The Evolution of Media to Media Saturated Society
The beginning of human communication dates back to ancient caves paintings, drawn maps and writing.However, today we associate word “mass media” to computers, internet. newspapers, magazines, mobile phones. Overtime, the mass media has evolved and the reaction of society and accessibility to them.
In recent times, the internet become the latest and most popular mass medium. Information has become readily available through the websites, and easily accessible through the search engine. At the beginning of the century, the media consisted mainly of newspapers and various periodicals. Newspapers and magazines dominated the media in the second decade of the 20th century. Radio and print media was to compete with television that seemed to give the best of both media: pictures and sound.Cable news and subscription cable television also rose in popularity, competing with network television. With the Internet electronic publishing and chat rooms sprang up, allowing individuals to express their opinions freely to a large global audience.
The emergence of Internet as a networked communication and other technological advancements provided a new paradigm to mass media. The evolution of media, from old media to new media, has transformed the way we understand the world around us.It is important to embrace this evolution as it makes livelihood more interesting and informative.















