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Digital Marketing Trends to Look Out For.
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7 Digital Marketing Trends That Will Own 2019 1. The Rise of Smart Speakers 2. Internet Will Catch Up To Television 3. Social Media Will Be More Deeply Integrated Into Other Services 4. Live Video Will Keep Growing 5. Video (And Video Ads) Will Keep Growing, Too 6. Chatbots Will Become A Normal Thing 7. The Rise of The Social CEO
Digital Marketing Trends That Will Own 2019 2018 has been a year of improving and building off of 2017's social media trends. So far, we've seen a continued uptick in augmented reality, video content, and influencer marketing. But now that 2018 is one-third of the way over, you may find yourself wondering: “what does 2019 have in store for us?” We can't be sure yet, but we have a few predictions for the upcoming New Year. We'll discuss our predictions in this article and give you a look at how the ever-changing digital marketing landscape may look in just a few months. The Rise of Smart Speakers This one may be strange to see on a digital marketing trends list, but hear (pun intended) us out. Smart speakers like Amazon Alexa, Google Home, and Apple HomePod have made waves in the consumer technology market over the past couple of years. And consumers love them: 65% of smart speaker owners say they wouldn’t want to go back to life without their voice-controlled assistant. So how does this tie in with digital marketing? We will likely see more and more online publications embrace voice and publish audio content to these devices. They'll do this in hopes of landing a sport on listener’s “Flash Briefing”, encouraging their followers to follow daily. Furthermore, we expect to see more ads on these platforms—after all, publications need to monetize content. Amazon, Google, and Apple may very well launch their own advertising platforms for this, making it easier for companies to buy and sell ad space. Think Adwords but for your Google Home.
Digital Marketing Trends That Will Own 2019 2018 has been a year of improving and building off of 2017's social media trends. So far, we've seen a continued uptick in augmented reality, video content, and influencer marketing. But now that 2018 is one-third of the way over, you may find yourself wondering: “what does 2019 have in store for us?” We can't be sure yet, but we have a few predictions for the upcoming New Year. We'll discuss our predictions in this article and give you a look at how the ever-changing digital marketing landscape may look in just a few months. The Rise of Smart Speakers This one may be strange to see on a digital marketing trends list, but hear (pun intended) us out. Smart speakers like Amazon Alexa, Google Home, and Apple HomePod have made waves in the consumer technology market over the past couple of years. And consumers love them: 65% of smart speaker owners say they wouldn’t want to go back to life without their voice-controlled assistant. So how does this tie in with digital marketing? We will likely see more and more online publications embrace voice and publish audio content to these devices. They'll do this in hopes of landing a sport on listener’s “Flash Briefing”, encouraging their followers to follow daily. Furthermore, we expect to see more ads on these platforms—after all, publications need to monetize content. Amazon, Google, and Apple may very well launch their own advertising platforms for this, making it easier for companies to buy and sell ad space. Think Adwords but for your Google Home. Internet Will Catch Up To Television Research shows that internet will catch up to television in 2019 in terms of hours watched. According to the study, people will spend 2.6 hours a day online and 2.7 hours a day watching the tube in 2019. 45 minutes of an average person’s internet time will be spent watching mobile video. Because of this, we that predict companies will spend less money on television ads and more money on web video, social media, and web ads in the New Year. Will your company do the same? Social Media Will Be More Deeply Integrated Into Other Services Social media companies will continue to integrate their services into third-party applications. For example, like how Facebook and LinkedIn allow users to sign up for third-party services with their accounts and share data with third-party services. We expect this trend to continue and for social platforms to become even more integrated with other services. Social media apps may start to share more user data with their audiences and create a more seamless experience across third-party apps. This helps social media companies retain their dominance, gain more info about users, and provide better services for smaller websites and apps. Live Video Will Keep Growing It’s no secret that YouTube, Facebook and Instagram’s live video services made waves in 2016, 2017, and 2018. In fact, in 2016 more than 80% of internet users watched more live video than the year prior—likely due to the rise of more modern streaming services. Don’t let your brand be late to the live video bandwagon. 67% of live viewers say they are more likely to purchase a concert ticket to see a band or attend an event if they’ve seen a live stream of a similar event online. Further, 45% of live audiences would pay to see a favorite athlete, team, or performer on an online stream. Check out Facebook’s recent Facebook Live infographic for more information on live video’s growth. Video (And Video Ads) Will Keep Growing, Too Like live video, traditional video will keep growing too. Studies expect video to account for a whopping 85% of total internet traffic by 2019. Further, 54% of internet users already watch video on a social media platform monthly, and that number will only grow over the coming years. Video ads are on the rise too. 65% of ad impressions on Instagram were the result of video content, and we’re expecting that number to grow even further. Marketers should consider adding video for their 2019 social media strategy. Some ways of doing this are by running video ads on YouTube and Instagram, creating video content in-house, or partnering with an influencer for paid product placement or endorsement in their videos. Chatbots Will Become A Normal Thing We expect chatbots to continue growing in 2019—and they'll likely see become more “normal” in the eyes of consumers. In other words: the novelty will fade but we will see them become more widespread and usable. By 2019 we expect chatbots to be the first place someone goes to order a pizza, choose a mobile plan, or even book a hotel room. Chatbots enable your users to do all of this without the hassle of downloading a native app.
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