Sweet Seals For You, Always
$LAYYYTER
PUT YOUR BEARD IN MY MOUTH
❣ Chile in a Photography ❣
🩵 avery cochrane 🩵
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todays bird
Mike Driver
Xuebing Du
d e v o n
trying on a metaphor
noise dept.
Cosmic Funnies
untitled
No title available
Andulka
tannertan36
blake kathryn
TVSTRANGERTHINGS
Aqua Utopia｜海の底で記憶を紡ぐ
seen from Hong Kong SAR China
seen from Canada
seen from United Kingdom
seen from Serbia
seen from United Kingdom
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seen from Russia
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@justlyjennifer
rtte: the gang has been rescuing and saving dragons for a while! they are good at it, even if they lose or get hurt sometimes.
httyd3: these six fucking morons have no idea what it means to be stealthy. their one brain cell is being held by valka. these idiots believe having fire suits makes you invincible but they can’t lower their voices or get cages to open. who let them rescue dragons. one of them is a chief of a tribe. w h y.
Bitty: BEYONCÉ. Jack: haha that’s great Thirdy: Um.
Hands down the best Check, Please/ Beyonce joke.
Sunrise On Ice Field
Watsonville, California
photo by Eileen Kitayama 2015 (eileenkphotography.tumblr.com)
A cat and a lowercase cat
When you see your friend in public
When your friend sees you in public
This is v v important.
“no homo” I whisper as I look at my garden of pea plants. The progeny had expressed a 1:2:1 ratio of phenotypes. I am Gregor Mendel.
This joke is lethal
when you strip down naked in an elevator and u know everyone is checking you out
Cheese Typography by David Brier
Relevant to my interests.
apostaterevolutionary
Prehistoric asshole cat (X)
kubelwagen-dclxvi
I have literally watched my cat do this.
Penguin Q&A
Recently there has been a lot of discussion about tumblr not being a respected blogging platform. After tweeting about this subject, Penguin reached out and offered to do a Q&A. The following questions are from some of my followers.
A few things that you should know while reading:
Rachel can only speak for Penguin, no other publishing houses. Not even Random House Kids.
The Penguin tumblr has a blogger contact form, as well as an arc request form. This is the best way to start a working relationship with them. If you aren’t following the penguinteen tumblr, it is a great resource.
Hi guys! Rachel here from Penguin Young Readers. I am a Digital Associate Publicist, and I handle all blogger campaigns for YA, middle grade, and picture books. I am very excited to be answering your questions, so let’s GET TO IT.
1. What requirements do you look for when you are selecting an influenster?
When I look for an influencer, the two most important things are quality of content and the level of engagement the posts generate. For content, I like to see consistency, a good level of enthusiasm, and a something well designed that isn’t just a glorified Amazon detail page. For engagement, specifically on Tumblr, I look at how many notes your posts get on average, and I will look at a few pages of your site to measure this.
2. Do statistics like page views/monthly visitors carry the same weight when considering a Tumblr blog as with other blogs? What about interaction-type statistics, such as likes/reblogs? What about asks/answers, which serve the same function as comments but somewhat expanded?
Statistics are always a must to share if you want your site or channel to carry weight. Any information that you can give is going to be helpful. However, for Tumblr, if you have really strong likes/reblogs consistently, that is just as important as UVM. The reason I need this need kind of information is because the UVM tells me approximately how many people are seeing your site/page, while the interaction stats tell me how many people are regularly interacting with, reading, or responding to your content. These are different kinds of information that are both important when I evaluate the role you would play in one of our campaigns. Some of our campaigns involve more engagement than others.
3. What is the end-goal for reviews and how can we help reach it through non-traditional means? Do you just want exposure, or is there some need reviews fill that photosets, quotes, etc. don’t? Can we find a way to fill that need that still works with tumblr’s fast-paced and highly-shareable style or are you dependent on the reviews?
All of the above! It honestly depends on the book and our overall marketing strategy for that title. We are ALWAYS up for fan art, photosets, quotes, or anything else you normally do. Along with our digital marketing team, I am always looking for these kinds of posts to reshare and get inspired by. Often we do like reviews to go along with posts, but I find that bloggers are doing more mini reviews these days, so use your discretion with these. If you have ideas of what you think works on your site, I am always open to hearing them.
4. Do you have any advice on someone who wants to start building a relationship with a publisher?
It’s so hard to start out, I know! I can only speak for my process here at Penguin Young Readers since I know that other publishers operate differently. Participate in Twitter chats, review/promote lots of books, and make sure you can point to all the awesome things you have done independently of publisher help to prove that you are a worthwhile partner. That way, when you start reaching out to general publicity email addresses (which are usually checked weekly by an assistant and forwarded along to the appropriate publicist), you have proof to back it up. It’s definitely hard to break in, so just keep at it! It’s also good to connect with other bloggers who have gone through this process so they can offer perspective/advice.
