With Facebook joining Nielsen's Twitter TV ratings can they be more social?
With Facebook joining Nielsen’s Twitter TV ratings can they be more social?
Just read the news that Nielsen Twitter TV Ratings will soon become Social TV ratings as they team up with Facebook. Nielsen to use Facebook data to measure social Tv impact
Facebook data has always been in a walled garden. It has been a challenge to understand user behavior with respect to specific genres, brands, shows, events beyond a brand’s own page. Many of us dont even remember the number…
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