Class of S.M

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Gender Politics and Social Media Conflict: The Case of Cassie Jaye

In the age of digital connectivity, navigating discussions around gender politics on social media platforms has become increasingly fraught with tension and hostility. The experience of filmmaker Cassie Jaye, as highlighted in her TED Talk, sheds light on the challenges individuals face when confronting entrenched beliefs and engaging with opposing perspectives. However, Jaye's experience is not just about personal growth; it reflects broader issues of media bias, online hostility, and the need to foster a culture of digital citizenship.

Jaye's journey began with a documentary project aimed at exploring the Men's Rights Movement—a topic often steeped in controversy within gender politics. Despite her feminist background, Jaye embarked on a year-long journey, interviewing a total of 44 Men's Rights Activists (MRAs) to gain a deeper understanding of their views. What she discovered challenged her preconceptions, leading her to reevaluate her own biases and assumptions. However, upon the release of her documentary "The Red Pill," Jaye faced a backlash characterized by smear campaigns and protests, reflecting the influence of groupthink within media discourse surrounding gender politics. Despite her intention to spark constructive dialogue, Jaye became the target of a vicious smear campaign, with individuals protesting outside theatres chanting that her film was harmful to women. This hostile reaction illustrates how entrenched beliefs can lead to knee-jerk reactions and attempts to silence dissenting voices. This phenomenon is not isolated to Jaye's experience but reflects a broader pattern of online hostility that poses a significant threat to digital citizenship. As Thompson (2023) warns, online hostility can result in psychological and physical harm, reinforcing the subordination of marginalized groups and impeding their online participation. Moreover, gendered cyberhate, as argued by Jane (2018), exacerbates existing digital divides, hindering individuals' ability to engage in productive online discourse and exercise their digital rights.

In response to these challenges, fostering a culture of digital citizenship is essential. Instead of expecting not to be offended, as Jaye suggests, we must embrace the imperative to truly, openly, and sincerely listen. After all, equality should not be about punishing the other side, it should be about lifting each other up.

Reference:

Jane, E. A. (2018). Gendered cyberhate: A new digital divide? In Theorizing Digital Divides, 186–198. Routledge. https://doi.org/10.4324/9781315455334-15

Thompson, J. D. (2023, March 17). New journalism research will help mitigate the harms of online hostility. Freilich Project for the Study of Bigotry. https://freilich.anu.edu.au/news-events/blog/new-journalism-research-will-help-mitigate-harms-online-hostility

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Live Gaming: Connects Communities & Redefines Entertainment

In 2021, the live-streaming market saw an astounding surge, reaching a whopping $70.05 billion—a leap from its $30.29 billion valuation in 2016. Such exponential growth hints at an exciting trend: the fusion of technology, entertainment, and community-building. According to forecasts by Grand View Research, this trajectory shows no signs of slowing down, with projections soaring to an eye-popping $223.98 billion by 2028 (Benitez, 2021). But what's fueling this rise? Look no further than the gaming community, where live-streaming has transformed the way we play, watch, and connect.

Traditionally, media consumption was usually a one-way street, a passive act of watching without much room for interaction. However, the rise of live-streaming platforms has flipped this script entirely. It's not just about broadcasting content; it's about creating an immersive, interactive experience where viewers actively participate. As Johnson and Woodcock (2018) aptly put it, platforms like Twitch have turned anyone into a "TV provider," blurring the lines between broadcaster and audience. One of the most striking differences between live-streaming and traditional TV lies in the immediacy of feedback. While television once offered a monologue, live-streaming platforms invite dialogue. This real-time interaction is a game-changer. As Taylor (2018) keenly observes, live-streamers aren't just talking heads—they're engaging directly with their audience. Through chat windows, viewers can ask questions, share feedback, and even forge friendships with fellow gamers. But it's more than just chatter; it's community.

Live streaming has birthed a digital neighbourhood where gamers gather, not just to watch, but to belong. In these virtual spaces, viewers aren't just passive spectators; they're active participants, shaping the content as it unfolds. Over time, these communities become more than just fans, they become friends, united by a shared love for gaming and the personalities behind the screens.

As the live-streaming market continues to soar, one thing is abundantly clear: the power of live-streaming in shaping gaming communities is unparalleled.

So, next time you tune in to watch your favourite streamer, remember you're not just watching, you're part of something much bigger.

