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Online qual with kids
Online qual with kids
This is without a doubt the best experience I’ve ever had as a Market Researcher working with kids. Yes perhaps I say that after every project but truly there are so many advantages of doing qual with kids online. Here are just a few of the many
1. You can target a much wider age range of kids than you’d ever want in one focus group
2. By managing the way they can post on the topic, they have to…
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Mad Cat Women - a short story
Mad Cat Women – a short story
Helena put the phone down with a huge smile and did a little jig around the kitchen.
‘We have the perfect cat for you,’ the lady had said. She could hardly wait to call her sister. She would do it right now.
‘Rachel, thank you so much for suggesting I call the Oriental Cat rescue place,’ she blurted out.
She wasn’t usually so self-centred but she just could not stop herself.
‘So did they have any…
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Loneliness of the long distance author!
Loneliness of the long distance author!
I’m not sure writers like to own up to loneliness so I’m probably breaking a code of silence on this subject but I feel it should be aired. You see writers depicted on their own, apparently happy with their own thoughts, inspired possibly, blocked possibly, certainly busy tapping away at their PC in a world of their own. Yes, it is a wolrd of their own. This world, if you’re a fiction writer is…
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Brand Licensing -Foreword by Professor Malcolm McDonald
Brand Licensing -Foreword by Professor Malcolm McDonald
I picked up this book again today to pack and send to a reader and found myself turning to the foreword of which I am super proud. I read Professor Malcolm McDonald’s Marketing books as a student at both Brighton and Kingston University and when I decided to write this book he was the first person I though of to ask for a foreword. How delighted and proud I was when he agreed and I drove off to…
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Whose opinion matters most to you?
Whose opinion matters most to you?
We seem to be in age where other people’s opinions almost garner more importance than our own as we seek out Facebook Likes, Follows on Twitter and other Social Media and huge list of contacts on our mobile phone. As soon as there is a decision to make we can be sharing it with friends and ‘googling’ options. This is called being externally referenced and it is an option; the other being…
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Three great concentration boosting games for kids
Three great concentration boosting games for kids
Pelminism
Lay out a pack of shuffled cards on the table in a square with neat rows.
Each player then takes it in turn to turn over two cards. If they are the same e.g. two sevens, they keep them and have another turn until the two cards are not the same. Then it is the other person’s go. You can play with as many people as you want.
The idea is to remember what the cards are and where they are so…
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Helping your child cope with divorce
Helping your child cope with divorce
There are some changes that we don’t make by choice; they are imposed on us and we have to make adjustments fast and from a sad place. What can make this even harder is the fact that we are responsible for our children who look to us for reassurance at a time when we have none to give. Platitudes come naturally as we seek to set their minds at rest about the changing situation but it can be hard…
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When books aren't selling ....
When books aren’t selling ….
I’m part of a writing team based in different parts of the United States and we were formed nearly two years ago amazingly. I saw the post on Linked In requesting writers to form a team to write a series of children’s books based on building self-esteem and naturally I was hooked. I have been writing NLP books, Parenting books and children’s books for some years having taken a break from my…
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What kind of a driver are you?
What kind of a driver are you?
There are three internal preferences – visual, auditory and kinaesthetic. These apply to you and your driving. They signify whether you are aware of what you see, what you hear or what you feel. We use all three at various times but there will be one that you prefer. Which is it? What kind of a driver are you?
Here’s a quiz to help you find out. Tick the answer a, b or c that most often applies…
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Take a writing sabbatical
Take a writing sabbatical
When you start to feel like that you need to take a break!
About five years ago that’s how I felt. I had been in Market Research since leaving University, first training with Taylor Nelson, then client-side with ICI Paints and then Qualitative training with the wonderful Bill Schlackman and Wendy Gordon at Q-Search. I went on then to run my own company and with the arrival of children came more…
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Press Release - Queens of Africa
Press Release – Queens of Africa
Queens of Africa is outselling Barbie in Africa heralding the start of a new era of ethnic pride and confidence for girls of African descent.
According to Refinery29 this week, Mattel’s Barbie has finally been unseated by a ‘brown-skinned’ doll in Africa. The ‘Queens of Africa’ dolls were developed by Nigerian entrepreneur Taofick Okoya, “to show African children that ‘black is beautiful’ by…
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Why do Market Research?
Whatever the size or nature of your business, you will at some point need answers to questions. To ensure you get answers that will be actionable, rather than just interesting; careful planning of the research process is crucial.
The questions you have may be about who buys your product or service – your target market. We call these people ‘consumers’ if we are selling products and ‘customers’…
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Returning to Children's Market Research.
Returning to Children’s Market Research.
So what have I been doing over the last few years and what do I bring to your project?
When I learned about NLP (neuro linguistic programming) I immediately knew that this was knowledge parents needed. At that time I had four children from toddler to teen and to be honest, I was struggling, trying to do my best for my clients and for my family. I was also a bit bored. I had been in Market…
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NLP gives you the tools and techniques with which to make these choices so you can influence and…
NLP gives you the tools and techniques with which to make these choices so you can influence and guide your children in the direction that will allow them to achieve.
They are usually applied in the workplace in the area of management skills, leadership, rapport and negotiation which, let’s face it, we parents certainly need! Our children will need these skills too as they make their way in an…
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How to commission cost effective Market Research
So how can you ensure the Market Research you commission does the job you want it to do and cover its cost with extra revenue generated as a result?
First let’s just cover some basics.
There are two types of Market Research, Qualitative and Quantitative.
Qualitative Research comprises
Focus groups
Individual / Paired / Trio depth interviews
Accompanied shopping
In home ethnography studies
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Where to start ...and when to end?
Where to start …and when to end?
Writers everywhere will be familiar with the dilemma of where to start a new piece of writing, whether that be a book or a blog post. We tend to assume that we should start at the beginning and work through to the end. This seems logical, doesn’t it? However, I have started in all sorts of different places with my books. Perhap my examples will help you decide where to start with yours.
My most…
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Kick off your weight loss programme with me
Kick off your weight loss programme with me
Perhaps like me you have prioritised the family , kids, your parents, work and then you look in the mirror and you think ‘Help!’ You urgently go on a diet, you cut down on the chocs and cakes, cut back on the wine and you see a bit of a difference. This keeps you going for a while but then you have a bad day. The kids are shouting at each other, you’re late for work, the train is packed and you…
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