brand archetype research.
in contextual we watched a documentary on the different brand archetypes, we looked at a range of different adverts and choose what category it relates to and what the advert expresses .
innocent- baby bell
hero- BMW
Regular guy- PG tips
care giver - John Lewis
creator-apple
explorer- go pro
rebbel- Dior
lover- Chanel no5
ruller- rolex
gesture- skittles
magician- audi
sage-audi