5. What new methods are publishers using to reach their readers other than reviews?
In the online space, we also rely heavily on Goodreads, social media activities, and blog campaigns that encourage different kinds of posts. In my position, I am always thinking of way to get people engaged with a book without simply directing them to write a review. For example, with Huntley Fitzpatrick’s upcoming release of THE BOY MOST LIKELY TO (out August 18th!), we had bloggers reread her first 2 books over two months, and I had bloggers pick their own superlatives and create “The Blog Most Likely To” posts. This way, they could use the book as a jumping off point to talk about their own blog and the blogging/reading experience. I found that bloggers really enjoyed the opportunity to do something different, and it was a good way for us to celebrate the bloggers who have supported Huntley’s books over the years. I see no reason why Tumblr users couldn’t be involved in something like this! J
6. What do you feel is important to include in a review//What do publishers look for in reviews?
Publishers do looove good quotes. Anything we can pull out and use that will appeal to other readers, we will try to use in one way or another. Other important basics: correct publication date, title, and author name, buy links (Amazon, B&N, Indiebound, Apple, etc.), Goodreads links, and the lovely lovely cover!
A quick note on negative reviews: we obviously don’t love it when you trash our books. However, I completely understand that people don’t like everything they read and honesty is important, so there is a way to go about this so that everyone is happy! If I have sent you a book, you think you’ll like it, read it and hate it, please tell me. There are always ways you can promote the book without a review (like a giveaway). If you are not interested in that and choose to not review it, that’s also fine! If you write your bad review anyway, just give me a heads up. The worst thing is when an author sends me a horrible review of their book from a site I was just pleasantly emailing with an hour before. I expect a certain level of professionalism from bloggers that I work with, so honesty and transparency are important here.
7. How does penguin see tumblr and other social media affecting the publishing business, both in the short and long term?
Again, I can only speak for my methods, but I think Tumblr is a fantastic tool for us! Building a strong and authentic social presence is such a great way for public figures to interact with their fans (Taylor Swift, goddess divine, for example). It’s a great way to engage with young people, and it only makes our marketing plans more robust. In terms of effecting business, I would say that it may put more focus on the author to be an active personality for their audience, and publisher’s social channels will act more like content producers for all of our books. This is all very exciting and fun for me since my specific position is a good blend of publicity and online marketing, and Penguin has definitely been paying attention to this space in a positive way. I plan to continue having these kinds of conversations, learning about how you behave in the digital space, and figuring out how we can work together to get more people reading. Am I being preachy? Can you tell I love talking about this stuff?
8. Why is youtube taken more seriously/provided with more arc oppurtunities than tumblr where the edits, reviews and photographs are reblogged over and over again? Do you feel that youtube and Instagram have more influence over readers than tumblr? If so what is the reasoning?
I will first say that, for the most part, I don’t work with booktubers, and those relationships are handled by our online marketing department, which I work very closely with. Second, it is easier for us to measure the reach of a booktuber and their videos because their subscribers are clearer and we can see how many views their videos are getting. The reach of the top booktubers cannot be overstated. However, the readers watching those videos, the readers following your Tumblrs, the readers on Twitter who can retweet to enter a giveaway, and the readers who like a post on Instagram or Facebook are all consuming that content differently. We do our best to reach new readers while still servicing devoted fans, and it’s always a balance.
9. What type of opportunities do you offer bloggers in foreign countries. I.E. Canada, Puerto Rico? Would you send an ARC to a blogger who is fluent in English even though it is not their native language?
Here’s the sad part! I don’t usually work with bloggers living in foreign countries because of shipping. If we have digital galleys available, I try to consider foreign bloggers more, but we generally stay US-focused. BUT whenever we do fan-focused campaigns where you are creating things for your Tumblr in conjunction with a larger campaign, I will always be open to working with you! The problem is that we sometimes don’t have sales rights in other countries (the might be owned by another publisher), so there isn’t an incentive to work with bloggers outside the country because any sales they generate in their region wouldn’t go to us.
10. What if we have filled out the form previously but were never contacted? Should we fill it out again? How long should we wait before doing so?
If you have filled out the form, welcome! You are one of the roughly 1,500 people in my database! (and I delete old contacts that are no longer active). I get about 100 new people registering their blogs every month. I love this! But it does make it hard for me to give the proper time to each new blogger. I look at all the requests on a daily basis, and I do my best to use everyone in some way.
Please note that when you do register and request books, it’s not guaranteed that I will send you something because the demand is so high. I will usually contact you about 1-2 months before the book comes out if I am looking to get you involved. If you registered before November 2014, you can re-register with updated stats, but please make that very clear so I can know to delete your original record. Please do not re-register every month to update your stats, you can do this once every 6-12 months and only if there is a significant change.
Marriage goals
