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New Post has been published on Power Up for Profits

New Post has been published on https://www.powerupforprofits.com/are-you-getting-your-fair-share-of-visibility/

Are you getting your fair share of visibility?

Hands down, visibility is a “must-have” for any business, entrepreneur, speaker, author, coach, consultant and nonprofit.

To not focus on visibility creates an uphill climb in just about every area of your enterprise.

Here’s the deal… there’s no guarantee of what will happen when you increase your visibility, but there is a guarantee of what won’t happen. If you don’t increase your visibility, nothing much will change. If anything, you will be left behind.

Visibility Equates to Opportunity 

Yet, when you focus on visibility, you create the space for increased opportunity.

For example, the more podcast shows you appear on, the more other hosts want you on their show.

The more visible you are, the more likely you will get invited to be quoted by the media.

The more visible you are on social media, the more event promoters will see you and invite you to present at their event. Case in point. I was just invited to speak at the Vegan World 2026! Convergence, hosted by some of the most influential people in the vegan space. My session is on Saturday at noon Pacific. Check it out.

https://climatehealers.ticketspice.com/vegan-world-2026-convergence-oct-2021

I don’t share this to impress you, but to impress upon you, the importance of focusing on gaining visibility on a consistent basis. To not do so is blocking untold opportunities.

Results Happen Fast

Although I’m fairly new to the vegan space, I’m fast becoming a recognized name. Not because I’m so lucky, but because I’m applying proven strategies for visibility that I’ve developed, implemented and benefited from for over 25 years online.

These are the same strategies many of my clients use to gain results within their niche… fast!

My never-ending goal is to help as many experts, entrepreneurs, speakers, authors, consultants and nonprofits in the vegan space do the same. I am committed to helping them not to struggle with being seen and heard.

This is exactly why I created the first-ever Vegan Visibility Summit. I know how much people struggle and yet, they don’t need to. www.veganvisibility.com/summit

What’s amazing is that the content is actually very universal. It can work in a number of industries. Maybe you are a healer, or a nutritionist, or a publisher on a mission to do good in the world.

If so, I highly recommend you check out the summit. You don’t have to be vegan to benefit from the content… although I would love to see more people go vegan. That’s why I said YES! to presenting at the Vegan World 2026! Convergence, but I digress. Back to the Summit.

Rather than continue to be frustrated, why not check out the work of eleven vegan marketing and PR experts? Men and women who have made it their mission to raise awareness about the vegan movement.

Best of all, what you’ll learn are organic ways to get seen and heard, so you don’t have to waste a lot of money raising your profile.

Be sure to access this while it’s available.  https://veganvisibility.com/summit/

What The Summit Gives You

When you enroll in the summit, you not only tap into the brain power and experience of 11 seasoned experts, you also get a spot into the live Q&A in late October.

In addition, you have access to some amazing bonus gifts designed to give you more insights on how to get your business to the next level and beyond.

Whether you’re a speaker, author, coach, consultant, C-Level executive, or director of an animal sanctuary and anything in between, this summit will be a game changer.

The combined experience of the summit experts is decades and decades of knowledge and success with their own businesses and the businesses of their clients.

The likes of Katrina Fox, Stephanie Redcross West, John Oberg, David Pannel, Ginger Burr, Sam Roblett, Matali Deypurkaystha, Madeleine Eno, Sabrina Lee, Elysabeth Alfano and of course, yours truly… me, are ready to help you grow your visibility, revenues, and business like never before.

Right now, you can enroll for over 50% off the regular price. On Thursday, October 21st at midnight Pacific, the price more than doubles.

Join here www.veganvisibility.com/summit

You’ll be glad you did.

p.s. Remember, the price will more than double at midnight, Thursday, October 21, 2021 and the private Q&A will no longer be available. So, join now and be well on your way to increased visibility with what you learn from 11 leading experts. There is a countdown clock on this page that will let you know when the price more than doubles  www.veganvisibility.com/summit

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New Post has been published on Power Up for Profits

New Post has been published on https://www.powerupforprofits.com/vegan-visibility-summit/

Is Your Vegan Business Struggling to Be Seen?

Most people have heard, “You can have the greatest product and/or service in the world, but if no one knows you exist, that’s a problem.”

This is very true within the vegan and plant based markets, yet many experts within this industry are floundering when it comes to getting eyeballs and ears on their message.

“A common mistake among vegan business owners is thinking all vegans want their products! Nothing could be further from the truth,” warns David Pannell of Vegan Business Tribe.

This statement was echoed by virtually every expert involved in the Vegan Visibility Summit, going on right now.

Long-time vegan, digital marketer and podcaster, David Pannell and his partner, Lisa Fox, have made it their life’s work to help as many vegan business owners gain visibility in order to run successful businesses. They start with defining who the ideal client for a product or service is.

Whether they are working with a solo-entrepreneur, start-up, consultant, author, speaker, or coach, the message is clear; you must know your end user. And you have to realize not all vegans are driven by the same thing.

For some, it’s health. For others, it’s the environment. Still others, the animals. And of course, for some, it’s all three.

Regardless of your driving force in business, you must gain visibility. But how? Simple… learn from PR and marketing experts committed to the vegan movement. Enter the Vegan Visibility Summit.

VEGAN VISIBILITY SUMMIT

The Vegan Visibility Summit is a collaborative program featuring eleven experts. It is BY VEGANS FOR VEGANS. 

Every expert is a committed vegan… committed to helping as many businesses, experts, speakers, authors, C-Level executives, consultants, and nonprofits become as visible as possible in order to influence people to live a more ethical life through the foods, products, and services you offer and sell.

Whether you’re a startup who recently received funding, a food manufacturer, solopreneur, restauranter, nonprofit, or an animal sanctuary, this summit will help you to more fully access the countless visibility opportunities available.

Experts like Katrina Fox, Elysabeth Alfano, Stephanie Redcross West, John Oberg, Mitali Deypurkaystha, Sabrina Lee, Ginger Burr, David Pannell, Madeleine Eno, Sam Roblett, and Kathleen Gage have joined together to bring you the best of the best information on how to raise awareness about your products and services within the vegan industry.

NEWSJACKING SOLVES A HUGE CHALLENGE

An enormous challenge for many vegans and Plant-Based businesses is the amount of competition vying for the same market.

Imagine if you could rise above the noise. A great strategy to leapfrog your visibility is with what is called Newsjacking.

Expert, and longtime vegan, Katrina Fox is a master at teaching her clients the what’s and how’s of Newsjacking. In a nutshell, Newsjacking is the practice of brands, experts and businesses piggybacking off the day’s biggest news stories to draw attention to their own content.

“Many people rely solely on social media and completely forget how powerful traditional media is,” comments Katrina.

During the Vegan Visibility Summit, Katrina explains in great detail, exactly how to utilize this strategy to get noticed by traditional media.

When you utilize the power of Newsjacking, many of your current challenges will disappear.

Not only did Katrina do an amazing job with her session, but she also put together an incredible bonus gift for anyone show joins in on the Summit.

POSITIONING EXPERTISE

Another very underutilized strategy to increase influence, reach and revenues is by authoring a book. Yet, like many proven strategies, it can be overwhelming just thinking about the process.

Book publishing expert, Mitali Deypurkaystha reveals in her session how truly simple, and yet, powerful, writing a book is. Not only does it immediately escalate your influence, but it can also be used as a powerful tool to generate leads and revenues.

As a side note, combined revenues for clients who have utilized Mitali’ s information is in the millions.

“People lose sight of the fact that book sales alone are not where the riches reside. It’s what happens on the backend that can make a huge difference to your bottom-line,” Mitali explains.

During her session, Mitali clearly teaches the benefits of writing a book. Once you go through her session, you’ll be chomping at the bit to get your book done. And she welcomes conversations with anyone serious about getting their book done.

