Just The Essentials.

ESSENTIAL is a lifestyle brand that acts as a bridge between the past and future of pop culture. Where as most brands focus on trends or new found popularity, Essential focuses its energy on the art and aesthetics made popular in the past, while keeping track of talent and trends on the brink of mainstream popularity. The definition of ESSENTIAL is extremely important; Absolutely necessary and creatively thats what we feel we will provide. Founded by Cody Howard, a technical graphic designer from the Bronx, he reminisces on a time when Hip-Hop culture was rapidly becoming popular culture -- what some would call the "Hip-Hop renaissance." During this time, Hip-Hop culture was rapidly becoming POPULAR culture. Furthermore, knowledge of self and individual expression was greatly practiced and widely encouraged. With ESSENTIAL, Cody aims to bring back the inspiration and innovation of the early 90's with the execution of the 2000's in 2018 and beyond!

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F/W ‘17 “PatchWorks.”

Embroidered Essential Logo Placed On Simple Garments (Hoodies, Crewnecks, Dad hats)

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I Got The Hook Up.

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I did some spring cleaning about 2 weeks ago and stumbled across these tags. Before Bape took over in the states, this was the garment that was playful with the cartoon characters yet let’s everyone know your a baller. I didn’t start wasting buying Iceberg til after high school (try explaining to your mom why you need $110 for ONE t-shirt !) but my collection was on point ! From Sylvester & Tweety, Tazmanian Devil, Muttley, Wile E. Coyote, Felix The Cat, & even a late entry from Mickey Mouse.

Sadly, it didn’t take me long to turn them into house clothes. And I’m kinda regretting that decision; just for that vintage look. At the end of the day though, another unwise choice in my life

$1,000+ down the drain =O[

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F/W ‘17 “PatchWorks.”

Embroidered Essential Logo Placed On Simple Garments (Hoodies, Crewnecks, Dad hats)

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LimeWireWave.

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🙌🏾🙌🏾🙌🏾🙌🏾🙌🏾🙌🏾 Repost @virgie_og

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Father Shameek.

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Len-OX & Bunz...

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Kionna..

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A Big RIP Shoutout To A LowCash Legend, Gusto! #longlivegusto

[headbandlord]

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‘NASA Jacket’ by Polo Ralph Lauren, worn by Mel B of the Spice Girls (1997)

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Clockers via @polostore

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Sibling Rivalry..

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Sibling Rivalry..

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Before Lonzo, & LaMelo, There Was Steph & Seth...

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