Larby Amirouche

Larby Amirouche from Chicago, IL is a trendsetter in internet marketing and e-commerce. He is passionate about enableing entrepreneurs to chart their own destiny.

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Top 5 Best Application Development Tools

Here Larby Amirouche will give you his top 5 best tools for application development.

App development software is an application that helps the process of app development by providing functions like IDE, code-free developments, templates, API, data synchronization, and analytics.

Benefits of Application Development on Businesses Today

Before Larby Amirouche lists down the best application development tools, here are just some of the benefits you can enjoy when you decide to create an app for your business.

1. Strengthen customer engagement:

One of the best advantages of having a mobile app is better customer engagement. Your mobile app serves as a direct marketing channel between your businesses and your customers. This will allow you to have a more direct and effective communication.

There are endless possibilities within your mobile app, you can install and send push and in-app notifications to as many customers as possible.

Just make sure to create an important and relevant notification so your customers will get attracted. From there, you can establish brand loyalty that can lead to higher conversion rates.

2. Increase accessibility:

Another important benefit of mobile apps is that it improves business accessibility. Your audience can be updated on changes, discounts, new products and services first hand through your mobile apps.

Moreover, you can also establish strong relationships by offering special discounts for old customers all within the mobile app.

3. Provide value for customers:

As technology advances, your business should adapt. Rather than using the old-collection card, you can utilize your mobile app for loyalty programs.

You can still provide rewards for every purchase or surprise gifts from time to time for mobile app users. The result of this will be greater downloads and more return customers.

4. Transforming the retail experience

Similar to the previous benefit, having a mobile app enables your business to adapt in the technology, moreover, to the customers’ needs and expectations.

This business investment helps in transforming the retail experience by delivering of unique customer experience.

Also, mobile apps help to drive a digital process, cutting down on store cost and increasing profitability.

There are several modern businesses that are built and based mainly on mobile apps. This helps to reduce the overhead cost of building a physical store.

5. Build brand awareness and recognition

Entrepreneurs and marketers can treat mobile apps as blank billboard signs, as mentioned it provides the owner endless possibilities.

However, you keep in mind if your target audience will like it. Create and design an app that your audience will love and is true to your brand.

Think that your mobile app is a more accessible version of your website and physical store. The more you get your customers involved with your product and services via your mobile app, the higher chances they will patronize it.

In addition, mobile apps are still rare for small businesses, therefore, if you offer one it is automatically a huge advantage among your competitors.

It will be a surprise for most of your target customers and they most probably will appreciate your forward-thinking approach.

Larby Amirouche Lists Top 5 Best Application Development Tools

After learning the benefits of having a mobile app for your business, the next step is to develop it. Selecting the right app development tool can be a tricky process but Larby Amirouche already selected the top five for you.

1.  ASP.NET Zero:

The tool is a great recommendation to any software developer that uses .NET technologies. ASP.NET Zero simplifies development activities such as role management, UI localization, and exception handling.

In addition, this tool is also perfect for developers that are looking for an open source environment. ASP.NET Zero provides developers more customization features.

Speaking of features, ASP.NET Zero allows creation of  basic user interface (UI) for apps using ASP.NET’s Visual Studio extension.

It also develops single and multi-tenant architecture using the SaaS development kit. In addition, ASP.NET Zero provides customer tenant logos, CSS support, subscription and payment management, and database support.

Another feature of ASP.NET Zero is the creation of iOS and Android apps using Xamarin. It also manages the host and tenant hierarchy with a configurable settings management page. 

2. SpreadsheetWEB:

This tool is best for those who have little to no coding knowledge.

SpreadsheetWEB offers a drag-and-drop interface that helps build apps from MS Excel by adding drop-down menus and checkboxes and populating columns with data and query results. With this feature, this tool is mostly used in insurance, investment, and financial services industries.

Aside from the drag and drop feature, SpreadsheetWEB makes it easy for entrepreneurs to get started with ready-to-use, customizable stylesheets or upload one of your own.

Moreover, you can manage apps using a web interface. This tool lets you configure security options, manage user accounts, and access app data.

Lastly, SpreadsheetWEB saves user data into a web database from where you can view the data and share it with others.

3. IntelliJ IDEA:

IntelliJ IDEA is particularly handy for those businesses and developers that work with Kotlin, Groovy, Java, and Scala.

Aside from ASP.NET Zero, this tool is also an option for those looking for commercial development or an open source development environment.

IntelliJ IDEA is capable of automating your code compilation, packaging, tests, deployment, and other development activities.

Using this tool you can manage versions with version control systems such as Git, SVN, CVS, Mercurial, and Perforce.

IntelliJ IDEA also allows you to perform unit testing with an integrated development environment that supports test runners and coverage tools for major frameworks.

Moreover, you can get coding assistance with IntelliJ IDEA’s database tools.

4.  GitHub:

GitHub is recommended for all businesses, regardless of size. Similar to number one and three, GitHub is completely open source making it accessible to even small businesses with limited budget.

In addition, GitHub offers an Enterprise version that comes with advanced features suited to the needs of large businesses.

Other features of GitHub is the creation, testing, and deployment of apps with automated workflows. You can access and use workflows created by the developer community.

GitHub also keeps you updated by sending out security alerts about vulnerabilities in code through its advisory database.

5. Google Cloud Platform:

This tool is ideal for businesses of all sizes. It offers a wide range of integrations and features making it fit for independent developers and coders.

Google Cloud Platform builds, tests, and deploys apps in multiple languages and across development platforms such as Kubernetes and Firebase.

This tool also allows the owner to extend workflow and easily manage code by connecting to tools such as App Engine, Cloud Logging, Cloud Monitoring.

You can also track changes and the location and time of the change with Cloud Audit Logs using this particular tool.

Final Thoughts

Last few advice from Larby Amirouche for entrepreneurs, you should always check the user’s reviews when you are choosing app development tools.

These are unbiased opinions that can help you on your decision-making process.

Finally, Larby Amirouche wants you to know that do not be pressured on having a mobile app immediately especially when you are tight on budget and if your product and audience are not adept on this platform.

Originally Posted: https://larbyamirouche.com/2020/10/29/lists-top-5-best-application-development-tools/

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Turning Your Blog Into Profits

In today’s society more and more artists are making a decent living by channeling their passions. One of the top trends today is blogging, however, only a few bloggers know that they can turn this passion into a real business.

For an entrepreneur like Larby Amirouche, only the lucky ones are given the chance to work on their passion and earn money from it.

Here, Larby Amirouche will share some of the ways he saw bloggers used to earn money for their efforts.

If you are a blogger and you recently realize that you want to monetize, using a subscription or paid membership model rarely works. Know that not all people are willing to pay for content. Unless you have dedicated readers that find your content unique and valuable.

This blog will let you know what are other ways to monetize your personal blog.

Blog Content Suggestions

You can monetize your blog posts, if you just know what to do and what to write. Here are just suggestions of content you can make.

Traditional Blogs

Most bloggers just want to share their personal content or hobbies. Oftentimes, these blogs feature media - photo or video, that fits the piece of writing they created.

It is recommended that aspiring bloggers write about topics in which they have particular expertise. Moreover, you can use your personal social media accounts to promote your blogs.

Photo Blogs

Photo blogs also have words along with images, such as captions or words that complement the scene. However, unlike traditional blogs, this type of site focuses on images and visuals.

Video Blogs (Blogs)

You can repurpose your written content into videos to cater to a wider audience because not all of your targets are fond of reading. Moreover, pairing the two platforms helps grow connection. This is a popular type of content these days.

How to Turn Your Blog Into Profits by Larby Amirouche

Here are just a few ways on how you can turn your words into money. Monetize Through Affiliate Programs

Affiliate programs/advertising is similar to any form of text, video or banner advertising. You are being paid when you place an advertisement for a service, product or company on your blog.

Whether it is product reviews, photos, or video playing on your page, it is part of affiliate marketing.

However, the thing that makes affiliate program ads different is the requirement that your visitors click the particular ad and leads to a sale resulting from that action.

When a click-through from the ad happens, and then a sale is made, you'll earn a predetermined commission on that sale.

Start Merchandising Your Brand

If you already established your personal blog and brand, you can use your logo and print it on mugs, T-shirts, mouse pads, or other items. There is a high chance that your soli blog followers will avail this branded merchandise from your blog.

Once your followers avail this merchandise, it will help your promotions or free and you can earn you some extra money because people will avail your products.

If you have no idea what to do and what merch to sell, there are on-demand branding service providers out there that can help you.

They provide a variety of items that are basically blank canvases for your logo, brand or funny quip.

Selling Display Ad Space

Display ads are a classic way to earn a profit on your site. Although this is not the most profitable choice, you can always make a decent amount of money especially if you already have a large number of followers.

Speaking of followers, advertisers will pay good money to place their ads on your site if they see there is a huge amount of traffic on your site and if their target market visits your site.

If you are a newbie blogger, it is recommended that you sign for Google's AdSense or any similar service from other search engines.

On the other hand, if you own a more established blog site and you want to make more money, you might want to consider ad networks.

Ad Networks

Advertising networks is one of the oldest ways to advertise since the world across the Internet has begun. However, ad networks had a breakthrough on relevant textual advertising since the discovery of popular bloggers and website publishers.

Offer Different Products and Services

Probably this is one of the great options for how you can generate your income from blogging. Use your website to promote your services. You can also write blog posts about it.

