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Richard Serra - East-West West-East

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Pantone Smoothies by Hedvig Astrom Kushner 

Hedvig is  an Art Director at Mother New York and she started this fun little project in the beginning of the summer (non commissioned). She makes a lot of smoothies and discovered it works like mixing paint. Add raspberries, get a hot pink hue, add tofu and the color gets softened. 

All the recipes are very healthy and mostly vegan and what’s even greater, you can follow the instructions to create your own Pantone Smoothies. The project was done in collaboration with photographer Michael Kushner. The pics are all taken in the office basement at Mother, on colored paper in a light box. 

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Duane Dalton

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BangBang — Branding by Sofi Azaïs

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