Branding Process

Documenting the process of Branding by Taylor Guerra

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La Cale by Mélanie Laviolette

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Chorley 57 by David Cran

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Interesting use of initials and surrounding shape in a seal type logo.

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MARKS

http://www.marks.gr

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#marks #design #identity

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Dot Dash     |    http://thisisdotdash.com

"We designed the identity and art directed promotional images for a new bakery opening up in Broadway Market, London."

Dot Dash specializes in identity design, print, editorial, environmental, web, packaging and art direction. Combining traditional design values with modern conceptual thinking we strive to add real value to the businesses and organisations we work with. Approaching each project with a passion that takes both our clients and ourselves, on a creative journey to deliver truly impactful visual solutions. Above all, we believe that great design comes from curious minds, collaboration and creativity.

The Design Blog:  facebook  |  twitter  |  pinterest  |  subscribe

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Love the typographic based identity

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Jonathan S. Garrett    |    http://jonogarrett.com

Corporate Identity for Frida von Fuchs – a Berlin-based design agency who deal mainly with freelancers on smaller, more carefully crafted jobs.

Frida is a character who nobody ever sees, but she’s always looking out for your best interests. Like the name and logo suggests, she’s a bit a spectre – a hybrid of woman and fox.

The Design Blog:  facebook  |  twitter  |  pinterest  |  subscribe

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One of my favorite Brand Identities! The Walker Art Center Brand by 

Credits

Design firm: Walker Art Center

Creative director: Andrew Blauvelt

Art director: Chad Kloepfer

Designers: Alex DeArmond, Eric Ishii Eckhardt, Chad Kloepfer, Scott Ponik, Matthew Rezac

Production director: Lisa Middag

Interactive designers: Eric Olson, Process Type Foundry

Typefaces: Avenir, Walker (custom), Walker Expanded (custom)

Client: Walker Art Center

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Study for Branding:

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Ready for my designs to be judged, and edited for the last time.

–Taylor

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Mini Goals Notepad by Mary Kate McDevitt.

This pad of 150 cute, clever, and charming fill-in to-do lists will turn even the most notorious procrastinators into highly organized masters of efficiency.

Get it here:http://amzn.to/1b0ViFy

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Yes! I'd love to have one of these and I'm also prompted to make a project that is interactive on the daily!

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Oooh sweet branding swag

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Personal Branding by Caitlin Tenhoff.

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Fun with fonts and typography

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NEXT STEP in the BRANDING PROCESS

NEXT STEP in the BRANDING PROCESS

"The more you share the more valuable you are"

Develop a tagline

Banner ADs

Msg & event configuration, animated gif

web look & feel

Press kit: Decals,brochures,info, cards in a 9 by 12 pocket folder

Event signage/ wayfinding : light poles, a-frame signs, whats there you can highlight?? side A&B

Placemaking

Make a map

divide into quadrants major streets restaurants, historic sites, retail Primary, secondary,tertiary enteries When thinking about navigation, How would you get around? A-Z places 1-24 Things to do or see

Branded Merchandise- Cups, h20 togo containers, shirts

Buses, phone booths, signs, a-frames

Develop all of this by Researching

Architectural studies

Economic graphs

immigrant populations- alpine charts

people leaving/ gentrification

major events

urbanization stats

NGO/ gov sites

Map graphics

What do you want to tell? 100 years in five panels? Ex: panel 1 1900-1920

PPE: people,places, events! Riots, Parks, Railroads, newsworthy things.

At minimum create

Foldable brochure/poster

one side poster, other side info, flowing across the fold. Lets think of PPE: people,places, events!

SIDE A: Tagline, logo, photo SIDE B: Narrative, charts, graphs, maps, historic imagery, 

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Environmental Graphic Design - EGD

Types of EGD

Wayfinding

Information Graphics

Subway Sign System

Elements of EGD

Signs & Symbols

Color & Lighting

Typography

Materials

Work Produced for/from EGD

Signs

Exhibit & Interpretive Design

Entertainment Environments

Retail Design

Information Design

Maps

Memorials

Donor Recognition: Platm, gold,silver,bronze Wall Plaques

Placemaking Diagrams + photo = not forced create minimuseum

Phonebooths, buses, signs,light poles

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WHAT IS ENVIRONMENTAL GRAPHIC DESIGN? | Crux Creative

Have you ever heard of environmental graphic design? If you have been to a museum or a retail store that has larger than life graphics, then you've stumbled upon this multidisciplinary profession.

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Stationary Logo Implementation

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Stationary Design Brief & implementation parameters DUE Th 02.20.14

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Hyde Park Community Project By Taylor Guerra

These are some possibilities for branded letterhead representation. Im not positive about the color nor placement as of yet. We will see as I am critiqued.