team will work with you to ensure that your headshot represents your brand and personality in the best possible light.

Branding Photography: With our top-quality, professional branding photography, you can trust that your brand will be expertly represented and attract the right audience. 

Event photography: Document your event with professional photography from Jack Robert Photography. Whether it's a corporate event, conference, summit, or meeting, Jack will capture all of the highlights and provide you with beautiful photos to use as marketing, increase brand awareness and remember the event.

Commercial photography: Need high-quality photos for your business? Jack Robert Photography offers commercial photography services to help you showcase your products and services in the best possible light. From product photos to interior and exterior shots of your business, Jack has the expertise to help you create professional, eye-catching photos.

Transform your business with the power of professional photography. Jack Robert Photography in Greenville, SC, is here to help you achieve your visual goals and create stunning, attention-grabbing images that showcase your brand at its best. Our team is dedicated to providing personalized service and using top-quality equipment to deliver the highest-quality photos possible. Don't settle for mediocre, forgettable images, iPhone photography, or an inexperienced cheap photographer – instead, choose a photographer with years of experience- Jack Robert- Photography, and make sure your brand is consistently represented at its very best. Contact us now to start your journey toward success.

[jackrobertphotography]

Back in April, @homewoodsuitesmyrtlebeach and @otodevelopment were nice enough to put us up in their newly acquired hotel right on the ocean in Myrtle Beach. Karolina and I needed a little rest, and Homewood Suites came to the rescue. Situated perfectly in the heart of Myrtle Beach, this newly renovated and recently aquired hotel couldn't be in a better spot if you like being in the middle of the activities at Myrtle Beach. They have an indoor waterpark, full scale restaurant, and beachfront property. The view is serene and the food is comforting. The boardwalk is just outside, as well as the beach. Walk out your door and right into the Atlantic Ocean! Staff is friendly and helpful, rooms are spacious and clean. The staff even pays attention to small details and had a nice welcome gift of chocolate covered strawberries for us! What's a nice respite this was. Karolina and I are so thankful to @otodevelopment and @homewoodsuitesmyrtlebeach for putting us up in their hotel. If you're a fan of Myrtle Beach, this is the spot to stay. (at Myrtle Beach, South Carolina) https://www.instagram.com/p/CgMXWiluI8f/?igshid=NGJjMDIxMWI=

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If you remember a few weeks ago, the Greenville community held a TSHIRT design contest. Well, VOTING TIME! Together let’s vote while Together Supporting Ukraine! Winning design turns into a Tshirt YOU can order with all proceeds going to support efforts in Ukraine! Tell us which one you want by commenting your favorite below. Voting closes at midnight EST on Sunday the 15th. Winner will be announced Monday morning! Simply put a number corresponding with the photo. If you like the third design- comment #3 etc Thank you! (at Greenville, South Carolina) https://www.instagram.com/p/CdftvbxrjRC/?igshid=NGJjMDIxMWI=

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@bridgecitycoffee IS HELPING DIRECT SUPPORT UKRAINE BY RUNNING A TSHIRT CONTEST!! TOGETHER SUPPORTING UKRAINE It’s easy to get info/war fatigue for somewhere so far away, but now more than ever the people of Ukraine need our help and support! Things are nowhere close to being resolved and individuals and families will be picking up the pieces for years to come. We have an amazing community here in the Upstate that is dedicated to impact both locally and internationally, so we have banded together with numerous businesses to raise money and want you to be a part of it too! Simply put: We are running a big T-shirt design contest and sale with ALL proceeds going to directly help Ukrainian efforts. Direct Support Ukraine has been raising funds for months with 100% of donations going directly to provide life-saving food, medicine, evacuations, shelter, and supplies. The rules and info: 1. Anyone can submit a design! Winner receives cash prize and free shirt! 2. Design should represent solidarity and support for Ukraine. Design must be wholly original and not contain any copyright material. 3. Design will be printed in up to 2 solid colors. Gradients and transparencies cannot be used. 4. Either DM your design to @bridgecitycoffee or email to [email protected] 5. Submission window closes at midnight on Monday, May 9th. Entries will be narrowed down and then you will have the chance to vote for your favorite! Winning design will be made into a shirt and will be available for ordering through the end of May! ✍️: @kenziquigg (at Greenville, South Carolina) https://www.instagram.com/p/CdB8MVCOq43/?igshid=NGJjMDIxMWI=

[jackrobertphotography]

