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Search Engine Optimization

Tired and frankly a bit thirsty too, I was sitting at a bar near my office and overheard an interesting conversation on the topic of SEO between two guys sitting adjacent to me.

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SEO (Search Engine Optimization) and How it is Beneficial for your Business

Tired and frankly a bit thirsty too, I was sitting at a bar near my office and overheard an interesting conversation on the topic of SEO between two guys sitting adjacent to me. Since I did not know their names, let us just call them “first” and “second” guy. Well, it seems the first guy refurbishes diesel fuel injectors. He had just started his workshop a few months back and had now also paid some Indian company $250 to setup a website. Purpose of the website was to facilitate prospective customers to send defective fuel injectors to him and he would repair them and send them back to the customer. Fees to be paid online. Apparently, brand-new fuel injectors are very expensive. Problem it seems was that despite the website being online for over a month, he had so far not received even a single query. To which, the second guy who I assume had some IT background, asked “did you do a search engine optimization”. “I need to get the search engine optimized?” asked the first guy. I realized the term “Search Engine Optimization” or “SEO” for short, is a bit of a misnomer. “Search Engine Optimization” or “SEO” actually means optimizing the website to make it search engine friendly and beneficial for your business. Now what the heck does that mean? Allow me to explain. Search engines, regularly send out something they called “bots” to visit website and ‘index’ them which basically, is an exercise to figure out what the website is all about. Whether it sells any service or product and if so, what. So, when a user searches for that particular product or service or information, the search engine will list all websites that match the request. Now this means that guy who is refurbishing fuel injectors, his website too should have been listed when some searches for “repair fuel injector” right? Absolutely! So, what is the problem you might wonder.

The problem is, there are probably a thousand others who are also in the same line of Business and having websites too. Now, ask yourself this question; whenever you search for something on Google, how often do you go past the first page? Probably never right? You probably find whatever you are seeking within the first few links displayed by the search engine. Now, the link to the website of our fuel injector guy in this blog, is probably being listed on the 10th page or something which would explain why no prospective customer is visiting his website – because they never get to the 10th page. Search engine optimizers (like the ones found at staffcloud.biz), are search engine experts who know the inner workings of the search engine based on which, they have developed a slew of procedures and tricks to boost the performance of any website such that, it appears on page 1 of the results displayed by the search engine. And when this happens, Viola, you get customers and queries and business booms. Now you know how SEO or search engine optimization is beneficial for your business. Visit for More Information:-https://www.staffcloud.biz/services/

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You have to hire an expert or two; like the ones found at staffcloud.biz. These digital marketing gurus, have something called audience data for each of the digital platforms I mentioned above and also the apps.

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Importance of Social Media Marketing to grow your Business

When you put up a billboard, the most important point you would consider would probably be the location. To receive maximum bang for your buck, you would probably want the billboard to be located where it will receive maximum number of eye-balls. These days however, with billboards popping up all over the place, and drivers concentrating more on the vehicle ahead, do they even notice your billboard? Ask yourself how many billboards do you notice? Now login in to your Facebook account and scroll down a bit. There, an advert right in the middle and you did notice it didn’t you? You noticed it for two reasons; one being that the advert was in the middle of your nose so to speak and the other reason being, at some point in the recent past, you were interested in that or similar product. Am I right? Now, imagine instead of that product being advertised, it was your product or service that was being advertised. Now you realize the importance of Digital And Social Media Marketing to grow your business. So, how does this work? Every website you visit stores something called “cookies” in your computer or cellphone. When you visit social media sites e.g. Facebook, it reads those cookies and therefore knows what stuff you are interested in. Now assume you recently visited a store that sells wrist watches. If some of these watch brands are advertising on Facebook, the chances are, you will see an advert for watches when you next visit your Facebook account. This is how businesses leverage social media and use social media marketing to grow their business. The advert is not shown to anyone and everyone. Instead, the advert is “targeted”. It is targeted at folks who have displayed some interest in that or similar product or service. This gives you better value for money because only folks who are interested in that or similar products see the advert. This is why social media marketing is not just the important and preferred way to grow your Business, it is a far more effective way to advertise than say putting up an expensive billboard on a busy highway. Moreover, for the cost of putting up one billboard, you could run an entire year of social media marketing to grow your business. Could you advertise on your own? Sure, you could but the question is, should you? You can open the vehicle engine bonnet and put your hand inside. But what next? Only an auto mechanic knows what and how to do whatever needs to be done. Ditto the social media marketing. Visit sites like staffcloud.biz and hire a virtual expert. Get your business on to the social media platform and grow your business. Visit for More Information:-https://www.staffcloud.biz/

