Did you know that there is a huge gender disparity across all social media platforms? I was surprised and somewhat appalled to learn just how vast the gender gap is when it comes to social media engagement. Women are very much outnumbered by men when it comes to engagement on social media platforms as a whole, but they do dominate engagement levels on Pinterest and lifestyle blogging. There is still room for women to break the glass ceiling in industries such as sports and weather reporting on social media, and it is just a matter of time before they do just that. Women are also currently outnumbered by men when it comes to reporting politics or sharing breaking news. This trend has been mirrored across various social media platforms, but most notably on Facebook. I feel that within the next ten years, we will see greater equality when it comes to engagement on social media based on gender, as we continue to evolve as a more inclusive, global society.