In addition to her session, Mitali also added in an amazing bonus gift when you participate in the Summit.

HUNDREDS OF MILLIONS OF VIEWS

Another key factor in getting lots of traction for your products and services is getting eyeballs on your posts. A master at the Twitter platform, John Oberg has had hundreds of millions of views on his information.

A long-time vegan who has committed his life to raising awareness, John’s session on the power of Twitter to get your message out to market will be a game changer for you.

“One thing people need to do is change up what they are posting. If you post the same kind of content over and over people tune you out. You have to give them variety,” John explains.

Get ready to have your tweets viewed much more after watching John’s session.

TOO MUCH PROJECT, TOO FEW HOURS

An all too common challenge for many entrepreneurs is too much to do day in and day out. It seems the projects that need attention keep moving to the back burner, thus preventing the business owner from achieving much at all by day’s end.

“To become as productive as possible, it’s important to determine what tasks and projects you, and only you, should work on. The rest, you either need to delegate to a staff member or outsource it,” advises Online Business Manager and Virtual Assistant, Sam Roblett.

During her Vegan Visibility Summit session, Sam teaches you a tried and true process to determine what you should be working on and what you can delegate. Knowing this will save you time, energy and ultimately money.

After all, if you’re spending hours trying to figure out something you could pay an assistant to get done in a few minutes, doesn’t it make sense to do so? By the time you’ve gone through Sam’s session, you’ll likely agree 100%.

As with many of the other experts, Sam has a great bonus for those who participate in the Summit.

TIP OF THE ICEBERG

What you read in this post is the tip of the iceberg of what you’ll experience from 11 vegan experts during the Vegan Visibility Summit. Hands down, this summit will put you light years ahead of where you’re at now AND position you for amazing visibility in the coming weeks, months, and years.

Check it out. You have nothing to lose and lots of visibility to gain.

Vegan Visibility Summit CLICK HERE 

Join the summit while you can. It is available for a limited time. And… when you join… you receive special bonus gifts from the experts.

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New Post has been published on Power Up for Profits

New Post has been published on https://www.powerupforprofits.com/paige-parsons-roache/

A Vegan of Many Hats with Paige Parsons Roache

Paige Parsons Roache is a high recognized vegan who has made it her life’s work to raise awareness about bringing environmentally conscious vegan living to the forefront and reports on all the latest animal rights’ aspects, including The Save Movement’s vigils, various PETA protests, VegFests, AV Cube of Truths, vegan conferences and more.

  Vegan for over six years, Paige is a familiar voice on Clubhouse and a familiar face and influencer on several social media platforms.

She has made it her life’s work to raise awareness about bringing environmentally conscious vegan living to the forefront and reports on all the latest animal rights’ aspects, including The Save Movement’s vigils, various PETA protests, VegFests, AV Cube of Truths, vegan conferences and more.

Wearing many hats, literally, in her day-to-day endeavors, Paige has a very unique perspective of the vegan movement.

Six Month Ramp Up

Curious about what the vegan lifestyle entailed, Paige spent the following six months after deciding to go vegan, shopping with her daughter to learn as much as possible about food labels, whole food choices and what being a vegan actually meant.

Her roots in the sustainability movement began with banning plastics, specifically plastic bags, in the state of California. At the time, she was involved in her children’s non-profit that was called Move the World. In essence, those involved danced for a cause.

Her perception about veganism took a major turn when she watched the documentary, Cowspiracy. What struck her was how much water was used for bringing animal products to people’s plates. This was the beginning of Paige realizing that a change in her food choices could have a major impact on the planet.

But I’m Just One Person

When asked if one person can make much of a difference, Paige didn’t miss a beat.

“When I post something on social media, I am impacting people. It’s the same with how I vote with my dollars. What I do, and don’t buy, makes a difference.”

Impacted by the passing of both her parents with diseases that were amplified by food choices, Paige’s resolve to do all possible to raise awareness is evident in her passion.

She is also fully aware that the next generation is impacted by the choices we all make. It’s not okay anymore to sit back and hope for a brighter future. We have to be willing to step in and do whatever we can to be a voice for the voiceless and take care of the environment.

An Unexpected Meeting

A huge shift in Paige’s career occurred five years ago when she participated with a group of people to give water to pigs being transported to slaughterhouses.

“I felt I had made the connection to pigs being transported from feedlots and from farms in these trucks with the little snouts or sticking out. They’re hot and they’re heated and they’re going into a slaughterhouse. We gave them water and kindness and love with the Los Angeles Safe Movement and the Save the Animal Save Movements Global.

“It was so amazing to go through that. This is when I met Jane Velez Mitchell. Within six months, I joined her team.”

Now a very familiar face on the Jane Unchained News Team, Paige is encouraged by all that is transpiring in the vegan movement. To learn more go to: https://janeunchained.com/

There’s No Stopping Paige

Since that time, there’s been no stopping her. Paige does everything possible to be a voice in the vegan movement.

Whether it be the cooking shows she facilitates, Clubhouse rooms she moderates and participates in, podcast shows she appears on, or standing up for the sentient beings, Paige is making a difference in so many ways.

I had the good fortune of appearing on the Jane Unchained Lunch Break hosted by Paige. Check it out. https://janeunchained.com/2021/09/21/vegan-chili-award-winning-recipe/

You can find Paige on virtually all socials by inputting her full name Paige Parsons Roache.

Do yourself a favor. Get to know this amazing woman. I can promise you this; your life will never be the same.

[kathleengage696]

New Post has been published on Power Up for Profits

New Post has been published on https://www.powerupforprofits.com/victoria-moran/

184: Main Street Meets Veganism with Victoria Moran

Victoria Moran grew up in Missouri in the 1950’s, surrounded by cattle ranchers. Today, she is recognized as one of the most influential vegans around.

Victoria realized nearly 40 years ago, meat and dairy was not for her. Her journey into veganism began in her late teens when she discovered yoga.

All indications were if she was serious about yoga, was to eliminate animals from her diet. Yet it took years more before she became a full-fledged vegan.

When Victoria first chose this lifestyle, the term vegan was not popular. Most people who gave up meat called themselves vegetarians.

When Victoria learned that being vegan meant not consuming dairy products or eggs, in addition to meat, fish and fowl, it made sense on an ethical level, but it seemed nearly impossible on a practical level.

At the time, she was a practicing binge eater and periodic dieter who was overweight, finding it difficult to give up animal products altogether.

Fast forward to today. Victoria maintains a very healthy weight and has a passion for sharing the vegan lifestyle and message with as many people as possible.

Her passion has spilled over into her love and skill of writing, speaking and communicating. Victoria has written 13 books, hosts a podcast show and is highly visible on social media.

Turning Point

A huge turning point for her increased commitment to being vegan was when she had her daughter. She had gotten very serious about a 12-step program for people with eating disorders and vowed to raise her daughter as healthy as possible through the foods she fed her.

Her daughter, Adair, has been vegan from birth and co-authored Main Street Vegan: Everything You Need to Know to Eat Healthfully and Live Compassionately in the Real World, with Victoria.

Victoria is the founder of Main Street Vegan Academy, which has helped passionate vegans grow businesses with the focus on the vegan lifestyle.

Main Street Vegan was founded in 2012 and has over 550 graduates worldwide. Graduates learn vegan principles, nutrition, health, animal rights and animal law, the environment to name just a few areas the training focuses on.

Pre-pandemic, the training was in person. Now, they do all training virtual which turned into a true blessing. They are reaching people who otherwise may not have been able to join the live trainings.

The Academy boasts a faculty that is the best and the brightest in the industry.