You can offer your service to freelance clients. You can coach aspiring bloggers, sell e-books, and other digital marketing needs like web, SEO, and social media copywriting services.

However, you will always need to be reminded that only offer those services that you have expertise in.

You cannot offer everything especially if you cannot accommodate. This will leave a bad reputation for your blog site.

Final Thoughts

Some bloggers think that monetizing their pages is complicated but in reality, there are several easy ways to do it.

For Larby Amirouche, planning to take your blogging from a hobby into an actual business is exciting. It is a mixture of your passion and your profession.

These tips from Larby Amirouche might not be all effective for your site. You can at least try one approach and see where it will take you.

Originally Posted: https://vocal.media/journal/larby-amirouche-on-turning-your-blog-into-profits

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How use Google My Business for SEO

For an entrepreneur like Larby Amirouche, being visible across Google is a great opportunity to drive sales and meet new potential customers. Aside from ranking on the SERPs, being listed as an actual business is an advantage.

Larby Amirouche realized that there are other ways to maximize his business’ presence across the popular search engine.

He learned that claiming and optimizing his Google My Business listing can help him to gain more local and new leads which help him improve his existing marketing strategies.

Here, you will learn more about maximizing your free Google My Business listing and how it can help you boost your online presence and increase your sales conversion.

What Is Google My Business?

Google My Business is another free tool that this tech giant created for users. It is a one-stop-shop where you can perform almost everything from managing how your business will look up to performing SEO.

This essential tool can help you adjust how your business will look like on Maps, the Knowledge Graph, Google+, also on organic search results.

Moreover, it is treated as an online business directory. You can find all the necessary business information from different companies, local and international.

Keep in mind that your Google My Business profile is a representation of who you are so it is recommended that you keep every detail you put accurately.

Also, we are all aware that Google indexes and crawls sites every time and Google My Business should be treated as an extension of your webpages. This also contributes to a ranking factor on Google’s SERPs.

Importance of Signing Up To Google My Business

A recent study shows that 45,000 anonymous local business listings appear when doing a Google search. This just proves that your presence on Google My Business is a great opportunity to get more views, clicks, and actions as a result of your localized content.

Here are other benefits you can get when you finally claim your Google My Business listing.

With updated and detailed information, GMB helps you enhance your website ranking on SERPs. It will also show your business offerings as per the customers’ requirements.

It improves the listing of business in local search results. Google will trace the location of users and GMB will display your business listing based on the products and services you offer.

Businesses with verified information on Google My Business are considered reputable by the customers. More credibility, more possible customers, more sales.

You can engage with your customers through review. Responding to the customers’ reviews helps in strengthening the credibility of your business. Also, customers are satisfied when their concerns are heard and answered.

Larby Amirouche On How To Use Google My Business For SEO

Setting up a GMB profile is easy. You have to make an account and claim your business by filling out the necessary details.

After Google has verified you receive a real-life postcard from Google sent to the address you listed. This card is the only proof you’re the owner of the business listed at the address.

Google also verifies via a phone call or an email. However, it is only possible for particular businesses. Google has a special page that helps you check your verification status.

Once verified, you can fill in all the necessary details and metrics, and data about your listing. This set of information includes the number of impressions, clicks, or subscribes over a particular period.

It will serve as an overview for you on how Google and customers alike see your business.

GMB has to work with your on- and off-site SEO efforts.

Google My Business Ranking Factors

There are many factors GMB considers but here are just the three most important factors you need to consider

Relevance

This factor determines how well your business fits the search intent of the customer. You must be specific about your products and services, moreover, about your overall business. Vagueness doesn’t rank on Google.

Proximity

Proximity is a well-known factor for ranking local businesses. You should know that you can’t rank on a location outside the city you are not listed to.

Google works on which businesses to show in a local search.

Google uses what’s known about the location of the searcher to present the most relevant local businesses. Therefore, it is suggested to create content that highlights your proximity for better ranking.

Prominence

Prominence can be compared to engagements on social media. It is all about the activity around your listing. These activities could be the number of reviews, events, local content et cetera.

It also helps if you can get loads of quality links to your site. Also, you have to keep your listing updated with new photos and manage your reviews.

7 Ways To Optimize Your Google My Business Listing

Here are ways on how you can optimize your GMB listing and increase your rankings on the SERPs.

It is more engaging and credible if you provide complete and accurate information about the business

Similar to your website content, it is recommended that you use your chosen keywords in your Google My Business listing

Keeping your hours of operation up to date will drive more leads to visit your business.

Uploading photos to your listing will drive more traffic to your local business. Seeing actual photos and videos of you and your business make it more relatable. It is another way to humanize your brand.

Managing your reviews. Turn your negative reviews into advantages by addressing it. This practice can improve your Google My Business SEO strategy.

Adding posts to your GMB listing can catch your audience’s attention and get them to engage with your content. This will drive more traffic to your website.

Conclusion

Larby Amirouche describes Google My Business as a free, and easy to use marketing and advertising tool. GMB will help you boost your reach through SEO and will help you stand out among your competitors.

If you are still looking for ways to gain more online traffic and presence, this is the perfect time to claim your GMB listing.

For Larby Amirouche, this is an essential tool just waiting to be grabbed by entrepreneurs.

Originally Posted: https://www.allperfectstories.com/google-my-business-seo/

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Negotiating for Raise Your Job

People work for money unless it is a non-profit organization or charity. Which is why Larby Amirouche knows that salary is important for everyone. Especially if people can get a raise or get more profit from working. Larby Amirouche is a digital marketing expert and trendsetter that has more experience in hiring employees for a company. He has worked with so many people which is why he knows a lot when it comes to this.

Asking for a raise is fairly simple and easy to do unless you do not know any idea on how to do it or making mistakes in doing it. Here are some guidelines in asking for a raise from the company.

Negotiating For A Raise In Your Job

1. Know More About the Position

People need to know more about the position if they want to have a raise. Research about it and consider options on how much an employee can get. Some people overestimate salaries which is why when they demand more, the company loses interest with the worker. It is crucial to understand how the company works and their pay structure in order to get the maximized salary for the role.

2. Be Considerate on how the Company is doing

Even though the individual deserves a raise because of performance, one should still consider how the company is doing financially. If the company is not that stable at the moment, chances are the negotiation for the raise will fail. Know first if the company is stable financially, then ask for a raise. It is also a good thing to be considerate about the company’s stance as it could benefit the employee much later in his or her career.

3. Reflect on the accomplishments made for the position

In asking a raise, the employees should know their accomplishments before asking for a raise. If the person never accomplished anything, then the company might even fire or terminate them because of the unjust compensation the employee is asking for. If the person has done so much more for the company, then it could be plausible to get a raise.

4. Target a Salary Range

In asking for a raise, people should at least have a range of raise in salary in mind. Going in there and asking for random pay could be disastrous and can lead to termination. Asking for the right and justifiable amount can increase the negotiation leaning towards the raise.

5. Prepare A Presentation

Preparing a presentation can increase the chances of having a raise. Make the presentation simple and concise to relay information to the employers. If the presentation is successful, it could help the employee get the raise he or she deserves.

6. Practice with friends or family

Practice makes perfect. Practice the presentation and interview with friends or family. One can research on the internet on how a meeting goes for negotiating a raise for a job. Then create an outline of how the conversation goes. Do not memorize the flow, instead just use it as a reference on how to answer certain questions, and be ready to improvise for other questions that should be in line with the company’s goals and objectives.

7. Schedule the Meeting

Once the worker is ready, schedule the meeting with the people concerned about asking for a raise. It is important to schedule it way before the target date to get ready and make the necessary preparations for the meeting.

Larby Amirouche understands that people work to get a salary, and sometimes they want to ask more. Before doing so, he wants to remind employees of the guidelines above to ensure the guarantee of getting that raise deserved by the employee.

Originally Posted: https://www.allperfectstories.com/negotiating-raise-job/

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Highlights Marie Haynes Consulting Blog

As the digital platform gets more and more popular and accessible to most people, there is also an increasing number of people interested in the platform and the rankings Google implements.

Just like other Larby Amirouche, Marie Haynes was also just curious and very much interested in how Google algorithms work.

Who is Marie Haynes?

Marie Haynes or Dr. Marie Haynes is a veterinarian who found herself a career in digital marketing.

It all started more than a decade ago, similar to Larby Amirouche, Haynes just took the risk and started her digital marketing career. Haynes admitted that she always wanted to learn HTML. Therefore, she purchased a laptop and taught herself how to create a website.

Marie Haynes’ SEO Journey

Haynes says she loved being a veterinarian but she wanted to retire from her practice and she wanted to make websites for vets and help them to perform better on Google. However, she was clueless that her career will lead her to be an online marketing consultant.

As mentioned, Haynes already had a website however Haynes was not satisfied with the number of visitors her website gets every day. She describes her website as a good website but she reveals that she only gets 34 visits per day.

She sought help from other SEO enthusiasts and experts across SEO online forums. From there, Haynes learned how to create high-quality and valuable content. She also learned how to promote it so people will be more aware and consider linking to it and using it.

After a few more hard work and effort, Haynes started to see her website grow and she actually started to make money. From 34 visitors per day, now her site gains around 14,000 visitors per day. Asie from her own website, she also applied her knowledge to improve and get her husband’s website out there. Her husband’s real estate business exploded after she applied her techniques.

