The Palestinian BDS National Committee (BNC), the broadest Palestinian coalition leading the global BDS movement, officially endorses the grassroots, organic campaign to boycott ZARA. We call on people of conscience around the world to boycott ZARA, the flagship brand of the Spanish multinational Inditex, for its deep and growing complicity in Israel’s regime of settler-colonialism, apartheid, and genocide.
At the start of 2025, amid Israel’s ongoing genocidal assault on Palestinians in Gaza, ZARA opened its largest-ever store in Israel - a 4,500 m² flagship in the Big Fashion Glilot complex near Tel Aviv. This expansion deepens ZARA’s economic ties with Israel, where the brand already operates dozens of stores. It comes at a time when Israel’s genocidal regime is carrying out mass killings, forced displacement, and the destruction of Palestinian cultural life with full impunity. Israel’s attack on Gaza has, to date, killed an undercount of over 80,000 Palestinians and has obliterated the Strip’s healthcare and education systems, devastating its social, cultural, and economic fabric, deliberately inflicting conditions of life in Gaza calculated to bring about the physical destruction of Palestinians.
ZARA’s complicity with Israel’s regime of oppression runs deeper still. In October 2022, Joey Schwebel, chair of Trimera Brands, ZARA’s Israeli franchisee, hosted a campaign event at his home for far-right Israeli minister Itamar Ben-Gvir. Ben-Gvir, who has openly called for the expulsion of Palestinians, the shooting of civilians, and the denial of humanitarian aid to Gaza, was cited in the International Court of Justice’s case, which found that Israel is plausibly committing genocide. Following the event, Ben-Gvir praised ZARA, tweeting: “ZARA, beautiful clothes, beautiful Israelis.”
In June 2021, ZARA Woman’s then-head designer, Vanessa Perilman, launched a racist tirade against Palestinians in Instagram messages to Palestinian model Qaher Harhash. ZARA responded with a weak public statement distancing itself from the remarks but took no meaningful action or accountability.
The BDS movement calls on workers, artists, students, trade unions, human rights defenders, and ethical consumers around the world to boycott ZARA, and pressure Inditex to end its complicity in Israel’s crimes and withdraw its operations from apartheid Israel.
ZARA has chosen to side with genocide. Boycott ZARA until it ends its criminal complicity.
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