“In addition to coaching and teaching, our graduates are running plant-based companies, vegan shops, and restaurants, they on staff at animal rights and health-promotion organizations, writing books, podcasting, and using their VLCE credential as part of a pre-existing profession in healthcare, nutrition, fitness, yoga, and more,” Victoria says proudly.

Learn more about the Academy at https://mainstreetvegan.net/academy/

Recommendations

For people to fully understand the vegan lifestyle, Victoria recommends they immerse themselves into the books, documentaries, websites and anything that will help them more fully realize the scope of the movement.

To enjoy the wide array of books Victoria has authored, visit her Amazon page at https://amzn.to/3FibIyP

Access more details about Victoria, her books, the Academy, etc. at https://mainstreetvegan.net/

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New Post has been published on Power Up for Profits

New Post has been published on https://www.powerupforprofits.com/vegan-jobs/

What Vegan Job Seekers Need to Know about Landing an Aligned Position with Madeline Mann

With so much uncertainty in today’s job market, especially within the vegan and plant based industries, many job seekers are left frustrated and confused on the best way to go about a job change.  One expert who fully understands what people are going through is Madeline Mann.

Founder & creator of Self Made Millennial and the award winning job-search YouTube channel by the same name, Madeline has led thousands to successfully navigate their career search.

Madeline Mann has been featured on ABC, Bloomberg, New York Times and more. She’s the go-to expert for anyone serious about landing the perfect position with companies they are excited to work for.

With a stellar career as an HR (human resource) expert, Madeline launched the Self Made Millennial YouTube Channel four years ago. Initially, she simply wanted to share tips, strategies, and ideas with job seekers, but the show became so popular that she left her position to run her business full time.

Those interested in getting on the fast track of your career search will benefit from subscribing to the channel. Even if you are not actively looking for a job, the insights will put you in a great position should you ever decide to secure a different position.

Viewers enjoy a wide array of “behind the curtain” insights from someone who has made it her life’s work to inform and educate job seekers.

Finding the Ideal Position

Play to your strengths by focusing on a position where you will utilize your skills in the best way possible.

Determine what you value in the workplace.

Balance human behavior and business acumen.

Determine what your transferable skills are.

Understand what your “zone of genius” is.

Resumes Have Changed

Many people have what is called the “autobiography syndrome.” In other words, they put their whole work history, in great detail, on their resume.

Your resume should not be set up like life story, Wikipedia page. Rather, view it as a sales document. It is designed to sell you, not be written like the next great American novel.

In many cases, less is more. But the content you include needs to tell a compelling story. To learn more on how to develop your resume, search for great positions and interview, be sure to visit www.madelinemann.com

Utilize the power of you LinkedIn profile to showcase your expertise. LinkedIn is a powerful platform that is very underutilized by many job seekers. Not sure what to do? Visit Madeline’s website to enroll in the FREE LinkedIn Webinar.

Reverse Engineer

As you build your profile and your resume, think in terms of the end result. What type of position do you want to secure? Based on your personal and professional values, what companies are a fit for you and of course, you for them.

Reverse engineer the process with the end in mind and aspects of your career and personality that support your desire for a specific type of position. Focus on the type of role you want to contribute to.

Showcase Personal Interests and Passions

In the past, job seekers were taught to keep their personal life personal. Today, your hobbies, interests and passions can play in your favor. For example, if you are passionate about animal rescue, and have been involved with a sanctuary on a volunteer basis, this can play in your favor in the job search. Especially if animal welfare is important to the organization. If it’s a vegan organization, there’s a solid chance animal welfare will be important.

Research is Worth Its Weight in Gold

Learn as much as you can about the position you are targeting. As well, research organizations you have in mind because the position may be a great fit, but the way the job is set up may not be. For example, if you’re seeking a position that allows you to work closely with a team and the position is remote, the position may not be a fit.

Or, if being home at night with your family to enjoy dinner together is important, but the position require you be on sales calls into the late evening due to time zone differences between you and company clients, this may not at all be a fit.

Connect Beyond the Profile

One of the best resources available to job seekers today is the ability to connect with high level executives on platforms like LinkedIn. Real connections can go far. Even if you don’t connect directly with the CEO or hiring manager, there may be others in the organization you can connect with; the very people you can build connections with who can help you move forward in the process.

Growth of Vegan and Plant Based Business

Over the last few years, there’s been substantial growth of vegan owned and operated companies. There is every indication that the vegan industries and markets will continue to grow, which puts vegan job seekers in a great position.

Never has there been a better time for people to find truly meaningful work.

More companies are focusing on what their mission actually means to their teams, the customers and clients, donors, and their local, national, and international position.  They are driven to promote lifestyles that promote high levels of sustainability.

If You’re in a Career Shift

If you’re planning on making a career change, start your process as soon as possible to determine what type of organization you want to join. What is the position that you would bring the most passion and contribution to? Set up your LinkedIn profile to showcase your attributes and experience as they pertain to the position you are interested in.

Connect, really connect, with people in the organizations you would be a great fit for. By “really connect” avoid sending out dozens of connection invitations without a personal note attached. Give a reason to the other person as to what motivated you to reach out.

Many people find this intimidating when it is actually about making friends and connecting.

Avoid randomly sending out your resume and do what Madeline refers to as the “Low Volume Job Search.” This is a proprietary process she teaches about how to be incredibly thoughtful with your approach. Nurture relationships because even if a dream company doesn’t have an opening that is a fit, the people you connect with may know of other companies that do.

To learn more about Madeline’s LinkedIn process and the Low Volume Job Search, register for How to 10x Your Personal Brand Using LinkedIn & Attract Clients, Speaking Engagements, and Jobs.

This is a complimentary webinar where you will learn exactly what you need to do to amplify your LinkedIn profile and job search, visit https://www.madelinemann.com/ and click on the tab at the top that re

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New Post has been published on Power Up for Profits

New Post has been published on https://www.powerupforprofits.com/bobby-sud/

The Truth About Factory Farming with Bobby Sud

Have you ever wondered what it would be like to be an advocate for the animals and for the vegan movement?

Have you given thought to the feeling you’d get by entering a factory farm, walking into the slaughter area to film what happens to the animals?

What about the need to put your emotions aside so that you can accurately document the truth of the horrendous and cruel treatment of pigs, cows, sheep and chickens?

Such is the case for vegan and animal activist, Bobby Sud.

With credentials that would impress even the most skeptical among us, Bobby Sud happened upon his work as an animal advocate and activist through a simple invitation from a friend to document the slaughter of animals at a local factory farm.

Yet, his activism started due to health. What began as a transition to a whole food, plant-based diet to minimize health risks, has turned into a life of activism and advocacy.

In a very mild-mannered fashion, Bobby is the first to say that his activism is about love rather than hate.

Tipping the Scales at 280

In 2015, Bobby tipped the scales at 280 pounds. He had Type II diabetes, high cholesterol and high blood pressure, kidney and heart disease. For years he had tried diet after diet to get his weight to a healthy level, but with every failed diet, he despised himself for not being able to get his weight (and health) under control.

His brother, Adam, convinced him to move to Los Angeles and adopt a plant-based lifestyle to “reverse disease and find my happiness and health again.”

No Excuses Left

Although Bobby was working in the film industry before moving to Los Angeles, he was not enjoying it. He was left unfulfilled without a clear life direction.

His dog had recently passed away, he was frustrated, unhealthy and out of excuses. Packing up his earthly belongings, he resigned himself and moved in with his brother.

  It was apparent from the start his life was about to turn upside down… in a very positive way. He had put himself in an environment that left very little room for failure. Everything he was eating was plant-based and vegan. Within six weeks he reversed his diabetes.

Within a year, he lost 100 pounds. Over that time, he reversed many of his other health conditions and committed 100% to plant-based eating.

