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Social Media Policy

The current state of social media ethics:

What trends are happening in the industry?

There are many trends happening in the social world. Social media use takes up an average of 2 hours and 24 minutes each day. With consistent content being posted whether it’s short or long video content many social media users find ways to increase their audiences. The most active and has the best ever rapid growth that we’ve seen so far it's TikTok. Ever since Covid-19 hit, more and more people have become more active on social media platforms than ever before. TikTok being one that has the most active users, since people were mainly home they had to find ways to keep themselves entertained and this is by posting short video content. According to the article, “Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms” its states that

“TikTok has over 1.4 billion monthly active users in 2022 and is expected to reach 1.8 billion by the end of 2023”. This illustrates that TikTok has the most active viewers when being compared to other platforms like Facebook, Instagram, and YouTube etc. This is in fact a fact because influencers post almost 2-3 times daily in order to keep up with their audiences.

What are two current cases related to social media ethics?

One current ethical case for TikTok is inadequate safeguards in the system for the younger generation. The app's algorithm is designed to keep users interested by showing them more of the content they like, which can create an addictive cycle. Accordingly, there are worries that TikTok might be adding to the ascent in psychological well-being issues, like depression and anxiety, among youngsters. Another current ethical case for TikTok would be lack of diversity. TikTok has come under fire for fostering racist sentiments among its users through the way its algorithm interprets and enforces its community guidelines. According to the article “TikTok’s Addictive and Unethical Algorithm” it identifies a young black woman who shared videos that she felt were community appropriate on TikTok but it was removed. When compared to a non African American violating community guidelines by bashing the African American community, in fact her video wasn’t removed. “Specifically, one TikTok user named Tiara Nelson expressed her negative experience with the algorithm, “I ran into complications when two of my videos were removed because they ‘violated the community guidelines.’ One of the videos addressed the way I personally felt about non-African Americans using the n-word. The sound I used was a man saying ‘what’s wrong with you’ continuously. The other video that was taken down was a video of me reading Twitter memes. These were comedic memes that the Black community could relate to because a great amount of [Black people] have experienced the circumstances listed. It’s always fun to make these videos because I’m able to relate to them, and others are able to relate to them as well. When I came across [a] girl’s video that degraded the African American community, I couldn’t comprehend why it continued to appear on the For You page because based on TikTok’s community guidelines, the video should’ve been taken down””. This is just unfair to the African American community and everyone should be treated with the same punishment. If a content being shared is a community violation race shouldn’t be included.

Outline the current code of ethics for social media by a professional organization you would be interesting in joining as part of their social media staff.

A social media platform I would be interested in joining as a part of their social media staff would be Instagram. Instagram being the best and only app I find myself using the most. I know for a fact that they don’t play about their code of ethics. Their community guidelines mainly include, they don’t allow attacks or abuse based on race, ethnicity, national origin, gender identity, sexual orientation, religion, disability or disease. Their main priority is respect and sharing positivity within everyone.

Brands/professionals with strong social media ethical codes:

What brands are utilizing proper social media ethical practices?

Pinterest is a brand that’s utilizing proper social media ethical practices because it was rated the second highest net ethical score with 35.%. According to the BigVillage article on “How Ethical are social media companies.” If there has been no violation of the Pinterest terms of service. In point of fact, in the event that they are sued, you will also need to pay to defend Pinterest.

Are there any professionals that you feel practice strong ethical behavior on social media? Support your choice with evidence. What are some takeaways you can bring forth in your own practices?

Starbucks is a brand that I feel practices strong ethical behavior on social media platforms because they treat everyone with respect and equally. According to their website Starbucks.com they mentioned “We treat each other with dignity and respect at Starbucks. This indicates that each partner has the right to work in an environment free of discrimination, harassment, and bullying.” This indicates that their main priority is helping those in need in the form of respect including their customers and employees. Also they make impacts daily by donating to help those in need. According to the article, Is Starbucks Sustainable? The article states that

“The Starbucks 2021 Global Environmental and Social Impact Report featured some glittering progress announcements, including:…Ethical sourcing; Donating $100M to disease-resistant trees to help reduce deforestation”. This shows that Starbucks is a brand that cares about the environment mainly because their main priority is to promote sustainable coffee for the community.

Some takeaways are that lending a hand is really important when it comes to having your own brand because it’ll allow more and more individuals to participate in your brand.

Key concepts and issues:

What main concepts do you think are necessary to adhere to for your own personal conduct online?

Be respectful - Treating everyone with respect is a major key for being on social media platforms. Respect comes first in the real world so it should work the same way online

Be careful with humor and sarcasm - Some people can’t take a joke but sometimes jokes can be offensive. Always make sure before posting a job think about how it make you feel if it’s bad don’t post if it’s really funny respectful joke than go ahead and post

Be forgiving - Knowing that life is too short to hold grudges, especially for those that you barely know. Letting things go will help a lot of people deal with online bullies.

What to do and what not to do:

What main concepts do you feel strongly against and want to make sure you avoid on social media?

The main concepts on things to not do on social is bullying others, showing any form of harassment or treating someone wrongly due to their disease or mental disorders

Bullet point 5-10 core concepts that you will follow as a practicing social media professional. Include citations that you used

Avoid profanity

• Keep everything professional while being respectful

• Post appropriate photos and videos

• Share positive thoughts about others posts

• Keep greatly opinionated posts off the page

• Don't feed into internet arguments or comments from haters

• Always be consistent

References

https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/#:~:text=More%20than%20half%20of%20the,social%20media%20is%202h%2024m.

https://big-village.com/news/how-ethical-are-social-media-companies/

https://globalassets.starbucks.com/assets/eecd184d6d2141d58966319744393d1f.pdf

https://medium.com/si-410-ethics-and-information-technology/tiktoks-addictive-and-unethical-algorithm-3f44f41f1f3c

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Helping those in need can save many lives

By Khady Niang

There are a lot of people all over the world who need help but don't know where to turn. Every day, people struggle to overcome their unhealthy habits and become healthier. Non-profit organization (The Salvation Army) has been around for a long time. It is a Christian nonprofit charitable organization that provides assistance and direction to those in need. This non-profit organization's primary objective is to provide food, shelter, and clothing to homeless families living in poverty. Additionally, they have drug rehabilitation facilities that assist drug addicts and provide the necessary treatment to save them and help them become better people.