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More importantly, besides accepting services request, these virtual staffing companies provide a host of other services that include but are not limited to document scanning, financial accounting, transcriptions, populating databases and so forth. Even if some service is not covered in their brochure, they are quick learners and eager to please.

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Digital Marketing and Its Benefits

Digital marketing is any form of marketing that takes place without the use of print media i.e. printed newspapers, magazines, leaflets, pamphlets, brochures, billboards and signages. These days, Digital Marketing Services has sky-rocketed because the number of avenues has jumped. Earlier it was just the websites with banners and small adverts strategically placed on them. A bit later into the timeline, search engines began auctioning keywords. Then came along Facebook, Twitter and dozen other social media platforms. The latest are the apps that run on cell phones. So, there you have it, there are numerous avenues of digital marketing and this in turn means you can pick and choose between them in terms of cost and effectiveness of delivering your ad message to your target audience. The increase in the number of avenues for digital marketing has resulted in a lot of competition i.e. digital platform owners chasing the same set of advertisers. Naturally, prices are very competitive and for the price of a single billboard, or single large advert in a national daily, you could run a one-year digital marketing campaign and reap its benefits. Print media advertisement is non-targeted i.e. everyone sees the advert – irrespective of whether they are interested or not. Digital marketing on the other hand, scores highly because the advert can be targeted to a specific age, gender, ethnic and even geographic locality. The benefits of such highly targeted advertisements are therefore huge. So, now that I’ve got you thinking about the benefits of digital marketing, how do you hitch on to it? For this, you have to hire an expert or two; like the ones found at staffcloud.biz. These digital marketing gurus, have something called audience data for each of the digital platforms I mentioned above and also the apps. Audience data refers to the age-group, gender, geo-location and economic background. For e.g. kids using PS4 gamers are all from wealthy backgrounds, tend to be in the under 30 age group, and generally male. Those using the Tik tok app tend to be mixed gender and again, under 30 and so forth. So, which Digital Marketing platform you target and how would depend on your product or service and who your target audience is. Figuring out which digital platform or combination of platforms to use is not easy. What is easy however, is hiring of digital marketing experts like the ones found at staffcloud.biz The digital marketing gurus at staffcloud.biz will study your product or service and create a presentation for you that outlines platforms and the benefits you can hope to gain from each. A comparative analysis makes it ease to make a choice on which digital platform or combination of platforms to choose for your digital marketing. The sooner you begin, the sooner you reap the benefits. Visit for More Information:-https://www.staffcloud.biz/

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Designed a watering system for his garden. It was so successful that neighbours too requested he install similar systems in their garden as well. One thing led to another and soon Allen opened up shop on eBay – the online retail store.

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Benefits of Outsourcing Customer Support Service