Reference: Benitez, C. (2021, May 9). 18+ Fascinating Live Streaming Statistics & Facts for 2024. Findstack.com. https://findstack.com/resources/live-streaming-statistics#:~:text=54%25%20of%20live%20streaming%20content%20is%20about%20gaming%2Fesports. Johnson, M. R., & Woodcock, J. (2018). The impacts of live streaming and Twitch.tv on the video game industry. Media, Culture & Society, 41(5), 670–688. https://doi.org/10.1177/0163443718818363 Taylor, T. L. (2018). Broadcasting Ourselves. In Watch Me Play: Twitch and the Rise of Game Live Streaming, 1–22. Princeton University Press. https://doi.org/10.2307/j.ctvc77jqw.4

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Authenticity in a Digitally Altered World

In today's online world, it seems like everyone is wearing a digital disguise. With filters and editing tools, we can hide imperfections and present a picture-perfect version of ourselves. But underneath all these layers, there's a desire for something real. We all want to be understood and accepted for who we really are, without any masks or alterations. As we scroll through social media, we're faced with a dilemma: in a world full of filters, how do we stay true to ourselves?

The use of filters on social media platforms has become widespread, with studies indicating that 90% of women admit to using these tools before posting photos (Law, 2023). However, the reliance on filters goes beyond mere enhancement; it reflects a deeper societal obsession with perfection. A study published in BMC Psychology (Staloch, 2023) highlights the effects of editing photos, linking it to negative impacts on self-image and self-esteem among young adults. This isn't just about enhancing a photo—it's about altering reality to fit an unattainable standard. This pursuit of perfection through filters not only perpetuates unrealistic beauty standards (Coy-Dibley, 2016) but also contributes to the rise of Body Dysmorphic Disorder (BDD). 

The constant exposure to these digitally manipulated images blurs the line between reality and fantasy, making it increasingly difficult to discern what is genuine. Moreover, the constant comparison facilitated by filters exacerbates the negative effects on mental well-being. Well (2023) points out that young women not only compare themselves to idealized images of celebrities and peers but also judge themselves against their own filtered selfies. This perpetual cycle of comparison erodes positive body image and self-esteem, leading to feelings of inadequacy and dissatisfaction. The continuous pursuit of an unattainable standard of beauty fueled by filters breeds a culture of self-doubt and insecurity.

In a world where the pressure to conform to unattainable beauty standards looms, it's easy to fall into the trap of altering our digital personas to fit an idealized image. However, this constant pursuit of perfection only serves to distance us from our true selves. The reality is that true acceptance comes from embracing our authenticity quirks, imperfections, and all. Rather than striving for an unattainable standard of beauty, let's learn to celebrate our uniqueness and accept ourselves just as we are!

Check out this article to discover tips on how to stay true to yourself! The Hidden Danger of Online Beauty Filters | Psychology Today

References:

Coy-Dibley, I. (2016). “Digitized Dysmorphia” of the female body: the re/disfigurement of the image. Palgrave Communications, 2(1). https://doi.org/10.1057/palcomms.2016.40

Law, V. (2023, April 3). 90% of young women use photo editing to improve appearance on Instagram - Breakthrough. Breakthrough.neliti.com. https://breakthrough.neliti.com/women-photo-editing-instagram/

Staloch, L. (2023, July 2). Digital distortions: Study explores the consequences of photo editing on self-perception and self-esteem in social media users. PsyPost - Psychology News. https://www.psypost.org/digital-distortions-study-explores-the-consequences-of-photo-editing-on-self-perception-and-self-esteem-in-social-media-users/

Well, T. (2023, March 25). Can Beauty Filters Damage Your Self-Esteem? | Psychology Today. Www.psychologytoday.com. https://www.psychologytoday.com/us/blog/the-clarity/202303/can-beauty-filters-damage-your-self-esteem

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Impact of Masculinity Aesthetic Templates

In today's digital age, visual social media platforms have become the canvas upon which societal norms and ideals are painted. Among the numerous influences shaping our perceptions, masculinity aesthetic templates stand out as powerful forces moulding the way we view ourselves and others. But what exactly are these templates, and how do they impact society?

Masculinity aesthetic templates cage a set of ideals and standards that dictate what it means to be masculine in contemporary society. These templates often emphasise traits such as athleticism, strength, and dominance, portraying men in roles that align with traditional notions of masculinity. Whether it's the chiselled physique of a fitness influencer or the rugged charm of a "bad boy," these templates permeate our visual landscape, shaping our understanding of masculinity.

