Thoughts on Marketing and Higher Education

I strategize, organize, manage and direct. We will see if I also blog. I work as an Account Manager at The Image Group, a creative communication agency, specializing in Education. I love to tell stories. www.imagegroup.com var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-531778-3"); pageTracker._trackPageview(); } catch(err) {}

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12 chapter guide on how to demonstrate and achieve better ROI on your website. Full PDF available.

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Web & Design Tool Kit - 40 great resources

Bookmarking this. 

The Big List: 40 Rock Solid Design & Prototyping Resources

 InVision, 2014

http://blog.invisionapp.com/the-big-list-40-rock-solid-design-prototyping-resources/

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Why Responsive Web Design is Important

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You're awake. You're awesome. Live like it. #kidpresident #motivationmonday 

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As a big fan of the underdog, advertising & great headlines, I am a big fan of the Dayton Daily News front page from Friday.

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think

Honey Badgers, Flash Floods and Dick Cheney - How to Jump The Ingenuity Gap

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If the # of nominations correlates to Best Picture #Oscar winner, my $ is on Life of Pi or Lincoln. #Wordle

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6 Habits of Remarkably Likeable People | Inc.com

Tips on how to improve how we communicate with each other. Because life isn't always about being right.

6 Habits of Remarkably Likeable People

They're charming. They're genuine. And they can make an entire room full of people smile. ...you want to make a good impression. You want people to genuinely like you.

Here's how remarkably likeable people do it:

They lose the power pose.

They embrace the power of touch.

They whip out their social jiu-jitsu.

They whip out something genuine.

They ask for nothing.

They "close" genuinely.

http://www.inc.com/jeff-haden/6-habits-of-remarkably-likeable-people.html?nav=next

[laynefuller-blog]

Bounce-Rates Explained.

Approaching 2 years old, this infographic still provides a nice (visual) overview of bounce-rates and gives tips how to improve things. 

Sometime we blame the ads for not working, but it is just as important that the webpage your audiences land on work hard to support the ads and give your audiences what they are looking for.

How much are you paying attention to your analytics?

[laynefuller-blog]

Neil Gaiman Commencement Speech: 'Make Good Art'

Inspirational words for creatives and would-be-creatives alike.  ...A call to make mistakes. To be wise (or at least pretend to be). To enjoy it. And to in all things, at all times, make good art. 

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Shocker! :) "Infographic Confirms It: Advertising People Are Not Normal." @FastCoCreate

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"Why?" is the most important question, not asked nearly enough.

Hint: "Because I said so," is not a valid answer.

Why does it work this way?

Why is that our goal?

Why did you say no?

Why are we treating people differently?

Why is this our policy?

Why don't we enter this market?

Why did you change your mind?

Why are we having this meeting?

Why not?

[laynefuller-blog]

Apple by the Numbers. 

Great infographic and great organization/ 

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“Our gross national product...counts air pollution and cigarette advertising and ambulances to clear our highways of carnage,” Robert F. Kennedy said on the presidential campaign trail in 1968. “It counts special locks for our doors and the jails for the people who break them. It counts the destruction of the redwood and the loss of our natural wonder in chaotic sprawl.…Yet the gross national product does not allow for the health of our children, the quality of their education, or the joy of their play.”

The Economics of Well-Being - Harvard Business Review

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By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 26% of all advertising spend as they are embedded in the marketing mix. We expect this growth to help firms become adaptive, kill off daily deals, re-emphasize marketing's "p's," and turn consumer electronics into audience-targeting tools.

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I tend to be leery of "the next big thing" but this is worth the read. via @adage

The entire media process...needs to become more fluid and "always-on" rather than static and sporadic.

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A cheetah, a cheetah, a cheetah...

(via What a five-year-old thinks about famous logos)