1. Since I recorded this video earlier today now over $10,600 has been raised and $6,249 sent to 14 Individuals, Families and Organizations for a combined impact in the hundreds of people. USD goes a bit farther in Ukraine, so every small donation is essentially doubled. 2. Message from our friend Tima, who we were able to donate to in Kyiv: "We're sending money to different districts here. We're trying to act now when shops are open. Right now tons of people need help. We're communicating in chats between district who can help people, house people, buy what they can produce wise to provide food for people. We're hoping there's enough food in the shops. Right now there are still supplies of products. Right now we are actively trying to solve the question of logistics. There are people who are willing to figure it out and make it happen" “Поделюсь свидетельством. Бабушке инвалиду нужна была сегодня помощь сегодня, дистиллированная вода для апарата дыхательного. Мы успели в последние минуты. Но Бог ее реально спас. Мы ехали к ней почти часа три” “I will share my testimony. An disabled grandmother needed help today, distilled water for a breathing apparatus. We made it in the last minutes. But God really saved her. We drove to her for almost three hours.” (She would have passed away without getting medical supplies they were able to purchase) 3. MORE TO BE POSTED ON WWW.DIRECTSUPPORTUKRAINE.COM Please Share and repost! Venmo @jack-connolly https://venmo.com/u/jack-connolly #stopputin #stoprussia #istandwithukraine #ukraine #stoprussianaggression #stopwar #notowar #standwithukraine #greenvillesc #yeahthatgreenville #greenville #upstatesc #gvltoday #gvl (at Greenville, South Carolina) https://www.instagram.com/p/CajCSBVu3aZ/?utm_medium=tumblr

[jackrobertphotography]

Greenville Editorial and Commercial Photographer Jack Robert Published again

Advertising Photography is a speciality of Greenville Photographer Jack Robert.

Genco Pools of Greenville, SC commissioned Greenville photographer Jack Robert for a series of Ads to be run in multiple publications. One of them being TOWN Carolina Magazine.

Below is a photograph that I created through a technique called compositing, in which I take many photos with different lighting and combine them into one in order to get one special lighting effect.

Here are a few steps to take in order to composite correctly:

MUST use a tripod!

Choose the angle you think is best

Use a remote trigger or have a helper to push the button

Use a flash to light up different parts of your subject. Take as many photos as you need to cover every aspect you want lit.

Import photos into photoshop and one by one use the mask tool to mask out each area of each image that isn’t lit. Once you have all the images masked out, the only areas now visible should be the combined LIT areas! Viola!

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Greenville Photographer Jack Robert Published: TOWN Magazine

TOWN Carolina Magazine, Greenville, SC Editorial Publication uses photographs by Jack Robert.

From my recent photoshoot with gallery owners Nick Baldridge and Anna Shcherbakova, TOWN Carolina Magazine utilized my photographs to help convey their story covering GalleryView Greenville at the Lofts At Woodside Mill.

[jackrobertphotography]

Here’s a break from my normal portrait photography- Schwäbisch Hall, Germany. I hope ya like it ☺️ Have you been to Germany? (at Schwäbisch Hall) https://www.instagram.com/p/CXU4CAaDkC_/?utm_medium=tumblr

[jackrobertphotography]

Front Cover Editorial Story "First Faces: Greenville tourism’s Unsung Heroes"

First Faces: Greenville tourism’s Unsung Heroes

John Jeter

November 4, 2021

Kim Davis, Customer Service and Community Relations Manager, Greenville-Spartanburg International Airport. Photos by Jack Robert Photography

When you talk to Greenville’s meeters-and-greeters, who are often the first face tourists see here, you learn something you may have never considered: People come here from all over the world to visit. As our tourist whisperers will tell you, many return to stay.

“Myself included, I’m not from here. I’ve met more people from other places than I have from Greenville, South Carolina,” says Bobby Hubbard, operations manager at High Spirits Hospitality and native of Springfield, Massachusetts who moved here in 2011.

“Unsung Heroes celebrates the people who are behind the experience of Greenville to make our destination phenomenal. Coming out of the fear and hurt of this pandemic, these are the actual folks who still showed up with dedication and care. It’s a remarkable comment on the strength of our community.” – Megan Byrd, VisitGreenvilleSC Director of Marketing

Along with Greenville’s growing collection of awards — most recently, No. 5 on Condé Nast Traveler’s “2021 Best Small Cities in the U.S.”— our town has also become a national player in tourism.

Of the industry’s growth in Greenville, Hubbard says, “I think for folks that have been down here for a while, it’s kind of shocking, but in recent years, it really isn’t for those who have never been here.”

In other words, Greenville feels as if it has always been a tourist draw.