In 2012, while she was hanging out across SEO forums, she got interested in Google’s Penguin algorithm. She was curious about the concept because it was something that very few people seemed to understand back then.

Haynes dedicated a lot of time reading everything written about Penguin or Google penalties. After getting enough understanding of the concept, she started giving out advice related to it across online forums. From the advice and comments she gave, people started to ask her to take a look at their websites.

Haynes created her reports for these sites. She reviews the site’s analytics and gives my opinion on which algorithms were likely affecting their site. From there, Haynes’ career in online consultation skyrocketed. Later on, she started discussing a manual unnatural links penalty she received from Google. It took a while before it was resolved but she learned a lot from the experience.

Therefore, she shared it and began writing articles on Moz and Search Engine Watch about that particular penalty work. Aside from writing and giving out consultations, Haynes also trained several people to do this type of work so has her people to work on some of her client’s concerns.

Haynes has worked with many different kinds of websites since she began her career. She had clients from small business owners but to the more established ones asking her how to remove Google penalties.

Haynes has a great story to tell from being a veterinarian to being one of the top online consulting website owners.

Larby Amirouche Highlights Marie Haynes Consulting — Blog

Before Marie Haynes Consulting became so popular it was known as his Web Marketing.

Marie Haynes Consulting Blog is one of the most popular blogs. From giving out advice across online forums, Haynes brought her knowledge into writing blogs and giving an in-depth analysis of the trends across the digital marketing industry.

When you visit her blog, you will not be getting the usual how-to blog. You will get an actual report of the things you’ve been pondering about.

Aside from blogs, Marie Haynes also has a newsletter and a podcast.

Haynes says she is very proud of their newsletter which was launched way back in 2014. She gives frequent updates about Penguin or Panda algorithms. Also, if she learned something valuable from Google help hangouts, she always adds it to their newsletters.

She is proud that their newsletters are packed with information with at least 5000 words per release. Moreover, as the trend evolves, so is Haynes’ ways to reach out to her audience. She also launched a podcast where she talks about her thoughts on SEO and other current news. She releases a new episode every week.

Marie Haynes on The Mistakes She Committed as a Beginner in Digital Marketing

Based on an interview, these are the three things Marie Haynes committed when she was still starting out in digital marketing.

More Reading, No Time Doing

Her best tip for those who want to start a website is to create and start to create efforts to make it rank.

As a Canadian, Haynes compared SEO to hockey. She thinks that to be able to be good in SEO, you need to practice and play.

Not Hiring Sooner

If you want to boost your rankings it takes a lot of work so it will be better if you will consider hiring people who can give you assistance in making things happen.

She revealed that after she hired her staff her productivity and income have dropped slightly, but for only a short period, however, it has been growing ever since then.

Tried to Do Too Much

She recalls the days she decided to focus on just penalty work and diagnosing whether a site had been affected by an algorithm update like Panda or Penguin. She says that she spends hours just to deliver the clients’ concerns even though they are having a hard time dealing with it.

Now, if a client comes to Haynes with a job that is outside of their expertise she will refer them to others who are more knowledgeable about the concern.

For her, despite missing another client, in the long run it helped her to provide better service to her current clients, and give her a chance to improve the core things they do.

Conclusion

For Larby Amirouche, Marie Haynes journey is proof that if you really want a spot in this industry you should work for it.

You should dedicate time to learning, and seeking help from your colleagues. Of course, you should always execute and practice what you’ve learned.

Larby Amirouche thinks that anyone can be a great digital marketing practitioner and you can start by reading some valuable content from Marie Haynes Consulting — Blog.

Originally Posted: https://medium.com/larby-amirouche/highlights-marie-haynes-consulting-blog-1914a75dac15

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Best Website Competitor Analysis Tools

Normally, people ignore competition for some watching others and their progress can be a distraction. For these people, it can take their focus off of the important things which are their own progress and improvement.

However, for an entrepreneur like Larby Amirouche, competitor analysis is essential for every business.

Larby Amirouche thinks that analyzing a competitor’s websites can quickly give you ideas on how they run their marketing and how they structure their site to attract more prospects.

Although you can’t see their analytics as soon as you visit their site, there are competitor analysis tools that can give you fast and valuable insights.

Never underestimate every data that you can collect using these tools because these are all valuable in planning your next move for your business and other future decision-making.

Importance of Competitor Website Analysis

With today’s technology and the Internet, business owners have access to more information and better chances to be known to a larger base of prospective customers. However, some businesses still do not know how to maximize these opportunities.

Other than the minimal use of available data online, some new business owners also struggle to remain profitable because they don’t have any idea on how to operate.

As a solution to these concerns you can always do market research but aside from that, you can maximize your competitor’s website to get more information within your niche and identify which companies you are competing against.

These are just a few of the advantages in investing in a competitor website analysis.

You can always hire people to do it for you but there are also tools online you can use.

These tools can help you to make it easy to competitor’s information and there are a lot of tactics you can use once you learn how to navigate and get a sense of their online landscape.

There are tons of competitor website analysis tools out there that are not complicated for beginners. This will help you to quickly and efficiently assess their data and adapt better practices to your business.

As soon as you get the right tools, you automate the analysis and search within your competitor’s website and marketing efforts.

Another advantage of using a competitor website analysis tool is it does not require too much of your time when you want to spy on your competitors.

Factors to Consider When Evaluating Your Competitor’s Website

Keyphrases and Search Engine Rankings

Pay Per Click and Digital Advertising

Authority and Link Popularity

Social Media

Traffic

Technology

List of Best Website Competitor Analysis Tools According to Larby Amirouche

This list of website competitive analysis tools have different features, therefore, it is better to do further research or test some of these tools so you’ll know what can give you the most comprehensive analysis of your primary competitors.

SEMrush

Of course, SEMrush is at the top of this list. If you are still a beginner SEO specialist you must consider using this for your website competitor analysis.

This tool provides you both organic and paid search rankings for any website whether mobile or desktop. All you have to do is drop in the URL of your competitor.

SEMrush has free and paid versions. Users who opted to pay $99/month can enjoy advanced filters to find the most important phrases fast. Moreover, the paid version also allows you to access site audits, brand tracking and more.

The only downside to SEMrush is that it has so many features. It will take you a while to study and understand all of it to maximize your pay.

Alexa

For most marketers, Alexa is their most recommended competitive metrics and tool for website analysis. Alexa provides a number that some marketers obsess over. The “Alexa Rank” is an estimate of the popularity and ranking of every website globally and in every country.

Similar to SEMrush, Alexa has free and paid versions too.

Alexa has the “Audience Overlap Tool” which tells you which sites are your competitors. This also includes the phrases you’re competing for.

You can also get a quick analysis because all the data are organized in a table.

Alexa is also one of the few tools that include bounce rate, time on site and demographics to their analysis.

Moz/Link Explorer

Similar to SEMrush, this is also a popular website analysis tool. The Link Explorer was said to provide one of the most relevant competitive analysis.

This tool is famous because this tool provides and measures link popularity. They also use “Domain Authority” for their metric. The site with the higher authority is more likely to rank for more competitive phrases.

Moreover, this tool is also user-friendly. They also charge $99/month for the paid version.

Similar Web

SimilarWeb is one of the oldest and most trusted traffic estimators. You can easily analyze the data using this tool because it puts each website into a category and shows a category rank.

The free version is straightforward and gives you the top five ranking keyphrases within your niche. However, it is not ideal if you want to execute SEO.

One thing that this tool offers that others don’t is the top referring websites you are competing with. Another good thing about this, you can negotiate with the price of the paid version.

Ahrefs

This one only has a 14-day trial and paid version. However, if you consider signing up for Ahrefs you’ll have access to the largest database of keyphrases of any of these analysis tools.

Ahrefs also provides detailed reports with search volume, projected traffic, competition and SERP analysis. You can also maximize other reports for tracking keywords and links.

Overall, Ahrefs provides you power tools for serious SEOs.

Final Thoughts

Larby Amirouche thinks that availing competitor analysis tools is a great investment for a business especially to small businesses.

Larby Amirouche has been in the industry for over a decade and he learned that these online tools are definitely game-changers.

Originally Posted: https://vocal.media/journal/larby-amirouche-with-his-list-of-best-website-competitor-analysis-tools

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Lessons To Learn from Arriana Huffington

A woman of many talents, Arianna Huffington has been known for many things, but the most famous of them all have been an entrepreneur, author, politician, and most importantly, being a mother. Larby Amirouche, a digital marketing expert and trendsetter, wants to tell the story of an ordinary woman who did extraordinary things. All these different roles took her through various emotions and experiences, but she always emerged on top ready for the next chapter of her life with her wit and courage always intact.

Who is Arriana Huffington?

Arianna Huffington, born July 15, 1950 in Athens, Greece, the Greek American author and commentator, best known for creating The Huffington Post, a popular liberal Website offering news and commentary. Huffington started her political and journalistic career as a Republican and a proponent of small government and limited welfare. She contributed to the conservative journal National Review, and in 1994 she worked on her husband’s unsuccessful campaign for a U.S. Senate seat. 