A Chance Meeting at Veg Fest Enhances the Change

About a year after he started on the plant-based lifestyle, he was a featured speaker at Veg Fest. It was there, plant-based/vegan nutritionist and lifestyle coach and trainer, Jean Pierre talked to him about a pig vigil that Shaun Monson was starting.

Monson, wrote, directed and produced Unity is a 2015 documentary film that was the sequel to the 2005 film Earthlings.

Eager to meet some of the celebrities who would be in attendance at the vigil, like Joaquin Phoenix, Bobby jumped at the chance.

“I went for all the wrong reasons. I wanted to meet these people, but what I experienced when the trucks came around the corner brought with it the weight of reality and the pain and suffering the pigs go through as they are being carted off to slaughter.”

“When the truck pulls up and the truth is presented, it’s undeniable. It’s a full, visceral experience. You can smell them; you can hear them; you can feel the heat coming off their bodies. The air tastes different.

 “I remember when that first truck pulled away with 200 six-month-old pigs and drove into the slaughterhouse. I had the most profound experience and realization.

 “We get one chance to be here on this planet as the individuals that we are now. We all get one chance to experience and create as much connection and compassion and love and kindness as we can on this planet before our one chance is over.

 “As those pigs were pulling into the slaughterhouse, I realized that this was their one chance. The pigs are never coming back. That was when it all switched for me.  It became about animals after that.”

Since then, he has documented untold horrors of what goes on in slaughterhouses. His resume reads like the who’s who within the world of vegan activism. No one will dispute his keen ability to capture the truth of what goes on.

As a result of his first experience and the notice his work received, he went on to be a cinematographer with Nation Earth Films and has been filming inside slaughterhouses and factory farms for over three years.

He is the director and cinematographer for Million Dollar Vegan. He has appeared on an impressive lineup of podcast shows including the Rich Roll Podcast. In addition, he is the creator, producer, and director of The Road Less Eaten, a vegan travel show.

Watching is NOT Experiencing

Watching documentaries is one thing. Being at an actual vigil is something completely different and psychologically disturbing. It changes you forever.

A documentary can be turned off. With a vigil, activists are in the middle of the pain and suffering and there’s no turning off the emotions that flood in.

For Bobby, it was at a beef slaughterhouse. The experience was etched in his mind, body and soul forever. The hard part for Bobby was putting his emotions aside while filming from an objective perspective. Shaun made it very clear he had to maintain a poker fact the entire time.

What he remembers most are the sounds, smells and anguish. It was catastrophic. He hit an emotional bottom and could barely function as images flooded his mind for weeks after the experience. He did the opposite of what would have helped. He shut down and refused to talk about the experience.

Yet, this was a turning point for Bobby Sud. Since that time, he has worked with Shaun documenting the atrocities of slaughterhouses and factory farms.

Bobby’s life is committed to raising awareness about what the animals go through in factory farms. He believes raising awareness through his imagery, films and kindness will do more than to hate those who consume animal and dairy.

Love Over Hate for Carnivores

Bobby encourages people to choose words that do not condemn or judge those who are not yet vegan. Most people have been taught, from childhood, that consuming animal and dairy is the right thing to do.

They’ve been told by their parents, their doctors, and other “experts” eating meat and drinking milk is healthy.

Becoming a vegan is not a one-time experience. We may think we make the decision and that’s it, but the transformation happens over time.

One project that is outside the realm of factory farming was the Million Dollar Vegan series. The series Bobby worked on was 60 videos of plant-based athletes and doctors all sharing how going plant based changed their life and health.

His next project with Moby will be released in the next few weeks. Bobby is also working on a book with his incredible photos.

To see much of his advocacy work, both with film and stills, go to Bobby’s Instagram account: https://www.instagram.com/bobbysud/

You can also see his work on YouTube at: https://www.youtube.com/user/robsud20

One thing is for sure. When you experience Bobby convey his own experience, you can’t help but want to do more for the animals.

[kathleengage696]

New Post has been published on Power Up for Profits

New Post has been published on https://www.powerupforprofits.com/podcast-visibility-2/

181: Using Podcast Appearances for Vegan & Plantbased Business Visibility

A great way to grow your market reach as a vegan and/or plant based business is by appearing on podcast shows. Yet, it takes more than desire to get the best result.

During this episode I share insights from being on both sides of the mic well over 1,000 times.

If you’re a speaker, author, coach, consultant or expert, C-Level executive or anyone who is committed to a clear mission… getting on podcast shows is the next indicated step for your branding, positioning and visibility.

Podcast appearances  expose you to hundreds, sometimes even thousands of listener, per episode. And… the shelf-life can’t be beat!

Visibility

Market reach … niched and targeted

Fast track your success

Low marketing costs

Showcase your expertise

Often leads to sales in a very low key way

Great for raising awareness about your business, book(s), speaking, consulting, association, movement, mission and YOU!

Get the most out of your efforts

Lay a solid foundation

Determine various hooks or angels

Set up the back-end

Prospect in order to continually find shows

Set up your environment with the right equipment

Develop your marketing material

Determine your end game (goals)

Schedule your success time

Rather than simply trying to get on shows, get on the right shows for your expertise.

To learn more and have 135 Vegan & Plant-based shows at your fingertips, check out the Vegan Podcast Show Directory at https://kathleengage.kartra.com/page/podcastdirectory

To learn more about Kathleen Gage go to: http://www.veganvisibility.com

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New Post has been published on Power Up for Profits

New Post has been published on https://www.powerupforprofits.com/laurie-levin/

Laurie Levin advocates for humans, women, the planet and animals

Decades long human rights advocate, Laurie Levin, talks about the why being vegan for over 10 years is a huge aspect of her advocacy work. Laurie is committed to raising awareness about the atrocities women throughout the world experience on a daily basis due to inequality.

Early in her 20’s, Laurie headed the reproductive rights efforts for NOW-St. Louis. She was the Missouri Coordinator for a Department of Peace working alongside Marianne Williamson. She was the Missouri co-chair of Room to Read–a global non-profit that focuses on girls’ education and children’s literacy in Asia and Africa.

She was co-chair of the Missouri Executive Women for Hillary Rodham Clinton’s 2016 Presidential campaign.

Laurie refers to herself as a Transformation Coach as she helps others transform and master their own well-being. She specializes in optimal nutrition, healthy weight loss, and the leading HeartMath® stress reduction techniques.

Laurie has been a featured speaker on each of these topics at corporations, wellness events and retreats, schools and universities, hospitals, ex-convict re-entry programs, and cancer support organizations.

She has an MBA, is a Certified Coach, and HeartMath® Certified Coach, supporting clients globally to achieve their health and well-being goals.

Laurie spent 25 years in corporate America, leaving as a Vice President of one of the largest U.S. national research companies. She went on to start her own business in the health field in 200l.

The Correlation to Animal Abuse and Violence

Laurie became a vegan when she realized what the animals endured through factory farming. Having a deep love of animals, she intuitively knew she could eat healthy without animals having to die.

There is a direct correlation to how we treat animals and the abuse that we’ve often become numb to. This is a primary reason Laurie is an ethical vegan. As a child she recalls times when driving with her family as they passed by trucks filled with pigs being taken to slaughter. She could not control her tears. Little did she know this was the beginning of her choice to live as a vegan decades later.

It was when she read Diet for a New America by John Robbins that Laurie understood the connection she felt to these sentient beings over 50 years before.

Everything is connected; the planet, the world, the energy that it takes to mass produce and slaughter animals. When people choose to consume animal products with a complete disregard for the treatment of animals that are slaughtered for these products, there is a direct connection to the amount of violence we experience.