And so VisitGreenvilleSC and the Greenville Journal asked for nominations for behind-the-scenes heroes who work to make visitors feel so welcome. Here, then, we introduce you to several “Unsung Heroes of Tourism.”

Kim Davis, Customer Service and Community Relations Manager Greenville-Spartanburg International Airport

Job duties: Managing GSP Information Center staff, fields customer questions and complaints, among others.

Kim will never forget one seriously unforgettable day dealing with visitors here. That day was  9/11, barely a year after becoming a GSP employee. Back then, she worked part-time in customer service. That morning, she learned from a Delta representative about a Delta plane slamming into one of the World Trade Center towers.

“I immediately reported to my station on the frontlines,” she recalls, “and, of course, it was such a surreal day, but everybody was calm that day, everybody was super-calm.”

A traveler had just arrived from New York for a family gathering. Now she was waiting to hear from loved ones. “She was just absolutely beside herself, just absolutely frantic,” Kim says.

Folks from Greenville and Kim’s native Spartanburg who happened to be at the airport rallied around the woman, she says. The woman was short on funds. People gave her food and money. One person invited her to dinner at home.

“Those are heroes,” Kim says. The traveler soon learned her family was okay.

Now, Kim says: “She comes and she sees how much Greenville has grown, how much it changes, but she said that because of that experience, this is the place that she wants to retire to. This is the place that she wants to call home.”

Then she adds: “This is what we’re supposed to do, right? To be in service for one another, that’s what God would have us do: service.”

What her nominator said: She has a job that could wear her down and put her in bad spirits, but she is always bright, shining and happy. Over the last year, she has been tested with deaths in her family due to COVID-19 and other illnesses.

People may not notice that she is a large part of what makes our company culture — and airport — so welcoming. People watch her and learn from her, how to be a true example of a servant leader, every day.

She is a blessing to our team and to each one of us personally. On a side note, she also has an impeccable sense of style!

Bobby Hubbard, Operations Manager High Spirits Hospitality

Job duties: Coordinating all logistics for onsite and off-site events; leading the company’s new catering division.

Bobby Hubbard knows all about a full-court press. He is, after all, from Springfield, Massachusetts, home of the National Basketball Hall of Fame. Before moving to Greenville in 2018, he worked for a company that catered events there, among other marquee venues. He reflects on his recognition as one of Greenville’s Unsung Heroes, about “how special it really is to be nominated by someone in the community or one of your peers, saying, ‘Hey, this person needs to get recognized for everything that they do.’”

In turn, the recognition adds credibility to the people who are, in fact, the gears that drive the tourism machine. “With something like this, their voice can be heard a little bit more and maybe give them the confidence to say, ‘You know what, I am doing great. This is something special, I’m a big part of it,’” Hubbard says.

He says he sees Greenville’s tourism boom as a relatively new phenomenon, so recognizing Greenville’s unseen champs gives them a place at the table, a “new platform.”

As all the others say here, the hospitality industry is a team sport.

“It really takes everything, and everyone in between, to make something happen. So I appreciate being recognized as an Unsung Hero,” he says. “With so many incredible and talented and hardworking individuals to still be recognized, that’s really great, too.”

What his nominator said: Bobby is responsible for making sure every event runs smoothly. That includes everything from catering food to setting up bar service to making sure the sound system is working properly on any given day. He manages all the little details behind the scenes so that event-goers — and that includes lots of brides on their wedding day — have a wonderful and unforgettable experience.

Chad Greenwood Head of Maintenance/Bike Manager Hotel Domestique

Job duties: All property maintenance, from air-conditioning to the pool, electrical to paint, plumbing, and all other issues. Bicycle upkeep and maintenance. Guest cycling experiences.

You could call Chad Greenwood something of a spokesman for the chic hotel in Travelers Rest. He’s the “wheel-deal” for cyclists who stay at Hotel Domestique for an opportunity to ride with the likes of Tour de France hero George Hincapie.

Originally from Syracuse, New York, Chad arrived in Greenville in 2011. These days, as the hotel’s bike mechanic, he wears lots of other casquettes — those distinctive cycling caps. He fixes everything from air-conditioners to guests’ cars to, yes, bicycles, and he’s occasionally out blowing leaves.

Hotel Domestique

Multiple guests come to town looking for property and, of course, to ride, he says. He recalls one man who asked the hotel manager’s help in finding a place — and ultimately bought 30 acres about 4 miles away from the chateau-like hotel.

Bobby, who still works as the man’s bike mechanic, says the hotel’s décor inspired the new home’s interior design. Of his recognition as an Unsung Hero, the 20-year bicycle repairman says, “I wasn’t expecting any awards, just kind of making sure everybody had a good time — as little problems as possible while they hang out.”

