Advantages of LED backlit signs
LED backlit signs bring their storefronts a number of business-critical benefits, benefits conventional signs simply can’t replicate on their own, such as:
1. LUXE, PROFESSIONAL APPEARANCE
LED lights emit a steady glow that can be read clearly up close and from afar. The fabricated stainless steel signs shell are sturdy and durable, with acrylic back-panel to make the lighting uniform where your imagination is the only real design restriction.
LED backlit signs imbue your business, storefront or building with this high-end, professional and unique appearance. For the brightest and most impressive signage displays, consider consulting the www.ledbacklitsigns.com own sign design and brightness recommendations.
2. GO THE EXTRA BRANDING MILE
Lighting is an often neglected aspect of business ambiance. Convey both the personality and purpose of yours by utilizing custom illuminated signs that highlight your brand.
Include on-brand colors, fonts and corporate logos. Consider LED bulbs with a high color-rendering index (CRI) rating to fully match current color schemes, then sit back and relax while your branded collateral works its magic.
3. BEAT THE ELEMENTS
LED backlit sign will ensure your store or company stands out at night or in inclement weather. Gray, gloomy skies, wintery afternoons or night-darkened streets come alive with your glowing sign, calling to customers when other sign graphics types would remain obscured.
These stainless steel signs shell and the acrylic back-panel are built to last over the years regardless of outdoor environments, and they can even contain specialty LED systems if signs will be installed in particularly humid or wet settings.
4. 24/7 ADVERTISING
Illuminated signs lend your business increased visibility, especially at night and from afar. Drivers will catch and read your branded messages much easier, and other long-distance viewers will still be able to recognize your signs, enticed to turn from passive prospects into in-store visitors.
This advertising is brought to you at a fraction of the price of traditional branding activities — and it happens without pause, on a 24/7 basis, even after your business closes shop for the day.
5. ADD VISUAL EFFECTS
LED illuminated signs create and support visual effects that conventional, unlit signs simply can’t — from movement and animation to flashing lights and color-fluctuating bulbs.
LED illuminated signs also support 3D or contour cut-mimicking signage design, adding unmatched texture and dimension to your storefront space or interior walls.
6. STAND OUT FROM THE CROWD
Businesses must distinguish themselves from their competition — but for the right reasons.
Capturing attention is important, but so is conveying professionalism and personality. Illuminated signs assist in this brand amplification and visibility, even to passive eyes. They provide a clear, comprehensible visual to attract customers into your storefront no matter the time or weather. And they do so with more customization and design options than a regular sign.
Consider the real-estate agent who lights their listing signage so houses are more eye-catching and readable, even at night, or the new coffee shop competing down the street from the established chain brand. How about the small thrift store wedged between two much larger retail storefronts in a strip mall? Illuminated signs help these businesses stand out and claim space, creatively and with impact.
7. DON’T NEED TO SACRIFICE AESTHETICS FOR THE ENVIRONMENT
Today’s LED lights produce 160-170 lumens of brightness per watt consumed. Fewerwatts requires less electricity, meaning you’ll reduce your energy footprint while seeing a decrease in your lighting and electricity costs. Illuminated backlighting saves further money on your indoor heating and cooling bills since LED lights produce far less heat than any other bulb type.
What’s more, LED lights do not contain any of the toxic or hazardous gases, like argon or mercury, that both neon and fluorescent systems do. LED lights can also be completely — and cleanly — recycled.
Across its entire, 25,000-hour projected lifespan, an LED-illuminated sign can reduce sign owners’ energy costs between 72 to 80 percent over a 60W traditional incandescent bulb. Even CFL bulbs prove to be more cost-effective than an incandescent bulb with an energy cost savings of about 75 percent.
8. SURPRISE AND DELIGHT — AND BE MORE MEMORABLE
Illuminated signs are called that for a reason. Besides their simple function to light up letters, images and logos, backlit signs illuminate a story — your story. Your storefront holds a unique and attention-grabbing feature that relays information, tells a story, captivates, enthralls and establishes a familiar connection with its target consumers. Illuminated signs only amplify that process.
Signs are one of the first things potential customers will take in about your store or company. Maximize that impact with backlit storefront signage doing all of the branding and marketing work described above, turning store exteriors into a persistent advertising effort.
Memorability is vital outside of your storefront as well. In places like trade shows, conferences or large industry expos, you’re vying for attention amidst a sea of competition. Everyone has a booth adorned with branded graphics, banners and tabletop materials. Break away from the pack with backlit, indoor signage custom-made for trade show environments.
