Norsk Hydro Storyboard In november 2015, my friends at MYREZE asked me to do a storyboard for a top secret client. Without much information, I accepted the offer and hoped for the best. Turned out the client was none other than Norsk Hydro, one of the worlds leading producers in aluminum, and one of Norway’s top 3 largest exports after fish and oil. Good call, I thought to myself. The biggest challenge was not having a clue how aluminum is made. I spent a full day researching the whole process trying to get an idea of how this process actually looks like inside the cell as it’s way too hot to put a camera inside of it, which is why the closest thing you can find to reference footage is technical drawings. The video was produced by Myreze in collaboration with West Avenue Creative, and you can see the final result on their facebook page, here: www.facebook.com/myreze/
