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Have you ever visited a specific website and downloaded a free resource? It may have been a report, cheatsheet, or any other piece of information that was useful for you. These pieces of information are also called lead magnets. Read on to learn more about lead magnets and some lead magnet ideas that can help attract your audience. What is a lead magnet? A lead magnet refers to a unique piece of content you offer to your audience in exchange for their contact information. This is often a piece o

What is a brand guide? A brand guide is a rulebook that describes a brand’s typology, colours, logos, images, etc. This guide helps brands represent themselves, both to the general public and their target audience. All content pieces, whether they are blog posts, social media posts, corporate presentations, or business cards, can be better written and designed following the guidelines mentioned in the brand guide. Essential Components of a Brand Guide We’ve listed the essential components of a b

In today’s era, Instagram has become a popular platform that people use, giving businesses the opportunity to promote their products/services on it. One of the most popular features on Instagram is Instagram Reels. In this blog post, we’ve written about how you can use Instagram Reels in your business. What is an Instagram Reel in Instagram? An Instagram reel is a short video with a maximum duration of up to 60 seconds which is a famous and common content form used by content creators on social

#instagramreels #instagram #how to use instagram reels for business

In today’s competitive business environment, every business has a website to promote its products and services. However, users must also discover the website when searching for their product, service or brand name on the internet. To make your website appear in the search results page, building links for SEO through link-building strategies becomes important. These strategies boost the website’s ranking on search engines and help the audience discover it more easily. What are link building strat

Imagine you are looking for a local restaurant on Google where you can go and eat your favourite dish. You search for ‘’restaurants in (your locality)” on Google, and a list of search results will appear on the screen. You decide where you wish to go and eat from the list that opens up. This is an application of the principle of geo-targeting. But what is the meaning of geo-targeting, and what is its relevance in digital marketing? Let’s explore geo-targeting in detail in this blog post. What is

#geo targeting #lets build brands #advertising agency #digital marketing agency

Your website is the digital address of your business in the online space. It is the first go-to-page that a brand’s audience interacts with, to learn more about the brand and its offerings. Keeping this in mind, you must ensure that your website is credible, or, in other words, people trust your business and what it represents. We’ve listed the essential requirements you must take care of while designing a good business website in this blog post. Read on to know how you can create a high-quality

Twitter is a growing social media platform on which businesses can keep themselves up-to-date regarding trends and conversations that are taking place all around the globe. For businesses, Twitter is a social media platform through which they can build an audience and start conversations with their audience. We’ve listed 5 tips that businesses can use while using Twitter for digital marketing. Read on to learn more about them. Can be used for short company updates Unlike other social media platf

In today’s time, there are multiple websites, videos, blog articles, and advertisements that brands launch to promote their offerings in the market. In such a scenario, the knowledge of human psychology and how it can help brands create a marketing strategy can prove to be beneficial. We’ve listed some techniques about how marketers can use psychology while creating a digital marketing strategy in this blog post and some marketing psychology examples. Read on to learn more about them. Leverage t

During the festive season, companies start implementing new and unique marketing strategies to grab the attention of their target audience. During this time of the year, businesses see a growth in their revenue. Because of the increase in sales expected during the festive season, marketers wish to improve their digital presence through festival marketing campaigns, unique brand messaging, etc. We’ve listed some techniques you can follow to digitally market your brand during the festive season in

#festival marketing #festival marketing campaign #letsbuildbrands #marketing agency

While scrolling through social media platforms, you may have seen people creating interesting content about a product or brand, endorsing a specific product/service, and receiving great traction or engagement on their post. These are often influencers with a high following on social media platforms and have specialised knowledge and skills in a particular niche and industry. As a result, they can create an influence on their audience and hence are chosen by brands to promote their products/servi

#influencer marketing #marketing #marketing agency #lets build brands

Image Source: Mint, Brand: McDonald’s Whether it’s running paid advertisements or devising a social media strategy, multiple marketing activities need to be planned and executed in a business. In addition, with the changing times, it has become important for brands to look at themselves beyond product/service providers and resonate with the situation in their immediate environment (location). Hence, a brand’s digital and traditional marketing strategies during the pandemic must be different from

Do you need to create content for your social media accounts like Facebook, Instagram, LinkedIn, etc.? The first step towards creating a content strategy for your social media accounts is to identify the type of content you would like to post. In this case, segregating your content types into different categories (content buckets) will benefit your overall content marketing strategy. We’ve discussed the 7 content buckets which brands can utilize during the social media content planning process i

#social media content planning #content buckets social media #letsbuildbrands #advertising agency

Brands choose a variety of advertising techniques to reach their target audience. Since people spend a lot of time outside their homes for work or leisure, companies need a marketing solution to enable their advertisements to reach a wide audience outside their homes. Here, outdoor marketing campaigns come into the picture and help deliver the required message at the outdoor locations where the brand’s audience is most likely to be present. What are outdoor marketing campaigns? Outdoor marketing

#outdoormediaadvertising #outdoor advertising #advertising agency #letsbuildbrands

In today’s time, businesses need to create different marketing strategies to reach out to their target audience. The proverb “CONTENT IS KING” has become more relevant in todays’ time than before. As a result, brands have started to focus on content marketing strategies to help them attract and engage better with their target audience. Blogging is one example of a content marketing strategy that brands use.

#contentstrategy #blog content #letsbuildbrands #advertising agency #marketing agency

A marketing campaign refers to an organized approach to increasing awareness of a specific product/service. Techniques like social media advertisements, email marketing, radio advertisements, billboards, etc., can be used to spread a specific message in a marketing campaign. Before a marketing campaign is launched, the brand needs to know its elements to ensure that the campaign is successful. We’ve discussed 6 critical things that marketers must plan while creating a marketing campaign in this

#marketing agency #advertising agency #letsbuildbrands #marketing campaign

Videos and motion graphics catch the attention of viewers like no other creatives. Moving content in the form of videos grabs onlookers' attention and provides an opportunity for brands to communicate better with their audience in an enriching and engaging manner. This is due to the engaging nature of a video as it engages not just the visual senses but also the auditory senses. Furthermore, since the visuals keep changing, it keeps the viewer alert and engaged. The importance of video marketing

#video marketing #importance of video marketing #letsbuildbrands #marketing agency

When a company needs to market its products/services, it needs to create a marketing strategy. A strategy helps combine multiple elements to serve its customers better and achieve specific business goals like capturing the market, improving business goals, etc. A marketing mix is a popular way to create a marketing strategy for your brand. We’ve discussed how you can use the 7Ps marketing mix to create a marketing strategy in this blog. What is the 7Ps marketing mix? A marketing mix refers to th

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