One notable consequence of these aesthetic templates is the reinforcement of gender stereotypes and expectations. Men are often depicted as stoic and emotionally reserved, expected to embody traits of toughness and aggression (Levant, 2020). This can lead to the suppression of vulnerability and emotional expression, as men strive to conform to these rigid standards of masculinity. Moreover, the perpetuation of masculinity aesthetic templates can have damaging effects on mental health and self-esteem. Men who do not fit into these narrow ideals may experience feelings of inadequacy and insecurity, as they internalize the message that their worth is tied to their physical appearance and adherence to societal norms. Research by Connell (2020) sheds light on the pressure men face to conform to traditional ideals of masculinity, highlighting that "any male sign of femininity can become a failure of appropriate masculinity." This pressure to adhere to strict gender norms further reinforces the importance of masculinity aesthetic templates in shaping societal perceptions. Feminist and men’s studies scholars have highlighted the role of visual media, including pornography, in shaping contemporary masculinities (Garlick, 2010). Pornographic content often portrays men as dominant and women as submissive objects of desire, reinforcing harmful stereotypes and contributing to the normalization of sexist attitudes and behaviours.

By acknowledging the complexities and limitations of these masculinity aesthetic templates, we can begin to challenge harmful stereotypes and promote positive representations of masculinity. As we navigate the digital landscape, let us strive to create spaces that empower individuals to embrace their unique identities and redefine masculinity on their own terms. Together, we can cultivate a culture that values authenticity, diversity, and respect for all.

Reference:

Connell, R. W. (2020). Masculinities. Routledge. https://doi.org/10.4324/9781003116479

Garlick, S. (2010). Taking Control of Sex? Men and Masculinities, 12(5), 597–614. https://doi.org/10.1177/1097184x09341360

Levant, R. (2020, April 27). What Is Masculinity and How Do Psychologists Measure It? Psychology Today. https://www.psychologytoday.com/us/blog/men-crossroads/202004/what-is-masculinity-and-how-do-psychologists-measure-it

[lilyphamz]

The Deinfluencer Movement: Redefining Fashion Influence

In today's fast-paced fashion world, it's easy to get swept up in the excitement of trends, constantly chasing the next "must-have" item. However, amidst this frenzy, it's crucial to pause and reflect on the environmental impact of our fashion choices. Shockingly, the fashion industry is a significant contributor to pollution. According to the Environmental Protection Agency, a staggering 11.9 million tons of clothing and footwear were discarded in the United States alone in 2015, with most ending up in landfills (Brewer, 2019).

Navigating through the constant stream of sponsored posts and advertisements on social media can be challenging, making it difficult to distinguish between authenticity and mere promotion (Concannon, 2023).

Source: marketoonist

Yet, amidst this chaos, a new wave of influencers known as deinfluencers is emerging. These influencers are reshaping the landscape by using their platforms not to promote mindless consumption, but to advocate for conscious buying choices and limit over-consumption (Zote, 2023). With their realistic reviews and candid opinions, they guide us away from unnecessary purchases and encourage us to make more mindful decisions.

So, how can we, as savvy shoppers, navigate this evolving world of eco-conscious fashion? It's simple yet profound: slow down, step back, and think before you shop. Instead of impulsively chasing the latest trend, take a moment to consider the true cost of your purchase. Ask yourself: Where was this garment made? What materials were used? And what impact will my purchase have on the planet?

Embracing eco-conscious shopping doesn't mean sacrificing style. In fact, it's quite the opposite. By embracing the principles of slow fashion, we open ourselves up to a world of timeless elegance and individual expression. One inspiring example of sustainable fashion in action is Big Sister Swap—an online personalized swapping service that facilitates the exchange of unwanted clothes for handpicked preloved items (Big Sister Swap, 2024). Not only does this initiative reduce waste, but it also fosters a sense of community and connection around conscious consumption.

As you contemplate your next fashion purchase, remember the bigger picture. By supporting brands that prioritize sustainability and heeding the wisdom of deinfluencers, you can make a meaningful difference in the world. After all, true fashion isn't just about looking good; it's about feeling good and making a positive impact on the planet we all call home.