Allen, an electronic engineer by profession, designed a watering system for his garden. It was so successful that neighbours too requested he install similar systems in their garden as well. One thing led to another and soon Allen opened up shop on eBay – the online retail store. These products were designed to automatically start at pre-determined times of the day and stop after pre-determined duration. All these timings could be manually adjusted by the user. Moreover, it could also be remote controlled – in case the plants needed an extra squirt of water for a particularly dry day. After a slow start, Allen’s business on eBay soon took off. From roughly two orders per week, he began receiving two orders or more per day. As you can realize, all his time was dedicated to making the product. He had no time left to answer online queries or to even answer the phone for customers who needed a bit of help when trying to set up the timing. In an effort at outsourcing Customer Service Support, Allen’s wife Emma, did some research online and found out there were companies that provided virtual staff that handled a wide range of work including customer support services. One such company was staffcloud.biz Not only did they have an impressive list of clients, their fee chart too was pretty economical. Best of all, they did not insist on any long-term contracts or minimum fee obligations. With the week, Allen conducted a one-hour training session via Skype for the virtual staff who would completely take over his eBay account and more importantly, the customer support services. All that Allen now had to do, was to concentrate on the production side of things. Slowly the deal with Staffcloud was extended to online marketing. Six months into his partnership with Staffcloud, Allan was forced to hire locally based assistants to help him with the assembly of his product because; his order book was now averaging 7 orders per day. Outsourcing customer support service is perhaps the easiest thing a growing business can do and it makes economic sense too. Most of the companies providing virtual staff are Asian based. The staff are usually graduates and highly skilled. Working in shifts, they easily scale up to provide 24 x 7 customer support services. More importantly, besides accepting Outsourcing Services requests, these virtual staffing companies provide a host of other services that include but are not limited to document scanning, financial accounting, transcriptions, populating databases and so forth. Even if some service is not covered in their brochure, they are quick learners and eager to please. So, if you find you need an extra arm or a head to get a job done, just go ahead and outsource it. Outsourcing customer support services is the easiest of them all. Visit for More Information:- https://www.staffcloud.biz/customer-support-services/

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To outsource bookkeeping, Alex Networking Corp invested in an automated scanning machine. A member of their staff would feed it documents which it would automatically scan and upload to a storage account in the cloud. Virtual staff from staffcloud.biz in turn, would download the documents and punch them into the respective software modules.

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Outsource vs Insource: What's Best for Your Organization?

Every business entity has a profit motivation and maximizing profits or increasing profits year on year is the prime goal. Of course, while making profits there might be a set of ethics that the business owners choose to follow. But that’s a different issue one that we will not be covering in this topic. When running a business and trying to maximize profits, not everything can be viewed thru the prism of costs. There will be a majority of tasks that can easily be outsourced leading to a huge reduction in the operating costs of the business. So, to outsource or insource? There are certain types of jobs that are easily outsourced. For example, Customer Service Support, online support via chat, sorting emails, replying to emails, online restocking, transcriptions, scanning, photo-to-text, populating databases, data analysis, data mining, creating technical manuals, creating eBooks, audio books, circuit diagrams and so forth. These are typically administrative support roles. Insourcing: There are some jobs that require local knowledge. Legal assistants, tax return filing staff, courier support staff, customs documentation, filing forms for local authorities, liaison staff who liaise with local authorities and so forth. These jobs are best handled insource by locally hired staff conversant with local rules and procedures. Insource Vs outsource – the grey areas: There are some “grey area” jobs. These are jobs that require a little bit of local knowledge and this can easily be imparted to virtual staff. For example, verifying that forms are filled as per rules. Certain public offices receive tens of thousands of forms. A large percentage of these forms will have all sorts of errors. In some instances, the wrong form might have been filled. Tackling physical documents while Outsourcing Solutions: Ordinarily, dozens of staff would be required to verify forms. With a little bit of training, virtual assistants can easily handle this load. But wouldn’t the forms have to be physically sent all the way to the offices of the virtual assistance providers? Absolutely not. An automated document scanner can easily convert all physical forms into digital format that can be stored in the cloud and accessed remotely by the virtual staff. As you might guess, insourcing means following local wage and staffing rules. You could also be affected by local incidents and pandemics. When you outsource, you are not only freed from local incidents (e.g. riots) having any effect on your business, you are also freed from having to follow local wage and hiring regulations. Most of the companies providing outsourcing staff are located in Asia where you can hire 4 grads for the price of one graduate hired locally. If you are looking to outsource, one of the best known companies providing virtual staff is https://www.staffcloud.biz Not insisting on long-term contracts and pay-as-you-go make them ideal outsourcing providers. Visit for More Information:- https://www.staffcloud.biz/services/

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The customer now knows that if things go bad, the seller via customer support, can be trusted to do the right thing. This in turn, spells business success. Let’s face it, unless the seller is totally incompetent, there will be just a few goods-returned or not-delivered incidents and these, are just not worth arguing over.

