Even if you have nothing important to say, you can still blog about it!
So we’re all writing these blogs, and to be completely honest, I’m having such a great time, I’ve just spend the last 2 hours reading through all the Digital Communities blog posts so far!
I’m also part of this week’s group presentation, so I have spent the whole last week really deconstructing blogs! Blogs are such a major cultural phenomenon (Cross, 2011) – they went from people creating their own websites, to a platform where anyone can write about anything – whether it is academic or personal.
It is interesting to read Jill Walker Rettberg (2014) discuss how social media is a relatively new term, where social networks began as only a way to network with people, and now has transitioned to become its own form of media. This sort of peer-to-peer communication can be invaluable to business and traditional media outlets, who started to take advantage of it (Rettberg, 2014). In fact, it has been said that bloggers are becoming the “Fifth Estate” alongside traditional media, the Fourth Estate (Cross, 2011).
Each blog must have a public. Publics can be changed by the ever-changing social and cultural landscape (Mizuko, 2008). A public is an audience and the advent of the internet and social platforms to become the self-organised audience and to not be defined by physical borders.
‘Networked Publics’ are defined by these invisible audiences; but also collapsed contexts, which can be defined by the lack of common social boundaries; and the mishmash between public and private, where something that was once considered private can become public when shared via these new media platforms (Boyd, 2010). This has also allowed for multiple publics for each discourse. A blog may be written for a specific demographic, but that doesn’t mean that only people from that specific demographic will read that blog.
The relationship between public and author is synergistic and one cannot exist without the other (Warner, 2002). For example, without a public it seems as though there would be no need for social media. Sherry Turkle said that people can feel as though no one is listening to them in their day-to-day lives (TED-Ed, 2013), but social media can give anyone a platform to say what they want and will always have a public to listen to them.
I love the TV show House M.D., and when I think of bloggers I tend to go back to one episode called Private Lives, in which a patient is slowly dying but she feels the need to write about everything that she is going through and sharing it with all the people that read her blog (House M.D., 2010). This includes what she should choose as treatment. It seems so ridiculous to me but it was so important to her to have this platform for her to be listened to, to feel companionship without the demands of friendship (TED-ed, 2013).
I used to use MySpace as my main form of social media a few years ago but now I use Facebook and I don’t know anyone that still uses MySpace. Many blogs have moved from being a typical BLOG that we all know but now even that landscape has changed - there are vloggers on YouTube, Instagram bloggers, microblogging platforms such as Tumblr (which we are all now experts in!). People can even make money from a blog. What do you all think – where are blogs heading?
boyd, d 2010, ‘Social Network Sites as Networked Publics’, in Papacharissi, Z, A Networked Self: Identity, Community, and Culture on Social Network Sites, Routledge, Hoboken, pp. 39-58.
Cross, M 2011, Got Blog, in Bloggerati, Twitterati: How blogs and Twitter are transforming popular culture, Praeger, Santa Barbara.
House M.D. 2010 [television program], FOX, 8 March.
Mizuko, I 2008 ‘Introduction’ in Vamelis, K (ed), Networked Publics, MIT Press, Cambridge, pp. 1-14.
Rettberg, J 2014, ‘Blogs, Communities and Networks’, in Blogging, Polity Press, MA.
TED-Ed 2013, Connected, but alone?- Sherry Turkle, 19 April, viewed 26 October 2015, <https://www.youtube.com/watch?v=rv0g8TsnA6c>.
Warner, M 2002, ‘Publics and Counterpublics’, Public Culture, vol. 14, no. 1, pp. 49-90.