Jay Olstad @jayolstadtv - Tumblr Blog

Here’s some great information on how #VideoMarketing can change your game for the better, and some easy tips on how to get started for startups!

Learn all the ways you can use video to attract customers, retain them, help them grow, and stay within your budget.

If anyone knows, he would.

https://www.usatoday.com/story/news/world/2020/03/26/bbc-dad-talks-work-home-kids-during-coronavirus-pandemic/2915486001/

Robert Kelly went viral when his kids interrupted his 2017 BBC interview. Now, he's opening up about work from home during the coronavirus p

A little buffoonery during this time of anxious news clips.

https://local.theonion.com/depraved-masochist-enjoys-following-the-news-1819575570?utm_source=Facebook&utm_medium=SocialMarketing&utm_content=Main&utm_campaign=SF

CALDWELL, ID—Calling it a vital part of his daily routine, local man and utterly depraved masochist Richard Petrillo revealed to reporters F

Storytelling using data takes traditional BI one step further, adding context to visualizations so they can be better understood across orga

Public speaking is a gift some people are blessed with, and a fear many are plagued with. We talked to experts about how to get over your fe

There’s an age-old term in baseball known as the “sweet spot”. It refers to the area on the bat where when the batter makes contact with…

So true in this day of information overload!

“The greatest tool of communication given to us by Mother Nature is on the table,” says http://www.executivespeakingsuccess.com/team/john-k-

Take it from Pixar; they know how to tell a story. https://medium.com/@Brian_G_Peters/6-rules-of-great-storytelling-as-told-by-pixar-fcc6ae225f50

A couple of years ago, as a participant of a master’s program in Denmark, I met a fellow journalist from Chile who gave me a lesson on sto

Interesting - these are similar tips I give to people who want to tell better stories. Proof that being a solid storyteller isn’t just about putting pen to paper but presenting passion at the podium!

I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber; it feels like he is talking t

Here’s a great article I found about how to tell a story and actually have people notice.

Everyone loves a good story. Storytelling is a critical, but often overlooked, skill every business owner should have.

jayolstadtv

3 Secrets to Great Video Storytelling

Have you ever watched a great video and thought – “That’s so good. How’d they do that?” I’m about to tell you.

It seems these days more and more brands are realizing the power of video storytelling. Notice I didn’t write just “video” and I didn’t just write “storytelling”. Both are important, but I wrote “video storytelling”. The two go together like peanut butter and jelly.

Of course, there are lots of things that make a story great, but below are three secrets that I believe make stories unforgettable.

1. Find the FOCUS

Have you ever watched a movie or read a book and got lost? It was just too hard to follow? That’s because the storyteller didn’t have a focus. In one sentence, write down what your story is all about. By doing this, it allows you (the storyteller) to be more efficient with how you produce the video. And for your audience, it keeps it simple to follow.

2. Give them MOMENTS

Call them moments, surprises, tension - whatever. Any good story has them. These moments could be building up to something, a resolution or a call to action. Maybe it’s a poignant soundbite or capturing a killer action shot. A moment could be as simple as a nice turn of phrase in the scripting or a video sequence edited to perfection. It keeps the viewer interested. But remember - when you run out of moments, your story needs to end.

3. Offer up CHARACTERS

People bring the subject matter to life. This is especially true if you’re producing a video about something that is filled with facts and figures, or complicated and dry. If you find people behind those numbers that are relatable and real, we promise you – your video will have a much better chance of being memorable.

Bottom line – aim for the heart and the rest will follow. If this sounds good to you, maybe I can help you put it into action.

jayolstadtv

3 Secrets to Great Video Storytelling

Have you ever watched a great video and thought – “That’s so good. How’d they do that?” We’re about to tell you.

It seems these days more and more brands are realizing the power of video storytelling. Notice we didn’t write just “video” and we didn’t just write “storytelling”. Both are important, but we wrote “video storytelling”. The two go together like peanut butter and jelly.

Of course, there are lots of things that make a story great, but below are three secrets that we use at AMPonStage that we believe make our stories unforgettable.

1. Find the FOCUS

Have you ever watched a movie or read a book and got lost? It was just too hard to follow? That’s because the storyteller didn’t have a focus. In one sentence, write down what your story is all about. By doing this, it allows you (the storyteller) to be more efficient with how you produce the video. And for your audience, it keeps it simple to follow.

2. Give them MOMENTS

Call them moments, surprises, tension - whatever. Any good story has them. These moments could be building up to something, a resolution or a call to action. Maybe it’s a poignant soundbite or capturing a killer action shot. A moment could be as simple as a nice turn of phrase in the scripting or a video sequence edited to perfection. It keeps the viewer interested. But remember - when you run out of moments, your story needs to end.

3. Offer up CHARACTERS

People bring the subject matter to life. This is especially true if you’re producing a video about something that is filled with facts and figures, or complicated and dry. If you find people behind those numbers that are relatable and real, we promise you – your video will have a much better chance of being memorable.

Bottom line – aim for the heart and the rest will follow. If this sounds good to you, maybe I can help you put it into action.

3 Secrets to Great Video Storytelling

Have you ever watched a great video and thought – “That’s so good. How’d they do that?” I’m about to tell you.

It seems these days more and more brands are realizing the power of video storytelling. Notice I didn’t write just “video” and I didn’t just write “storytelling”. Both are important, but I wrote “video storytelling”. The two go together like peanut butter and jelly.

Of course, there are lots of things that make a story great, but below are three secrets that I believe make stories unforgettable.

1. Find the FOCUS

Have you ever watched a movie or read a book and got lost? It was just too hard to follow? That’s because the storyteller didn’t have a focus. In one sentence, write down what your story is all about. By doing this, it allows you (the storyteller) to be more efficient with how you produce the video. And for your audience, it keeps it simple to follow.

2. Give them MOMENTS

Call them moments, surprises, tension - whatever. Any good story has them. These moments could be building up to something, a resolution or a call to action. Maybe it’s a poignant soundbite or capturing a killer action shot. A moment could be as simple as a nice turn of phrase in the scripting or a video sequence edited to perfection. It keeps the viewer interested. But remember - when you run out of moments, your story needs to end.

3. Offer up CHARACTERS

People bring the subject matter to life. This is especially true if you’re producing a video about something that is filled with facts and figures, or complicated and dry. If you find people behind those numbers that are relatable and real, we promise you – your video will have a much better chance of being memorable.

Bottom line – aim for the heart and the rest will follow. If this sounds good to you, maybe I can help you put it into action.

Forbes Communications Council Members share social media trends marketers should prepare for in 2019.

Good stuff here.

3 Lessons Sundance Can Teach Us About Storytelling – Adweek

Interesting stuff!

The average attention span is 7 seconds. Why should anyone invest time into what we have to say?

Trending Blogs

Recently Viewed Blogs

Jay Olstad