Packaging Design for Avanaa by Caserne
“The typography layout follows an intuitive logic which allows the consumer to take notice of the origin, the weight, and the concentration indication of the cocoa. We had teamed up with an illustrator Cécile Gariépy in order to pay hommage to the noble and meticulous work of the growers. The logo and the visual identity take their inspiration from the fragments of a broken chocolate bar. The colour and the composition of the packaging give the product an unique and pronounced energy. Gloire au cacao!”
CASERNE is a graphic design studio located in Montreal. They offer creative solutions and appropriate graphic communication in relation to strategic issues of their clients: branding, publishing, packaging, web and motion design. Their approach to work is global. It’s functional, coherent and relevant.
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