Reference:

Big Sister Swap. (2024). Big Sister Swap. Big Sister Swap. https://bigsisterswap.co.uk/

Brewer, M. K. (2019). Slow Fashion in a Fast Fashion World: Promoting Sustainability and Responsibility. Laws, 8(4), 24. MDPI. https://doi.org/10.3390/laws8040024

Concannon, L. (2023, March 30). Influencer Fatigue: Are We Done With Influencers? Meltwater. https://www.meltwater.com/en/blog/influencer-fatigue

Zote, J. (2023, May 5). What is Deinfluencing Trend and Why It’s Important. Influencer Marketing Hub. https://influencermarketinghub.com/deinfluencing-trend/

[lilyphamz]

The Changing Tune: Platformisation's Impact on Digital Citizenship in Music Streaming

Music, once on records and tapes, changed a lot with the internet. It was the first big cultural shift on the internet scene (Hesmondhalgh et al., 2019). This shift didn't just happen; it was a huge change that affected how musicians work, not just the big names but lots of different voices. It's like a new chapter for musicians and how we see music.

Platforms like SoundCloud and Bandcamp have significantly empowered musicians, providing them with a direct connection to audiences without the constraints of traditional gatekeepers such as major recording and publishing companies. These platforms are often characterized as "producer-oriented." As noted by Nieborg and Poell (2018), this transformation signifies a shift from simple markets to complex multi-sided markets. Bandcamp, for instance, acts as a digital storefront, allowing artists to sell not only digital files but also physical releases and merchandise (Hesmondhalgh et al., 2019), expanding the range of their creative entrepreneurship.

However, as we delve into major streaming services like Spotify, a different narrative unfolds. Spotify's struggle to align all stakeholders reveals the challenges of a "consumer-oriented" approach to digital citizenship. For instance, take "The Joe Rogan Experience," Spotify's most popular podcast. It has featured guests promoting COVID-19 conspiracy theories, anti-vaccine views, and climate change denial. Within these technical and economic systems, every stream, share, and like becomes a commodity, translated into profit. It's a reminder that the information circulating in these spaces can shape narratives, sometimes veering into misleading territories that impact not only the digital environment but also broader societal discussions. (Garcia & Nichols, 2022;Brangham et al., 2022)

This contradiction in the music streaming ecosystem highlights the importance of digital citizenship. Musicians, not only navigate in the potential for creative pursuits but also direct connection with their audience. As listeners, we aren't just passive consumers. Our role extends beyond hitting play; we actively contribute to the digital music space's spirit. Let's be mindful participants, supporting authenticity and fostering a friendly online world.

Reference:

Brangham, W., Lane, S., & Nagy, L. (2022, January 31). How society should deal with misinformation on Spotify. PBS NewsHour. https://www.pbs.org/newshour/show/how-society-should-deal-with-misinformation-on-spotify

Garcia, A., & Nichols, T. P. (2022, February 15). COMMENTARY: Why “Delete Spotify” should not be the main lesson for digital civics education. EdSource. https://edsource.org/2022/why-delete-spotify-should-not-be-the-main-lesson-for-digital-civics-education/667700

Hesmondhalgh, D., Jones, E., & Rauh, A. (2019). SoundCloud and Bandcamp as Alternative Music Platforms. Social Media + Society, 5(4), 1–13. https://doi.org/10.1177/2056305119883429

Nieborg, D. B., & Poell, T. (2018). The platformization of cultural production: Theorizing the contingent cultural commodity. New Media & Society, 20(11), 4275–4292. https://doi.org/10.1177/1461444818769694

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The Dark Side of Reality TV

Reality TV, with its seemingly unscripted dramas and unfiltered emotions, has become a staple in modern entertainment. However, beneath the surface, a darker reality emerges—one where emotions are not merely raw expressions of human experience; they are commodities, skillfully crafted and manipulated for the sole purpose of entertainment and profit (Bonsu et al., 2010). The detached characteristic of emotions in reality TV is evident as program producers, with the support of a willing participant audience, cultivate specific emotions that can be harvested to boost ratings and generate revenue.

Reality TV shows, by definition, promise unscripted action and interaction from ordinary people (Nabi, 2007). Enter the everyday heroes, the ordinary people thrust into the limelight to create a mirage of relatability. Their struggles become ours, drawing us into a world where emotions run high. It's a double-edged sword - a clever ploy to make us feel connected while serving as a smokescreen for the behind-the-scenes machinations. Reality TV producers are no strangers to pushing boundaries in pursuit of success. Alcohol, carefully crafted storylines (Fenwick, 2022), and the deprivation of sleep. An article by Tait (2023), informed that sleep-deprived individuals exhibit a 60% higher reactivity in the amygdala, the brain's emotion-processing centre. This heightened emotional response allows producers to mould contestants into characters, manipulating their moods and behaviours to fit preconceived narratives. This brings to light an example from a contestant on "Love Is Blind," who, despite being emotionally stable, found himself breaking into tears and experiencing intense emotional outbursts as the show progressed (Tait, 2023). Sleep-deprived and emotionally manipulated, he becomes a pawn in the producers' game of ratings and revenue.

