Benefits of Speech and Voice Analytics Beyond Customer Service
Customer conversations in contact centers are much more than verbal exchanges, they are negotiations between two sides to accomplish a common objective. They pivot on the skills of the call center agent to utilize proven techniques to solve issues efficiently, quickly and delivering value to the customer doing business with the company.
Such methods are obtained from the data gathered in vast amounts powered by speech analytics solutions. For instance, it answers questions such as, ‘Could a bit more compassion lead to superior customer satisfaction?’ ‘Does a particular statement change the result of a negative dialogue to a positive?’ With advanced technology, it is possible to unearth the science of conversations and correctly map out the best way for winning over customers in all engagements and the advantages of this science have the potential to benefit firms, even beyond call centers.
Improving Customer Service Through Speech Analytics
The biggest benefit of voice analytics software is the capacity to comprehend a customer’s viewpoint through their tone and voice. The speech rate, pauses, timbre, loudness, and pitch of a customer's voice can help analyze whether a dialogue is turning out to be a negative or positive experience. As this is a two-way chat so it is also possible to assess the agent's tone and voice as well. This insight will help in understanding how they feel during a chat, while simultaneously gauging sentiment according to the words used.
In addition to helping call center agents come out of a difficult situation, speech analytics software helps companies use the insights gained to cut call times and repeat calls. This eventually helps in improving the whole experience and reduces customer churn. According to a report by Gartner, 94% of customers with low-effort conversations intend to repurchase in comparison to just 4% of those undergoing high effort.
Mining Insights from Existing Data for Organizational Results
Call centers today record large volumes of calls that are packed with actionable insights. However, only a small fraction is analyzed because of capacity concerns in the absence of speech analytics solutions. Some enterprises have realized just how precious scrutinizing each word truly is, and how the influence is understood far beyond just the company call center. Data gathered from call centers has the capacity to impact customer service as well as help various departments in an organization do their jobs better and solve glitches promptly. Voice analytics can take this data, obtain insight, and address customer feedback instantly, especially when it matters most.
Driving Performance on the Front Lines
In the art of carrying out useful conversations, call center agents’ role is immense. They are at the forefront of the customer experience battlefield. During the conversation with a customer, they are the brand ambassadors of their organization, and that could deeply sway this relationship. Consequently, equipping agents with the necessary feedback is vital to their success. Speech analytics has the capacity to help agents become more efficient.
Despite the massive scale of data, with the right tech, managers can find out how their agents are doing. With voice analytics, any amount of data can be ingested and hence, the insights of coaching information and agent performance can be more precise, timely, and useful. With automated scoring, call centers today can ascertain the insights they wish to track on each call. The agents can check these scores to track their own performance based on set standards.
Categorizing the Good and Bad Calls
Enterprises always endeavor to know their customers, finding out what influences their behavior, decisions, emotions, and opinions. This is key to delivering a fruitful customer experience. It begins with listening to all customer chats. But with social media, survey, emails, chat, and phone there is so much data coming in from various channels which is helpful in understanding and evaluating how customers feel about a brand.
Voice analytics processes each word of a customer chat, turning them into actionable, structured data that can enhance customer experience. By blending the context of the words together with acoustic traits, brands can establish the true emotion of a chat and gain insights about a customer’s feelings towards the agent, campaigns, services, products and more.