The âCleanâers
Over the weekend I watched a documentary that not only made my skin crawl but honestly discouraged me from trying to gain reach on social media all together. It is an hour and a half long video called âThe Cleanersâ and I do not recommend it to anyone who wants to still have faith in social networks by the end of it.Â
We have all become accustomed to chats and theories about different âalgorithmsâ for different sites and apps. However, the truth goes much deeper than that. Everyone jokes about there being some secret FBI agent that watches them through the phone and laptop cameras, yet no one chats much about the truth of who really decides what happens to your posts and whether they do or do not succeed.Â
In this documentary, it is shown that, at least during filming, the people sorting through political rhetoric and pictures of your puppy are citizens from third world countries like the Philippines where they are ruled by their dictator of a âpresidentâ and are heavily influenced by Catholic culture. This poses an extreme problem for most minority groups as, when content gets reported, half brainwashed, hyper-Christian, overworked and underpaid individuals are the ones deciding whether or not your posts and even your account stays active and visible. These biased individuals, in essence, control the social media network as we know it. For example, there was a wonderful artist featured in the documentary that painted a parody piece of the national embarrassment that is Donald Trump with a, probably factual, small penis. Not only was the post taken down, but so was the artistâs account. Now the question rises as to why the female moderator was so hot and bothered by this, enough so to use the âcommunity guidelinesâ as an excuse when literal hate speech and nudity by other parties have gotten an unholy amount of passes. As someone who is cultured enough to know that nude painting is even a general part of the curriculum for art students let alone actual artists and works seen in basilicas and museums, this type of biased hypocrisy is disgusting and very much uncalled for. In the documentary, this same moderator is even shown in a sex shop looking at dildos.Â
Now this is something everyone tends to laugh off. That is, until it happens to them. This metaphorical grim reaper is holding every person desiring a following on social media hostage. The question is, what can anyone do when the ones who are supposed to keep the social networks clean are the exact ones making sure it becomes dirtier by the millisecond? It is honestly painful just thinking about the effort so many people and original creators put in, only to be shut down and rejected by some random Filipino in a cubicle half a world away.Â
All of this being said, this eye-opening revelation of a documentary was brought up in an educational setting for a reason. The fact that it basically opens and closes with Mark Zuckerberg in court is there for a reason. We all seem to believe that social media evolves as we do. However, it is becoming more and more obvious that as we âevolveâ (a whole other question in and of itself), the internet continues to devolve back to base âvirtuesâ, ideologies, and practices of the twentieth century before the internet had even been invented. For something to go viral, it must be entertaining but clean enough for a child and the creator must be respectable and, at most times, white, straight, and cis-gendered. That is, of course, unless it is a fifteen year old twerking for the viewer. But, as I earlier stated, the 1900s and prior have always been a very hypocritical era among the white straight male gaze that the internet has basically become another avenue for.Â
As someone who is not white, straight, cis-gendered, or male, I have a pretty clear idea of where exactly I stand in the biased eyes of the social media gods and it is not the best position. For anyone in this predicament, there are really only two things you can do: suck up to the ones deciding your fate OR continue as you are without complaining when your audience is limited to maybe half of your current followers. One cannot start a revolution when rebelling accounts can simply disappear with the click of a mouse in some random country. This then brings into question how attacks like what happened on January 6, 2021 and worse are possible but, of course, if a parodical painting of the burnt orange canât exist, we can obviously see which side the moderating âCleanersâ are on.Â
They arenât on our side. It is best to come to peace with that sooner rather than later. Any real âtakeawayâ from the documentary can be summarized in those two previous sentences. Whatever we decide to attempt to do, we must keep in mind that the ones watching us are not unbiased or omniscient. The âCleanersâ are far from being Snow Whites.Â












