Module 11 takes on tech in the future. The influence that technology has on our societies and economies is beyond words. The quest for automating, simplifying, smartening, amplifying, and connecting more economies and societies at once is higher than ever. With that comes more and more reliance on current tech trends like 5G networks, 3D printing, and facial recognition in the near future.
5G networks mean faster speed, stronger connections, and lower latency. Implementing 5G networks is a big move for companies and firms in all industries, especially in industries that are overstressed and need automation and simplification, like healthcare. It can help the healthcare industry through methods of faster emergency care response. Body cameras on healthcare responders in 5g ambulances mean doctors can advise certain procedures as EMTs transports the patient from point A to the hospital in real-time. Files containing medical images for medical professionals to view, store, retrieve and share are DICOM files. Like patient files, they contain data that take up storage. Sharing such files under low bandwidth networks means it takes time for the information to go from point A to a specialist (Galazzo, 2020). 5g networks speed up this process, won't have the uncertainty of the file being received, and would let specialists see more patients in a day, which all in all helps with the overstrained healthcare systems nowadays
Like 5g networks, 3d printing has made its way into the healthcare industry and has seen tremendous changes, and is prone to even more changes. 3d printing will allow for even more precision in medicine, such as creating personalized organs, precision in skin grafts, and mechanical parts printing that is designed specifically for that individual. Organogenesis is the creation of anatomical structures in cell cultures, that imitate the growth of human organs. 3d printing will allow for the precise generation of creating human organs that will save many lives, by allowing for faster transplants without the need for external anti-rejection treatments/medicine when using the organs of another person (Forbes Tech Council, 2022)
The process of checking in at a hospital, and collecting patients' information and data takes a tedious amount of time. Facial recognition cuts the time of such by a significant amount and allows for more workers to be freed up to help in the facility rather than checking patients in and out. What facial recognition helps with is it scans a patient as it enters the facility, and runs it against the hospital database. Identity and data are verified and pulled up in real-time. This helps prevent fraud, and misidentification of patients, and in times of infectious diseases and illnesses, it does not require physical contact, which is pivotal (Johnson, 2022)
All in all, these technologies may seem all fun to look at, but looking at them from a different lens we can see how pivotal such technologies are and how much more simplification and automation can benefit and ease certain industries.
5G is improving our healthcare system through various ways including VR/AR, telemedicine, emergency response, real-time health monitoring an
Thanks to 3D printing, we now have the ability to replicate a wide range of durable objects easily and quickly. Tech experts look to the fut
The uses of face recognition in healthcare are numerous - from patient verification, access control and security to diagnosis and treatment.
The Nova Cybersecurity Lab Game was very interesting to play, to say the least. It demonstrated both an offensive and defensive side of cybersecurity and cyberattacks. What was interesting to see is how building a solid infrastructure along all fronts is important. Investing coins in just malware protection, meant that I had a leak somewhere else in my cybersecurity structure which then impacted the number of users I gain and won on the hypothetical application Einstagram. It taught me quite a load of things, especially the activities. It is important to try and be safe from the get-go, the places where we users have control of, scouting for phishing and passwords. Part of the module explained how to stay secure, that being having a strong password. I was able to guess my opponent's password on all three levels, as a result of a lack of variation, simple words, and overall negligence. It's important to emphasize how unique and complex passwords have a role in keeping you safe. As for phishing, the stay secure module and the game both emphasize how you should check the URL, is something looks wrong (suspicious links, errors, grammar mistakes, spelling mistakes), leave it, and check if the email address matches the identity of the sender and so on. Finally, there were times in the game when there was malware sent by the opposition that made me lose users. It shows how important it is to have a cybersecurity infrastructure in place for your website, application, or your personal computers.
What do we think of when we hear the word cyber-attack?
Big banks? tech companies?
It can happen on your device when one is both intentionally or unintentionally negligent of online safety. It starts with connecting to free and public wifi to save up on some personal data outside of the home, compelling links that sound too good to be true. Yes, I'm talking about that uber eats pass for free sounds really good. Or the extremely easily guessed passwords. Yes, I'm looking at you Hello123. Clicking later for that software update fixes the bug that may save you from a cyber-attack. These are all ways you can become a victim of a cyber-attack. In a time where the globe is connected through these single infrastructures, clouds, and algorithms, using caution becomes crucial on the web. Infrastructures like the internet are made with good intentions but can be used in devious manners. Cyber-attacks are not limited to personal devices. Being cautious of the following things previously stated: connecting to free and public wifi, easily guessed passwords, missed updates, and clicking on suspicious links, can be applied in firms as well. Cyber-attacks on larger firms that use the cloud to have information and data backed up can become expensive at alarming rates. As we've looked at the mechanics of the cloud in module 4, we see why cyber-security awareness is important. All it takes is caution, awareness, and implementation. And it also takes one negligent click to have you a victim of a cyber-attack.