Women’s Lives Ended in the Newspaper

The catalyst for her writing Call Me a Woman occurred when she read a story about a young woman who was raped and murdered. “When I realized her life ended in the newspaper, I knew I could not let the stories of women from around the world be told,” Laurie reflects.

The book started as a poem. 15 years later, the poem became her recently released book. It took this long to become a book due to the amount of research she put into the manuscript.

Call Me A Woman begins with a personal story of Levin’s early years. She describes how the loss of her mother and multiple sexual assaults, including rape, led to her life’s calling. Call Me A Woman provides real life experiences, global studies, and insights, and the 7 Habits of Equality that will reshape the world into one where all children have equal opportunities, from the beginning to the end of their lives.

Her research revealed the most dangerous countries for women’s safety. Countries like India, Afghanistan, Syria, Somalia, and Yemen. What surprises many people is that the United States is in the top 10 most unsafe countries for women.

According to Levin, many people don’t believe there is this much violence against women in the U.S. Yet, there are between three to five women murdered every day by men in the United States.

These types of statistics continue to fuel Laurie’s advocacy.

Commitment to Humanities Well-Being

Laurie has always been hopeful, despite all that has occurred, there is hope for people to choose a more compassionate way of living. She helps people to transform through being a certified, HeartMath© coach.

Using the simple HeartMath techniques you can create an optimal heart-brain connection, regardless of what is going on in your life. HeartMath is used by Navy SEALs, major universities, corporations around the globe, police officers and elementary schools with phenomenal results.

With as disconnected as people are from their hearts, this is a solution Laurie knows makes a huge difference in one’s ability to function is a very stressful world.

Contact Laurie

http://www.callmeawomanbook.com

http://www.laurielevin.online

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New Post has been published on Power Up for Profits

New Post has been published on https://www.powerupforprofits.com/vegan-cpa/

Vegan CPA, Heather Zeitzwolfe, Ain’t Your Papa’s Accountant

Ask most anyone to describe a stereotypical accountant and the words vegan and pink hair aren’t likely be the first that come to mind.

Yet, these two words only begin to describe CPA, Heather Zeitzwolfe. As a long-time vegan, Heather works with her clients, many of whom are also vegan, offering services that include cash flow management, financial forecasting, budgeting, and profit management.

Heather’s passion is helping companies to not only stay afloat during uncertain times, but thrive by implementing simple strategies to keep comings in the black.

Heather has noticed common errors many entrepreneurs make when it comes to running a business. One of the most common is that they let passion override the fact they need to make money and make a profit.

To avoid this, it’s necessary to have a plan to grow your business.  The sooner an entrepreneur can implement good financial practices, the better. There are several aspects to a financially viable business including understanding where your money is distributed, spent and invested.

Taxes

Income

Emergencies

Overhead both personally and professionally

Heather advises to keep your finances as organized as possible. Keep receipts, up to date books, and retain the services of an expert who can help you to have a better understanding of what a deduction is and is not.

Avoid mixing your personal monies with business funds. Keep separate accounts including checking accounts and credit cards. This will minimize any missed reporting for those who delay the inevitable… filing taxes.

An overriding principle for Heather is teaching her clients to treat their business like a business.

“You should constantly be looking at your numbers. You can’t make decisions in your business if you don’t know where your numbers are at. Keep your finger on the pulse of your business.”

Heather is also a firm believer in hiring coaches and mentors who will get you out of your comfort zone. It’s difficult to grow your business when you aren’t willing to do things differently and at times take steps that are uncomfortable.

Planning for the Future

Heather advises entrepreneurs to work on building up savings for emergencies. Start with working toward putting a month of expenses aside. Build to two, then six, then a year. When you have a buffer of a year’s expenses, you can make better financial choices and minimize stress.

Keep in mind, this is an emergency fund, not a “dip into it to buy something fun” fund or a tax account. Those should be completely different accounts.

Heather’s Vegan Journey

A passionate, committed vegan, Heather readily admits she wasn’t always an animal advocate. Yet now she is a firm believer in “do no harm” to animals and will go to any length to assure animals rights are protected.

Heather dabbled with vegetarianism in her youth. Although she watched films put out by PETA, she admits she did turn a blind eye. Yet, about 15 years ago, she and her husband decided to get healthier by losing weight. Knowing a few vegans, this was the route they chose.

Like many vegans, that one decision was the beginning of a complete change of habits, thoughts, energy and ultimately compassion for animals. Heather now admits that her eyes were opened by choosing to be vegan and there is no going back to how things used to be.

It took what it took for Heather to fully understanding the suffering animals go through and be willing to be a voice for the voiceless.

Now the proud mama to multiple cats, Heather loves talking about what it means to be vegan. She considers herself an advocate and has various ways she expresses her advocacy. Cooking is one of her favorites.

“I love cooking for non-vegans to show them how delicious our way of eating actually is,” she beams.

A few years ago, Heather was involved with a group out of Portland, Oregon called the Radical Cheerleaders. A playful, yet serious group of vegans, the Radical Cheerleaders brought the light of day to the treatment of animals through entertainment. Once they got people to stop long enough to watch them as they performed on the streets of Portland, this was an opportunity to educate people from all walks of life.

Her hope is that the now disbanded group will one day start up again.

If you’re looking for an accountant who is not your stereotypical, buttoned up, gray suit type of CPA, Heather is happy to have a conversation with you. One of her favorite service offerings is Money Coaching. With a focus on Profits First, Heather helps her clients plan for a bright future and a thriving business.

https://www.zeitzwolfeaccounting.com/

[kathleengage696]

New Post has been published on Power Up for Profits

New Post has been published on https://www.powerupforprofits.com/danny/

Get to People Before the Butcher Does with Danny O'Malley

Is it possible to impact food choices and eating behaviors before people choose what they eat? President and Founder at Before the Butcher, Inc., Danny O’Malley, a long time vegan and plant-based lifestylist, believes so.

Danny is the creator of the first family of plant-based burgers, a plant-based eating advocate, and visionary behind Before the Butcher’s UNCUT product line of four retail and 12 food service meat alternatives that look, cook and taste like their animal-based counterparts.

Growing up in the Midwest, Danny readily admits he was a meat and potatoes boy. With six brothers and sisters, dinner time was a “fend for yourself” nightly happening.

Moving to Santa Barbara as a teen, Danny had his eyes open to a completely different way of life including the availability of fruits and vegetables.

This was the beginning of a lifelong passion to learn as much as possible about healthy eating.

The Process Took Time

After easing into eating more plant-based meals, Danny removed all animal and dairy from his diet several years ago. A dare by a friend was the catalyst for the switch. What initially was a 90-day challenge has turned into well over six years of being completely meat and dairy free.

“I just lost the desire. I no longer wanted to eat animals.”

A huge benefit of switching to a plant-based diet for Danny was his a decrease in his bad cholesterol. Having been borderline high cholesterol most of his life, he was pleasantly surprised to get results from his blood work after 90 days of being plant based.

Until he saw the improvement of his numbers, he believed, like most people do, that his health, or lack thereof, was hereditary.

With a family history of high blood pressure, heart disease and other common health challenges, Danny had no idea that he could reverse his own health by changing his diet. But… change it he did.

Yet, he is quick to say it takes a well-balanced diet, including nutrient dense food and exercise to have a well-rounded protocol.

It’s Beyond Personal for Danny

Danny O’Malley’s passion for plant-based eating is not limited to his personal life. From 2014 – 2017 he was the Western Regional Sales Manager for Beyond Meats. In late 2017, Danny founded Before the Butcher.

As the founder and President, Danny is in charge of Sales, Marketing and Development for this exciting and innovative plant-based food company and producer of UNCUT & Mainstream plant-based protein brands.

Before the Butcher is proud that All UNCUT products are Gluten-Free, Non-GMO Project Verified, Cholesterol-Free and Plant-Based Certified.