In her coverage of the 1996 presidential election for the cable network Comedy Central, she was positioned as a conservative foil to lifelong Democrat Al Franken. For a time Huffington also wrote for the TV show Politically Incorrect, which was hosted by Bill Maher. In the late 1990s, however, Huffington’s place on the political spectrum began to shift to the left, starting with her opposition to U.S. intervention in the civil wars in the former Yugoslavia. She subsequently became active in numerous progressive causes, notably efforts to combat global warming.

Lesson to Learn from Arriana Huffington

1. Life offers Lessons, explore them

She experienced a lot from the start of her career and where she is now, which is why she endorses exploring life lessons. Do not be inside the box, rather go outside the box and explore the world. This mentality is a great motivator as a person can gain more experience and perspective about life, which makes his or her opportunity wider.

2. Speak your mind and stand your ground

If a person believes in something, they need to stand firmly on what they believe in, as long as it is for the good. This promotes credibility, stability, and responsibility for an individual, which will help their future.

3. Take time to relax

Working is important, but taking a break from working is also vital. A person may be burned out after working so many hours, which can cause stress and anxiety, which hinders them to be productive on the upcoming days. Relaxing and detoxifying can create a stress-free attitude and can boost one’s morale to work again.

4. Be spontaneous, try to experiment

Much like number one, Arriana wants people to experiment. Being successful does not come from being too cautious, instead, a person should experiment with his or her passion. Find the right industry applicable for the skills and experience of the individual. Then they can find the best industry for them.

5. Redefine one’s self

If needed, a person should redefine one’s self if it is not working according to the plan. Redefining one’s self does not mean changing everything about themselves, rather improving traits, attitude, or personality which gives off negativity.

6. Passion moulds legacy

Passion is key to success, as it moulds the legacy that the person will leave on society. Passion isn’t simply loving what they do, rather it is giving all the time, effort, and attention to something. It requires responsibility and commitment to be successful.

7. Sleep

Much like taking a break, Arriana knows the importance of sleeping. After sleeping, an individual is more productive and can do a lot of things. It is also part of keeping a person healthy, which is needed for doing the things needed to be done for the day.

8. Accept criticism

There are people who can’t accept criticism because of pride or ego. These people usually fail in life as they do not accept what should be improved about themselves. Accepting criticism means humility and can mean a big thing in changing someone’s life.

9. Let go and move on

If there are experiences, people, and even things holding someone back, then it is time to let go and move on. Dwelling on the past experiences can hinder progression which is why Arriana wants people to go forward. If an aspect of a person’s life holds him or her back, she advises to remove that part of life and try to move on to progress.

Larby Amirouche knows these simple things to learn from Arriana Huffington makes a huge difference for a person’s life. Which is why Larby himself is very successful in what he does, because he himself acknowledges that these things will make a difference in everyone’s life.

Originally Posted: https://medium.com/larby-amirouche/lessons-to-learn-from-arriana-huffington-9cda91fe28e7

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Why Rick Grimes Is A Good Leader

They say that television and film often mirror real life. Now, Larby Amirouche, CEO and Founder of Ironbelly Tech will look into another good leader, however, he is a fictional character.

Larby Amirouche will share some of his insights on the role of Rick Grimes from The Walking Dead as a good leader.

Who is Rick Grimes?

Rick Grimes is a fictional character and the main protagonist in the comic book series The Walking Dead. It also has a popular television series of the same name which was portrayed by Andrew Lincoln.

Rick Grimes is a small town sheriff’s deputy who has a son and a wife. He awakens from a coma after a life-threatening gunshot wound. Eventually, he realized that the world he wakes up on was overrun by zombies.

Rick led the group through many hurdles and obstacles that the apocalypse threw in their paths.

Similar to any other leader, Rick Grimes was not a perfect leader, however, there are several times he has proven that he is good enough.

Larby Amirouche On Why Rick Grimes Is A Good Leader.

Here are a few things that highlight Rick Grimes leadership skills.

1. Leading By Example

Rick Grimes is a natural-born leader. This is further elaborated in the Better Angels episode in Season 2 of the TV series.

He served the group well. He maximized his advantage of being a former police officer and used his instinct to take charge.

He’s gained the trust and confidence of his team by being the example they can follow.

He shares the things that he values. Moreover, he sets clear expectations of how they can work together as a team. He works to resolve problems quickly, and honors his mistakes.

Lastly, Rick makes a great leader because he walks the talk.

2. Taking Responsibility

Across the six seasons of The Walking Dead, Rick has gone through different levels of leadership. But Rick made it explicit that he was the leader of their group during Season 2.

Even though they are facing a dark situation, Rick believes in himself and his capabilities. He knows that he’s the best equipped and qualified to keep the group safe while they’re in survival mode.

3. Being Assertive

Rick has been through some hard stuff so it is expected that he will be hard sometimes.

Along the way, he’s learned to become more assertive and to take risks in order to protect his group and to achieve his goals, almost to the point where he appears reckless.

Rick is actually lucky to be surrounded by people who can offer more level-headed views and opinions to temper his assertive qualities.

4. Brave Enough To Get Dirty

There are many qualities that make a good leader great: confidence, the ability to inspire, creativity, a positive attitude and so on.

But when the going gets tough, that’s the best time to see who is the real leader of a group.

During hard times, a good leader will always offer some help, or even take the responsibility for the team.

These characteristics alone makes Rick a perfect leader for his small group.

How he leads on uncertain times his group knows that they can depend on him when things take a turn for the worst.

5. Improving Strategies

If you are an avid fan of The Walking Dead, you witnessed how Rick Grimes changed as the series progressed.

He was a classic good guy until he realized that his number one priority was to keep his group safe. The fact that he is not living in the same world anymore, added to his urge to help his group survive. Rick changed and became more assertive and aggressive in order to cope and survive in his new reality.

In the course of the show, Rick and his group have tried multiple tactics to survive, including building their own community ecosystem, to assimilating into existing ones.

When things fail, Rick continues to adapt and think of other ways just to survive. Eventually, one of the keys they used to survival has been their own selves. They remain flexible to opportunities and stay agile amidst the situation.

6. Listening To Team’s Opinion

Despite often being hard-headed, Rick does listen to his group and takes advice from those he trusts. He listens to everyone when they have complaints and questions, and even sets up votes for big decisions.

If this is not a good leader, I don’t know what is. Similar to any business or company, listening to your employees and audience is very important.

Going back to Rick, he values what others think and how they view situations. He takes it as a great help in making the final decision.

He knows that he doesn’t have all the answers and he is not perfect, too. Rick shows that he is not an authoritarian, manipulative leader.

7. Empowering his Team

A sign of a great leader is when you want your team to excel in their own ways making you a better team.

All throughout the series Rick has been committed to keeping his people safe. He gives them the training and support to survive in this post-apocalyptic world.

He began teaching his small group on how to kill walkers. He also managed to organize a target practice. He also trusts his people by assigning them on teams and tasks that play to their strengths.

Moreover, Rick encourages his group to find ways of contributing for the greater good of the team. Also, he allows them to step up and become leaders themselves.

Remember, when you support and empower your people you foster a tight-knit community, where you can all rely on each other.

8. Knowing When You Step Back

Concerning the idea of empowering people is knowing when to step back and listen to your followers or even colleagues.

When you know you need help, seek advice from an expert and let them help you.

One great example of Rick knowing when to step back was when they found some temporary peace in the prison. He steps back as leader and is content to let the newly formed council take over decision-making. But the peace didn’t last and Rick assumed leadership again.

Rick is sensitive enough to know when his group guidance and when allow his team to do things.

Conclusion

Rick Grimes and Larby Amirouche are great leaders because they share similar traits. Well, in the first place, Rick is a fictional character so not all leaders are expected to have all these qualities.

Even Larby Amirouche, a successful leader and entrepreneur committed mistakes and faced hurdles along the way but what matters most is how he trived.

Originally Posted: https://medium.com/larby-amirouche/why-rick-grimes-is-a-good-leader-87e313702d0c

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Explains The Marketing Funnel

Even before Larby Amirouche entered the digital marketing industry, the marketing funnel already existed. He understood the reasons behind why most possible drop out in the middle of their journey to purchase.

Beginners often get confused with understanding the concept behind the marketing funnels. They get overwhelmed just seeing a diagram of a funnel with lots of arrows joined by several conditions.

For those who are new in the marketing field, this can definitely be a complicated concept but Larby Amirouche decided to give a simpler explanation for you to better understand the concept.

What Is Marketing Funnel?

A marketing funnel is a system designed to attract customers and eventually make them buy from your business.

This is a marketing strategy often used by experts because it requires the use of other strategies depending on where a person is in their buyer’s journey. This system shows that each customer goes through certain steps before finally making a purchase.

Marketers target people at different stages with different tactics to make them continue on their buyer’s journey until they actually make a purchase.

It is called a funnel because as you move along the stages, you lose customers.

Importance of Marketing Funnel

Marketing funnels maps out a person’s journey making it easier for companies to follow. It also allows the company or a particular business to keep an eye on the decision process. With this information, they can plan the steps on how to make these possible buyers to actually buy.

A marketing funnel applies to almost all practices that lead to sales. Whether you’re looking for online sales, generating traffic for your small business or collecting clicks as an affiliate, you need a marketing funnel.

In relation to tracking, a marketing funnel shows you where you’re losing customers. This will give you an idea of where to focus and what measures to follow. For instance, if your potential customer already left the funnel even before they get into the second stage, this implies that you need to amplify your brand awareness efforts.

