Social Media Kailei

My name is Kailei, I am a student at Seneca for Social Media Marketing, or SoMe. I am a big fan of travling animals and pop cultural.

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Kailei Elik Brand for the #SMD105 Visual Communications for Social Media Course.

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So we had a Logo assignment in one of my classes and this is mine!

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Newest show review: Gotham

I decided to start posting these on my blog, check out my thoughts on Gotham here

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Once Upon a Time: Thoughts on the Premiere and their Social Media campaign

Once Upon a Time season 4 premiere aired last night, and I really want to share my thoughts on the episode. However since this is my social media marketing blog, I also want to talk about their social media campaign.The last season ended with so many questions about the beloved protagonist. Why is Gold starting a marriage on a lie? How will Belle react? How will the Charmings adjust to being new parents? Where do Hook and Emma stand?  The most BURNING question i had was what is going to happen in the Regina/Robin Hood/Marion triangle? In 45 minutes how are you going to cover all that, well still introducing Ana, Elsa, Kristoff and Sven? Personally I think they did a really good job. I was very impressed with the balancing act that the writers were able to pull off. The only question I had that wasn't answered was how are the Charmings adjusting. However I feel like that will be dealt with later on. So here are some stand out moments for me

Frozen Characters: This may seem like a rip off since they were half the episode, but the casting was so spot on that it stole the show. I wish the whole episode was just these characters (but that might just be my Frozen fangirl speaking, and I need to Let it go.) I was really impressed with Grandpa troll being there as well. It was a nice touch.

A Very Special Hat:I may be WAY off but I am fairly certain that Gold found Mickey's Sorcerer hat, I may have squealed in excitement. 

Frosty: It may have been just your typical monster snowman, but I like to think that Marshmallow made an appearance in this episode, and it felt like I got a warm hug! I am hoping that Olaf may be a really well kept secret, but if they can make Marshmallow, why not Olaf?

A Tale as Old as Time: Belle and Gold are on their honeymoon, when they find an empty library, and an old record player. With the help of magic one of the most iconic Disney scenes came to life, and I teared up at the loveliness of it all.

Basically I think this was a really great start to the season and I am looking forward to next weeks episode!

So now that I have that out of my system I really want to talk about their marketing campaign. To be honest before taking this program I wouldn't have even thought of it as a campaign, it seems more like a dedicated fan posting all the things I want to know. However I know that the end goal is make people want to watch, and I think they did a really good job with it.

On social media, mainly Facebook, it is harder for companies to be seen unless there is consistent interaction with that page. Everything that was posted on their platforms was either fan-made content that they were promoting with #OnceFanArtFriday, (which was really cool), the stars promoting the show (which is awesome), or interesting articles teasing about what was going to be happening (also really cool). I was compelled to like or heart or favourite, (which meant they were more likely to show up on my newsfeed) because it was quality content, it was engaging, and interesting and overall it was consistent. Speaking of the sharing of fan-made content, I thought it was a great way to promote community and the show. If I made a good enough picture, I might get it shared by the Once Upon a Time page! Here are some examples of the fan made pictures.(None of these photos are mine). Here is a link to the Facebook page (where all images came from) https://www.facebook.com/OnceABC/timeline

They are interesting and unique, and not the typical feeling the show goes for but certainly build anticipation!

On Facebook, they had their Instagram, Pinterest and twitter linked for easy access. In fact I am fairly certain the only reason tumblr wasn't posted is because the first rule of tumblr is you don't post about tumblr. For twitter, all the stars were tweeting to watch, and how excited they were, which made it more fun for fans. The Once Upon a Time twitter account was live tweeting the show, they have spent the last months sharing the fan-made content, and the same goes for the tumblr page. As of two hours after the airing of the show #Onceisfrozen was still trending in Toronto, in Canada Regina is was trending. I think overall ABC and Once Upon a Time used social media to not only build up anticipation but build up the fan base. Through social media they have made a stronger community of more dedicated fans, who spend hours making fan art, sharing theories, and their hopes for the future of the show. They have authentically inserted themselves into the conversation,and I would argue are at the centre of it. I think that Once Upon a Time is an excellent example of how shows, even when on hiatus, can use social media to thrive.   

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So today in class we had an instagram photo contest, I was really happy with my finished product and wanted to share with you guys. 

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So my love for Captain America is vast, to the point i went as a gendered swapped Captain America for halloween. So it came as no surprise I was watching the Winter Solider tonight. When watching the special features I noticed something very interesting. Steve Rogers has a notebook in which he writes down things he missed/wants to catch up on. The producers changed the list to fit into different regions, they decided what was important by having people submit cultural/historic things they think Steve would have missed, and it was voted on in social media. The highest votes made it into the movie. I thought this was a great use of connection, engagement, influence and action.