Initially, Before the Butcher was in the food service arena selling to restaurants and food service operators across the country. Everything was on track and moving along as planned when the pandemic hit. At the time of the first shutdown, their sales revenues were about 80% from food services and 20% in retail.

Pandemics Force Change

Almost overnight much of their business dried up. Their largest customer stopped ordering and within weeks, things dramatically changed. Yet, due to creativity, a great core group of team members and the drive to succeed, things got back on track, and then some.

Currently, Before the Butcher is in a growth mode. There is a 30,000 square foot facility in San Diego that is set to open by September 1st. In addition, they are increasing their staff.

They are doing more private label and industrial business. They provide their product as an ingredient for other manufacturers that make products for Costco, Trader Joe’s, Whole Foods, Target and other companies.

Danny O’Malley is optimistic about the future of the vegan and plant-based industries. “We are at the tip of the iceberg. There so much room for growth in the plant-based meat industry.”

Find out more at http://www.btbfoods.com 

Reach Danny O’Malley on LinkedIn at https://www.linkedin.com/in/danny-o-malley-2638573a/

[kathleengage696]

New Post has been published on Power Up for Profits

New Post has been published on https://www.powerupforprofits.com/janeunchained/

Treatment of Animals: Legally Right Does Not Mean Morally Right with Jane Velez-Mitchell

Have you ever wondered how people justify the pain and suffering animals are subjected to? Pain and suffering that is a direct result of insatiable appetites for unhealthy food choices… food choices that are not only selfish, but absolutely unnecessary.

Whether it be the hotdog on a stick at a county fair, meat on the end of a fork for breakfast, lunch and dinner, or the cheeseburger at a summer barbecue, animals needlessly suffer… and continue to do so with no end in sight.

One woman who knows, to her core, that enough is enough is long time vegan, Jane Velez-Mitchell.

Arguably one of the most visible vegan activists, Jane grew up in a relatively meat-free home. Identifying early on as a vegetarian, she saw animals as other than her next meal.

Yet, it was 40 years ago, when PETA was getting started, that Jane had a life-changing epiphany. She saw a video about animals who were used in testing. This opened her eyes to the horrors most people had no knowledge or understanding of.

It was then that she committed to do whatever possible to raise awareness about the atrocities sentient beings are subjected to.

Although she didn’t consume meat, chicken, and seafood, it wasn’t until she discovered dairy was “liquid meat” that she become 100% vegan. That was 25 years ago.

A Strong Platform to Raise Awareness

With a stellar track record in media, her skill as an anchor, coupled with her passion and advocacy for animal rights, Jane is an unstoppable voice for the voiceless.

Jane is the host and founder of #JaneUnChained, a digital news network with a focus on animal rights and the vegan lifestyle. With over 80 billion animals tortured and killed every year, Jane sees no end in sight to her activism. She encourages others to get involved in advocacy in whatever way possible. Whether it be working directly with the animals, blogging, social media, demonstrations, volunteering, or anything that allows you to be a voice for the voiceless, do whatever you can for the animals.

A great many people believe there is no consequence for the way animals are treated. Many justify their food choices by virtue of the fact they are not the one to slaughter the animals they eat. But Jane sees it differently. She describes the acts that take place in factory farms as pure evil. She is incredibly frustrated that people justify the killings of innocent animals because they are not the one directly killing the animals.

“The essence of all evil is that some suffering doesn’t count. A truism is that the only thing that’s required for evil to triumph is for otherwise good people to do nothing and look the other way,” Jane states firmly.

Simply put, when someone considers themselves compassionate but looks the other way when it comes to the slaughter of animals, they are participating by virtue of the fact animals are sacrificed for their pleasure.

This may seem harsh, yet the harsh reality is animals are being tortured, abused, and slaughtered at an alarming rate. Animals know when they are on the way to slaughter. They are filled with fear, anxiety, stress, and grief. For anyone to pretend otherwise is to continue the abuse.

In the time it takes you to read this full post, thousands of animals have been slaughtered. Ready to see real time numbers? Go to https://animalclock.org/

We have to stop burying our heads in the ground.

Save Movement to the Rescue

One way activists are raising awareness is with the Save Movement.

The Save Movement is a global organization which holds peaceful vigils outside slaughterhouses.

The movement was started in Toronto with the formation of the Toronto Pig Save. This group was founded by an activist named Anita Krajnc, who made headlines last year when criminal charges were brought against her for offering water to thirsty pigs at one of the Save vigils outside an abattoir. She made headlines again when the case against her was dismissed, in what was seen as a great victory for animal activism. (Read full post about The Save Movement at https://www.livekindly.co/save-movement-slaughterhouse-vigil/ )

Jane has been to several Save Movements. “You see these cows, pigs and chickens arriving to the slaughterhouse. They know what’s going on. Sometimes they’re suffering from rotting in an open-air truck from either extreme cold or extreme heat. They’re frothing at the mouth. They’ve got sores on their bodies. Their limbs are broken. Someone would have to be a complete sociopath not to see that this is suffering; intense and terrible suffering.”

These are the animals that end up as someone’s breakfast, lunch, dinner, or snack. Meals that people say are their “right” to consume.

You Won’t Find the Truth in the Media

Sadly, people will not learn about what is going in slaughterhouses on in the news media. The media is pretty much owned by the meat, dairy, and pharmaceutical industry advertisers. It doesn’t matter whether it’s the liberal or conservative media, the stories are not covered. We only see what they want us to see.

Additionally, the media can’t use the word slaughterhouse when they run a story. They call the animal death chambers processing facilities.

It’s not just the animals who suffer. The workers are subjected to horrendous working conditions that impact them physically and emotionally.

During the time slaughterhouse workers were dying from COVID, the stories quickly got buried and the public was distracted with the next sensational headline, soon ignoring the truth of what was happening in slaughterhouses.

Your Health is at Risk

Consuming animals goes beyond the torture to the animals. It also effects your health. According to the World Health Organization, processed meat absolutely causes cancer. Besides cancer, animal and dairy consumption also cause heart disease, diabetes, hypertension and other preventable diseases.

Consider this, heart disease causes nearly 700,000 deaths per year in the United States and can potentially be reduced by eliminating animal products in one’s diet. https://www.cdc.gov/nchs/fastats/leading-causes-of-death.htm

There’s no denying it, consuming animal and dairy contribute to poor health.

Climate Change Also Part of the Devastation

Although many people want to deny what’s going on, we can no longer continue on this path. Another reason to change food choices is climate change.

In large part climate change is caused by animal agriculture due to deforesting of the planet.

The disaster is at our front door with the wildfires, floods, pandemic, droughts and repeatedly experiencing shortages in your local grocery store.

The first step is to recognize there is a problem and admit what our contribution to the problem is. Many feel that giving up animal and dairy is too much of a sacrifice.

Yet, as Jane points out, when people recognize that letting go of their desire for animal and dairy is not a sacrifice, but rather an adventure, it becomes something they want to do.

What is actually being sacrificed when you give up animal and dairy is ill health, negative impacts on the environment, the end of pain and suffering for animals, lethargy that countless individuals have come to accept as normal and the chaos that has been normalized.

Now those are sacrifices worth making!

About Jane Velez-Mitchell

Jane Velez-Mitchell is a television and social media journalist and author, who specializes in vegan lifestyles, animal rights, addiction and social justice. A highly recognized and awarded journalist/activist, in July 2009, Farm Animal Rights Movement awarded Velez-Mitchell the Celebrity Animal Activist Award at the Animal Rights 2009 National Conference held in Los Angeles, California. While working at Celebrity Justice, Velez-Mitchell’s reporting on animal cruelty earned that show two Genesis Awards from the Humane Society of the United States.

