The era of token economy has arrived, you will be abandoned if you lag behind.
There is a negtive quotations on Weibo, and one of the high thumb ups is: "Hard work will not necessarily make you successful, but it is easy to choose to not to work hard." There are always many people who feel that they have been working hard but it is useless. And thus, they become lazy and negtive.
 If you have this idea, then you need to pay an IQ tax!
 Time will not wait for anyone! The society continues to develop, and opportunities are constantly appearing. There will be a lot of red dividends in each era. Some people have seized it, but some people missed it. From the beginning of reform and opening up, the first group of people who went into business seized the dividends, the first batch of stock investors seized the dividends, the first batch of people who invested in the Internet seized the dividends, the first batch of people who embraced the blockchain seized the dividends... What is the dividends? Dividends are the redistribution of cakes. A large part of the cakes are taken from the mouths of those who possess the original vested interests, from those who canât see the situation, those who are not unenterprising.
 Throughout history, from the agricultural era to the industrial era to the information era, and to the blockchain era that is coming, the first batch of people who seized the dividends of the times always have a keen insight. Today, we are advancing deeper into the digital economy era. According to the Blue Book of China Internet Development Report 2017, last year, Chinaâs digital economy reached a total of 22.58 trillion yuan, ranking second in the world, accounting for 30.3% of global GDP. The new economy, represented by the digital economy, has flourished and has become a powerful force driving China's economic growth. The development of digital economy has experienced the Internet stage, the blockchain stage, and the token economy stage.
 The next dividends of era - token economy.
 What is token? Token is an encrypted digital equity certificate that circulates in a network. The token can represent all rights and interests, from ID card to diploma, from currency to bills, from keys, tickets to points, card coupons, from stocks to bonds, and all rights and interests of human society can be represented by token.
 People often translate token into altcoin. In fact, it is not correct. Token is a collection, altcoin is the true subset of token. It can also be said that altcoins are tokens and tokens are not altcoins. Token means "token, signaling" in a more appropriate and accurate way, it can be called a circulated encrypted digital equity certificate.
 Token is not a new thing, or it is not a new concept. The first application of token dates back to the 17th century, the first stock in the world issued by the Dutch East India Company.
 In 1602, the Dutch East India Company was established. Although the voyage has a high income, the risk is not to be underestimated. Every voyage is a big gamble. Therefore, in order to avoid risks, the Dutch East India Company is looking for a strong partner to recruit funds for the voyage. But as the company grew in size, the colonies continued to expand, and financial pressures increased, the East India Company issued a special certificate to the public that not only represented the holdersâ ownership of a portion of the company, but also grant them to permanently own the right to share profits. The name of this certificate is called "stock." However, due to the long dividend period, dividends can only be obtained after ten years, and some certificate holders urgently need to convert the certificate into cash before the dividend period, so the stock transaction has appeared and the exchange has emerged.
 The Internet solves the problem of information transfer. The blockchain solves the problem of trust transfer. The token economy solves the problem of value transfer. Here, we need to distinguish between token and blockchain. The two are not really one thing. Conceptually, blockchain is a decentralized distributed database technology, but token is an equity certificate.
 The two are different, but the combination can produce amazing combination reactions, such as bitcoin. Bitcoin tokenizes the amount of electricity used for digging out each bitcoin, and uses one bitcoin as a token unit to be placed on the blockchain network for circulation. Since the bitcoin mining is set to be halved every four years, it means that the electricity bill for each bitcoin to be dug up after being halved will be higher and higher, and the increase in production cost means the increase of its value.
 The blockchain is the backstage technology of the new world, and token is the frontstage economic form of the new world.
 One of the cores of the blockchain is encryption, and the security of the token issued and circulated in the blockchain is unquestionable. Token represents rights, and the cryptography of blockchain is the most reliable and indestructible protection of rights. The token is to have high liquidity, fast trade, fast circulation, safe and reliable, and this is precisely the fundamental ability of the blockchain; the blockchain is decentralized, removing the problems such as artificial tampering to the record, blocking circulation and destroying trust; and the blockchain can provide rich, dynamic intrinsic value and use value through smart contracts.
 Token economy is the general term for the system of production, distribution, circulation, and consumption activities and relationships that are carried out around the token. The decentralized distributed database technology combined with the token is a new model of the token economy.
 What is the use of token economy?
 As we all know, Xiaomi mobile phone is not making money, the price for a phone with good performance is about 1000 yuan. Excluding the cost, there is not much profit left. Then where is the profit comes from? What does Xiaomiâs employees rely on for life? The answer is simple, the surrounding products of Xiaomi. Xiaomi uses mobile phones to attract fans, and then through the other products of Xiaomi to form a closed ecological loop, the fans will stay. Originally, 10 million people will generate 50 million profits, but through the ecology of Xiaomi, they can get 5 billion profit. But how many "Xiaomi" does China have? How many companies can make their own ecosystem? The formation of an ecology is not an easy task, from fans to the community, from the opening to the closed loop, the previous model needs enormous investmen. However, the introduction of the model of token economy can solve this problem very well.