Stages of a Marketing Funnel

Most marketers categorize the stages of a marketing funnel based on the popular AIDA model. However, marketing funnels can be customized. Some marketers add loyalty and advocacy after the last stage of the AIDA model.

Well, there is an acceptable reason behind it: businesses actually lose money when customers leave them, might as well extend tracking your customer’s journey.

Other marketers keep it simple with just three distinct stages — top of the funnel, middle of the funnel, and bottom of the funnel. Meanwhile, others specify the stages with lead generation, nurturing, and conversion.

Here, Larby Amirouche set the AIDA Model as the basis of his explanation.

Awareness

The main goal of the awareness stage is to introduce your products and services to your intended audience. Here, all of your marketing efforts should focus on attracting attention and reaching out to as many people as possible.

Spreading brand awareness and attracting audience attention define this stage of the marketing funnel. And, the success at this stage pertains to the number of leads you can direct down the tunnel to the next stage.

Creating brand awareness can be done in several ways. You can create blog posts or ask a journalist to write something about you. You can also tap podcast and video content creators to promote your products.

Some potential customers might see your ads on Facebook or they see your site on the top page of Google.

There are endless possibilities at this stage so make sure you maximize them.

Interest

After you make people aware of your existence in the market, you must now engage them with your brand. Here, they start to consider your product, as well as other brands. Potential customers start learning about your offerings.

As a marketer, your goal at this stage should be to inform them about your product’s features, benefits, and how it is better than other products. This set of information will make your product more attractive.

If you have a service company, your goal would be to convey how your brand differs from others and is a better fit for the prospective customer.

Desire

This is a crucial stage for you as a marketer or a business owner. This is the stage in a buyer’s journey where they actually start wanting your product or service and have a high purchase intent. This is where they decide from “I like it” to “I want it.”

In this stage, marketers must ensure that you provide that they nudge and convert these high-intent leads into customers. You need to interact with your prospective customers in a way that increases the desirability of your product.

Also, more often than not, the Interest and Desire stages go hand-in-hand and happen almost simultaneously or in close succession. The key goals within these stages are to engage consumers and make them want your product over others.

Action

Lastly, this is the stage where your consumer takes the desired action and avails your products or services. Any marketing materials targeted at customers at the bottom of the funnel should convey a sense of urgency to take action.

Moreover, you must make the customers feel that they made a great decision of choosing your product over other brands.

Final Thoughts

Larby Amirouche believes that the customer’s journey does not end after they avail of your products. Marketers must now make these customers buy again.

Larby Amirouche thinks that one purchase is not enough to make a business grow. It must be continuous. Thus, loyalty is added to the funnel.

In the “loyalty” stage, you can use regular discounts, email interactions, and engaging social media content to keep your customers. This can also make them spread the news to their network, giving you more possibilities for a successful purchase.

Originally Posted: https://medium.com/larby-amirouche/larby-amirouche-explains-the-marketing-funnel-ac2d1b44baa4

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Way To Get Clients As A New Freelancer

In a digital era, everyone has access to anything across the Internet, including services of all sorts. 

Freelancing and outsourcing have become a trend for entrepreneurs like Larby Amirouche and businesses alike because it is a cost-effective way to get quality services. 

Moreover, clients have tons of options on who to hire based on their preferences. Larby Amirouche considers freelancing as a good option for those businesses that have limited budgets but need essential services. 

What is Freelancing? 

Freelancing is a contract-based profession where the freelancer uses his skills and experience to provide services to a number of clients.

Freelancers can take on various assignments without committing to a single employer. They can take as many gigs (jobs) as long as they are able to deliver the outputs on time.

Most freelancing gigs are in work-from-home situations, however, some clients ask freelancers to work in their offices. 

Overall, it all depends on the agreement between the client and the freelancer. 

Freelancing is an enticing profession. Most freelancing gigs cater to the problems of a usual service-class human. 

According to Upwork, a platform for freelancers. Full-time working Americans work an average of 47 hours per week while freelancers work an average of 11 hours less per week.

Advantages of Freelancing 

Oftentimes freelancers also have full-time jobs, they do these gigs to generate extra income to pay off debt or save for a rainy day. Moreover, it is affordable to start freelancing, most of the time you just need a computer, internet, and of course your skills. 

Another thing about freelancing, your work can start ASAP. As soon as a client hires you, you can start immediately.

The good thing about freelancing is it is the best fit for people who want independence over a job. Lastly, freelancing is flexible. 

Aside from these pros, here are other advantages of having a freelance job.

Flexibility:

It was already mentioned that being a freelancer is a flexible job. Today, millennials opt to choose to go freelance rather than working in a corporation. 

Why? Because in freelancing you have the option to choose the time when you want to start working or the amount of workload you want to achieve in one day. 

Flexibility is one of the main benefits of freelancing. Aside from these advantages, freelancing also allows freelancers to work anywhere as long as there is a decent internet connection to fulfill their obligations.

You Can Choose Your Clients and Projects

In reality, if you are committed to a full-time job you might find yourself stuck with a project that goes against your ethical and moral objections but you will still continue because you are paid to do it. 

On the other hand, you have tons of options in freelancing. If you see a job advertisement and the project proposal of the client doesn’t fit you, you can always refuse. However, if this is the case, you need to have a plan B.

Understanding Financial Security

One of the downsides of freelancing is the uncertainty if you will still have clients in the following months. However, history has proven that having a full-time job doesn't necessarily reassure your financial security either.

As a freelancer, you will develop an awareness of your finances. You will learn to save because there is no 100% guarantee that you will have projects later on. 

Freelancers are always prepared. You will always need to have several plans in line and you won’t leave things to fate.

Larby Amirouche on the Best Way to Get Clients as a New Freelancer

If you are already interested in freelance work, here are a few ways on how you can land your first client and a few more. 

1. Be Present on Online Job Boards

There are several online freelance job boards where you can find clients posting job ads for freelance work. 

On those boards, you can already see what the clients are looking for and what kind of agreement they are willing to commit to. So it will be easy for you to weigh your options. 

2. Maximize the Power of Social Media

Add Value on Facebook

There are tons of Facebook groups. Usually, these groups are divided based on the niche or type of freelance work most of the members of the group can offer.

Show Visuals on Instagram  

This platform is best for graphic artists and photographers. Instagram can be their online portfolio where potential clients can inquire about their services. 

Network on Linkedin

Linkedin is a more professional way to look for freelance work.  

3. Get Clients Through Networking

Networking and word of mouth are two of the best ways to get clients. When people know what you can offer and how you work they can recommend to you their network who are looking for freelancers. 

Moreover, by networking, you create valuable connections that you can benefit from in the future. 

4. Use Email Marketing 

Similar to the usual business, your product is your services and skills and one way to promote yourself is to get into the inboxes of future clients. 

If you already have a blog or a website for your freelancing business it is recommended to use a pop-up builder to create a notification on your site that prompts visitors to enter their email for a perk, such as a discount or downloadable asset. 

This will give you quality leads to build up your email list without much work.

5. Get Listed and Encourage Reviews

If you want to get freelance clients, your business needs to be present in popular sites such as Yelp, Google, Facebook, etc. Once you set up your account, ask previous and current clients to leave reviews outlining their experience in working with you.

Testimonials are great tools to attract new clients. 

6. Create and Optimize Your Content

If you are a writer, blogger, or even a photographer, creating a website dedicated to your works is a great advantage.

Clients can further evaluate if you are the right hire for their company if you present them with actual work.

Moreover, it will show your work ethics because if they see how well-maintained your site is, they will think that you have a great attitude towards work. Because maintaining a site is difficult. 

In addition, optimize your content. Of course, you have to do this so you can rank on SERPs and more clients will be aware of your offered freelance work. 

7. Improve and Practice Your Pitch

A pitch in the freelancing world is the message you send a client to introduce yourself and explain why you should be hired. As time goes by, you will learn the perfect pitch.

You can research on how to deliver a great pitch or you can also be just yourself. You’ll never know what the clients would like to hear. 

Conclusion

For Larby Amirouche, freelancing is a great opportunity for those who are just starting out in their careers. It is an option fresh graduates can explore to develop their skills and knowledge.

Some clients are understanding enough to give pieces of training and offer other opportunities that can hone your skills as a professional. 

Larby Amirouche thinks that freelancing is a competitive job. You always need to be at the top of the game to get new clients to trust you and your work. You need to continuously improve yourself just like in any full-time job.

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Finding Digital Marketing Leads

For a digital marketer like Larby Amirouche, most probably generating new leads and converting them into customers or clients is his main goal.

Digital presence is a great way to reach your audience, however, that being present is not enough to attract leads. You need to maximize the opportunities.

Lead generation strategies are one of the biggest challenges for a digital marketer like Larby Amirouche. Figuring out which methods to use to generate quality leads can be a challenge.

However, digital marketers must execute this right because it is the key to driving more traffic and to boost up sales.

A business must find the perfect strategy depending on its needs and brand.

Larby Amirouche On Finding Digital Marketing Leads

Here are few ways on how you can generate digital marketing leads. You can choose options that are fit for your current strategy and budget. You do not need to apply everything, take note, it all depends on your business needs.

1. Website Optimization

Look at your website design, particularly your homepage. Since it receives a tremendous amount of traffic, reassessing and adjusting it may help in boosting your digital leads.

You have to check whether your website is functioning properly or not.

