When in Cannes for a creative festival, get creative. During this year’s Cannes Lions Festival Madhive invited festival guests to step into a new world of TV advertising and #SetTVFree. To build from television advertising’s past and engineer its future. A big shout out to the Madhive team, clients, partners and the amazing entertainment - Mt. Joy, Walker & Royce, Light Balance – and all in attendance that helped us make magic happen.