My initial focus was on the YouTube channel of The Salvation Army (The Salvation Army USA). They have around 17.2K subscribers and around 432 videos. Due to mostly short videos, their YouTube channel had the fewest subscribers. Likewise these recordings show different recoverings, for example, from a fiasco, and showing clasps of occasions that are being facilitated in various regions all over the world. They didn't post anything major about the centers, like an inside look at their community centers, as I continued scrolling. Regardless of whether individuals' appearances are obscured out, it ought to constantly be some type of model so that when others see it, they can send their friends and family battling with misuse or chronic drug use to better their lives. Since almost all of their videos are short, no longer than five minutes, they should work on posting content that is longer. Additionally, they post on their YouTube channel about once every two to three months, which is really not a good look for them. At the very least once or twice every two to three weeks, new content should be created. The article "How Often Should You Post on YouTube:'' from Repeattube blogs 2023 The Ultimate Guide" examines the guidelines for when and when not to upload videos to your YouTube channel. Also goes into great detail about how frequently you should post on YouTube, with consistency as the most important rule. Consistency is essential to every successful organization, regardless of whether it is a personal channel or an organization. As well as posting at least a couple of times during the week, this way individuals that view the channel can have motivation to continuously return for additional recordings. Additionally, I believe that the Salvation Army channel will gain more subscribers if interesting content is posted. They should also use more information and increase the length of their videos because what if viewers want more information?

After that, I looked at their Instagram page, and I found that they had approximately 80.2 thousand followers on the Salvation Army US Instagram page. They also post about volunteer work, major announcements, and honerings almost every day on their Instagram page. They have approximately 1,474 posts in total, demonstrating their page's consistency. This delineates that web-based entertainment stages are where whatever is shared can be seen quicker than posting short clips that won't get viewers consideration. In case anyone wishes to donate to the local Salvation Army thrift stores, they also have pins on their page. A development metric they have on their page is they included photos of their rehabilitation centers and destitute sanctuary and how individuals can give and participate in charity events. In contrast to their YouTube channel, they only provided a brief clip and provided no additional information about any of these. One thing they can enhance is showing all the more short clips and pictures of humanitarian effort that is going on, this way when viewers go over their post and be more keen on chipping in. Their page will gain additional followers as a result of this.

I decided to focus on this nonprofit organization because it’s not only for a good cause but it’s very helpful to those people in need of shelter, food, and rehabilitation.This nonprofit is meaningful to me because there are so many people that struggle either with domestic abuse or drug addiction and these nonprofit organizations can help bring those affected individuals to be more responsible and independent plus rebuild their lives. While focusing on the social media platform for this nonprofit organization like Instagram and YouTube there’s a slight difference within these platforms.

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Blog #1: Social Media khady Niang Comm-1400

Social media can be defined in a variety of ways, primarily as online platforms and applications that allow users to create, share, and exchange content, ideas, and information within virtual communities. It encourages a wide range of platforms, including Snapchat, LinkedIn, Instagram, Facebook, and Twitter, among others. Also by enabling individuals to interact with one another, express themselves, and consume or contribute to a variety of content. Social media are used for the transmission of information and the maintenance of social connections. However, it can be described as something so harmful and addictive. I think social media is great in our society because it keeps loved ones in touch.

However, I would characterize myself as someone who is an active user who shares positive content and stays connected with family and friends on social media. I post my own content and share others' content. Also, It's important to me that social media usage can be highly individualized, and users engage with platforms in diverse ways based on their needs and preferences. For me, I use social media when I’m bored to keep myself entertained mainly and especially on the platforms like TikTok, Snapchat, and Instagram. I post on social media occasionally when I need to post something important for others to be aware of. I'm the type of social media user that goes to post pictures on special occasions and when I’m online I’m there only to see if something is trending and I want to know more about it. Also to watch reels to kill time when I’m at work. Other social networking apps I use are school related when I’m working on an assignment such as blackboard or checking an important email than I really stay consistent in checking those applications.

In terms of strengths in understanding social media, I use it positively as long as I keep managing my usage otherwise it will tear me down. Getting on social media and knowing when to get out it’s really important to me because we live in a world where we have to interact with people and know how to deal with real-life difficulties. Being on social media all the time won’t help anyone be successful, not unless it's positive. Having the strength to limit myself on social media is important to me because it can be addictive. However, there are also challenges. Social media is a dynamic and rapidly evolving landscape, and it can be challenging to keep up with the constant changes, updates, and emerging platforms. This is why I keep everything in Privacy and Navigate the complexities of balancing my engagement, authenticity, and the potential for online abuse or misinformation because you can never be too sure about anything these days. Also, a lot of online bullying is going on. People say anything online because no one has any control over them. This is another reason to also know my way around social media or else I’ll end up being hacked and attacked by random users online.

Overall, one thing I hope to gain from this class is the ability to acquire new concepts and approaches to social media management. I need to know how you respond to negative remarks, online dangers, and cyberbullying. I likewise desire to acquire a lot more profound significance and comprehension of web-based entertainment all in all, as well as the effects virtual entertainment has on present day correspondence and society itself.