Website loading errors, lagging speed, and bad user interface will just turn off your potential customers. Instead of driving more traffic your customers will just find better sites where they can have a better experience.

By optimizing your website, you can view clients or companies who have visited your website. This is particularly necessary for sales specific marketing.

2. Create and Optimize a Mobile Version of the Website

Google requires websites to be more mobile friendly for it to rank. There is an increasing number of users who access search engines and websites through mobile, so this will be a worthy effort to generate leads.

Therefore, if your website is not optimized for a smooth experience on the user’s smartphone, you should be alarmed.

You will be missing a lot of traffic to your site if it is not optimized and mobile-friendly.

The best solution for this is to do a full website scan and target the areas or pages that are not mobile friendly.

You can ask your web developer to optimize the web pages to be faster or create a totally different stand-alone website for a mobile version.

3. Build An App

Today, building an app is one of the easiest ways to get more traffic, and contribute to your lead generation strategies.

It is easily accessible however, not all potential customers you ask will download your app. You need to make sure that you offer unique services that your competitors haven’t thought of yet.

Having an app for your online business will give you endless possibilities.

If you keep on offering immense value to your users and are always a source of ease, having an app will continue to produce more traffic and generate a huge number of leads, while also taking care of its existing customers.

4. Set Up a Blog

Sometimes the information you provide on your site is not enough to satisfy your customers and they end up brushing off the idea of investing in it at all.

The solution for this is to create a blog or do guest blogging to publish more personalized content. Through your blog you can talk about how you can assist your customers’ needs, driving more traffic to your website.

You can use different keywords to attract customers. Best recommendation is to write a bunch of how-to articles on the best niches of digital marketing.

The best way is to keep a keen eye on the feedback you get from the customers about your product. Try to answer these feedback or queries through your blogs and incorporate your services offered in it.

5. Use Social Media

If you are not utilizing social media to promote your business, you are missing almost or more than half of your leads. You can reach your prospects through social media if you know how to do it right.

You can record podcasts that can be played by multiple people and can be a source of generating new leads. You can upload this on iTunes and SoundCloud to promote your services.

Moreover, you can optimize your podcast so it will appear on Google’s search results whenever similar keywords are searched.

Maximize your online presence through advertising your service on different social media channels.

Alternatively, you can engage in influencer marketing. It utilizes a familiar face or personality to influence the masses to buy a particular product or service.

This trend is effective because customers build trust in people they actually know or follow.

In addition, you can tap marketing bloggers to promote your business in a very subtle manner that will only generate more leads and drive further traffic.

This is one of the most clever hacks to attract an audience. The most credible advertising comes from people we are familiar with and trust.

6. Maximize Word-Of-Mouth

Once a customer posts a positive review of your business on social networking sites like Facebook and Twitter, people in their network notice your brand, too.

What you don’t know is that Google also sees things the same way. It gives priority to content with more shares and engagements leading to better ranking opportunities.

It seems old-school but WOM marketing still works. You tell two friends, and they tell another two, and it goes on and on.

In short, focus on an online word-of-mouth marketing strategy to increase lead generation.

7. Keep an Eye on the Latest Marketing Trend

If you are updated on the latest trends on digital marketing you have the advantage of working around these efforts to generate leads.

A lot happens fast in the digital marketing sphere. It keeps evolving, which simply means that one has to keep devising their marketing strategy as well.

If you don’t keep an eye on what’s going around, you will lag behind those who keep updating their strategies with market trends.

Summary

Take note of this list from Larby Amirouche. Each strategy is helpful in creating a perfect and right lead generation effort.

Moreover, you need to remember that successful lead generation strategies differ for each business. What is effective for the business of Larby Amirouche might not be suitable for you.

Finally, you need to keep in mind that generating a stream of new leads is not something that will happen overnight or even in a couple of days.

Originally Posted: https://medium.com/larby-amirouche/larby-amirouche-on-finding-digital-marketing-leads-26cbd2777760

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Writing Digital Marketing Proposals

Digital agencies find proposals as a tedious job. Agency members are not fond of writing these but they have no choice as the client wants to make sure everything is perfect before they hire.

Digital marketing proposals can be a great tool that will help your agency land more projects. This will give potential clients reasons to choose your team over others.

Here Larby Amirouche will provide some guidelines in writing digital proposals. This will help whether you are part of a team or a freelancer.

Larby Amirouche is a digital marketer himself therefore he is just the right person to outline everything you need to know about digital marketing proposals.

Major Elements of a Digital Marketing Proposal

Similar to other proposals, there are distinctive elements a digital marketing proposal has. Here are two important parts you need to consider:

1. Logistical Information

Here, it is important that you include the type of services you can offer to potential clients like marketing, social media management, SEO, website designing, etc. Also included in your logistical information are the costing, duration of a project and other essentials of it.

2. Convincing Information

In this part, you need to include all the details that can convince potential clients to hire you. Provide how your services will be beneficial for their business and what will be the specific goals which your agency will target.

Convincing information is essential to your sales process because it can influence the decision making of your potential client.

Elements of a Complete Digital Marketing Proposal

If you are a digital marketer like Larby Amirouche, you know that the demand on digital marketing is increasing.

Businesses want to market themselves in the digital platform in the best way possible. They are maximizing the number of users present online.

These demands require digital marketers to create an attractive and unique proposal in order to attract the clients because of the competitive market.

Here are the elements you want to include in your digital marketing proposal:

1. Organic Search Marketing Details

You have to let your potential client know about the benefits of organic search in marketing. Moreover, you need to lay out the ways you can do to achieve this organic traffic.

Mention in your proposal that one measurement of success is if their brand is present on different search engines.

In addition, convince them that their web presence should be optimized to contribute to organic search marketing.

Here some of the things you need to highlight in your proposal when you are talking about organic search marketing:

Identifying the user intent is very important

In order to develop the best content for digital marketing, keyword research is very important.

Both on-page, as well as off-page optimization, is done in organic search marketing.

2. Analytics and Optimization

Whenever you are running any campaign, you need to continuously track its progress and analyze if everything is working well or not. Therefore, you need to let your potential client know how you will measure these metrics.

You can also include suggested goals for your future campaign so they can have an idea on what you can offer.

You should also let them know if you want to optimize the performance of your future digital marketing campaign. If so, there will be a high chance that you will run certain tests at regular intervals.

This is essential to your proposal so you can convince your potential clients that you are focused on improving your campaigns and won’t just leave it on auto-pilot mode.

3. Creative Design and Development Strategy

You also need to include in your proposal the different collaterals you will develop for them focusing on their overall digital marketing campaign. This will show the clients that you can run digital marketing activities at full pace.

For better chances of landing a client you can provide samples of ad copies, landing pages, banners, even graphics.

4. Subscription Program Details

Providing a constant update to your user about your products and services is extremely important. It keeps them engaged and feels valued. Therefore, it is a need that you include your plans on subscription programs to your digital marketing proposal template.

5. Display Campaign Suggestions

In every digital marketing campaign you need to target every factor related to your brand to maximize your audience reach.

You have to show your clients that you can maximize different media properties to effectively market their brand/business.

This element is essential to your proposal as this will help the users to build trust in your agency.

Final Thoughts

As a digital marketing team member or a freelancer, you have to create a proposal that shows that you can provide a solution to each and every problem of your client.

If you highlight your strengths you can get your client’s interest. You need to prepare yourself because no projects are identical. So you have to be a versatile service provider, therefore, your clients will be impressed and might want to work with you again.

These are just a few reasons why you need to focus on the structure and content of your digital marketing proposal.

Larby Amirouche suggests that if you are new in this field and has a little to none experience on creating a digital marketing proposal, you should stick to a traditional structure.

For Larby Amirouche this structure will allow you to better convey your messages so that they match to the interest of the client.

Originally Posted: https://vocal.media/journal/larby-amirouche-on-writing-digital-marketing-proposals

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Why You Want To Be A Fortune 500 Business

Most probably, every starting entrepreneur or even established CEOs like Larby Amirouche dream of being part of the Fortune 500. There is a high chance that this is one of their bucket lists.

Larby Amirouche is the Founder and CEO of IronBelly Tech. He is a digital marketing and e-commerce trendsetter for more than a decade now. He seems to achieve everything any entrepreneur can dream of, however, he still wants to be part of the Fortune 500.

Here he will share with you why other entrepreneurs must dream to be part of this list.

What is Fortune 500?

If in the entertainment industry, they have Top 100 Hits, Blockbuster Films; the business industry has Fortune 500.

Since its first release in 1955, Fortune 500 has become a popular list that is published annually. It is a list compiled by Fortune magazine that ranks 500 of the largest United States corporations based on its total revenue for their respective fiscal years.

The list includes a wide range of companies. It has both public and privately-owned companies whose revenues are publicly available.

The man behind the concept of the Fortune 500 was Edgar P. Smith, a Fortune editor.

How to Start a Fortune 500 Business?

Probably after you heard what is Fortune 500, you already desired to be part of that list. Aside from a lot of money being part of the list gives you bragging rights.

However, there are tricks that these entrepreneurs did that’s why they landed a spot on this list.

Here are the steps on how you can build a Fortune 500 business:

Step 1: Know Your Passion

You will never enjoy something that you are not passionate about. Before you jump fully on the idea of building a Fortune 500 business, you must first decide on the type of business you want to create.

