#media spend

[hugueslouisrey]

En 2023 - L'ensemble des investissements digitaux (37% du total) représente le canal publicitaire le plus important en Belgique dépassant pour la première fois la Télévision (33%) - Source: UMA / UBA

Comme l’année dernière l’UMA et l’UBA ont joint leurs forces pour produire un benchmark de l’investissement digital net en Belgique : Pour les données agences (11 agences membres de l’UMA + 5 agences spécialisées hors UMA), l’information 2023 comporte les parts de marché des différents catégories de médias, y compris offline, rapportées à l’investissement net. Les agences ont également rapporté…

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[oromero50]

Oscar Romero's Update: What Programmatic In-Housing Means for the Future of the Service Layer: Q&A with Adform http://dlvr.it/QMNw0g

[omarboulakjar]

Why YouTube’s 300 Million Watch Hours a Day is Under Par?

On a daily basis the internet community watches 300 million hours of video on YouTube. However Google feels this is way under par. The post Why YouTube’s 300 Million Watch Hours a Day is Under Par? appeared first on VIRALBLOG.COM. http://j.mp/1srVqYi

[infographics-mania-blog]

How to Stop Bot Traffic - [INFOgraphic]

Just Published on InfoGraphicsMania

Interesting? Click the link to see more on iNFOGRAPHiCSMANiA! http://gd.is/IwbqeG

[laynefuller-blog]

By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 26% of all advertising spend as they are embedded in the marketing mix. We expect this growth to help firms become adaptive, kill off daily deals, re-emphasize marketing's "p's," and turn consumer electronics into audience-targeting tools.

[vladgorenshteyn]

The Big Advertising Spenders, By Industry

infographic via HolyKaw. Designed by Marketing Degree. To see the research + a whole lot of data click here.

Roundup of top spenders by industry:

Automotive: Chevrolet

Retail: Walmart

Telecom: At&t

Restaurant: McDonalds

Finance: American Express

Personal Care: L'Oreal Paris

Insurance: Geico

Electronics: Microsoft

Media: DirecTV

Pharma: Lipitor

Food & Beverage: Coca-Cola

Cleaning: Tide

Beer: Budweiser

Weightloss: Nutrisystems

Logistics: FedEx

Education: University of Phoenix

Apparel: Sketchers

Have fun scrolling!