She earned an additional Genesis Award for her show “Issues” in 2010 and the same year the VegNews magazine named her Media Maven of the Year. In 2013, Mercy for Animals awarded her their Compassionate Leadership Award. In 2014, she was honored for fighting animal abuse by the Animal Legal Defense Fund. In 2015, she received the Nanci Alexander Award at PETA’s 35th anniversary celebration.

In January 2010, she was awarded the Ruby Award by Soroptimist International for her “War on Women” coverage on her television show. https://en.wikipedia.org/wiki/Jane_Velez-Mitchell

Jane is the author of Addict Nation: An Intervention for America. https://amzn.to/2Vap8ed and iWant: My Journey from Addiction and Overconsumption to a Simpler, Honest Life https://amzn.to/3ypQATm

Visit https://janeunchained.com/ to learn more about Jane Velez-Mitchell.

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New Post has been published on Power Up for Profits

New Post has been published on https://www.powerupforprofits.com/inclusive/

Inclusive is the New Exclusive for Restaurants with Heather Landex

If you’re a vegan, there’s a good chance you’ve looked for restaurants that have vegan options and there’s also a great chance you’ve been sorely disappointed. Add to this, food allergies and your options become incredibly limited.

Enter Heather Landex. Heather has made it her personal and professional mission to raise awareness about the need for restaurants to provide choices that minimize the risk to those who have food needs that go beyond the bare minimum required by law.

Author of INCLUSIVE: THE NEW EXCLUSIVE: How The FOOD SERVICE INDUSTRY Can STOP Leaving MONEY On The Table. Earn More, Risk Less!, Heather reveals insights about the food industry that most people are unaware of.  Access on Amazon CLICK HERE

Heather began working in the food service industry in 2000 and has worked in 8 countries and in over 1000 food service businesses. Since training as an Environmental Health Practitioner, Heather has specialized in food safety, worked with the World’s largest food safety and safety compliance companies, The Olympic Games, the World’s largest chain restaurant brands, Michelin star restaurants and developed and further specialized into allergy and dietary preferences beyond compliance and into customer service, marketing and branding.

Heather has personally experienced the wrath of food allergy, which inspired her to author her book as well as go further into working with clients to help them avoid a tragic situation that could result from food allergies.

She has her own style of the vegan lifestyle, which she is very passionate about. She travels extensively for work across countries helping restaurants and hotels to keep to food safety and brand standards.

Having observed areas of weakness in the food service industry, as well as witnessing the best of the best within the industry, Heather is committed to raising awareness for restaurant owners, managers and servers as well as patrons.

Heather’s primary goal is to change mindsets about food allergies and making establishments safe for patrons.

There are many common food allergies that to the uninformed may seem like insignificant concerns, but food allergies can be deadly.

You, as a consumer, have the right to know your life will not be put in harm’s way through your food.

Food Replacements May NOT Be the Answer

Many people are under the mistaken notion that some meal replacements, such as replacing meat with fake meat, is the solution, but Heather is quick to rule this out.

It’s really about creativity in the kitchen in a way that prevents unnecessary food reactions.

In addition to being healthier for consumers, creative solutions can also be healthier for a restaurants bottom-line.

When the forgotten markets are taken into consideration, profits increase. The profits are in the return customers. It’s a win/win to consider dietary preferences including those of vegans, vegetarians, people with allergies and people with intolerances that are currently forgotten.

By tapping into these markets, you create loyal customers.

Getting the Word Out

There are some simple steps a restaurant can take to increase awareness of their increased food choices.

One, be aware of keywords used on their website. For example, if they offer vegan choices, be sure to use the word vegan in strategic locations on the website.

Two, make sure alternative options are visible on the menu. It’s amazing how much missed business is a result of not clearly showcasing dairy free, peanut free and vegan options. It’s a simple fix that will result in more business.

Three, create a welcoming environment by training staff and management.

Great Options

Looking for other options? A great option is Heather’s book and her consulting services. Heather regularly visits restaurants in the U.K. to check their standards and help with compliance standards.

Pre-pandemic, you might have heard Heather at an industry conference. Now, most of her presentations are done online. In November she will be speaking at the Restaurant and Takeaways Innovation Expo.

She also presents to compliance groups. And of course, she’s always open to introductions to meeting planners for upcoming conferences.

As Heather is happy to share, “If you know conference and event organizers, hotels, and restaurants, especially vegan ones, send them my way. I’ll help them make more money, and love them at the same time.”

You can reach Heather Landex at www.heatherlandex.com Be sure to let her know you heard her on Vegan Visibility.

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New Post has been published on Power Up for Profits

New Post has been published on https://www.powerupforprofits.com/bettermeatco/

175: Clean Meat is Vegan Aligned with Paul Shapiro

Is there such a thing as cruelty free meat? According to Paul Shapiro, founder and CEO of Better Meat Co, it is definitely possible for people to enjoy meat without harming animals. A 30 year vegan, Paul is committed to raising awareness about compassionate meat choices.

Paul Shapiro is committed to raising awareness about meat options that do not involve the death of animals or factory farming. Knowing there is a lot of work to do to raise awareness about compassionate eating, Paul is committed to meeting people where they are at.

Although it may seem like animal-based meat consumption is on the decline, according to Paul, it is actually on the rise. His goal is to give people who refuse to give up meat choices that are kind to animals, the planet and health.

“Most carnivores are not concerned with where meat comes from. They want what they want. The solution is offering alternatives,” Paul states.

The Better Meat Co. is an ingredients company. Unlike companies like Beyond Meat and Impossible Foods, the Better Meat Co., is a business-to-business ingredients companies selling to the makers of plant based & animal-based meat companies with the goal of reducing the footprint on the planet from animal based meats.

Paul had the vision for his company due to a long-standing concern for the treatment of animals and for climate change and for saving humanity from themselves.

Humanity’s footprint on the planet is getting bigger, but the planet isn’t getting any bigger. With nearly eight billion people on the planet and growth to ten billion in the next 30 years, options like what Paul’s business offers is a viable solution.

Although many vegans do not consume non-animal-based meats, this is an opportunity for those who do not identify as vegan to make healthier choices as well as vegans who enjoy cruelty-free choices.

What makes the Better Meat, Co., unique is how they utilize fermentation. Nearly all plant-based meat is made out of one of three crops including peas, wheat or soy, or maybe a combination these three items.

By using fermentation to make a fourth category of plant-based meat alternatives it produces a high-quality product.

With the growth of the plant based and vegan food choices, there is plenty of room for growth and product launches. Without a doubt, Paul Shapiro is leading the way to more cruelty free meats and lifestyles.

All in the Family

Not only is Paul vegan, his wife, Toni Okamoto, also vegan, is the founder of Plant-Based on a Budget. Together, they are taking the world by storm. Add to that their dog Eddie, who is an Instagram favorite and one thing is clear, they are making a difference in the lives of men and women around the globe, not to mention all the animals who are not suffering through their commitment to cruelty-free lifestyles.

More about Paul Shapiro

Paul is an authority figure on food and agricultural sustainability.  He has been invited on hundreds of news outlets, including StarTalk Radio with Neil deGrasse Tyson, The Rich Roll Podcast, and CNN.  He’s also published hundreds of articles ranging from daily newspapers such as The Washington Post to pop-sci publications like Scientific American as well as magazines like FORTUNE and academic journals.   Paul is available for keynote presentations as well as podcast and other media interviews.

More Information www.bettermeat.co

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New Post has been published on Power Up for Profits

New Post has been published on https://www.powerupforprofits.com/3-mistakes-experts-make-with-podcast-appearance-opportunities/

3 Mistakes Experts Make with Podcast Appearance Opportunities

Appearing on podcast shows is a great way to showcase a vegan business. Actually, any business would benefit, but there are common mistakes people make that prevent them from getting the YES! from a host.