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Benefits of Outsourcing Bookkeeping Services

When Axe Networking Corp was sued for breach of contract, the result was so financially damaging that the owners had to seek refuge under chapter 11 and subsequently had to restructure their company. During the restructuring process, they took a close look at staff that were really necessary and work that could be outsourced and got done cheaply. During the pre-chapter 11 days, despite extensive automation, they had eight people working in their accounting section. Half of these were simply recording daily expenses and keeping track of costing and inventory. “Bookkeeping” or more commonly known as accounting is one of the easiest jobs for outsourcing. The CEO Alex, of Alex Networking Corp (as it was renamed post chapter 11), began researching the possibility of outsourcing bookkeeping. Anything to reduce cost. With the intention of outsourcing the bookkeeping section, Alex began communicating with several Asian based companies that provided virtual staffing services and specialized in bookkeeping. One of them was staffcloud.biz; a company that not only offered awesome rates but offered to free Alex Networking Corp from any long-term contracts. To outsource bookkeeping, Alex Networking Corp invested in an automated scanning machine. A member of their staff would feed it documents which it would automatically scan and upload to a storage account in the cloud. Virtual staff from staffcloud.biz in turn, would download the documents and punch them into the respective software modules. The bookkeeping staff would generate various reports. They were not required to print anything because the Outsourcing Company Alex Networking Corp, was also using the same software and simply printed out the accounting statements and costing reports at their end. It was that easy. Earlier, Alex Networking Corp would, on average incur roughly $20,000 to $45,000 annually per staff member in the accounting section i.e. total wage bill for that section was roughly $280,000. After outsourcing the bookkeeping section, they now spend roughly $80,000 annually in salary for two accounts staff and another $32,000 annually for the virtual staff. That’s a saving for over $168,000 annually. Moreover, post restructuring, they did not require the same amount of floor space as before and so gave up a large chunk of it thereby reducing their rent by over 45%. Add to this, the savings in office furniture, computer hardware, electricity and so forth. The total cost reduction by outsourcing the bookkeeping section alone, exceeded $450,000. Even the officials overlooking the chapter 11 restructuring were impressed. These days, accounting is made fairly easy. One has to obtain the right software; the usual way is to have your CPA recommend the software. Any reasonably talented person with some background in bookkeeping can easily punch in the data and generate the reports. There are accounts software that also include costing and so forth and also generate various additional reports required by local authorities. Visit for More Information:- https://www.staffcloud.biz/book-keeping/

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Customer support means having a dedicated person or persons available 24 x 7 (or at least for the better part of the day), monitoring a chat window accessible to all customers and prospective customers.

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Customer Support Must Come Before Business Success

Annie purchased an item from a website. This item had to be imported by the seller and as luck would have it, the item was delayed at the customs warehouse due to procedural wrangles. As far as Annie was concerned, her purchase was not fulfilled because it failed to be delivered at her address on expected date. The seller begged her to grant a one-week extension which she did. Unfortunately for the seller, the customs officials were not in a helpful mood and the item continued to languish at the warehouse. Annie, unwilling to wait any longer, called Best Customer Support and requested for a refund which; the seller instantly granted. Most sellers would have argued that delays due to custom procedures are routine. Very few sellers would think “so whose fault is it? Why should the customer suffer the delay?” Sometimes a package might go missing in transit. The seller needs to sort it out with the shipping agency using the sellers own time and not at the expense of the customer. Every business has its risks and the business owners need to know and accept those risks before starting their venture. Once this is done, customer support and Amazon Vendor E-commerce becomes easy and business success more assured. If a customer was happy with the result, that customer is twice as likely to come back. This happens because a trust was built. The customer now knows that if things go bad, the seller via customer support, can be trusted to do the right thing. This in turn, spells business success. Let’s face it, unless the seller is totally incompetent, there will be just a few goods-returned or not-delivered incidents and these, are just not worth arguing over. Yes, there will probably be a small financial loss attached to such transactions but every Business wanting to be successful, ought to have a budget for it. Customer support means having a dedicated person or persons available 24 x 7 (or at least for the better part of the day), monitoring a chat window accessible to all customers and prospective customers. We now live in a World where virtual services can be purchased near instantly. Take https://www.staffcloud.biz for instance; they provide as many virtual staff as you need. Just say what you need done and how much staff is needed. Of course, these virtual staff who could be your customer support staff would be sitting in a call centre half way across the World. But for all practical purposes, they could be sitting right next to you. Having the correct customer support policy and adequate Online Bookkeeping customer support staff (based on your sales volume or nature of business), will go a long way in ensuring business success. Visit for More Information:- https://www.staffcloud.biz/customer-support-services/

