Kinokam

Creative Social Media Marketing Agency

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Over the past decade, social media platforms have grown their monthly active users exponentially. Facebook has currently 2.23 billion monthly active users, and Instagram has just recently hit 1 billion monthly active users (as of Septem- ber 2018). Isn‘t it evident that this turned into a business platform? It’s inconceivable when you think about how many people you can reach with your personal brand, business, etc. If you have a business or personal brand, it is crucial that you are using social media nowadays. It has become a powerful tool to grow, expand, reach out, connect and generate an income. The potential of building a successful business / personal brand on social media like IG is enormous! Don’t sleep on it and get to work!

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There are so many ways of marketing a product, however, what’s important is not to only sell your product. The objective is to add value to every person in the world. It’s an important part of a business to be able to help others.

In this video, Coca-Cola decided to bring an experience to the people of India, and Pakistan. The two countries are head to head in terms of politics and tend to disagree on almost everything. Nevertheless, the people, on the other hand, share so much in common in terms of culture and traditions. 

Coca-Cola helped bridge a gap between two countries, two nations that are on the brink of war. 

This video shows the benefits of an Integrated Marketing Experience, and puts Coca-Cola in a new light!

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Top 10 Reasons Your Brand Needs To Be On Pinterest

Here are the top 10 reasons your brand needs to be on Pinterest.

Pinterest is a growing social platform that is growing significantly with over 200 Million users. The way it’s different from other platforms is that its used primarily for commerce. Each pin posted represents a product or an idea that a customer might want to buy or try. In our experience, Pinterest has connected us with communities in the digital marketing world. There are plenty of resources for businesses, startups, and agencies. Pinterest is a very organized platform, unlike others where you have to look or scroll back. In Pinterest, you can pin posts or articles, and group them in boards that you can read later. 

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Have you ever wondered what Social media platform to use for your business??

Here’s an infographic that can help visualize which Social Media is Ideal for your Industry and which one is not, and which one depends ultimately on the content strategy you are implementing. We hope this helps you in your research. 🙌

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Competitor analysis doesn’t have to be hard!

Finding information about competitors in the same industry your business is operating can be overwhelming. There are plenty of ways to research competitors. However, there’s one tool that allows you to sort the information you need in a very efficient and easy way. 

Simply Analytics can help you find the answers to your questions. Whether you’re looking for competitors or simply just trying to acquire demographic data in the city you live in. 

Link: http://simplyanalytics.com/

This is a screenshot that shows how the interface looks, and an example of a list of competitors to LA Phil. 

A good way to complement your competitor's research is by finding a list of 5 to 10 companies that are involved in offering a product or service that you are offering as well. And look up their social media and analyze their online presence to see how they are communicating their brand message to their customers.

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Ken Auletta, His New Book “Frenemies”, & Disruption in the Advertising Industry | #AskGaryVee 287

On episode 287 of the #AskGaryVee Show, a very accomplished writer and media critic, Ken Auletta stops by, and we talk about: - Ken's new book "Frenemies: Th...

This episode is interesting to anyone who is in the advertising world. It talks about how some marketers and advertisers have so much misconceived information about Social Media Ad platforms like Facebook. In this episode, Gary calls out people who criticize Facebook ads and draw information from outdated sources. He also points out that the digital space is constantly changing, and at some point, Social Media ads will become unaffordable for many small businesses. So the answer to that is leveraging creativity and delivering your brand’s message through compelling content that stands out from the noise. It is important to differentiate, because it is the only way your audience will distinguish you from every other brand in the market.

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Video Marketing: The Future Of Content Marketing

Video marketing absolutely needs to be part of your marketing strategy this year. Here's why.

                      You want to communicate your brand’s message? 

There’s no better way than using video to do it! 

The reason for it in the article attached, but there are other facts that you need to know!

According to Forbes, 64% of Consumers make a purchase after viewing a branded social video.

We are moving into a new age of marketing. People don’t want to see ads anymore. They want to perceive the value of the brand, and unfortunately, ads drain the essence of that value. 

The more the message has relevant value to the consumer, the more likely it is to convert these consumers to your brand.

It is also essential to understand your consumer profile and where they live.

Geo-Segmentation is an excellent approach to find that information about your consumer.

A great tool to find a general overview of your consumer’s profile is to use ESRI

https://www.esri.com/en-us/arcgis/products/tapestry-segmentation/zip-lookup website

Hopefully, this helps you!

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Creativity is fundamental when you are trying to tell your brands’ story!

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Good Morning Tumblr!

Kinokam a startup creative content-driven Social Media agency based in Los Angeles, CA.

Our Goal is to Create and manage content that has the potential to make an impact on your brand

We are here to start a lasting journey, and we will be posting weekly tips on social media marketing exclusively to the Tumblr community.

Feel free to check out our website: https://www.kinokam.com

We run on Intercom, so if you have any questions you can reach us at any time, and we will get back to you as soon as possible!

“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.”

- Mark Cuban, owner of the Dallas Mavericks