What do we think of when we think of misinformation, disinformation and mal-information. I had no idea such terminologies existed. But when I read about them, it's quite scary to see how prevalent such types of informations are on social media, and media outlets.
Misinformation: :https://www.youtube.com/watch?v=ciwyYnwYFaQ
Misinformation is false or misleading content. It also refers to false information that is disseminated in good faith. When Covid vaccines started rolling out there were many speculations that the vaccines will kill you in the long run. These ideologies are a result of scientific illiteracy. As a result, misinformation would be spread, not with the intent of harming, but to somehow protect them from the after-effects of the vaccine. Misinformation would spread amongst civilians, especially quickly with the quick access to social media. This is not to say that only individuals on social media were able to spread misinformation, in fact in one of Joe Biden's interviews he said that you won't get covid if you have your vaccines, which is false. What he said was not with the intent of harming, however, what was told was false, leading it to be misinformation.
Disinformation: https://www.scientificamerican.com/article/twitter-bots-are-a-major-source-of-climate-disinformation/
Disinformation is fabricated and manipulated content. Climate change is happening and is very much real. For many years, governments, firms, and individuals are taking steps to reduce their carbon footprints and to help with climate change by promoting different initiatives. Twitter bots have successfully been able to distort the climate change conversation online. The article I selected for disinformation notes how 885,164 tweets were sampled about climate change, 9.5% of the tweets were by bots, and accounted for 25% of the tweets. These tweets falsely claim that climate change is a pseudoscience, and would further feed into false biases and increase group polarization.
Mal-information: https://www.cbc.ca/news/politics/canada-votes-2019-trudeau-blackface-brownface-cbc-explains-1.5290664 Mal-information is leaks, hate speech, and harassment. The eve before the Canadian federal elections, pictures of Justin Trudeau dressed in a turban and blackface surfaced all over Twitter, which was later fed through news outlets and other social media outlets. This type of information, which was real and not photoshopped, had been released with a clear agenda of harming the party and the party leader. Trudeau was a victim of doxing where private yet true information had been published online with malicious intent. In this case, releasing it the night before the elections would result in people rethinking who'd they want as their Prime Minister.
Online Advertising, data brokers, advertising agencies...
I went on many of the websites I would use on a day to day basis and found that every single one of my move is being tracked, analyzed, and interpreted in ways that are beyond me. What was really shocking was that I regularly use Sephora to do my day to day cosmetic, perfume, and health (topical gels, face washes and etc.) shopping, and was met with more than 20 data brokers and advertising agencies and many other sites whom are are informed of my activity. Whats shocking is that Sephora had more sites informed about my activity than companies/websites that I thought would have more, like Ali Baba Express. Not to say they did not have any sites informed, but relatively less.
@sand_cloud is a towel company that has taken towels online. Sand Cloud is a company that has created a brand based on a clear vision and purpose. They sell towels, kitchen towels, robes, beach towels and other merchandise. What sets them apart is how they've branded themselves. They source their material from Turkey and have them hand-woven. They developed a brand that concisely answers the ten questions for building a brand. Who they are, a company with a passion for beach/marine life. What they do is create products (towels, merch, bottles) that do not need replacement often and perform at a consistently high rate. And the list goes on.
One might think, it's another towel company what is special about it? Their competitive advantage is their reputation and network relation. They donate 10% of their profits to marine conservation. They have also positioned their products in a way that fulfills consumers' sense of morality, enabling them to purchase Sand Clouds products over other brands. In addition, they are involved with many communities (marine charities) and have partnernships with big companies, keeping their designs/merch unique and up-to-date (currently partnered with Disney). What also sets them apart is their engagement with their customers. They have brand ambassadors all around the world, which includes some of their customers. Also, and most importantly, they engage with their customers constantly through different social media mediums, answering questions, taking feedback, and simply similarly reciprocating their customers' satisfaction. They are always updating their page with new pictures, which revolve around their entire branding image.
Outside of branding image and how they've set themselves apart, how they've chosen to be innovative is merely smart. One question in Module 1 made me re-think what innovation is. I find myself thinking innovation is something completely new, whereas innovation could also mean improving a product/service. What Sand Cloud has done in the digital space is innovatively market their towels. They are less bulky and eco-friendly, sand does not stick to them, and profits from the purchase go to marine non-profits. They've made sure that customers know that their money goes to a good cause and alongside that, you get a towel/merchandise that is high-quality and unique. Because they've nailed down their companies' online etiquette, timely responses, and customer engagement, they've built an online reputation that has gained the trust of many.
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