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Mitchell Harper’s “Social Media versus SEO” article in The Age says it all in the title. While it is easy to see the author’s very clear message he’s trying to deliver, as well as the strong opinion on the matter, I would argue it is not that simple.

Mitchell Harper presents good points...

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Social Media For Small Businesses

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Second Weekly Recap

 Okay so this is a test in my commitment to blog posting here, I was fairly certain I wasn't going to get around it this today and I would put it off until tomorrow. But as I sit here watching the Da Vinci Code, I figure no time like the present. So welcome to week two in Social Media Marketing.

This week saw a lot of homework (and its only week 1, I feel like this is going to be like studying for OWLS) I completed all 7 hours of my coding homework in one day(Only to find out it isn't due for three weeks, yay for being done early) Did a bunch of reading to practice in a discussion board, and filling out a business goals worksheet, which took some motivation. But I got everything done(without the help of my puppy, who every time I sat down to work decided she needed to go out or be played with.)

In my strategy class we talked a lot about what strategy is the difference between strategy and tactic, and why businesses do what they do. Why did Amazon introduce their phones for 99 cents a week before Apple made their big announcement? If they knew that they can't really compete with Apple why plan their announcement this way? I think it was because people would be monitoring all tags to do with phones and technology. After this we learnt more about SEO, and how to pick key words. I had a lot of fun with the concept of Fat Head, Chunky Middle and Long Tail, because I kept thinking about Chunky Monkey (It is so fun to say/think!) Basically this concept is the difference between searching Dogs (Fat head) and Golden Retriever puppies for sale in Ontario (long tail). Basically the more specific your keywords are or the better your long tail they more likely you are to be found. After some time in the lab working on some cool sites about keywords our class time was up and our friday classes were over, I had enough time to get home get some dinner, and was in bed but 10:30 pm so I could get up at 7 am for my saturday classes.

This was the first week we had our 8:55 am class and I really didn't know what to expect based on the coding homework. When our instructor (he doesn't want to be called professor) walked in, he started off our class by telling us one in three people fail this class. It captured everyone attention and I felt like I was challenged (the challenge is most certainly accepted to be one of the people who pass). This class however seems so amazing, its seems like a combination of every class we have, mixed with practical uses on how to use certain social media sites. I think I am most excited about this class. Then we had our visual communication class. I am starting to learn how to use photoshop and am really enjoying it. Basically I can make a red square AND a blue circle I feel like kind of a big deal (there was no sarcasm in that sentence, I actually feel like a big deal, its AWESOME). Class let out at 5 and I had to run home to get to a friends concert. It was was a busy day but I really felt like I learnt a lot, and at the end of the day is that not all that matters.

I think the best thing that came out of this week, and in the 8:50 am class the instructor was mentioning potential co-ops and even jobs, and I realized that I would love to work as a community manager or some kind of role for a production company. I feel like the small but effective feeling of purpose I got from taking this course has grown exponentially. I love having a goal and a dream again. Part of this good feeling might be because I re-organized and cleaned my computer also took off the case so it feels brand new, but I think its mostly to having a new goal.  

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20 Social Media Tips To Rule In 2014. -http://onforb.es/1jHuPEK

20 Social Media Tips To Rule In 2014. -http://onforb.es/1jHuPEK

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Walking my dog through a park in Durham when I came across some beautiful murals.

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A Golden retriever wide receiver, look out air bud!

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First Weekly Recap!

I think I need to get better at writing for a social media audience, so I want to recap my classes every week to try and find my voice, while still being engaging for followers. How can I come across as funny and interesting and still be getting a point across? I'm the most insecure about this, so I am hoping with your help, I can find my stride! So here goes nothing, and my first weekly recap!

It may have been the first week of classes but that doesn't mean we didn't dive right in! I had to make my own website, we touched on the multiple different forms of social media, (I used to think I knew all the main platforms, boy was I wrong!) We went over SEO, (Which I most importantly learned stands for Search Engine Optimization, who knew right!) which is basically the different ways and importance of getting your website/brand to the top spot of a google search. However this isn't an easy feat since the rule of how to do so change without telling anyone. We are learning all about coding, to which, I'm not going to lie my first thought was "sweet, now I can totally make tumblr themes!" (NO ONE would want that!). My last class this week was about visual social media which is going to be interesting. I really wanted to add a picture to this update and realized I didn't have any of campus....So basically I learned this week that what I thought I mastered in University (by devoting many lecture hours on) social media, I have not. I really need to be better at taking pictures too or else this tumblr is going to be REALLY boring.

Next week will feature: If I got through 7 hours of coding, my first assignment, if I can commit to a blog, and what I learnt in class!

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Late night study session!

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