Today, March 30, 2018, marks exactly 70 years since the launch of the original Land Rover
1948 Land Rover Series I launched at the Amsterdam Motor Show
1953 Long Wheelbase version of the Series I is introduced
1956 Oxford and Cambridge teams complete on London to Singapore expedition in Series I
1958 Land Rover Series II unveiled with more refined design
1967 The Rover Company (including Land Rover) becomes part of the Leyland Motor Corporation (LMC) and then a year later part of the British Leyland Motor Corporation (BLMC)
1970 Original two-door Range Rover (the Classic) goes on sale
1971 Land Rover Series III launched
1972 Range Rover crosses Darien Gap on 18,000-mile Trans-America expedition
1976 1,000,000th Land Rover built
1978 Land Rover is separated as a company but remains part of BL (British Leyland)
1979 A Range Rover wins the inaugural Paris-Dakar rally (and again in 1981)
1981 Four-door Range Rover released
1988 The by now state-owned Austin Rover Group, which includes Land Rover, is sold to British Aerospace (BAe)
1989 Land Rover Discovery, the third Land Rover model, goes on sale
1990 Original Land Rover relaunched and renamed Defender
1994 Second generation Range Rover launched, British Aerospace sell the Rover Group to BMW
1997 All-new Freelander is unveiled
2000 BMW sells Land Rover to the Ford Motor Company where it becomes part of its Premier Automotive Group
2001 Third-generation Range Rover revealed
2004 Range Stormer Concept previews performance Range Rover and three-door body
2004 Discovery 3/LR3, the third-generation Discovery, launched at New York Motor Show
2005 All-new Range Rover Sport unveiled
2006 Freelander 2/LR2 launched. The first Land Rover to be manufactured at Halewood
2008 LRX concept car previews design language of a new luxury compact SUV. Ford sells Land Rover, along with Jaguar, to Tata Motors, part of the Tata Group
2009 Fourth generation of the Land Rover Discovery introduced
2010 Range Rover Evoque, the world’s first luxury compact SUV, makes global debut
2012 Fourth-generation Range Rover introduced
2013 New generation of Range Rover Sport unveiled at New York Motor Show
2014 Special Vehicle Operations (SVO) division is officially launched
2014 Range Rover Sport SVR debuts, the fastest, most agile, most powerful Land Rover
2014 Discovery Vision Concept previews design vision for new family of Discovery vehicles
2014 Launch of Discovery Sport, a new premium compact SUV with 5+2 seating
2015 Range Rover SVAutobiography long wheelbase launched in New York
2015 Evoque Convertible becomes world’s first luxury compact SUV convertible
2015 One-of-a-kind Land Rover ‘Defender 2,000,000’ sells for £400,000 at charity auction
2016 Last Defender rolls off the production line
2016 All-new Discovery is launched
2017 Land Rover launches the fourth Range Rover model, the Velar
2018 Limited Edition Range Rover SV Coupé debuts at Geneva Motor Show
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