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Social Media Digital Marketing

Everyone at some time or the other has used a chat window. Every often an online chat can produce new leads. “My neighbour’s lawnmower creates a racket, I don’t want that model” A sharp sales exec will not only successfully sell this particular customer a lawnmower, he will also extract the neighbour’s phone number from this customer and sell the neighbour a lawnmower too. All these online chats, hangouts and webinars are great places to snap up potential leads that generate sales.

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7 Ways to Generate Sales Producing Leads

Every business survives on leads. Leads are potential customers or potential people or businesses that might be interested in your product or service. Contacting these people or businesses might potentially lead to new sales or utilization of your services. So, here then are 7 ways that generate sales producing leads: 1. Live Chats, Hangouts & Webinars

Everyone at some time or the other has used a chat window. Every often an online chat can produce new leads. “My neighbour’s lawnmower creates a racket, I don’t want that model” A sharp sales exec will not only successfully sell this particular customer a lawnmower, he will also extract the neighbour’s phone number from this customer and sell the neighbour a lawnmower too. All these online chats, hangouts and webinars are great places to snap up potential leads that generate sales.

2. Social Media

Say you where Googling for lampshades. A bit later you open your Social Media Digital Marketing page; and as you scroll down, right there in the middle, you notice an add for lamp shades electrical products and the like. Amazed?

Fact is, social media platforms make excellent use of cookies stored by other websites. And, if there happens to be an advertiser selling goods or services matching those cookies, then you too are served that advertisement. Given that almost all of us have a social media account, social media is an excellent place to find leads that generate sales.

3. SEO & Google AdWords

A clever and experienced webmaster will use Search Engine Optimization (SEO) and Google AdWords to find leads. Google AdWords is a great place to find out what potential customers are searching for. Once those keywords are incorporated into the website, there is huge potential to generate sales producing leads.

4. Generate Referrals

A referral scheme is when you offer your customer to give up a name of a friend or someone they know, who might be interested in a product or service you are offering. The customer providing the name is in turn (usually) offered a substantial discount on future sales or some sort of cash rebate.

5. Provide Useful Content

Blogs and articles especially the do-it-yourself type article or review, is a great way to produce sales generating leads. This is done by adding several links to pages that sell products or services that are mentioned in the blog or article.

6. Develop Strategic Alliances

Assume your website sells beautiful hand-painted coffee mugs. Having a strategic alliance with another website that sells customized gift could product huge amount of sales generating leads.

7. Email & Newsletters

Sending out well designed emails and newsletters that provide a preview of (say) reviews of products or do-it-yourself instructions, can lead to huge amount of sales generating leads.

Visit for more information:- https://www.staffcloud.biz/ 

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Outsourcing Services

Just specify what you need and they will provide experienced staff that can handle that need. You can hire entire teams and they will coordinate within themselves and appoint a supervisor who in turn, will coordinate with your liaison. This brings pre-packaged, read-to-use talent to your fingertips. A few clicks and the advantages of teamwork to grow your business are yours for the asking. Visit Here : https://voticle.com/a/articles/35306/advantages-of-teamwork-to-grow-your-business