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@liber8me-com-blog
8 PRINCIPLES OF BRAND BUILDING EVERY BUSINESS OWNER MUST KNOW: Ok here comes another rant. Something else I feel PASSIONATE enough to SHOUT ABOUT IT. Today’s outpouring is about your brand… and why if you seriously want to grow, you must take this subject very seriously indeed.
THE DARKER SIDE OF BUSINESS OWNERSHIP: I don’t have time to write this blog. But I can’t sit at my desk in integrity and not write it. Because I’ve owned a number of businesses and I have been to the dark side. And when my mission is to set business owners free, I can’t ignore the black hole that seems to engulf certain entrepreneurial spirits amongst us.
WHAT MAKES A SALEABLE BUSINESS?: In this video, I’m talking to a large group of business owners about creating success in business. And as those who know me will tell you, my definition of success when it comes to business is … to build an asset that ultimately feeds you financial freedom for the rest of your life.
DOES YOUR BUSINESS EVER FEEL LIKE A LIFE SENTENCE?: My early mentor in business was Robert Kiyosaki. I studied with him all around the world, long before he wrote the Rich Dad Poor Dad books. One day, at his business school in Hawaii I was sitting next to him at dinner. We were talking about finding your life purpose and building a business around this. I asked Robert how to find my purpose, my passion. He replied, “Laura, you’ll find what you love by looking at what you hate most.”
PLAN YOUR BUSINESS WITH THE EXIT IN MIND...A MANTRA I NEVER GROW TIRED OF!: If every business owner started their business knowing it was meant to be an asset not a job, we would be a nation of wealthy entrepreneurs and one of the leading economies in the world. My mission is to help every business owner I come into contact with grow a business as it should be… something extraordinary that they can eventually exit from and leave a legacy of greatness. This short clip explains this… take a look.
The 2 critical factors to business growth that no one else talks about…
In recent months my business partner, Mike Brunel*, and I have been helping a number of small business owners overcome their blocks to business growth. And as we dig deeper into what it really takes to grow a business, we have had an epiphany that we’d like to share with you… There are 2 critical factors to business success that NO ONE talks about.
How do you make the jump, from feeling trapped, to being liberated?The Liber8 team held a powerful workshop a few weeks ago. Twelve people in a room had the courage to look at their mindset around money, wealth and business. On their feedback sheet after the workshop, 80% of them mentioned the realisation that a business should be an asset not a job, and the keys to getting there were key out-takes for them. This is what we teach at Liber8. We are passionate about it and we strongly believe that if every business owner in New Zealand set out to create an asset rather than a job, we would see a very different economy and a very different Country.
"STARTING A BUSINESS IS EASY. CREATING SOMETHING OF VALUE IS HARDER." If you have a few minutes, take a look at this interview with me on TVNZ Good Morning show earlier this week. To be honest I was quite thrown by the questions asked. I had expected it to be a jolly chat about my book, with a view to inspiring some talented mums at home to consider the opportunities, just like I had. I wasn’t expecting the first question: "Why do you think anyone can start a business?"
DO YOU HAVE WHAT IT TAKES TO GROW? THE 2 QUALITIES EVERY SERIOUS ENTREPRENEUR NEEDS
There are only two things I look for when it comes to choosing a business owner I want to work with, or who I invite to join my mentoring programmes. If I see these two things I know this business owner has a chance at building something amazing – with a little guidance, a lot of determination and a commitment to thinking strategically.
3 REASONS WHY YOUR BUSINESS IS NOT 'YOUR BABY'
I love how towards the end of the video, Kathleen King talks about the reason for success behind her second business was because she took the emotion out. “I knew I had to execute efficiently and grow a viable business,” she says, “I didn’t have the same emotional attachment that I had with my first business.” Her first business was her baby. And after 23 years, when she was emotionally wrung out and exhausted from caring for this demanding baby for so long, she ended up $200,000 in debt instead of financially rewarded. Her baby bit her in the bum.
HAVE YOU CREATED A BUSINESS OR A LIFELONG JOB?
'Successful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential.’ John Maxwell
One of the first questions I ask when I present to business groups is: ‘Why are you here? Why are you in business? Why on earth have you left the security of a job with regular pay to start your own business, with all the uncertainty this holds?’
I always get similar answers.
IF YOU CANT'T BE A BILLIONAIRE WHY BOTHER? DOES EVERY SMALL BUSINESS OWNER HAVE TO BE THE NEXT RICHARD BRANSON?
I had an interesting debate on Linked In recently after I posted my blog ”Some frightening statistics about small business” onto a discussion group. I thought my point was that if more small business owner operators were inspired and equipped to grow a valuable asset rather than settle for a low paying job, our economy would be better off...
6 REASONS WHY BUSINESS IS LIKE GOLF: Talking to a client today about how tiring her month had been with a roller coaster of ups and downs and good and bad, I found myself talking to her about my golf recently and how I was enjoying the ups and downs of it all. It occurred to me that business and golf are similar in many ways. Here are just six reasons why owning your own business is like playing golf:
HAVE YOU CREATED A BUSINESS OR A JOB? 5 TIPS FOR TURNING YOUR SMALL BUSINESS INTO A BIG ASSET: My mantra for small business owners is simple: Don’t create a job, build yourself an asset. When you own a business you have the opportunity right there in your hands to build something that can create financial security for you in the future. You are going to work hard anyway, why waste this valuable time just paying yourself to do a job when you could be setting yourself up forever?
SOME FRIGHTENING STATISTICS ABOUT SMALL BUSINESS: I’m about to share some frightening statistics taken from 2013 census :
Out of 469,118 businesses, 439,920 had less than 10 employees
That’s 94%!
74% of these are deemed uninterested in or unsuitable for expansion
55% self employed people are age 40 – 59
Average wage small business owners pay themselves is $40,000
What does this picture say to you?
WHAT'S THE BEST WEAPON FOR WORLD DOMINATION IN BUSINESS? A BRILLIANTLY SIMPLE TIP:
Guest story with Mike Brunel
How did we take a small Wellington based radio sales consultancy business and turn it into a global success story servicing 400 worldwide markets and selling to 320,000 people? It all started with a Dictaphone. In the early days we worked out that we could show radio media companies how to move advertisers from a small two week campaign into a 52 week commitment.
ARE YOU BRAVE ENOUGH TO HAVE A POWERFUL BRAND? FIND OUT HERE…: As anyone who has worked with me will tell you, I’m an avid fan of branding. I look at a client’s brand and ask myself, does it tell me something exciting, original and impactful about their business? Does it set the foundation for everything the business stands for? Does it place them instantly a head and shoulders above the competition?