 To give a vivid example, we operate an amusement park, tokenize the tickets and put them into the circulation network. If the users buy our token, then he can choose to visit and play in the park at any day during the business hours. Users don't have to worry about the expiration of tickets, and they don't have to worry about theft of tickets. Because everything after the tokenization is not tamperable, each ticket is unique, and the users can sell the ticket at any time in the circulation network. Users can also trade with each other. Since the ticket token is circulated at any time, the token in usersâ hands have an opportunity to appreciate. For example, if the amusement park is expanded and the service is increased, then based on such changes, the circulation price of the ticket token may be appreciated from 20 yuan to 30 yuan. What does this mean? This means that users can invest in amusement parks by purchasing tickets tokens. The amusement parks can expand their business scope and build new amusement facilities through these investments, which is accompanied by the appreciation of ticket tokens. Thus forming a joint development and creation, and a win-win situation. In this way, we can more easily cultivate the fans and the community of the amusement park than the Xiaomi mobile phone, and finally we can make an ecology that is virtuously cycling.
 What are the practical significances of the token economy for enterprises?
 Reduce the cost of getting customers. In the era of mobile Internet, many APPs have been vividly witnessing the burning of money in the market. They burned hundreds of millions to get customers, but in the end they found that the retention rate was very low. This troublesome problem can be solved smoothly by introducing the token economy. Such as the above-mentioned example of the amusement park, using valuable tokens to attract customers, through this profit-seeking nature,  letting customers take the initiative to pay attention and stay.
 Increase customer loyalty. I once discussed how to date girls with a master. The master told me that the girl is not used to chase. The most smart way is to attract them by your own charm. It is also very suitable for business operations. Customers are not "to be chased", but to be attracted. If there is a way, the customer accepts our products, and there is another stronger bond to connect with the customer, then there will be a stronger relationship between the company and the customer. The token economy makes the company and the customer have a win-win situation. When some positive behaviors of the customer get the tokens of the nature of shares, the customer's stickiness will naturally become stronger and the loyalty will rise accordingly. .
 Motivate employees and partners. Equity incentive is a method used by many companies to motivate employees. Part of the equity is used to motivate senior managers or excellent employees, but in general, it is conditional incentives, such as employees need to serve the company for certain years, or to achieve a specific goal to be motivated, and sometimes it requires quite a long time, it will make people feel like it is a blank check that will never be available. If token is introduced at this time, a part of the company's income is tokenized and put into the loop of circulation, then the token that can be quickly circulated and subdivided can be very motivating because the token can be assigned to every employee and can be quickly realized.
 Broaden financing channels. Many people think that the company with the highest historical listing value is Apple, but that is not true. With the help of the issuance of the first stock, the Dutch East India Company had a market value of 78 million Dutch guilders, equivalent to 7.9 trillion US dollars today. At current market capitalization, the world's most valuable Apple company currently accounts for only 11% of the value of the Dutch East India Company's peak period. Even the 20 companies with the highest market capitalization in the world today, such as Apple, Microsoft, Amazon, Exxon Mobil, Berkshire Hathaway, Tencent, Alibaba... The market value of all these companies combined can match the then East India Company.
 But today, the financing issue is a huge difficulty facing the major SMEs. SMEs have difficulty financing, and it is difficult for large companies to list overseas. However, if the token is issued (or more generally, anchoring the proceeds of the enterprise to issue tokens), this problem can be easily solved. This is equivalent to a new way to go public, the tokenized equity is placed in the secondary market, and people around the world can buy it, which is equivalent to expanding the financing channels to the world.
 Increase corporate value and enter the new track early. Ninety percent of entrepreneurs died on the way to entrepreneurship, and 80% of enterprises could not break through their own difficulties, not because the products were not good enough or the operation was not strong enough. The good position has already been overtaken; the old model is not enough to cope with the ever-changing new market changes and new demands. The first batch of people who entered the market always took advantage of the first-mover advantage to occupy the head position. Those who came in after the game could only grab a soup or even get nothing. The emergence of the token economy may indicate the direction of future economic development, indicating that the new big cake is waiting for distribution. For all Internet companies and entities, the token economy may be a chance to overtake a corner, starting from a new track, taking advantage of other people who are not ignorant, and taking the lead when they are not in action. The token economy is a strong shot for the entity, bringing new energy and a new management model to the enterprise.
 Token opened the door to a new world of blockchain, and 2018 is the first year of the public chain and the token. Although the cryptocurrency market has been in a bear market recently, the entire cryptocurrency market is very poor in liquidity, but some companies are already trying tokenization. Everything is pre-established, not pre-emptive, dragon or worm? It is often just a matter of a decision.
