Geneva Watch Days 2025: A Celebration of Swiss Horology | September 4–9, 2025
By Julie Reil – Independent Watch Journalist
Geneva is once again set to become the epicenter of luxury watchmaking as Geneva Watch Days 2025 kicks off from September 4 to 9. This highly anticipated event brings together the world’s leading independent and luxury watch brands for a week-long celebration of craftsmanship, design, and innovation.
Unlike traditional trade fairs, Geneva Watch Days offers a decentralized and open format, allowing brands to host exhibitions in their own showrooms, boutiques, and hotels across the city. This unique structure not only promotes a more personal and immersive experience but also highlights the charm and elegance of Geneva itself.
This year’s edition promises exclusive product launches, brand presentations, and networking events—all set against the stunning backdrop of Lake Geneva. Attendees can expect to see renowned names in horology alongside bold independents, pushing the boundaries of watch design and engineering.
As a journalist passionate about fine timepieces, I’ll be covering the highlights throughout the week—bringing you behind-the-scenes access, interviews, and first looks at what’s ticking in 2025.
Stay tuned for more updates live from Geneva Watch Days 2025.