3 Letter Brand

Bits of personal development, retailing, managing people, entrepreneurship, love and living.

[jlsbran]

Consumer Love

In a disposable era.

Maybe, just maybe… Marilyn Manson was right. Not in the lyrics but in the title of the song “Disposable people”.

In this new age, whenever we need something, whatever thing, we just enter a “store”, pick it up and pay for it… or we just order it online. And that’s it. As easy as that we get what we want… and also every time we enter (or order) we leave with our hands full of all this other things that we don’t need, but we take anyways.

There is no more struggle for getting what we want and it’s all resume to money. If you have it you get it. And it’s ok, it’s how the world works and it’s fine because it also this system that let us get the money to buy those things and the money that let us live the lives that are sold to us.

We want the fastest, the newest, the most beautiful, the next big thing. It’s a neverending cycle that makes us want more in less time. I have to say that this kind of system is not bad, but the bad thing about it is that us as rational beings get confused about our priorities and ethics.

Nowdays relationships work best at long distance than in close encounters. It easier to text somenone and being impersonal than face real interaction and show our feelings to our friends, family or other people.

No, technology doesn’t get people closer, it lets them communicate faster but in no way it makes them closer. But we been told and sold it does, so we believe it.

Also nowdays with the consumer way of thinking we process and filter every new situation in our live. Relationships we pick, we try, we get rid of and we sart all over again. And then we ask: “Why this is happening to me?” or we tell ourselves “Love doesn’t exist!”. We have to acknowledge that we are in relationships like we were eating a burrito; we enjoy it while we’re eating it, but in few minutes we have the urge to shit it… and then we get hungry again.

The only thing that we like about the relationships is when they start. We don’t like anymore the struggle of keeping up with the fairytale, because we know we can quit at the first obstacle and we can go out there to the “store” and meet someone else… someone “better” for us. (Most of the time we go looking for that someone better and like in the store, we step out of it with a bunch of someones we didn’t even like or need)

Is sad, because is true, and it’s a fact that we get realationship after relationship thinking this shitty way and, with every new interaction, we get a sensations of emptyness that keeps growing.

We like to take the easy way and recoil. Its sad, its easier to hide or run away than to do what ir takes to live your dreams. And I say dream because, you choose to be with someone, is not like they have been imposed to you by force.

Disposable people in disposable relationships and a their shitty way of thinking about it.

Yes our generation is fucked up! and we are fucking up the next one. But there is hope. Hope, not in our words but in our actions.

If we start seeing our relationships as an investment, and not as something to keep us busy; I assure you we’ll be talking about “Love” like something you can touch insted of that vague and utopic idea that is unreachable and unrealistic.

There is no princess and there is no prince charming, we only have real people. People with flaws, with diverse values and ethics, just living imperfections, but real ones… meat & bones.

So next time you start a relationship invest on it because the more you have commited to it, the less likely you are to let it fail. (And please use common sense).

[jlsbran]

One Book To Star The Year 2015

(or whatever year)

“Take The Stair” — Rory Vaden

With every new year comes, within almost all of us, the actitude of progress and development. We want the body, or the habit, or the success, or fame, or the living style, or all of those things. And with this desire and a new fulfilling emotion we take for granted that we, are going to make it!; because this is our year.

And in some way, it’s true. We can do with our lives whatever we want and this means that we can succeed and achieve any goal we stablish for ourselves.

But for most of us, this is a lie. And it’s a lie, because we lack the commitment and the focus to engage our mind and body towards accomplishing those ideas.

It’s also a lie because we set, unconsciously, a ridiculous short time to reach our goals. We want things and we want them, NOW!. Yes, this means that we want to accomplish things without doing anything.

It’s comprenhendable that we think like this, because we have been told by our society that it is acceptable to have things “fast & hassle free” just by ordering. And we live our lives under this statement. We want fast and easy food, fast and easy love, fast and easy money, success, fame, health… you get my point.

We no longer fight for our dreams. We leave to chance and luck, or worst, in someonelse hands our present and our future, just because were to lazy to take responsability of our thinking and our actions; it’s easier to blame other than to acknowledge that we are wrong or don’t have a clue of what we’re doing.

We stablish vague goals and expect that somehow with “magic” things get done and we just have to collect the rewards of it.

There is no more discipline, nor sacrifice, nor commitment to the things that matter the most.

“Take the Stairs” its about taking a conscious and willing approach to life. It tell us to take action and start doing things for us to get where we want to go, no matter what the objetive is. It’s about setting the ground and solid base to personal and proffesional development.

Rory Vaden, the book author, gives us a guide of principles to achive our goals. Ideas that we’ll be exploring and commenting in new posts.

The Paradox Principle of Sacrifice.

The Buy-in Principle of Commitment.

The Magnification Principle of Focus.

The Creation Principle of Integrity.

The Harvest Principle of Schedule.

The Perspective Principle of Faith.

The Pendulum Principle of Action.