In this episode, I share the three most common mistakes and how to avoid them.

Get my FREE Podcast Interview Checklist at http://www.powerupforprofits.com/checklist to learn step-by-step what to do to stand head and shoulders above the rest.

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New Post has been published on Power Up for Profits

New Post has been published on https://www.powerupforprofits.com/podcast-appearances/

173: Podcast Appearances for Vegan Business Visibility

As a vegan and plant-based business speakers, authors, consultants, coaches and business owners, visibility is a must. During this episode learn two powerhouse ways to achieve this outcome.

Free Podcast Appearance Checklist http://www.powerupfor profits.com/checklist

Clubhouse: https://www.clubhouse.com/join/vegan-visibility/CkqET1tx/mW08VQzY

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New Post has been published on Power Up for Profits

New Post has been published on https://www.powerupforprofits.com/podcast-tip/

Podcast Appearance Tip... Do Your Research

Podcast Appearance Tip! When thinking of pitching a host, you can save a lot of time and energy for both you and the host when you do your homework. First, notice the title. Does it indicate what the show is about? Next,  read the description of the show. Likely you will be able to determine if you are a fit. If you are, great. Pitch the host. If you’re not, move on.

Next, listen, and/or watch, at least a bit of a few episodes to determine if the show is one you would be a fit for and to find out if the host interviews experts. Some hosts never have anyone on the show. They fly solo.

It’s amazing how often people miss the mark for one simple reason, they are not targeted in their approach. Rather, they throw mud at the wall and hope something will stick.

Niched Shows

Here’s are two examples of targeted shows.

Vegan Visibility Podcast

Plant Based Eating for Health Podcast

One would think the titles are pretty clear what the shows are about. Yet, I often get approached by carnivores and people who obviously have not done their homework.

If the title isn’t clear on what a show is about, read the description. For my shows, these are the descriptions.

Vegan Visibility show…. Vegan Visibility Podcast shines the spotlight on ethical, sustainable & cruelty free lifestyles and businesses. Only those who are 100% animal and dairy free in their food consumption are invited on the show. Hear from entrepreneurs, authors, consultants, visionaries and others who are fully aware they are here to make a difference. The show features experts who are themselves vegan and have strategies to help you grow your business, increase your market reach, gain visibility for your speaking, books and products and overall, enrich the vegan and vegan business lifestyles through effective marketing.

Plant Based Eating For Health Show…A show for plant based eaters and vegans who are committed to healthy, whole food diets, compassion to animals and the planet. Only 100% plant based & vegan lifestylists, authors, consultants, business owners are featured on the show. This show is great for those eager to learn how to transition to a plant based and vegan life. We have a strong focus on a balanced protocol of nutrition, exercise, meditation and community. Eating a whole food diet without animal products has the potential to prevent and reverse diseases and obesity, which improves our health and longevity. There is a focus on how plant based eating can actually improve your performance in business. We are extremely committed to compassion for animals of all breeds and a life void of abuse to animals.

Not a Good Practice

It does you no good to try and get on a show you are not a fit for. On the flip side, when you do your research and know you are a fit, start with why.

People would save a lot of time if they give a good reason why they are a fit.  With my shows, something as simple as, “I see you interview only those who are 100% void of all animal and dairy. I have been 100% vegan for X number of years.”

Saves everyone time and energy and is a simple rule of Marketing 101.

Not sure how to pitch shows? Getting rejection after rejection? Not hearing back from hosts you pitch?

Check out the Podcast Rockstar Club where you learn exactly what to do, why you need to do it, and how to do it. http://www.powerupforprofits.com/podcastrockstar

[kathleengage696]

New Post has been published on Power Up for Profits

New Post has been published on https://www.powerupforprofits.com/1author/

Bestselling author vs Hitting #1 on Amazon

You’ve likely heard authors announce, “Bestselling author!” by way of social media, their website, emails and on podcasts. Truth be told, they may be misunderstanding what it means to be a bestselling author rather than their book ranking #1 on Amazon.

Let’s start with a clarification of Best Seller vs Hitting #1. Many authors confuse the two. In reality, you can Hit #1 and not be an official bestseller on a list like New York Times.

In a sense, you can say, “Bestseller” but be careful because if the curtain is pulled back and it is discovered you sold fewer than a handful of books to reach #1 in an obscure category, that may not reflect well on you as an author.

This is disappointing news to lots of authors, but truth be told, Hitting #1 is a feat unto itself. One that is achievable when you, the author, have your systems in place.

Bestseller Definition

A bestseller is a book that hits the top selling status, usually selling thousands of copies within a specified period of time that gets on lists published by newspapers, magazines, and book store chains.

According to a post in Publisher Weekly, “Further complicating the bestseller list landscape was Amazon’s introduction of multiple bestseller lists. The e-tailer, which tracks sales of its titles in real time, publishes a wealth of lists, broken down by format and also by multiple subcategories. There are “overall” print and Kindle bestsellers on the site, but also numerous subcategories like “Crafts, Hobbies & Home,” “Humor & Entertainment,” and “Law.””

Hit #1 Definition

As it sounds, Hit #1 means you achieve the #1 position in categories, or overall. Even for the most seasoned authors, hitting #1 overall is near impossible. Hitting #1 in categories is definitely achievable.

This is a topic of great confusion for many authors due to the number of programs peddled about “Become a Bestselling Author!”

In reality, you can Hit  #1 in a category on Amazon with under 100 books (sometimes less) being sold. So it’s not necessarily the number of books you sell that matters. It’s what you do with the position that makes all the difference.

I believe that almost anyone can Hit #1, regardless of genre. It’s simply a matter of how much you want this and if you are willing to do what it takes. It takes vision, planning, time and effort.

Rising on the Amazon charts is not a get rich quick deal, nor is it an end all be all. It’s a means to an end and a very strategic marketing process that creates amazing opportunities for you as an author, consultant, speaker or entrepreneur.

It’s not the Hit #1 position that’s going to bring you more business and more money; it’s what you do with the status that will make all of the difference.

Here are a few outcomes you can achieve by becoming a visible author;  something an Amazon campaign can do for you.

Speakers

With restrictions being lifted, many speakers are chomping at the bit to get on the platform. Over the last 14 months, conferences were in a “wait and see” mode, but now, the landscape is changing.

As a speaker you can not only get paid for a speaking engagement, you can also sell your book(s) back of the room. I know many authors who have sold hundreds, thousands and tens of thousands of dollars worth of books at just one engagement. One colleague of mine sold $23,000 worth of books after a 35 minute presentation.

If a company does not have a budget to pay a speaker, you may be able to negotiate with a meeting planner that the company or organization purchase a book for every person in attendance. The money might come out of the educational budget rather than a training budget. After all, books are educational.

With the economy forcing many companies to forego any type of training, you can host your own speaking engagement and require each person who attends to purchase a book. If pre-selling is not what you want to do you can make your books available for purchase at your event.

Coaches and/or Consultants

As a visible author you are perceived as more of an expert. This is a great way to gain visibility and credibility during a time when there are countless other coaches and consultants vying for the same business you are.

Imagine how much easier it would be to secure top notch business when you are viewed as a credible expert. A #1 book can do this for you. That is, if you know how to position this status.

Long-term vision

To optimize rising on the charts of Amazon.com you need to look at this with a long term view. If you have a plan in place you can open up a world of opportunity like never before. It’s simply a matter of knowing what you want and taking action on this.

If you are an author who dreams of getting your book to #1, register for the Get Your Book to #1 Masterclass taking place on Thursday, June 17, 2021

To reserve your spot, go to www.powerupforprofits.com/numberone