In the end, is it fair to exploit the vulnerabilities of individuals for the sake of entertainment? 

The glitz and glamour of reality TV may blind us momentarily, but as the curtain lifts, we're left pondering the true cost of the emotions we consume onscreen. It's a rollercoaster, making us wonder about the ethics of what we watch and how it affects those seeking fame for our amusement.

Reference:

Bonsu, S. K., Darmody, A., & Parmentier, M. (2010). Arrested emotions in reality television. Consumption Markets & Culture, 13(1), 91–107. https://doi.org/10.1080/10253860903346781

Fenwick, J. (2022, November 28). “There’s 100% Manipulation”: The Inner Workings of Reality TV, According to a Producer. Www.vice.com. https://www.vice.com/en/article/wxnygn/theres-100-manipulation-the-inner-workings-of-reality-tv-according-to-a-producer

Nabi, R. L. (2007). Determining Dimensions of Reality: A Concept Mapping of the Reality TV Landscape. Journal of Broadcasting & Electronic Media, 51(2), 371–390. https://doi.org/10.1080/08838150701307111

Tait, A. (2023, December 11). “I was in tears, angry, emotional”: do reality TV shows use sleep deprivation to trigger meltdowns and showdowns?. The Guardian. https://www.theguardian.com/tv-and-radio/2023/dec/11/contestants-sleep-deprivation-reality-tv-apprentice-love-island-squid-game-celebrity

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Redefining 'Coolness’

In a world dominated by YouTube's early-onset hotshots, Instagram's fashionistas, and Facebook's identity shapers, Tumblr emerges as a sanctuary for those seeking a different kind of digital expression. Tumblr, in the words of Reeve (2016) is perceived as the most uncool by teens, but it doesn't dissuade this group, who embrace the platform's unique features.

Why Tumblr? At the core of Tumblr's appeal to teenagers lies its offering of anonymity, a relatively public space, and a diminished surveillance presence. These aspects grant Tumblr teens the liberty to delve into the exploration of their identities, interests, and passions without the burden of societal judgments. As one teen user puts it, Tumblr is a "safe haven" where they can share their most personal stories, creating connections that surpass the ordinary. This transforms the platform into a dynamic canvas for the creative and a stage for profound self-discovery, seamlessly weaving together elements of humour, fashion, and personal stories. While giants like Facebook and Twitter amassed billions, Tumblr took a different route, evolving into a dynamic hub for jokes, art, and even discussions about intimate experiences. It became the sanctuary for the culture of weird teens, dominating its own narrative. Metraux (2022) highlights the significance of Tumblr as a 'private' public space for vulnerable youth. In a digital era marked by concerns over smartphones' impact on well-being, Tumblr stands out as a refuge where progressive values foster a sense of belonging. The liberal environment becomes a lifeline, countering the narrative that digital engagement leads to social isolation, depression, and, tragically, suicide (George, 2019).

As we explore Tumblr, we unveil a surprising contradiction: the seemingly uncool becomes a hotbed of authenticity, connection, and self-exploration for a generation seeking a hideaway from the mainstream. Armed with smartphones, Tumblr teens redefine the story, forming real bonds in this digital realm. Dive into the uncharted depths of Tumblr, where seemingly uncool kids create something extraordinary. They're not just rejecting the mainstream; they're rewriting the rules of the digital playground. Tumblr may be the least cool, but for these teens, it's where they redefine what 'cool' truly means.

Reference: George, M. (2019). The Importance of Social Media Content for Teens’ Risks for Self-harm. Journal of Adolescent Health, 65(1), 9–10. https://doi.org/10.1016/j.jadohealth.2019.04.022

Metraux, J. (2022, April 8). How Tumblr Helps Youth Continue to Be Seen And Heard. JSTOR Daily. https://daily.jstor.org/how-tumblr-helps-youth-continue-to-be-seen-and-heard/

Reeve, E. (2016, February 17). The Secret Lives of Tumblr Teens. The New Republic. https://newrepublic.com/article/129002/secret-lives-tumblr-teens