What the three nominators said:

Chad is the behind-the-scenes person that keeps everything together. He single-handedly keeps up with the maintenance of the entire property and is always on hand to fix things in a flash.

His calm, kind nature brightens the day of everyone he encounters, and he is a guest favorite — ensuring their cycling experience is unforgettable.

His tireless work is easy to overlook because he always has everything running so smoothly, but make no mistake, he is by far one of the hardest-working people I know.

Shawn Flowers Assistant General Manager River Street Sweets

Job duties: General oversight, drives sales, hires, supervises, plans production, orders, cooks and cleans.

Shawn has — okay, let’s just say it — a sweet job, and he wants to make Greenville even sweeter for tourists.

He has been working at River Street Sweets in downtown Greenville since 2019. Now, he manages seven people at the franchise (among more than a dozen nationwide).

When he learned of his Unsung Hero recognition, he says, “I was happy, I was real, real giggly. I couldn’t stop laughing. Not every day people get the recognition they deserve for what they’re going towards, moving towards: getting a lot of people to come to our store.” And getting a lot of people to visit his hometown, too:  “I’m trying to get it so this is one of the main stops for tourism.”

What his nominator said: Shawn was a cashier and in-training cook when we closed in 2020 due to COVID.  (When the store reopened, the staff consisted only of Shawn and the owner.)

He very well could have stayed home and collected unemployment.  Instead, Shawn, who demonstrates an exemplary work ethic, was anxious to get back to work regardless of the disparity between pay and unemployment benefits. He was the key player to rebuild sales and staff in our restart during the pandemic. Shawn brings the very best of a “can-do” attitude to the table. In such an uncertain environment, his confidence and ability to stay positive and always be moving forward made all the difference. Our store ended up weathering the pandemic so much better than so many others, but without him, that very well may not have been the case.

I could not have found anyone better to partner with to put our store back together after such a devastating event as COVID.  Someone who works as hard as Shawn without ever complaining at all is a rare find.

Sofía Morgenroth Hostess Rick Erwin’s West End Grille

Job duties: As a hostess, she greets guests, helps with reservations, provides menus and answers the phone.

Among the nominees, Sofía Morgenroth may very well be the poster child for Greenville’s international community: the French who work for Michelin, the Germans with BMW and so many more expats who add so much to the city’s cosmopolitan flavor. She was born in Mexico to a Mexican mom and her German father moved the family here in 2015 to work at a company that supplies parts to Audi, Mercedes and BMW. Today, the 21-year-old Eastside High School graduate is the youngest nominee.

These days, she’s the first person patrons meet when they walk into Rick Erwin’s West End Grille, where she has been a hostess since joining the company in May. “I was kind of shocked because my manager didn’t tell me,” she says, “so I guess it kind of caught me off-guard, but it’s quite an honor.”

Because she didn’t know how to drive in high school, opportunities to explore Greenville were limited. Now, like the tourists she serves, she’s still discovering locals’ haunts. “You have to do a little research or know people that know some nice hidden spots in Greenville,” she says. “They have a lot of nice hidden gems, you just have to pay real attention to it, and I’m sure if more people knew about them, it’ll create more tourism.”

She lauds the Upstate’s four seasons, hiking, the city’s growing popularity, the vibe that draws those who want to start their families here — and, as she has seen since arriving here, the escalating growth in tourism. She encourages the city to highlight more of Greenville’s landmarks, history and arts scene: “I believe there’s a lot of potential for many to come and see what it’s like.”

What her nominator said: “She goes above and beyond every day to make sure our guests are happy. She is so positive and friendly.”

Greenville tourism by the numbers

2019 (pre-COVID-19)

5 million travelers

More than $1.3 billion in spending throughout Greenville city and county 13% higher than 2015

Supported an estimated 10,900 jobs (that is, unsung heroes) 6% higher than 2015

2015

Fewer than 5 million (exact number N/A)

$1.14 billion

10,300 jobs

Also notable: From 2011 to pre-COVID 2019, state Accommodations Tax revenues generated in Greenville rose 73%. Restaurant sales during the same period jumped 35%, with visitors accounting for roughly a third of those sales.

Sources: VisitGreenvilleSC and VisitGreenvilleSC 2018 report, U.S. Travel Association

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I always love portrait sessions in Detroit! I grew up in the suburbs of Detroit and never explored the downtown when I lived there. Going back as an adult is always exciting because I love exploring all the new and old parts of town! (at Detroit, Michigan) https://www.instagram.com/p/CWerMoLj7sq/?utm_medium=tumblr