Similar to Larby Amirouche, since the beginning, he was passionate about technology and how it can improve businesses. So he created a business dedicated to improving businesses through technology.

After you decided, develop a business plan that details the products or services you plan to provide, as well as your vision for the brand.

Step 2: Seek Professional Opinion

Building a multi-million company is not easy so it is just right that you seek advice from more experienced entrepreneurs. Dedicate the first months or weeks of planning by listening to their opinions and advice for your business.

According to Fortune magazine, it is recommended to assemble a team of dependable leadership to help you listen to the needs and wants of your customers.

Step 3: Focus on The Culture of Your Business

This must be part of your vision for the company. You will be the trendsetter within your company so you must set the company culture you want in the long run.

Company culture includes values, and beliefs all companies develop over time.

Step 4: Look for Improvements

If you already own a business and finally you committed to your goal to be part of the Fortune 500, looking for things to improve on your part is essential.

You can gain unbiased feedback by asking your valued customers about feedback and suggestions as a part of your daily business practices.

Even before you commit to your Fortune 500 goal, it is important to know the expectations of your customers and employees towards your business. From those feedbacks, you can meet and exceed those expectations.

Step 5: Commit to Changes

Indeed some of the traditional practices have proven that it can help businesses, brands, and companies to be where they are today but embracing changes will take you to places.

In this digital era, new technologies and services become available and as an entrepreneur, you need to maximize it.

An emerging business can make your business look obsolete and old-school if they adapt the latest in services and make use of what’s trending.

Fortune magazine suggests that one way to be at the top of your game is to test new theories and practices. This will help you to stay afloat.

Step 6: Develop a Marketing Plan

After you completed the initial steps, you can now develop a marketing plan. According to Microsoft, marketing is more about boosting profits than increasing sales.

Marketing is your way to convince your existing and potential customers to purchase your products or services. You can do this by making your product or services more valuable than your competitor’s product.

Step 7: Increase Profits and Income

Even though you already executed these first few steps perfectly, you still need to meet the standards Fortune magazine imposes on businesses who want to be part of the coveted list.

The Fortune 500 list is determined by reported profits and incomes of businesses based in the United States. Your business or company must have a multi-million dollar income.

Final Thoughts

Achieving multi-million profits needs a lot of work. It does not happen overnight.

If you own a small business or a start-up, do not be discouraged if you still need to face a few more years but it is definitely worth it and possible.

Look at what happened to Apple, Microsoft, even Jeff Bezos of Amazon. All of these multi-million dollar companies struggled when they started but they made it through.

Similar to Larby Amirouche, he is still making his way to be part of that list. Larby Amirouche has been in the industry for more than a decade and he continues to make his way up. Everyday learning and achieving goals never stop.

Originally Posted: https://vocal.media/journal/larby-amirouche-on-why-you-want-to-be-a-fortune-500-business

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Larby Amirouche On Why Use Page Optimizer Pro

Page Optimizer Pro (POP) is an SEO tool made by SEO expert, Kyel Roof. POP is a great recommendation if you’re looking for a tool to compare your website and your on-page SEO to your competitors.

For Larby Amirouche this is a worth it investment for your SEO campaign. It only costs $10 for 10 reports. You can also pay $39 to get unlimited websites you can put through it.

Here Larby Amirouche will share a few more reasons why you should use Page Optimizer Pro. Take some notes because this will help you rank up on SERPs.

Larby Amirouche On Why Use Page Optimizer Pro

Simple and Easy To Use

The initial thing you most probably love about POP is that it’s simple and easy to use.

The commands of this tool are straightforward to understand. Also, it recommends specific and easy to implement action. So even if you are fairly new about SEO, this might help you.

There’s not much of a learning curve to using POP and this tool can almost adapt to all kinds of marketing strategy you are currently working on.

If you use this tool soon, you will realize that getting up to speed and maximising POP’s usage takes almost no time and energy.

Content Guidelines

As mentioned, POP gives recommendations and included on this list is the content guidelines. When you sign up for POP — we’ll discuss further later — it will ask you a series of questions and from that this tool will give you a report.

Surprisingly, the report will include target word count, optimal keyword usage and where those keywords should be going within the content layout. What SEO tool can provide that kind of information?

This is a helpful feature from POP because before you can rank on Google or any other search engine, you need the best quality content.

Also, POP demonstrates how you should structure your content and optimize it to be in direct competition with the top-ranking pages for your focus keyword.

Repurpose Your Content

Because POP gives you the exact guidelines you should follow to rank your content. You can now use your old content and optimize it for better rankings.

Using POP, you can analyse older, poorly performing, content to find what adjustments it needs to push it up the results page.

Reusing or rewriting your old content can save you time, money, and energy creating new content because you already have something you can just improve.

Step-By-Step Page Optimizer Pro Tutorial

Here is a detailed tutorial on using POP:

STEP 1: Log In to POP

After logging in you will receive an email and a free report balance — based on your answers — to do some optimization of your own articles.

STEP 2: Create a project

Before you get started, you need to create a new project. This will basically hold all of the reports you run for each of your articles/keywords.

So if you only have one website, you’ll only create one project and because it is easy to navigate POP here’s some simple steps:

Click on “Projects on the top left of your screen;

Click the big blue “+” sign;

Enter a name for your project/site (make sure it is easy to find especially if you have several sites);

Enter your domain;

Click “Add Project”

After this, you will see a popup asking you to confirm you have entered the correct domain. Double-check it, and if everything looks good click OK. After clicking “OK”, you will create a new project.

View the best practices (recommended)

Create a new page for this project

STEP 3: Create a new page

You must read the best practices first before proceeding on creating a new page. You will just simply click the big blue “+” sign to create.

Next step is you will provide POP all about the keyword you want to rank also the content or pages that might have it.

Here are the easy steps to do it:

Add the keyword into the “page name” field followed by the ID of the post

Enter the URL of your existing post, OR check the “I haven’t built this page” box

Paste your chosen keyword into the “Keyword” field

Select your language

Select the country you want your keyword to rank in

Click “Google search for selected location”

After you finish these steps, POP will start to work and once it has run its course, you will get back a list of the top-ranking pages for your keyword.

STEP 4: Choose your competitors

You need to do this step perfectly because choosing the wrong competitors will make all these SEO efforts a waste.

You’ll be given the option of letting POP select your competitors for you, however, the best way to do it is to do it yourself.

How to Choose Your Competitors?

You need to select 10 “competitors” from the list provided. However, don’t just check off the top 10 because they may not be “true” competitors. Look for pages that have created the same sort of page that you intend to build or currently have.

You just need to tick off boxes beside your competitor’s site.

Click on the headline of each of the competitor sites and make sure they really are your competitors.

Click the checkboxes on those sites that pass your manual check

Optional but recommended step: Choose Your Focus Competitors

By choosing your focus competitors you will have a second set of metrics. This is not always necessary to do and whether you utilise this feature is going to be case-by-case.

However, this can help you to further optimise your page to specifically emulate your strongest competitors’ content because you narrowed them down.

The final step for you is to wait for an “Express Report” from POP. This will contain all the necessary information for you to jumpstart your SEO strategy for your site.

Final Thoughts

For Larby Amirouche, to be able to achieve success every business owner must take risks. For now you might be unfamiliar with Page Optimization Pro but with research and by asking your colleagues you’ll realize this is a great investment.

Even though there are tons of free SEO tools that can be used as alternatives, Larby Amirouche thinks that you don’t need to cost down when it comes to SEO.

Originally Posted: https://medium.com/larby-amirouche/larby-amirouche-on-why-use-page-optimizer-pro-4591a4c0289b

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Larby Amirouche Explains the Creative Director Position

When it comes to digital marketing trends, strategies, and guides, Larby Amirouche is one of the names that comes on top. He has been in the industry for years and is considered one of the best experts there is. Which is why when asking what is a creative director, Larby’s insights are vital in understanding it.

What is a creative director?

A creative director decides the creative vision of a brand or business and makes that vision into reality through digital, print, and film installations. The job of a creative director is to regulate a cohesive look and feel of a project through an advertising campaign, fashion line, video game, or magazine. By ensuring the visuals, messaging, and interactive and motion designs are on point, creative directors are a vital part of a brand’s progression. 

A Creative Director is also in charge of the creative department at advertising and marketing brands. Their duties include planning company ads, monitoring brand campaigns and strategies, revising presentations, and shaping brand goals and objectives. 

Skills Needed for the Position

Leadership and interpersonal skills

A creative director needs to have leadership and interpersonal skills because a creative director directs the flow of the strategy and process of campaigns towards the objectives of the brand. Because of this, the second one a person needs to have who wants to be a creative director is interpersonal skills. A director should convey a clear and concise message to the team, for them to understand what needs to be done.

Communication skills

Same with interpersonal skills, a director should have communication skills. Not only should the message conveyed be clear and concise, the oral and written form of communication should also be clear. Even if the message is clear as day, but how it is forwarded to the team is important also.

Creative ideas

As the name suggests, a creative director should have creative ideas. If a person who aims to be a creative director, they should have fresh and up-to-date insights and ideas to cope up with the fast-paced landscape of digital marketing. Not only that, having creative ideas can make engaging contents specifically designed for user engagement.

As a respected digital marketing expert, Larby Amirouche knows the importance of the skills a creative director should possess. Yes, everyone can be a creative director as this position does not require a very specific skill set, but only a few are effective and efficient creative directors if they have the skills mentioned above.

