Dec 14, 2022
Pantone’s color of the year for 2023 Pantone calls the color of Viva Magenta “brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” Pantone created color as a celebrity when it began its color of the year campaign in 2000. For over two decades, Pantone has been connecting the power of color to consumer behavior. Color is a language of its own, communicating a visual message just by its presence. By: Dawn Brotherton/ The American Geniushttps://theamericangenius.com/business-news/2023-pantone-color-of-the-year-viva-magenta/