Awareness of trends in Advertising and Design

The trends in advertising and design are important when it comes to digital marketing. Advertising is very important as it increases web traffic and brand recognition. Promoting a website is critical for the brand’s success to convert potential customers to profit.

Open outlook

A person needs to have an open outlook and wide perspective when thinking about creative ideas for processes and strategies as a creative director. Having an open outlook of things can make people see other perspectives for tactics needed in designing websites. 

Resilience

If one wants to be a creative director, they should have resilience. Resilience to deadlines and hardwork. As a creative director, it is his or her duty to heavylift the whole team and process to maintain quality and consistency. Even if there are deadlines, hindrances, issues, and problems, one should be ready and is willing to overcome everything to be successful.

Understanding of roles

Understanding the roles and responsibilities and of each person concerned with the project is vital for success. It prevents redundancy in tasks given to maximize and optimize the workforce for the project. This then improves every aspect of the roles which leads to success of the campaign.

Mastery of software and applications

Even if there are specialists within the team, the creative director should also master the applications and softwares needed for the campaigns. This minimizes the margin for error and ensures quality of content made for the brand.

As a respected digital marketing expert, Larby Amirouche knows the importance of the skills a creative director should possess. Yes, everyone can be a creative director as this position does not require a very specific skill set, but only a few are effective and efficient creative directors if they have the skills mentioned above. 

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Best Personality Types for Business

Entrepreneurs, especially company founders like Larby Amirouche, often are the first employees so the human resource department can’t determine their bosses actual personality type.

CEOs, founders, business owners set the tone and the company culture therefore their personalities translate into types of companies they build.

However, this list of personality types from Larby Amirouche is just based on observation and maybe coincidence, you can still chase your business dreams regardless of your personality.

Why Your Personality Type Matters For Business?

First of all, you drive your business to success so it is important to understand your personality.

Knowing more about your personality helps you to understand why you think and act in a particular way. Your personality also influences the choices you make like your career path and business decisions.

Also, Forbes agrees that Myers-Briggs personality type vastly impacts a person’s career trajectory. Overall, your personality can impact your business, especially if you’re the key decision maker.

What is Myers-Briggs Type Indicator (MBTI)?

This is perhaps one of the most known personality tests. It is often used by companies to make sure they onboard the right candidate.

Because it is widely used, it is often criticized by its people. Many have called it “unscientific”, “a joke“, and some even question the result of this test.

However, more than 2 million people still take the test every year. That alone is hard to argue with.

MBTI proposes a personality typology covering 16 personality types. Each type is the result of your answers to 93 questions that rate your preference on 4 opposing pairs of personality traits. How you rate in each of these traits wins you a 4-letter code.

E = Extraversion or I = Introversion;

S = Sensing or N= Intuition;

T = Thinking or F = Feeling;

J = Judging or P = Perceiving

Overall, you can have a total of 16 combinations. Each of these types stands for an unique personality. Some are more frequent than others. Of all 2 million testers every year, the rarest is INFJ, followed shortly by ENTJ. The most common are ESFJ and ISFJ. The rarest by gender is ENTJ, there are only 0.9% ENTJ women.

At the end of the day, whether this test is scientific or not, it will help you and serve as your guide in learning more about yourself.

It will also let you know what personality traits the successful entrepreneurs you admire have.

Larby Amirouche On Best Personality Types for Business

Based on several tests, it turns out that ENTPs, ESTJs, ENTJs, INTJs, and ISTJs are the most common personality types for entrepreneurs and business owners.

Here we will share to you why CEOs, business owners, and founders have these personalities.

ENTP (Extrovert, Intuitive, Thinker, Perceiver)

Most probably, this is the most stereotypical personality type of leaders and entrepreneurs. Well, you can’t spell “entrepreneur” without “ENTP.”

This type of entrepreneur loves leading and being in the limelight. They are curious and creative. ENTPs love to question things and come up with original, innovative ideas that they can’t wait to turn into reality.

On the downside, their drive to act fast can tend to leave others in the dust.

Based on the tests conducted, there are significantly more male ENTPs than female.

A famous ENTP entrepreneur is Walt Disney. Everybody knows him and until now the empire he built is being enjoyed around the world.

Some of the recommended business ideas or field of expertise for ENTPs are coaching of any type, IT analyst, management consultant.

ESTJ (Extrovert, Sensor, Thinker, Judger)

ESTJs are among the most successful types of entrepreneurs. They can create a structure from chaos. To top that, they have an amazing aptitude at performing mental tasks.

They are also often called the “By The Book Entrepreneurs” because of their organizational and structural skills and personality.

ESTJs make decisions based on facts, details and logic. Their tendency toward structure makes them incredibly organized, and their preference for extraversion makes them great leaders and supervisors.

Entrepreneurs with an ESTJ personality don’t let any details slip through the cracks. However, they have trouble expressing their emotions and can be seen as uptight by their employees.

An entrepreneur with an ESTJ personality is Jeff Bezos, CEO of Amazon. Do we still need to explain how successful this man is? He is just the current richest man in the world.

If you have the same personality, some of the professions you can take are financial consulting, management consultant, and sales copywriter.

ISTJ (Introvert, Sensor, Thinker, Judger)

This is the counterpart of ISTJ. These people are often the most reliable person in the room.

They can be found maintaining social order and meeting the very high standards they set for themselves. ISTJs love taking extreme ownership of whatever tasks are given to them.

ISTJs are smart and loaded with integrity, they value predictability over imagination. They are also hardworking and persistent, oftentimes they work to the point of exhaustion to get the job done.

These business owners often choose careers in banking, bookkeeping, accounting and business services.

ENTJ (Extrovert, Intuitive, Thinker, Judger)

ENTJs are bold and innovative leaders who know how to find and take full advantage of opportunities offered to them.

They are essentially the highly effective leaders and among the types of entrepreneurs, they’re the rarest personality type. Also, ENTJs are most likely to think of options in face of obstacles and they implement the right solutions fast.

This type of entrepreneur gets a lot done thanks to their unique combination of analytical prowess and drive.

However, the negative side of ENTJs is their forcefulness and ego.

Steve Jobs is one of the rare ENTJs. He is the co-founder and CEO of Apple Computer.

INTJ (Introvert, Intuitive, Thinker, Judger)

This is the counterpart of ENTJ and they are also called “The Inventors”. INTJs value strategy, logic, and structure above all.

They are imaginative, decisive and curious and oftentimes they are recognized as bookworms.

They are introverted, thus, these people are private in their studies and are fueled by mastery of their craft. But once they’ve built or created something they’re proud of, they can’t wait to share it with others.

These entrepreneurs prefer to start out small and slowly prove their success before they expand.

This analytical mindset of an INTJ could be perfect for more technical work like software development. A famous entrepreneur with an INTJ personality is Elon Musk.

Final Thoughts

For a successful entrepreneur, CEO, and founder of his own company, Larby Amirouche thinks that there is no personality type that is the “right” one to be as an entrepreneur.

Larby Amirouche thinks that your ability to serve clients well and change with the market will most heavily impact your success in your chosen field.

Originally Posted: https://vocal.media/journal/larby-amirouche-on-best-personality-types-for-business-mbti

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Improving Creative Team Energy

Working in a team is very important when it comes to business. No one man can build a business without the help of others. This is why Larby Amirouche, a pioneer in internet marketing and e-commerce, widely respected as an industry leader and trendsetter, knows the importance of team synergy and harmony.

Improving Creative Team Energy

Limit unnecessary meetings

Meetings are important to bring up important concerns or points to the team. But not all meetings are necessary. Research shows that 50% of meetings conducted within a business are unnecessary, which is why teams or employees lose focus or interest in the meetings. Business owners need to regulate the meetings and make sure that they are important and there are key points to bring up during the meeting.

Play to strengths and weaknesses

Know the strengths and weaknesses of each team member and analyze which person is best suited for the task. This maximizes the output production and also makes the employees feel happy because they are working based on their passion or strengths. This creates a happy and good environment not just for the team but for all.

Communicate regularly

Communication is one of the most important aspects of a team. If a team communicates regularly, they are bound to be more productive and produce less erroneous output. If a team member does not talk to other teammates, they are bound to make mistakes and only know the mistakes after submitting the output. This is not efficient and waste a lot of time revising the content.

Communication also develops trust and confidence within the team which boosts the morale of the whole team.

Celebrate even the smallest wins

Always celebrate even the tiny wins of the team. If done correctly, it can be a big boost to morale and make the other members competitive to achieve that small celebration. Employees tend to be more productive when there are rewards waiting in completing a task, which is why may it be a big or small success for the team, it is vital to celebrate them nonetheless.

Take an interest individually

Never play favoritism on the members of a team, this can damage the synergy and harmony. Instead, be interested in each member. As a leader, people need to know what is happening to each member of the team to know if an aspect is failing or in; ’t working. Checking up on them once in a while can make them feel important and give them confidence in working for the team.

Managers should therefore take an appropriate level of interest in their personal and professional development in order to increase their sense of importance and help to reinforce the fact that the company is the best place for them to work.

As a leader, Larby Amirouche has worked with a lot of people already and he knows the importance of creative team energy. Collaborating ideas and insights within a team plays a critical role in the team’s success.

Originally Posted: https://www.allperfectstories.com/improving-creative-team-energy/